The document discusses social media and how it has changed marketing. It provides an overview of popular social media platforms like Twitter, Facebook, LinkedIn, YouTube and defines what social media is. It also discusses how brands can engage and interact on these various platforms and highlights the importance of listening to customers and engaging in two-way conversations. Social media requires being present where customers are and responding to them in a transparent, honest and timely manner.
The document discusses the influence of social media in the workplace. It defines social media and explores how it can be both a time waster and productivity booster. The document recommends that HR professionals determine what constitutes productivity based on employee roles, set guidelines for social media use, educate employees, and integrate social media use into performance reviews to create a platform for performance using social technologies internally.
Maruti Udyog Limited (now Maruti Suzuki India Limited) was established in 1981 and started production in 1983. It launched Maruti 800, based on the Suzuki Alto, as India's only modern car at the time. Originally majority government-owned, it is now privately held. Maruti offers 16 brands and 150 variants across all segments, pursuing differentiation and cost leadership. It uses pricing strategies to make cars accessible to all customers. Maruti has strong distribution through 400 sales showrooms, 600 service centers, and 1,900 authorized workshops across 1,190 cities, supported by two large manufacturing plants. Promotion strategies include road shows, radio, print, television, and internet advertising.
Marketing involves a range of processes concerned with finding out what consumers want, and then providing it for them. This involves four key elements, which are referred to as the 4Ps. A useful starting point therefore is to carry out market research to find out about customer requirements in relation to the 4Ps.
The document discusses Pak Suzuki's performance and future prospects. It summarizes Pak Suzuki's sales volumes, revenues, current ratio, quick ratio, return on investment, and return on equity over the past three years. It also outlines Pak Suzuki's vision, mission, target demographics, and lifestyle of its owners.
Pak Suzuki Motor Company is a leading automaker in Pakistan. It offers affordable and reliable vehicles like the Cultus, which is positioned as an executive car priced at Rs. 865,000. The Cultus competes in the compact sedan category and targets upper middle and lower class consumers. While the Cultus has strengths like fuel efficiency and styling, it faces threats from cheaper used imports and higher-priced domestic rivals that offer more features. To maintain market share, Pak Suzuki will need to enhance the Cultus while also expanding its range of affordable models.
Jalli's Restaurant is a proposed new restaurant in Bangalore, India. It will have indoor and outdoor dining areas serving Hyderabadi biryani, Chinese, Indian, and continental cuisine. The restaurant aims to provide efficient customer service and establish itself as a unique concept in the area. It will be located in Banshankari Stage III, a residential area near colleges and computer cafes that currently lacks restaurants serving its cuisine. The restaurant expects to attract youth, families, and couples aged 15-50 and reach break-even point within 1.3 years of opening.
The document discusses the 4 P's of marketing - product, price, place (distribution), and promotion. It describes each of the 4 P's and provides examples of key decisions that fall under each category. Product decisions include brand name, functionality, and packaging. Price decisions include pricing strategy, discounts, and bundling. Distribution decisions cover distribution channels, market coverage, and transportation. Promotion decisions include advertising, personal selling, and marketing communications budget. The 4 P's framework provides a simple and useful way to conceptualize marketing decisions, though its limitations are recognized as marketing has evolved.
The document discusses key concepts in marketing including:
1. Marketing is managing profitable customer relationships by attracting new customers, retaining current customers, and growing current customers. It is not the same as sales or advertising.
2. The marketing process involves understanding customer needs, designing a customer-driven strategy, capturing value from customers to create profits, and constructing a marketing program to deliver superior value.
3. Key concepts in understanding customers include needs, wants, demands, marketing offers, customer value, satisfaction, and markets. Marketing aims to satisfy customer needs through value and exchange.
The document discusses the influence of social media in the workplace. It defines social media and explores how it can be both a time waster and productivity booster. The document recommends that HR professionals determine what constitutes productivity based on employee roles, set guidelines for social media use, educate employees, and integrate social media use into performance reviews to create a platform for performance using social technologies internally.
Maruti Udyog Limited (now Maruti Suzuki India Limited) was established in 1981 and started production in 1983. It launched Maruti 800, based on the Suzuki Alto, as India's only modern car at the time. Originally majority government-owned, it is now privately held. Maruti offers 16 brands and 150 variants across all segments, pursuing differentiation and cost leadership. It uses pricing strategies to make cars accessible to all customers. Maruti has strong distribution through 400 sales showrooms, 600 service centers, and 1,900 authorized workshops across 1,190 cities, supported by two large manufacturing plants. Promotion strategies include road shows, radio, print, television, and internet advertising.
Marketing involves a range of processes concerned with finding out what consumers want, and then providing it for them. This involves four key elements, which are referred to as the 4Ps. A useful starting point therefore is to carry out market research to find out about customer requirements in relation to the 4Ps.
The document discusses Pak Suzuki's performance and future prospects. It summarizes Pak Suzuki's sales volumes, revenues, current ratio, quick ratio, return on investment, and return on equity over the past three years. It also outlines Pak Suzuki's vision, mission, target demographics, and lifestyle of its owners.
Pak Suzuki Motor Company is a leading automaker in Pakistan. It offers affordable and reliable vehicles like the Cultus, which is positioned as an executive car priced at Rs. 865,000. The Cultus competes in the compact sedan category and targets upper middle and lower class consumers. While the Cultus has strengths like fuel efficiency and styling, it faces threats from cheaper used imports and higher-priced domestic rivals that offer more features. To maintain market share, Pak Suzuki will need to enhance the Cultus while also expanding its range of affordable models.
Jalli's Restaurant is a proposed new restaurant in Bangalore, India. It will have indoor and outdoor dining areas serving Hyderabadi biryani, Chinese, Indian, and continental cuisine. The restaurant aims to provide efficient customer service and establish itself as a unique concept in the area. It will be located in Banshankari Stage III, a residential area near colleges and computer cafes that currently lacks restaurants serving its cuisine. The restaurant expects to attract youth, families, and couples aged 15-50 and reach break-even point within 1.3 years of opening.
The document discusses the 4 P's of marketing - product, price, place (distribution), and promotion. It describes each of the 4 P's and provides examples of key decisions that fall under each category. Product decisions include brand name, functionality, and packaging. Price decisions include pricing strategy, discounts, and bundling. Distribution decisions cover distribution channels, market coverage, and transportation. Promotion decisions include advertising, personal selling, and marketing communications budget. The 4 P's framework provides a simple and useful way to conceptualize marketing decisions, though its limitations are recognized as marketing has evolved.
The document discusses key concepts in marketing including:
1. Marketing is managing profitable customer relationships by attracting new customers, retaining current customers, and growing current customers. It is not the same as sales or advertising.
2. The marketing process involves understanding customer needs, designing a customer-driven strategy, capturing value from customers to create profits, and constructing a marketing program to deliver superior value.
3. Key concepts in understanding customers include needs, wants, demands, marketing offers, customer value, satisfaction, and markets. Marketing aims to satisfy customer needs through value and exchange.
The document discusses using social media to boost human capital and recruitment. It defines social media and outlines various social media channels that can be used for recruitment, including search engines, participation, networking, and games. It also discusses using social media as a platform for employee performance and knowledge sharing through networks, wikis, and learning platforms. The presentation encourages companies to utilize social media for these human resources functions.
The document provides an overview of implementing digital tools for connected working. It discusses defining goals, measuring the current situation, analyzing communication needs and tools, and implementing solutions in a phased approach. The role of HR is highlighted in areas like training, recruitment, and ensuring the human factor is considered. The presentation is from a company called Who Walks the Dog that provides advice on social media, CSR, and lean management.
This document provides a Twitter resource guide for brands to leverage Twitter. It discusses how Twitter is the second largest search engine and over 100 million people joined in 2010. The top three reasons to use Twitter are to increase brand engagement, capitalize on real-time opportunities, and integrate with other social networks. The guide then provides various resources for using Twitter, including videos and links about Twitter, examples of good Twitter engagement, tools for managing Twitter, analytics for Twitter, and a Twitter guidebook.
The Power of Social Media: Taking Your Networking OnlineTina Lambert
ย
The document provides an overview of social media and its importance. It discusses how social media has changed communication from a monologue to a dialogue. Some key points made include:
- Social networking sites are now the most popular sites after Google and Yahoo.
- Time spent on social networks is growing 3x faster than the overall internet rate.
- Social media has become fundamental to global business and will continue altering the consumer experience.
- The document then provides tips on getting started with social media, including listening, participating, setting up profiles, and learning etiquette. It also discusses how the VSCPA is involved with social media through new multimedia offerings and resources for members.
The document defines key Twitter terminology like Tweets (140-character messages), Retweets, mentions, hashtags, and profiles (@username). It explains that Twitter allows users to share short bursts of information in real-time. Finally, it encourages the reader to create a free Twitter account to get in touch with friends/family, follow brands and celebrities, discover trending topics, and participate in conversations.
This document provides a list of Twitter accounts, tools, and resources for social media and web 2.0 including blogs, podcasts, and sources of information. It includes over 50 Twitter accounts to follow in various categories like marketing, media, and technology. It also lists tools for Twitter searching and analytics as well as blog and podcast directories and sources for news and information on digital media topics.
In this presentation, Susan Schoenian, University of Maryland Extension Sheep & Goat Specialist, shares her experiences using various social media tools.
Social Media Webinar Handouts June 2010Tina Lambert
ย
The document provides an overview of social media and its advantages for organizations. It discusses how social media has become fundamental to global business and alters the consumer experience. Examples of popular social media sites are given. The document then summarizes the advantages of using social media, such as being cheaper, more interactive, and globally connected. Lastly, it provides guidance on how to get started with social media and lists social media resources.
Social media has a powerful place in crisis management not only as a way to get notifications and status messages out but to also gather intelligence about events and gather feedback. This presentation by Mark Gibbs at Everbridge's Notification World conference introduces social media and then focuses on the use of and technology behind Twitter.
The document provides an overview of social media and its rise and impact. It defines social media as online tools that allow people to have conversations and share user-generated content online. It then lists various social media platforms like Facebook, Twitter, YouTube, and discusses their growth and usage statistics. The document emphasizes that social media has fundamentally changed how people communicate and interact, with billions of users worldwide. It encourages readers to join platforms like Facebook and Twitter to engage with others and share their stories.
This document provides an overview of Twitter, including:
1. It describes Twitter as a platform for short-form communication of 140 characters or less, founded in 2006 and growing rapidly due to its multi-channel use and easy API.
2. Various common uses of Twitter are outlined, such as status updates, breaking news, discussions, filtering links, and marketing.
3. Basic terminology used on Twitter like tweets, following, retweets, hashtags and lists are defined.
4. Some tips for using Twitter effectively are suggested, like having a good profile, varying content, and following and engaging with interesting people.
2012-02 iStrategy Sydney, AU Community Development and ManagementGillian Muessig
ย
Explosions in Social Media discusses building and managing brand communities. Gillian Muessig, president and co-founder of SEOmoz, discusses how SEOmoz built their brand community through authenticity, transparency, generosity, fun, empathy, and exceptional work. SEOmoz used content marketing, social networks, conferences, and word-of-mouth to spread their message and engage their community.
Get Immersed! Workshops and Seminars
Social Networking & Mobile Networking masterclass.
Delegates are asked to bring wifi enabled laptops and their mobiles!
CJ from PCM Creative will help you get to grips with and immersed in social networking media including Ning, Twitter and Qik.
25 people maximum per session.
These session run the presentation directly from Slideshare with a backup slide show on a memory stick... just in case the Internet falls over at the venue!
There are no paper handouts this is it.
This document provides an overview of social media and digital marketing topics. It includes links and brief descriptions related to the usage and demographics of social platforms like Facebook, Twitter, and blogs. Specific tips are given on growing followers on Twitter and using hashtags, along with recommendations for tools to schedule posts, embed profiles, and stay updated on trending topics. The impact of digital media on marketing and sales is also briefly discussed.
Online Recipes for Success: Tasty ways to use strategy and online tools to gr...Katie Laird
ย
Like cooking, marketing your brand online is an act of love without any strict guidelines. Web marketers must improvise, use the ingredients they have on hand and focus on who they are 'cooking' for.
This presentation, originally given at the IS Conference 2009 in Houston, TX, was dedicated to the curious and the hungry geeks out there.
The document discusses using social media to boost human capital and recruitment. It defines social media and outlines various social media channels that can be used for recruitment, including search engines, participation, networking, and games. It also discusses using social media as a platform for employee performance and knowledge sharing through networks, wikis, and learning platforms. The presentation encourages companies to utilize social media for these human resources functions.
The document provides an overview of implementing digital tools for connected working. It discusses defining goals, measuring the current situation, analyzing communication needs and tools, and implementing solutions in a phased approach. The role of HR is highlighted in areas like training, recruitment, and ensuring the human factor is considered. The presentation is from a company called Who Walks the Dog that provides advice on social media, CSR, and lean management.
This document provides a Twitter resource guide for brands to leverage Twitter. It discusses how Twitter is the second largest search engine and over 100 million people joined in 2010. The top three reasons to use Twitter are to increase brand engagement, capitalize on real-time opportunities, and integrate with other social networks. The guide then provides various resources for using Twitter, including videos and links about Twitter, examples of good Twitter engagement, tools for managing Twitter, analytics for Twitter, and a Twitter guidebook.
The Power of Social Media: Taking Your Networking OnlineTina Lambert
ย
The document provides an overview of social media and its importance. It discusses how social media has changed communication from a monologue to a dialogue. Some key points made include:
- Social networking sites are now the most popular sites after Google and Yahoo.
- Time spent on social networks is growing 3x faster than the overall internet rate.
- Social media has become fundamental to global business and will continue altering the consumer experience.
- The document then provides tips on getting started with social media, including listening, participating, setting up profiles, and learning etiquette. It also discusses how the VSCPA is involved with social media through new multimedia offerings and resources for members.
The document defines key Twitter terminology like Tweets (140-character messages), Retweets, mentions, hashtags, and profiles (@username). It explains that Twitter allows users to share short bursts of information in real-time. Finally, it encourages the reader to create a free Twitter account to get in touch with friends/family, follow brands and celebrities, discover trending topics, and participate in conversations.
This document provides a list of Twitter accounts, tools, and resources for social media and web 2.0 including blogs, podcasts, and sources of information. It includes over 50 Twitter accounts to follow in various categories like marketing, media, and technology. It also lists tools for Twitter searching and analytics as well as blog and podcast directories and sources for news and information on digital media topics.
In this presentation, Susan Schoenian, University of Maryland Extension Sheep & Goat Specialist, shares her experiences using various social media tools.
Social Media Webinar Handouts June 2010Tina Lambert
ย
The document provides an overview of social media and its advantages for organizations. It discusses how social media has become fundamental to global business and alters the consumer experience. Examples of popular social media sites are given. The document then summarizes the advantages of using social media, such as being cheaper, more interactive, and globally connected. Lastly, it provides guidance on how to get started with social media and lists social media resources.
Social media has a powerful place in crisis management not only as a way to get notifications and status messages out but to also gather intelligence about events and gather feedback. This presentation by Mark Gibbs at Everbridge's Notification World conference introduces social media and then focuses on the use of and technology behind Twitter.
The document provides an overview of social media and its rise and impact. It defines social media as online tools that allow people to have conversations and share user-generated content online. It then lists various social media platforms like Facebook, Twitter, YouTube, and discusses their growth and usage statistics. The document emphasizes that social media has fundamentally changed how people communicate and interact, with billions of users worldwide. It encourages readers to join platforms like Facebook and Twitter to engage with others and share their stories.
This document provides an overview of Twitter, including:
1. It describes Twitter as a platform for short-form communication of 140 characters or less, founded in 2006 and growing rapidly due to its multi-channel use and easy API.
2. Various common uses of Twitter are outlined, such as status updates, breaking news, discussions, filtering links, and marketing.
3. Basic terminology used on Twitter like tweets, following, retweets, hashtags and lists are defined.
4. Some tips for using Twitter effectively are suggested, like having a good profile, varying content, and following and engaging with interesting people.
2012-02 iStrategy Sydney, AU Community Development and ManagementGillian Muessig
ย
Explosions in Social Media discusses building and managing brand communities. Gillian Muessig, president and co-founder of SEOmoz, discusses how SEOmoz built their brand community through authenticity, transparency, generosity, fun, empathy, and exceptional work. SEOmoz used content marketing, social networks, conferences, and word-of-mouth to spread their message and engage their community.
Get Immersed! Workshops and Seminars
Social Networking & Mobile Networking masterclass.
Delegates are asked to bring wifi enabled laptops and their mobiles!
CJ from PCM Creative will help you get to grips with and immersed in social networking media including Ning, Twitter and Qik.
25 people maximum per session.
These session run the presentation directly from Slideshare with a backup slide show on a memory stick... just in case the Internet falls over at the venue!
There are no paper handouts this is it.
This document provides an overview of social media and digital marketing topics. It includes links and brief descriptions related to the usage and demographics of social platforms like Facebook, Twitter, and blogs. Specific tips are given on growing followers on Twitter and using hashtags, along with recommendations for tools to schedule posts, embed profiles, and stay updated on trending topics. The impact of digital media on marketing and sales is also briefly discussed.
Online Recipes for Success: Tasty ways to use strategy and online tools to gr...Katie Laird
ย
Like cooking, marketing your brand online is an act of love without any strict guidelines. Web marketers must improvise, use the ingredients they have on hand and focus on who they are 'cooking' for.
This presentation, originally given at the IS Conference 2009 in Houston, TX, was dedicated to the curious and the hungry geeks out there.
How Barcodes Can Be Leveraged Within Odoo 17Celine George
ย
In this presentation, we will explore how barcodes can be leveraged within Odoo 17 to streamline our manufacturing processes. We will cover the configuration steps, how to utilize barcodes in different manufacturing scenarios, and the overall benefits of implementing this technology.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
ย
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the bodyโs response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
ย
(๐๐๐ ๐๐๐) (๐๐๐ฌ๐ฌ๐จ๐ง ๐)-๐๐ซ๐๐ฅ๐ข๐ฆ๐ฌ
๐๐ข๐ฌ๐๐ฎ๐ฌ๐ฌ ๐ญ๐ก๐ ๐๐๐ ๐๐ฎ๐ซ๐ซ๐ข๐๐ฎ๐ฅ๐ฎ๐ฆ ๐ข๐ง ๐ญ๐ก๐ ๐๐ก๐ข๐ฅ๐ข๐ฉ๐ฉ๐ข๐ง๐๐ฌ:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
๐๐ฑ๐ฉ๐ฅ๐๐ข๐ง ๐ญ๐ก๐ ๐๐๐ญ๐ฎ๐ซ๐ ๐๐ง๐ ๐๐๐จ๐ฉ๐ ๐จ๐ ๐๐ง ๐๐ง๐ญ๐ซ๐๐ฉ๐ซ๐๐ง๐๐ฎ๐ซ:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
ย
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
ย
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
ย
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
1. Who walks
the Dog
Intro Marketing Management
Social Media Marketing
http://whowalksthedog.com
#SSEmktintro
2. Who walks
An Exploration of Social Media
the Dog
What is Social Media?
Discovery tour
First stop: Twitter, Facebook and LinkedIn in detail
Next station: Some technologies that can make life easier
Also calling on: YouTube, Vimeo, Flickr, Slideshare etcetera
How has social media changed marketing?
http://whowalksthedog.com
3. Who walks http://whowalksthedog.com
the Dog
Social Media?
What is
4. Who walks
Technology and Social Interaction
the Dog
Social media are media for social interaction, using highly accessible
and scalable communication techniques. Social media is the use of web-
based and mobile technologies to turn communication into interactive
dialogue. Andreas Kaplan and Michael Haenlein also define social media
as "a group of Internet-based applications that build on the ideological
and technological foundations of Web 2.0, which allows the creation and
exchange of user-generated content." Businesses also refer to social
media as consumer-generated media (CGM). A common thread running
through all definitions of social media is a blending of technology and
social interaction for the co-creation of value.
http://whowalksthedog.com
5. Who walks http://whowalksthedog.com
the Dog
The Web Trends Map
6. Who walks http://whowalksthedog.com
the Dog
The Conversation Prism
7. Who walks
There Are Always Current Winners
the Dog
Micro blogging Social Networking Business Networking
http://whowalksthedog.com
Sharing
8. Who walks
the Dog
Social Media
form a constantly changing
landscape of places, enabled by
technology, where people
meet, talk and share
http://whowalksthedog.com
9. Who walks http://whowalksthedog.com
the Dog
New Facilities To Do Old Things
10. Who walks http://whowalksthedog.com
the Dog
Social Media
A Discovery
Tour of
12. Who walks
140 Character Information Network
the Dog
An information network
Twitter is a real-time information network
that connects you to the latest information
about what you find interesting.
At the heart of Twitter are small bursts of
information called Tweets. Each Tweet is
140 characters in length.
Twitter is a website, owned and operated by Twitter Inc.,
which offers a social networking and microblogging
service, enabling its users to send and read messages
called tweets. Tweets are text-based posts of up to 140
characters displayed on the user's profile page.
http://whowalksthedog.com
13. Who walks
the Dog
A text-based Social Network
for sharing (thoughts, ideas, news,
links,...) and conversation within
a 140 character limit
http://whowalksthedog.com
14. Who walks http://whowalksthedog.com
the Dog
Welcome to Twitter.com
15. Who walks
Twanatomy (Anatomy of a Tweet)
the Dog
Retweet - acknowledge Mention - address
http://whowalksthedog.com
Shortened link - save chars hashtag - organize
16. Who walks http://whowalksthedog.com
the Dog
http://twitter.com/sse_riga
17. Who walks
To Follow Or Not To Follow
the Dog
Follow Decision Tree Not follow checklist
Not following if:
- only self-promoting tweets
- one of the following terms in bio:
> social media expert
> SEO
> I follow back
> thrifty
> get 1000 followers easy
> make money from home
> mom-blogger
- name sounds too shady
- only tweeting quotes
- profile picture too provocative
http://whowalksthedog.com
By Martijn Linssen, http://www.martijnlinssen.com
18. Who walks http://whowalksthedog.com
the Dog
Searching Twitter To Monitor
19. Who walks
Twettiquette
the Dog
What How Why
Acknowledge RTโ, โviaโ, mention Give credit to your sources
Transparency pays off
Builds credibility
Reciprocate follow back, retweet Builds credibility
Not always necessary (in case of
following)
But: have a decent following/followers
ratio
Donโt spam Only link to your products, Boring - people will unfollow
repeat yourself Waste of time - no one will click
Be transparent Answer questions in public, People see you answer questions
provide full bio information Transparency builds credibility
Be responsive Reply to questions, requests, You are engaging in a conversation with
nice comments (potential) clients/student etcetera. On
Give thanks for RTโs top, being responsive builds credibility.
Be careful Use humor, satire, In a limited text of 140 characters it is
understatement and other very hard to convey signs to clarify
style elements carefully context. You can be easily
misunderstood
Donโt shout DO NOT USE CAPS LOCK Messages in all capitals are considered
unnecessary shouting. One of the
http://whowalksthedog.com
reasons many people on Twitter did not
like Oprahโs first tweet.
21. Who walks
The Social Networking Service
the Dog
Giving people the power to share and make
the world more open and connected.
Facebook is a social network service and
website launched in February 2004 that is
operated and privately owned by Facebook,
Inc. As of January 2011, Facebook has more
than 600 million active users.
http://whowalksthedog.com
22. Who walks
the Dog
Social Networking
The biggest
Service in the world, for
sharing , connecting and
conversation with a rapidly
growing population in Latvia
http://whowalksthedog.com
25. Who walks
the Dog
The first thing visitors see, the
wall should be representative of
what they can expect. Be sure
that is stays that way, by posting
regularly and keeping it clean.
Or, find an alternative.
http://whowalksthedog.com
26. Who walks
the Dog
Facebook offers tabs that
enhance the page visitor
experience. The basic tabs
sufficient, but integrating other
channels make the page even more
interesting.
http://whowalksthedog.com
27. Who walks http://whowalksthedog.com
the Dog
An Example: YouTube Channel
29. Who walks
Professional Social Networking
the Dog
LinkedIn takes your professional network
online, giving you access to people, jobs and
opportunities like never before. Built upon
trusted connections and relationships,
LinkedIn has established the worldโs largest
and most powerful professional network.
LinkedIn is a business-oriented social networking
site. Founded in December 2002 and launched in
May 2003, it is mainly used for professional
networking. As of 1 January 2011, LinkedIn reports
more than 90 million registered users, spanning
more than 200 countries and territories worldwide.
http://whowalksthedog.com
30. Who walks
the Dog
A social network that allows you to
keep your cv up-to-date, stay in
touch with business relations,
friends and colleagues and find
new opportunities.
http://whowalksthedog.com
31. Who walks http://whowalksthedog.com
the Dog
The Profile Is The Heart of LinkedIn
32. Who walks http://whowalksthedog.com
the Dog
Connections Make The Heart Beat
33. Who walks
the Dog
Education is an important part of
the profile, especially higher
education. People like to connect
to their class mates, because
they are a valuable part of their
networks.
http://whowalksthedog.com
34. Who walks http://whowalksthedog.com
the Dog
Relatively New: Company Profiles
35. Who walks http://whowalksthedog.com
the Dog
Groups: A Powerful Feature
36. Who walks http://whowalksthedog.com
the Dog
Five Groups Connected To SSE Riga
37. Who walks
the Dog
Active groups with large
memberships are places where your
audience is looking for answers
and to stay connected. These
are typical places where you can
engage.
http://whowalksthedog.com
38. Who walks
the Dog
administrators are
Group
ambassadors for your brand.
These are the people that will
spread your message.
Cherish them.
http://whowalksthedog.com
40. Who walks http://whowalksthedog.com
the Dog
Managing Social Media - Tweetdeck
41. Who walks http://whowalksthedog.com
the Dog
Managing Social Media - Hootsuite
42. Who walks http://whowalksthedog.com
the Dog
Feeding Social Media - dlvr.it
43. Who walks
Social Media Management Tools...
the Dog
...allow you to manage your
social media channels from
one place and provide you
with insight on top of that.
http://whowalksthedog.com
52. Who walks http://whowalksthedog.com
the Dog
Can you tell me ... - Quora
53. Who walks http://whowalksthedog.com
the Dog
I Was Here - Foursquare
54. Who walks http://whowalksthedog.com
the Dog
Internal Social Network - Yammer
55. Who walks http://whowalksthedog.com
the Dog
Who walks the Dog Landscape
Website
56. Who walks http://whowalksthedog.com
the Dog
How has this
Marketing
(and PR)
changed
57. Who walks http://whowalksthedog.com
the Dog
Not Only Broadcasting Anymore
58. Who walks
Not Only Broadcasting Anymore
the Dog
You are not only
broadcasting anymore.
expect a
Consumers
conversation with their
favorite brands.
On their terms.
http://whowalksthedog.com
59. Who walks
Location
the Dog
People expect to communicate
where they are. They choose
theirplatform, networks
and friends. And with which
brands they want to show-off
and engage.
http://whowalksthedog.com
60. Who walks http://whowalksthedog.com
the Dog
Refresh
61. Who walks
Refresh
the Dog
People expect to seetodayโs
news, presented on their
screens. Static information is
for search results.
http://whowalksthedog.com
62. Who walks http://whowalksthedog.com
the Dog
Engage In The Open
63. Who walks
Engage In The Open
the Dog
#gettingslizzerd
http://whowalksthedog.com
Result: Blood donation drive by Dogfish Head pubs,
plus great exposure and extra sales for brewer
64. Who walks
Engage In The Open
the Dog
Transparency and
responsiveness are
important. People expect
honest answers, and the
possibility to share with others.
http://whowalksthedog.com
65. Who walks http://whowalksthedog.com
the Dog
Friends & Brands
66. Who walks
Friends & Brands
the Dog
People trust their friends
more than brands. But they like
to show-off and engage with
brands thatenhance their
image.
http://whowalksthedog.com
67. Who walks http://whowalksthedog.com
the Dog
Co-Creation
68. Who walks
Co-Creation
the Dog
People like influence. Brands
that allow customers
influence, tend to perform
better.
http://whowalksthedog.com
69. Who walks http://whowalksthedog.com
the Dog
And... Fix Your Product First
70. Who walks http://whowalksthedog.com
the Dog
And... Fix Your Product First
71. Who walks
And... Fix Your Product First
the Dog
Google became the
leading search engine by
delivering what people
wanted: simple and fast
internet searches.
http://whowalksthedog.com
72. Who walks
Sources and other interesting links
the Dog
http://www.delicious.com/whowalksthedog/ssemktintro
http://whowalksthedog.com
73. Who walks
A Who walks the Dog Knowledge Share
the Dog
11 May 2011
Who walks the Dog provides strategic
advice on using innovative ways to optimize
your business, focusing on the human factor.
We specialize in social media, CSR and
Lean Management / Six Sigma.
More information:
Arjan Tupan
http://whowalksthedog.com arjan@whowalksthedog.com
http://whowalksthedog.com
http://twitter.com/whowalksthedog http://twitter.com/arjantupan
http://facebook.com/whowalksthedog +371 27 44 88 11