The document provides an overview of implementing digital tools for connected working. It discusses defining goals, measuring the current situation, analyzing communication needs and tools, and implementing solutions in a phased approach. The role of HR is highlighted in areas like training, recruitment, and ensuring the human factor is considered. The presentation is from a company called Who Walks the Dog that provides advice on social media, CSR, and lean management.

1. Who walks
the Dog
HR Morning Seminar
Connected Working
Implementing Digital Success
http://whowalksthedog.com
#SSEHRDigital

2. Who walks
Connected Working:
the Dog
Implementing Digital Success
How to understand the tools
What to use the tools for?
Elements for successful implementation
The role of HR
http://whowalksthedog.com

3. Who walks http://whowalksthedog.com
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understand the
How to
tools?

4. Who walks
Technology and Social Interaction
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Social media are media for social interaction, using highly accessible
and scalable communication techniques. Social media is the use of web-
based and mobile technologies to turn communication into interactive
dialogue. Andreas Kaplan and Michael Haenlein also define social media
as "a group of Internet-based applications that build on the ideological
and technological foundations of Web 2.0, which allows the creation and
exchange of user-generated content." Businesses also refer to social
media as consumer-generated media (CGM). A common thread running
through all definitions of social media is a blending of technology and
social interaction for the co-creation of value.
http://whowalksthedog.com

5. Who walks http://whowalksthedog.com
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The Conversation Prism

6. Who walks
Many Digital Tools To Support You
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Customer Internal
Advertising Recruiting Etcetera
service communication
http://whowalksthedog.com

7. Who walks http://whowalksthedog.com
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Then There Is This...

8. Who walks http://whowalksthedog.com
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And This...

9. Who walks
People connect,
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share,
collaborate
interact with
each other and
data in various
ways from
various places.
http://whowalksthedog.com

10. Who walks http://whowalksthedog.com
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What To Use The
Tools For?

11. Who walks
First: Communication
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Medium
Sender Receiver
Message
http://whowalksthedog.com

12. Who walks
Direction of Communication
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1 to 1
1 to ∞
∞ to ∞
http://whowalksthedog.com

13. Who walks
Timing of Communication
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Synchronous Asynchronous
http://whowalksthedog.com

14. Who walks
Communication Matrix
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Synchronous Asynchronous
1 to 1
1 to ∞
∞ to ∞
http://whowalksthedog.com

15. Exercise
Who walks
Which tools do you use?
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Synchronous Asynchronous
1 to 1 Interview Invitation
1 to ∞ Lecture Vacancy
∞ to ∞ Debate Project
http://whowalksthedog.com

16. Exercise
Who walks
Which tools do you use?
the Dog
Synchronous Asynchronous
1 to 1
1 to ∞
∞ to ∞
http://whowalksthedog.com

17. Who walks http://whowalksthedog.com
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Combine Tools With
Purpose

18. Who walks http://whowalksthedog.com
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implementation
Elements for
successful

19. Who walks
Define Goals
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- Strategy
- Business objectives
- Challenges
- Vision/mission
http://whowalksthedog.com

20. Who walks
Measure
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- Define the right metrics
- Measure current situation
- Set up a plan to collect data
http://whowalksthedog.com

21. Who walks
Analyze
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- What type of communication?
- What tools are there?
- What is the current situation?
- What are the costs/benefits?
- Who are the people you need?
- What expertise is missing?
- What are people using?
http://whowalksthedog.com

22. Who walks
Implement / Test Drive
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- Make the tool available
- Make it someone’s job
- Get support from top management
- Listen
http://whowalksthedog.com
- Engage
- Improve

23. Who walks http://whowalksthedog.com
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Small
Start

24. Who walks http://whowalksthedog.com
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The Role of HR

25. Who walks
The Human Factor Is Key In Social
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Training Recruitment
Facilities Administration
http://whowalksthedog.com

26. Who walks
Sources and other interesting links
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http://delicious.com/whowalksthedog/SSEHRDigital
Credits of images and videos
Conversation Prism by Brian Solis and Jesse Thomas
Norway PM by Statministerens Kontor on Flickr
Laboratory by tk-link on Flickr
Measure tape by Þorgerður on Flickr
Lego Crash test Dummy by Jonathan W on Flickr
The fonts used in this presentation are Junction Regular and Nevis.
Junction Regular is available at The League of Moveable Type (http://www.theleagueofmoveabletype.com/) and
Nevis at Ten by Twenty (http://www.tenbytwenty.com). Both sites have many more beautiful fonts available.
http://whowalksthedog.com
This presentation has been prepared with care, and without direct commercial gain. I have tried to use copyright free
imagery, or made an effort to obtain permission of use. However, if you feel that any photo, picture or text in this
presentation infringes your copyright, please inform the author at info@whowalksthedog.com.
This presentation itself is licensed under creative commons license by-nc-sa.

27. Who walks
A Who walks the Dog Knowledge Share
the Dog
27 January 2012
Who walks the Dog provides strategic
advice on using innovative ways to optimize
your business, focusing on the human factor.
We specialize in social media, CSR and
Lean Management / Six Sigma.
More information:
Arjan Tupan
http://whowalksthedog.com arjan@whowalksthedog.com
http://whowalksthedog.com
http://twitter.com/whowalksthedog http://twitter.com/arjantupan
http://facebook.com/whowalksthedog +371 27 44 88 11