The document provides guidance on developing an effective social media strategy for events. It introduces the power of social media and highlights corporate reasons for using social media, such as marketing, research, and customer service. It then identifies key elements to consider before embarking on a social media campaign, such as current marketing strategy, goals, and which social media sites and tools to use. The document also discusses developing an effective strategy, including setting objectives, choosing appropriate channels, implementing tactics, establishing timelines and metrics to measure performance.
This is the presentation deck, of the talk given by Sanjay Mehta (Jt CEO, Social Wavelength) at the Gripel organized conference, Social Media Marketing Excellence, on Feb 11th, 2011.
The focus of the talk is around the challenges of traditional models of advertising and marketing, and how Social Media and digital technologies, are challenging the same. Also how marketers and organizations can cope with this changing world!
This is the presentation deck, of the talk given by Sanjay Mehta (Jt CEO, Social Wavelength) at the Gripel organized conference, Social Media Marketing Excellence, on Feb 11th, 2011.
The focus of the talk is around the challenges of traditional models of advertising and marketing, and how Social Media and digital technologies, are challenging the same. Also how marketers and organizations can cope with this changing world!
Summary slides from the SPARK Co-Lab Actuator Series session providing entry-level guidance on what medtech start-ups need to consider when developing a marketing and communications strategy.
If you have been working in social media for some time, you are already familiar with a Social Business Command Center (sometimes referred to as a Social Media Listening Center). Both Dell and Gatorade were early adopters of command centers and many companies are now starting to follow suit.
How to Create a Social Media Road Map For Your BusinessKylie Bartlett
If you're looking for a step by step plan on how to create a social media road map for your business, here's a process to follow.
www.socialforcefive.com.au
Social Media Skills: Community Roundtable discussion Richard Binhammer
a look at organizations, change, concerns about skills for effective social and community programs and how to approach a business-wide assessment to move forward.
Getting the Insiders Onside - Communicating with Bloggers and InfluencersDave Fleet
Presentation delivered at Dx3 Conference & Tradeshow on January 24, 2012, examining the problems with the blogger outreach process and proposing a new model of interaction.
More and more, we hear about companies enabling their employees to be brand advocates. Their social acumen, along with a network of friends and family, bring competitive advantages to the business. Then the statistics drive home the case.
According to the Edelman Trust Barometer, everyday employees are twice as trusted as executives. Also, Nielsen found consumers are 77 percent more likely to buy a product when they hear about it from someone they trust. Are you ready to take your employee advocacy program to the next level?
First, you may want to review the webinar replay, “Getting Started with an Employee Advocacy Program.” This way, you’ll be ready to join our panel and us to continue the conversation with EveryoneSocial, the leading platform for employee advocacy. With expertise from Hewlett-Packard’s (HP) Zealous Wiley, we’ll discuss:
· Why employee advocacy programs make good business sense.
· How other companies got started on the path to brand advocacy.
· Benefits of putting an employee advocacy program in place for your brand.
· The biggest challenges with employee advocacy and how to overcome them.
· Success stories from brands, including HP’s multi-department employee advocacy program rollout.
Robust Expert Finding in Web-Based Community Information SystemsRalf Klamma
Robust Expert Finding in Web-Based Community Information Systems
Ralf Klamma
Advanced Community Information Systems (ACIS)RWTH Aachen University, Germany
Summary slides from the SPARK Co-Lab Actuator Series session providing entry-level guidance on what medtech start-ups need to consider when developing a marketing and communications strategy.
If you have been working in social media for some time, you are already familiar with a Social Business Command Center (sometimes referred to as a Social Media Listening Center). Both Dell and Gatorade were early adopters of command centers and many companies are now starting to follow suit.
How to Create a Social Media Road Map For Your BusinessKylie Bartlett
If you're looking for a step by step plan on how to create a social media road map for your business, here's a process to follow.
www.socialforcefive.com.au
Social Media Skills: Community Roundtable discussion Richard Binhammer
a look at organizations, change, concerns about skills for effective social and community programs and how to approach a business-wide assessment to move forward.
Getting the Insiders Onside - Communicating with Bloggers and InfluencersDave Fleet
Presentation delivered at Dx3 Conference & Tradeshow on January 24, 2012, examining the problems with the blogger outreach process and proposing a new model of interaction.
More and more, we hear about companies enabling their employees to be brand advocates. Their social acumen, along with a network of friends and family, bring competitive advantages to the business. Then the statistics drive home the case.
According to the Edelman Trust Barometer, everyday employees are twice as trusted as executives. Also, Nielsen found consumers are 77 percent more likely to buy a product when they hear about it from someone they trust. Are you ready to take your employee advocacy program to the next level?
First, you may want to review the webinar replay, “Getting Started with an Employee Advocacy Program.” This way, you’ll be ready to join our panel and us to continue the conversation with EveryoneSocial, the leading platform for employee advocacy. With expertise from Hewlett-Packard’s (HP) Zealous Wiley, we’ll discuss:
· Why employee advocacy programs make good business sense.
· How other companies got started on the path to brand advocacy.
· Benefits of putting an employee advocacy program in place for your brand.
· The biggest challenges with employee advocacy and how to overcome them.
· Success stories from brands, including HP’s multi-department employee advocacy program rollout.
Robust Expert Finding in Web-Based Community Information SystemsRalf Klamma
Robust Expert Finding in Web-Based Community Information Systems
Ralf Klamma
Advanced Community Information Systems (ACIS)RWTH Aachen University, Germany
Presentación Cristian Maulen - eCommerce Day Santiago 2016eCommerce Institute
Diapositivas presentadas por Cristian Maulen, CEO Customer Trigger, en el eCommerce Day Santiago 2016 en la plenaria "¿CÓMO MEJORAR EL ROI A TRAVÉS DE ESTRATEGIAS DE HYPER-PERSONALIZACIÓN?"
Grow Your Business with Social Media MarketingKiKi L'Italien
KiKi L'Italien is the founder and CEO of Amplified Growth, a DC-based digital media consultancy specializing in SEO, inbound marketing, and social media for associations and nonprofits. She also serves as CMO for startup app developer Cannonball Projects.
“You can still dunk in the dark.” Those are Oreo’s now-famous words heard around the social media world, and the creative concept behind a great example of the new wave of real-time marketing. It’s is where Logic meets Magic!
You will learn:
Plan for real-time opportunities that transcend multiple channels
Get results that move campaigns beyond hype via social
Employ best practices for developing a program for real-time marketing
Social Media Strategies for Partner Development by Francine AllaireFrancine Allaire
Proven Social Media Strategies & Tools for Partner Recruitment and Development. Why is it important for companies to engage in social media.. and most specifically in this case with their partners? Find out!
The Intersection of Social Media, Personal Brand, and Reputation ManagementKathleen Hessert
Are you an emerging star, or have aspirations to become one? Are you dedicated to defining your personal brand and want to understand how that differs from a digital brand? Then learn how personal brands, digital brands, and reputation management intersect. Whether your focus is on your own brand or your organizations there are key lessons to learn before its too late.
2011 Community Roundtable Webinar on Social Media TodaySocial Media Today
This is the deck that accompanies the April 2011 Webinar presented on the Social Customer. You can listen to the audio archive for free with simple registration at http://thesocialcustomer.com/37524/audio-archive-2011-state-community-management-report&ref=slideshare
Catching the social media bus- A strategic primer for small and medium busine...mirc media
This deck was created by @lavinm to address a group of business owners who sought answers to the following questions:
What is Social Media?
What can a business do with it?
How does a business leverage this medium?
Who Does it? How much does it cost?
Who is it meant for?
Small and medium business owners
Objective?
Understand the potential of this medium
Understand the what it takes to adopt the medium
What can A small business do with Social Media - How and when Lavin Mirchandani
Catching the Social Media Bus- A Primer for small and medium business owners.
This deck was presented to a focus group of small/mid entrepreneurs who sought answers to : what is the potential of social media for a business and how can a business implement it.
This is meant to be a strategic primer (does not get into tactics and How Tos) aimed at business owners.
Avvio presentation to dit students cathal brugha street, Dublin.
The presentation was aimed at giving student an insight into the world of digital in hospitality. We set the scene by giving student a baseline of what's happening now and insight into what is likely to happen in the future.
Some useful statistics and tips are listed to help students make the most of each of the social media platforms.
For more information or questions email michelle.conaghan@avvio.com
Lesson 2: Learn English Course on UDMY: F1 Beginners Guide to Speaking Better...Ajarn Ken
Lesson 2 Booklet to accompany the lesson on F1 Beginners Guide to Speaking Better English Course on UDEMY. Speak better English with Ajarn Ken, a native English speaker from the UK speaking British English
Lesson 1: F1 Beginners Guide to Speaking Better EnglishAjarn Ken
Lesson 1 F1 Beginners Guide to Speaking Better English Course on UDEMY.
The dialogue from the Learn English lesson that we discuss both for vocabulary and for pronunciation and for sentence smoothness
Lesson 10: F1 Beginners Guide to Speaking Better EnglishAjarn Ken
Lesson 10 from F1: Beginners Guide to Speaking Better English Course on UDEMY. How to speak English smoother, clearer and better pronunciation. Speak English like a native English speakers with hints and tips from Ajarn Ken. A native English speaker from the UK speaking British English.
Lesson 9: F1 Beginners Guide to Speaking Better EnglishAjarn Ken
Lesson 9 from F1: Beginners Guide to Speaking Better English Course on UDEMY. How to speak English smoother, clearer and better pronunciation. Speak English like a native English speakers with hints and tips from Ajarn Ken. A native English speaker from the UK speaking British English.
Lesson 8: F1 Beginners Guide to Speaking Better EnglishAjarn Ken
Lesson 8 from F1: Beginners Guide to Speaking Better English Course on UDEMY. How to speak English smoother, clearer and better pronunciation. Speak English like a native English speakers with hints and tips from Ajarn Ken. A native English speaker from the UK speaking British English.
Lesson 6: F1 Beginners Guide to Speaking Better EnglishAjarn Ken
Lesson 6 from F1: Beginners Guide to Speaking Better English Course on UDEMY. How to speak English smoother, clearer and better pronunciation. Speak English like a native English speakers with hints and tips from Ajarn Ken. A native English speaker from the UK speaking British English.
Lesson 7: F1 Beginners Guide to Speaking Better EnglishAjarn Ken
Lesson 7 from F1: Beginners Guide to Speaking Better English Course on UDEMY. How to speak English smoother, clearer and better pronunciation. Speak English like a native English speakers with hints and tips from Ajarn Ken. A native English speaker from the UK speaking British English.
Lesson 3: F1 Beginners Guide to Speaking Better EnglishAjarn Ken
Lesson 3 from F1: Beginners Guide to Speaking Better English Course on UDEMY. How to speak English smoother, clearer and better pronunciation. Speak English like a native English speakers with hints and tips from Ajarn Ken. A native English speaker from the UK speaking British English.
F1 Lesson 5: Beginners Guide to Speaking Better EnglishAjarn Ken
Lesson 5 from F1: Beginners Guide to Speaking Better English Course on UDEMY. How to speak English smoother, clearer and better pronunciation. Speak English like a native English speakers with hints and tips from Ajarn Ken. A native English speaker from the UK speaking British English.
Lesson 2: F1: Beginners Guide to Speaking Better EnglishAjarn Ken
Lesson 2 from F1: Beginners Guide to Speaking Better English Course on UDEMY. How to speak English smoother, clearer and better pronunciation. Speak English like a native English speakers with hints and tips from Ajarn Ken. A native English speaker from the UK speaking British English.
F1 L1 beginners guide to speaking better englishAjarn Ken
Lesson1 from F1: Beginners Guide to Speaking Better English Course on UDEMY. How to speak English smoother, clearer and better pronunciation. Speak English like a native English speakers with hints and tips from Ajarn Ken. A native English speaker from the UK speaking British English.
The is the presentation lesson from Language Open Learning Learn English Grammar Course 2.
http://languageopenlearning.com/en/learn-english-online/grammar-course-2
There are lots of online lessons and its free to register and learn English with Language Open Learning.
http://www.LanguageOpenLearning.com
This is the lessonf rom Language Open Learning in their English Grammar 2 Course - learning about the past tense and the options.
The full lesson can be seen at - http://languageopenlearning.com/en/learn-english-online/grammar-course-2?quiz_id=58 for registered members.
The video for this can be found at the Language open Learning Youtube channel - http://www.youtube.com/watch?v=TU4Fz9OVtL8
More English lessons can be found at the Language Open Learning website - http://www.LanguageOpenLearning.com
This is the English Grammar Present Tense lesson from Language open Learning.
This can be found at http://languageopenlearning.com/en/english-grammar-course-2?quiz_id=58
For free English lessons online register at http://www.LanguageOpenLearning.com
Learn English Grammar - Reported Speech IAjarn Ken
Learn English Grammar - reported speech - direct and indirect speech.
This is an English lesson from Language Open Learning Learn English Grammar Course.
http://languageopenlearning.com/en/english-grammar-course-2?quiz_id=56
For more details on the Learn English course from Language Open Learning, please visit the website at http://www.LanguageOpenLearning.com
The lesson is free to members - visit -
http://languageopenlearning.com/
Language Open Learning bring you an overview of the Phrasal Verbs in English Grammar.
We show you the options for using Phrasal Verbs, what they mean and how they are used.
We show you the use of some examples when using the Phrasal Verbs including two part and three part phrasal verbs.
This presentation is used in conjunction with the Learn English Grammar 2 course at http://www.LanguageOpenLearning.com
The lesson is free to members - visit -
http://languageopenlearning.com/en/english-grammar-course-2?quiz_id=56
Language Open Learning bring you an overview of the Future Tense in English Grammar.
We show you the options for using the Future Tense, what they mean and how they are used.
We show you the use of WILL, GOING TO and PRESENT CONTINUOUS when using the Future Tenses
This presentation is used in conjunction with the Learn English Grammar 2 course at http://www.LanguageOpenLearning.com
This lessons gives you an overview of the present perfect tense in English Grammar.
More free lessons can be found on the website of Language Open Learning - http://www.LanguageOpenLearning.com
英鹏国际雅思教程 Writing lesson 1
This is an overview lesson from UPIC Language Center in Dandong, china and Language Open Learning.
For more English lessons online - visit http://www.LanguageOpenLearning.com
The Language Open Learning Video Course instructions. This is the step by step guide to learning English with Language Open Learning. follow this course guide to learn English and register free at http://www.languageopenlearning.com
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
2. Purpose
1. Introduce the Power of Social Media
2. Highlight the corporate reasons for
utilising
3. Identify Key Elements
4. Discuss effective Strategy
5. Agree The Way Forward
April 2011 AT Group/KPT Social Media
5. Challenges
• Not Aware of the power
• Unsure how to use it
• Treat it as a fad
April 2011 AT Group/KPT Social Media
6. 2. Corporate Reasons for
Utilising Social Media
April 2011 AT Group/KPT Social Media
7. Corporate Reasons
• Marketing/Branding
• Research
• Customer Service
• Product/Event Sales
• Public Relations
• >>> aim to engage customer
• >>> buy customer loyalty
• >>> contribution by customer
8. 3. Identify Key Elements
April 2011 AT Group/KPT Social Media
9. Five Initial Questions
to ask about social media
•What is Social Media?
•Why does it matter?
•What does it mean to my business/event?
•How do I do it right?
•How do I integrate across the Enterprise?
April 2011 AT Group/KPT Social Media
10. 8 Key Elements
before embarking on a
Social Media Campaign
April 2011 AT Group/KPT Social Media
11. List of Key Elements
1. What is you Current Marketing Strategy
2. What do you want to achieve
3. What are Customers/Competitors Doing
4. What Sites/Tools to Use.
5. What’s my voice?
6. Who’s responsible?
7. Risk Management?
8. How to measure RoI.
12. 8 Key Elements
before embarking on a
Social Media Campaign
April 2011 AT Group/KPT Social Media
13. 1. Current Marketing Strategy
• What do you have in place?
• Why do you have it?
• What is working best?
14. 2. What do you want to achieve?
CLEAR GOAL
•why you want to integrate social media into your business,
•Marketing/Branding
•Research
•Customer Service
•Product/Event Sales
•Public Relations
HELPS DECISION MAKING
•what to get involved with
•What not to get involved with.
April 2011 AT Group/KPT Social Media
15. Example ‘success’ barometers
• More visitors to your online store.
• More foot traffic to your brick-and-mortar store.
• New loyalty program sign-ups.
• Newsletter subscribers.
• Active social network sharing of your services.
• Brand awareness on certain niche communities.
• Hard sales through social media exclusive offers.
• Coupons downloaded and used from a vanity URL.
April 2011 AT Group/KPT Social Media
16. 3. What are your
customers/clients doing?
current customers
•What are they doing online
•what you should or could be doing.
•don’t know then just ask.
potential future customers
•what they are doing online.
April 2011 AT Group/KPT Social Media
17. 3. What are your competitors doing?
do competitor research
•what businesses around you are doing?
•Is it working for them?
•What to learn from what they are doing?
•How to do it better or differently?
April 2011 AT Group/KPT Social Media
18. 4. What sites/tools to use?
research to decide
•what sites/tools will fit the strategy or goal?
•Blog,
•Twitter
•Facebook
•LinkedIn
•YouTube
•Flickr etc etc
April 2011 AT Group/KPT Social Media
19. 5. What’s my voice?
what sort of voice do you want to use
•key question to help fulfil chosen goal
•establish authority
•connect,
•be fun,
•listen etc.
Knowing this is key to understanding
the content direction
April 2011 AT Group/KPT Social Media
20. 6. Who’s responsible?
dedicated focus
•takes time and practice
•Understanding and
•delegating responsibility
gives it the best chance of success.
April 2011 AT Group/KPT Social Media
21. 7. How to manage risk?
ask for some expert help or set up a pilot
project
•in one region,
•city,
•country,
•market,
•customer segment etc
helps manage the risk of things going wrong and
maximise learning before roll out of new
programme.
April 2011 AT Group/KPT Social Media
22. Welcome to the Online
‘Reputation Management’ blog
We have something very important to tell you.
•Your company ripped me off.
•You don't care about your customers.
•You messed up my order.
•Your president is a liar.
•Your brand eats babies.
•Don't look at us like that. We didn't say it; droves of your angry
customers did.
April 2011 AT Group/KPT Social Media
23. 8. How to measure RoI?
business is about return on investments,
– time,
– personnel
– money.
– more sales
– customer complaints
– increased loyalty
– time-frame.
April 2011 AT Group/KPT Social Media
24. Measurement Questions to ask
• What measurement tools will you use?
• What’s your cut-off time for evaluation?
• What numbers are you measuring – financial, social shares and awareness,
or both?
• What percentage of growth do you want month-on-month?
• Do news stories count as success?
• How much can you take a hit on (freebies, coupons, etc) to result in longer-
term sales?
• What are the most active/successful times of day?
April 2011 AT Group/KPT Social Media
26. 1. Over-following:
Social media is based on making connections
•no shortcuts
•build these over time by adding value to the community.
following too many people in a short amount of time.
•an unmanageable account
•no “true” connections to build on.
April 2011 AT Group/KPT Social Media
27. 2.Using too many social media tools:
Avoid
•Creating a presence on every social media site
A quality social media campaign requires
•focus and patience.
•achieve success on one
•leverage the learning’s in additional accounts.
April 2011 AT Group/KPT Social Media
28. 3. Abandoning the social media
profile:
easy to create an account,
•difficult to maintain an active profile.
a ‘long haul’ mentality
•commitment
•time to maintain the account
April 2011 AT Group/KPT Social Media
29. 4. Failure to train employees:
provide staff with a baseline of the basics
•provide policies
•set expectations
•Encourage employee participation.
April 2011 AT Group/KPT Social Media
30. 5. Selecting the wrong employee to
manage accounts:
select with a detailed understanding of
•the brand
•the “voice” of the company
•the objectives to manage social media accounts.
April 2011 AT Group/KPT Social Media
31. 6. Thinking social media is free:
costs to be accounted for
•time to create
•time to manage.
April 2011 AT Group/KPT Social Media
32. 7. Posting first, thinking later:
think before a post
•social media “conversations” happen in real-time,
•individuals tend to act reactionary.
in some instances say nothing at all.
April 2011 AT Group/KPT Social Media
33. 8. The messaging is too
promotional.
Keep the promotions to a minimum
•provide meaningful and useful content
Followers and subscribers do not want to another
marketing message from a brand that they trust and enjoy.
April 2011 AT Group/KPT Social Media
34. 9. Forgetting to measure metrics:
• It is important to define the metrics by which the
campaign results will be measured.
April 2011 AT Group/KPT Social Media
35. 10. Assuming ROI is impossible
to calculate:
• Many companies don’t assign a value in terms of ROI.
• it is achievable to produce tangible values that can be
attributed to the bottom line
April 2011 AT Group/KPT Social Media
36. 11. Lack of Interaction:
Give social profiles a face by engaging with the community.
•Social media is meant to be social
•Lack of response to questions or engagement chances
reflects a blank-faced marketer or an automated feed
updating the company’s social sites.
April 2011 AT Group/KPT Social Media
37. 12. Expecting the world:
Social media is helping to change the
landscape
however it does have limitations
April 2011 AT Group/KPT Social Media
39. Your step by step Strategy
Guide to ensure social media
successful efforts
• The seven step plan to legitimize social media efforts
avoiding the “everybody else is doing it” mentality and
ensuring a successful SM Campaign
April 2011 AT Group/KPT Social Media
40. 1. Set your social media objectives.
• What do you ultimately want to achieve from
social media?
– brand awareness (Product/Event)
– thought leadership
– networking opportunities
– SEO benefits.
the key is to pick one and stick with it –
other positive results will coincide with
your growing social presence.
April 2011 AT Group/KPT Social Media
41. 2. Choose the right channels
to meet objectives.
• carefully selecting which tactics to use
• it’s impossible be everywhere at once
• choose the channels that will best help reach the
business goal.
April 2011 AT Group/KPT Social Media
46. Blog/News/Press Release:
• Serves as premier outlet for offering fresh content that’s
pertinent to your defined audience
(this is what your audience wants to know and hear)
• Lays foundation for spreading unique content across
the web
• Regular & Relevant
• Gets picked up and “spidered out” to other sources
• Serves as an INPUT
April 2011 AT Group/KPT Social Media
47. RSS Feed
• Delivery of your news direct to the
customer
• Customer has a “newspaper” of their
favourite headlines delivered to their
screen when they choose
• OUTPUT
• Get all YOUR company news
delivered to YOU
48. Facebook:
• Establishes a “face” for your brand via addition of
photos and personal information
• Facilitates an interactive community with wall posts,
discussion boards, fan photos and likes
• Another OUTPUT
April 2011 AT Group/KPT Social Media
49. Twitter:
• Presents chance to expand social network and find
influencers in specific industries
• Lets users share your content, including blog posts,
articles, etc.
• Instant impact of your news
• An OUTPUT
April 2011 AT Group/KPT Social Media
50. LinkedIn:
• Provides location to establish business credibility and
share business information
• Offers place to join relevant groups and make
connections with other thought leaders
• Professional Facebook
• Professional Contact List
• Professional OUTPUT
April 2011 AT Group/KPT Social Media
51. YouTube:
• Allows for repurposing of customer videos, product
tutorials, testimonials, etc.
• Supplies vehicle to comment on others’ videos and
reach out to those with similar interests
• Short and sharp content is key
• ITS VISUAL!!!!!!!!!!
April 2011 AT Group/KPT Social Media
52. 5. Establish a timeline for
completion.
creating a timeline to reach the goal.
•set monthly or quarterly benchmarks to objectively gauge
progress.
•establish smaller goals within each tactic for measurement
against the ultimate deadline.
April 2011 AT Group/KPT Social Media
53. 5. Establish a timeline for
completion.
Using the thought leadership example, a set benchmarks
could be set establishing
•5 blog relationships end July
•8 articles on the blog end of July.
•3 guest blog appearances end of August and
•2 educational videos on YouTube. end of August
Numbers would vary on a case by case basis, but this
provides and example
April 2011 AT Group/KPT Social Media
54. 5. Establish a timeline for
completion.
dedicate time to executing the strategy.
– social media takes time to implement
– Social media takes time to maintain
ensure there is a commitment to make the long-term
investment before embarking on this campaign
April 2011 AT Group/KPT Social Media
55. 6. Put together the metrics.
establish metrics gauging progress.
•Create key performance indicators for each of the
tactics.
•number of Twitter followers,
•number of YouTube views,
•number of blog subscribers and
•growth patterns for each metric.
April 2011 AT Group/KPT Social Media
56. 6. Put together the metrics.
base KPIs on specific objectives
•add 50 influential Twitter followers is better aligned with
a thought leadership goal.
avoid setting arbitrary numbers for the KPIs.
•Hitting 500 Twitter followers sounds nice, but what does
that really mean?
April 2011 AT Group/KPT Social Media
57. 6. Put together the metrics.
• Track results against the metrics to see how performing
in each of the channels –
• this will allow to make proper adjustments.
April 2011 AT Group/KPT Social Media
58. 6. Deploy, measure, adjust.
• The entire point of setting objectives and benchmarking
them is to make sure that the strategy stays on course. If
KPIs are being exceeded in one channel and are way
behind in another, there is an opportunity to evaluate the
execution and make alterations as necessary.
• Shift course if things aren’t working as planned – the
beauty of a true strategy is that changes can be made
along the way to better achieve social media success.
• Remember in this ever-evolving medium, an online
business can quickly adjust to better maximize the
bountiful benefits social media has to offer.
April 2011 AT Group/KPT Social Media