The document outlines steps for habit formation through the Dailybooth platform, utilizing the Fogg Behavioral Model. It discusses user prompts and motivations that encourage simple actions like signing up, adding users, and posting photos. The document emphasizes the importance of immediate feedback and social interactions in reinforcing these behaviors to promote consistent engagement.

1. Proven Steps to Jumpstarting and Logging a simple habitHow DAILYBOOTH effectively facilitates the simple habit formation of taking photos and posting updatesBy Shuqiao Songhabits.stanford.edu

2. Based on Fogg Behavioral Model… www.behaviormodel.org

3. ..and Fogg Behavior Gridwww.BehaviorGrid.org

5. 1. “Sign Up Now”!Trigger: Button (Facilitator)Ability: Simple. (Click+Username + Email + Password = Done.)Motivation: Curiosity, PleasureGreen Dot Behavior

6. 2. Add/follow suggested usersTrigger: Website Prompt (Spark)Ability: Simple. (Check user boxes + Add)Motivation: Social Acceptance, PleasureGreen Dot Behavior

7. 3. Set up web-cameraTrigger: Website Prompt (Facilitator)Ability: Simple. (Click camera type)Motivation: PleasureGreen (or Blue) Dot Behavior

8. 3. Snap a Picture! Write a blurb!Trigger: Website Photobooth (Facilitator)Ability: Simple. (Snap/Click + type+ Save)Motivation: PleasureGreen (or Blue) Dot Behavior

9. 4. Interact w/Live FeedTrigger: Website Button (Facilitator)Ability: Simple. (Click+ View)Motivation: Pleasure, Social AcceptanceGreen Dot Behavior

10. 5. Settings (Set up notifications)Trigger: Website Buttons (Facilitator)Ability: Simple. (Click + Click +…+ Save)Motivation: PleasureGreen (or Blue) Dot Behavior

11. 6. MORE pictures! MORE blurbs!Trigger: Email notification if you haven’t taken a photo in 24 hours (Signal)Ability: Simple. (Click link + snap picture + type + save)Motivation: PleasureGreen Dot Behavior Blue Path Behavior

12. 7. MORE social interaction w/Live Feed!Trigger: Website Button (Facilitator)Ability: Simple. (Click+ View)Motivation: Pleasure, Social AcceptanceGreen Dot Behavior Blue Path Behavior

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14. Some InsightsWhat counts as green (new) vs. blue (familiar)? Depends on user and use….how much a difference doe this distinction make?Creating an account in general vs. Creating an account for this specific siteTo be more effective in persuading users: DailyBooth could employ more span behaviors (bit of a jump from dot to path)But maybe a lighter or more random use of the email notifications 24 hour notice was designed for their original goal to get users to take a “daily” photo for 365+ days to see how your face changes…now, new goal is just documenting/sharing your life—need to update the trigger design! Lots of immediate Green and Blue dot behaviors act as early positive feedback/reinforcement for habit formation (it feels rewarding)Push triggers for social participation in new users. For example: Having followers is a big deal (people expect things of you). Commenting on other people’s photo blurbs/answering their questions is encouraged. Being part of an epic photo thread post is fun.Photos are compelling and fun. Dailybooth has potential to be used in other ways…e.g. as a sort of habit/goal/update logging/tracking mechanism.

15. habits.stanford.edu