Facebook announced new features at its annual f8 conference that focus on providing a more seamless social experience and engaging users. These include redesigning user profiles into a timeline format to showcase life events, introducing a ticker to highlight friends' recent lightweight activities, and expanding the use of Open Graph apps to allow sharing activities and content directly within Facebook. The updates emphasize engaging content over isolated experiences and aim to keep users interacting within Facebook through features like the ticker and canvas apps.
Photo sharing is the publishing or transfer of a user's digital photos online, thus enabling the user to share them with others (publicly or privately).
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This is the letter from Karen Ignagni President and CEO of America's Helath Plans in response to the historic meeting with 5 industry executives on Thursday March 4th, 2010.
Facebook announced new features at its annual f8 conference that focus on providing a more seamless social experience and engaging users. These include redesigning user profiles into a timeline format to showcase life events, introducing a ticker to highlight friends' recent lightweight activities, and expanding the use of Open Graph apps to allow sharing activities and content directly within Facebook. The updates emphasize engaging content over isolated experiences and aim to keep users interacting within Facebook through features like the ticker and canvas apps.
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The document discusses how municipalities can use social media to engage citizens, increase participation in government, and inform residents about city activities. It provides examples of how cities are using platforms like Facebook, Twitter, YouTube and blogs at basic and advanced levels. The document also discusses strategies for developing a social media presence and questions municipalities should consider before getting started.
The document discusses the City of Round Rock's mobile website. It notes that over 4% of the City's web traffic comes from mobile users and that mobile usage is growing rapidly. The mobile site focuses on key information for residents like news, calendars, staff directories, service directories and FAQs. It also covers best practices for mobile web development like using viewport meta tags, conditional CSS, home screen icons of different sizes, and detecting mobile browsers.
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1) Social media allows for two-way interaction and user-generated content unlike traditional media. It includes tools like Facebook, Twitter, YouTube, blogs and more.
2) Fairfax County uses social media like Facebook, Twitter and YouTube to disseminate information more directly to residents and get feedback, replacing some traditional media.
3) Social media use requires policies around issues like public records and comments. Fairfax County developed social media guidelines and uses tools like IdeaScale to solicit public input.
this presentation shows .. ...which is the most effective social media platform today...and what are the enhancement of that social media to retain its position as no.1 in the next 3 years
Third year marketing students planned a flash mob in downtown Kingston using chalk to promote the local hockey team, the Kingston Frontenacs. They used various social media channels like Twitter, Facebook, Instagram and YouTube to create buzz and engage the community around the event. Twitter was a key channel where they encouraged people to use the hashtag #chalkaboutit and retweet posts to gain more exposure. The students measured engagement through metrics like tweet volume and photos posted with the hashtag.
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The document analyzes a flash mob event called "Chalkaboutit" organized to promote the Kingston Frontenacs hockey team. It reviews the performance of various social media channels used including Instagram, Pinterest, Doodle.ly, Foursquare, YouTube, SlideShare, Twitter and Facebook. It finds that the channels were not well integrated, follower counts were low, and traditional advertising was not leveraged. As a result, community awareness and event turnout were low, and the objectives of influencing the local community and generating Frontenacs buzz were not successfully achieved. Recommendations include longer lead times, central accounts, channel integration, influencer involvement and use of traditional media.
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Word Camp Toronto 2010 presentation on How to win an Election using WordPress and Social Media, presented by Duncan of Digital Deceptions and Glenn McKnight of Global Catalysts Consulting Services.
The City of Tempe has implemented a social media program to communicate with audiences as traditional media outlets have declined. The program aims to provide accurate information through various social media platforms like Facebook, Twitter, YouTube and blogs. It seeks to match the fun, smart and progressive personality of Tempe. About 10 staff manage the accounts and provide expert content on topics they cover. The social media presence allows Tempe to continue reaching audiences in a friendly tone while also addressing issues like infrastructure repairs during emergencies. The program has grown Tempe's online audiences and generated feedback to improve city services.
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The document provides a history of social media and its evolution over time from early bulletin boards and online services to modern social networks like Facebook and Twitter. It discusses key milestones like the development of instant messaging, the first social networks like SixDegrees and Friendster, and the growth of Facebook and Twitter. It also outlines different ways businesses can utilize social media like generating leads, customer service, branding, and collaboration.
The document summarizes an online community engagement strategy for LG to build relationships with bloggers and online influencers. The strategy involves creating an LG blog and actively participating in online discussions to build credibility over time. It then suggests obtaining positive product reviews from influencers and amplifying those reviews across blogs and social media to increase brand awareness and consideration of LG products. Relationship building with key online opinion leaders is the long-term goal.
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Social Media For Economic Development And Community Marketing
1. City of Round Rock’sSocial Media Success Story What We’ve Learned In Our Extensive 3.5-Year Journey
2. Our Goals Provide additional channels of input for citizens and other potentially-affected interests Increase the transparency of the City's decision-making process Facilitate a sense of community Reach new audiences with City messages and information
3. Our Social Media Toolkit Launched Community Conversations blog in July 2007 14 blogs, 491 posts, 339 comments Created Facebook Page in July 2008 2,286 fans/likes Started Twitter account in June 2008 2,161 followers Flickr group launched in 2007 135 members, 1,181 photos YouTube channel opened in 2007
4. The Blog Community Conversations blog Comments are moderated A good Terms of Use is vital! Best use is for extended planning projects like General Plan, Downtown Master Plan because it creates historical record Tend to see more activity at beginning of process, with interest tapering off as project/plan progresses
5. Facebook Facebook Fed by blog, we often get more comments on FB page than on blog site Be sure administrator is “friendly” and can tag people in videos, pictures Don’t be afraid to allow posts to your wall, or you’ll miss stuff like this …
10. How We Use Flickr We moderate uploads As a community builder As a resource for free pictures – our Terms of Use allows us to use submitted photos in City promotional materials. In return, we give credit to photographer
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18. Twitter We auto-feed it news releases from our website Set up automatic searches for “Round Rock” and “City of Round Rock” and respond as needed As Communication Director, I use it to monitor local media outlets
19. YouTube Took a while to get a Government Partner Account to post videos longer than 10 minutes … Now we use it to feed all online video outlets: City website, Facebook, web widget
20. Successful? Provide additional channels of input for citizens and other potentially-affected interests Increase the transparency of the City's decision-making process Facilitate a sense of community Reach new audiences with City messages and information
Editor's Notes
We now know 45 percent of households are Facebook users
Website is still the mothership. Blogs include links to info on site; FB fed by website news tool and calendar tool; Twitter is fed by news tool; We link on front page of site to Flickr; we use YouTube to feed online videos to our website and FB. Learn to use RSS technology to leverage content
Blog gets discussion on your turf, a lesson we learned from DellDowntown Master Plan posts started in Dec. 2007, ended in June 2010 when Council approved plan; 38 posts, 28 comments. Give OSP ballfield example: actually revised/clarified mission statement based on input; 12 posts with more than 100,000 views.
Need to promote natural beauty of your community?
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Promote your community as family fun?
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Comment: Most people don’t care about local gov’t unless there’s a problem or we’re doing something in their backyard. But there’s a handful that care A LOT about what we do. So Med is great for reaching those folks.