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The Quest
for Attention
Teacher
Gifted Ed Consultant
Continuing Education Teacher
Science & Tech Resource Teacher
e-Learning Consultant
Student Su...
Tech
Companies
Users
What is your role/job title in education?
Do you share on Social Media?
17%
17%
17% 17%
17%
17%
Facebook
Snapchat
Pinterest Instagram
YouTube
Twitter
Are you a parent of a child who uses Social Media?
NOYES
Which apps are our children using most commonly?
Type to share the names of apps…
Tech
Companies
Users
Adults
Youth
Private

enterprise
Tech
Companies
Users
Adults
Youth
Private

enterprise
Social interaction
Work and Play
Social interaction
Tech
Companies
Users
Adults
Youth
Private

enterprise
Social interaction
Popularity
Like me!
Popularity
Tech
Companies
Users
Adults
Youth
Private

enterprise
Social interaction
Popularity
Sales
Anyone want
a cookie?
Sales
Tech
Companies
Users
Adults
Youth
Private

enterprise
Social interaction
Popularity
Sales
Votes
Influence
Brexit/Trump
Inf...
Tech
Companies
Users
Adults
Youth
Private

enterprise
Social interaction
Popularity
Sales
Votes
News
EPIC 2015
Epic 2015
N...
Classroom Observations
Tech
Companies
Users
Device makers
App Developers
Tech
Companies
Users
Device makers
App Developers
Shareholders
ads + Eyes = $
Shareholders
Tech
Companies
Users
Device makers
App Developers
customers
Shareholders
GIVE & GET
customers
Tech
Companies
Users
Device makers
App Developers
customers
Eyeballs
Shareholders
Take time
Eyeballs
Attention is scarce
Users
Tech
Companies
customers
Eyeballs
Shareholders
Device makers
App Developers
EngagementEngagement 

Daily active user...
Tech
Companies
Users
customers
Eyeballs
Shareholders
Device makers
App Developers
Engagement
The 

Tools 

are 

Free!!


...
“If you want to maximize addictiveness, all tech
designers need to do is link a user’s action (like
pulling a lever) with ...
“We want psychologically figure out how to
manipulate you as fast as possible and then
give you back that dopamine hit.””
C...
“We’re using a social validation feedback loop 

to exploit a vulnerability in human psychology”
Sean 

Parker
Former Face...
“You’re part of a controlled set of experiments
that are happening in real time across you and
millions of other people.”
...
ENGINEERED
FOR OUR
Attention
Intermittent variable rewards
Scrolling is Not a random act
ENGINEERED
FOR OUR
Attention
Scrolling is Not a random act
Reciprocity is encouraged
ENGINEERED
FOR OUR
Attention
Scrolling is Not a random act
Interruption is good for business
Reciprocity is encouraged
ENGINEERED
FOR OUR
Attention
Scrolling is Not a random act
Interruption is good for business
Inconvenient options (i.e., to opt out)
Reciprocity is enc...
Scrolling is Not a random act
Interruption is good for business
Inconvenient options (i.e., to opt out)
Clicks confirm our...
Do the
addictive behaviours
of our students
make more sense ?
Do We ENGINEER
our classrooms ?
Allia
Griffin
Lecturer, Ethnic Studies
Santa Clara University
“My experience has been that no matter how
invested a studen...
How should we Share
This info with students?
What Language
should we use?
“
Take Care of yourself
“
Take Care of yourself
“Did I just get an alert!”
“
Take Care of yourself
“Did I just get an alert!”
“Who liked my stuff?”
“
Take Care of yourself
“Did I just get an alert!”
“What’s under the red notifications?”
“Who liked my stuff?”
“
Take Care of yourself
“Did I just get an alert!”
“What’s under the red notifications?”
“Who liked my stuff?”
“Do people ...
“
Take Care of yourself
“Did I just get an alert!”
“What’s under the red notifications?”
“Let me refresh…”
“Who liked my s...
Do you Know
what Facebook knows?
#OTFwellness
The Quest
for Attention
Part 1
April 9, 2018
Connected
but ALONE
Part 2
April 30, 2018
“Fake brittle popularity leaves you more vacant and empty.”
Chamath
PaliHapitiya
Venture Capitalist
Formerly Facebook Coder
Finding
Balance
Part 3
May 14, 2018
Learn More
Your Brain on Digital Technology (CBC Radio, Ideas Episode March 5, 2019) 

www.cbc.ca/radio/ideas/your-brain-o...
… and Still More
Our minds can be hijacked: the tech insiders who fear a smartphone dystopia

www.theguardian.com/technolo...
Creative Commons
What every 

CREATOR 

needs to know.
Dayna Mason
Sara Simmons
Claire Armstrong
Fortune Brainstorm Health...
The Quest for Attention
The Quest for Attention
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The Quest for Attention

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This is the first of a three part set of online workshops. Originally presented April 9, 2018 as part of OTF Connects.

Published in: Education
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The Quest for Attention

  1. 1. The Quest for Attention
  2. 2. Teacher Gifted Ed Consultant Continuing Education Teacher Science & Tech Resource Teacher e-Learning Consultant Student Success Teacher 1989 - Married 1991 - Daughter 1994 - Daughter 2003 - Son 2007 - The Clever Sheep 2008 - Teacher 2.0 Podcast 2010 - TedXOntarioEd 2012 - UnPlug’d 2014 - Microsoft Expert Educator 2017 - Free Agency LIFE - Athlete LIFE - Brother LIFE - Twin LIFE - Komoka
 Special Education Collaborative Projects Creative Commons Passion-Based Learning Design Thinking Detroit Tigers Golf Rush The Ghost & Mr. Chicken Ode to the Crazy Ones Rodd LUcier
  3. 3. Tech Companies Users
  4. 4. What is your role/job title in education?
  5. 5. Do you share on Social Media? 17% 17% 17% 17% 17% 17% Facebook Snapchat Pinterest Instagram YouTube Twitter
  6. 6. Are you a parent of a child who uses Social Media? NOYES
  7. 7. Which apps are our children using most commonly? Type to share the names of apps…
  8. 8. Tech Companies Users Adults Youth Private
 enterprise
  9. 9. Tech Companies Users Adults Youth Private
 enterprise Social interaction Work and Play Social interaction
  10. 10. Tech Companies Users Adults Youth Private
 enterprise Social interaction Popularity Like me! Popularity
  11. 11. Tech Companies Users Adults Youth Private
 enterprise Social interaction Popularity Sales Anyone want a cookie? Sales
  12. 12. Tech Companies Users Adults Youth Private
 enterprise Social interaction Popularity Sales Votes Influence Brexit/Trump Influence Votes
  13. 13. Tech Companies Users Adults Youth Private
 enterprise Social interaction Popularity Sales Votes News EPIC 2015 Epic 2015 News
  14. 14. Classroom Observations
  15. 15. Tech Companies Users Device makers App Developers
  16. 16. Tech Companies Users Device makers App Developers Shareholders ads + Eyes = $ Shareholders
  17. 17. Tech Companies Users Device makers App Developers customers Shareholders GIVE & GET customers
  18. 18. Tech Companies Users Device makers App Developers customers Eyeballs Shareholders Take time Eyeballs Attention is scarce
  19. 19. Users Tech Companies customers Eyeballs Shareholders Device makers App Developers EngagementEngagement 
 Daily active users average time on site stickiness/Retention ratio Viral Coefficient Impressions
  20. 20. Tech Companies Users customers Eyeballs Shareholders Device makers App Developers Engagement The 
 Tools 
 are 
 Free!! 
 If you Pay attention
  21. 21. “If you want to maximize addictiveness, all tech designers need to do is link a user’s action (like pulling a lever) with a variable reward. You pull a lever and immediately receive either an enticing reward 
 (a match, a prize!) or nothing. Addictiveness is maximized when the rate of reward is most variable.” Tristan 
 Harris Founder Centre for Humane Technology Formerly of Apple, Wikia, Apture, Google

  22. 22. “We want psychologically figure out how to manipulate you as fast as possible and then give you back that dopamine hit.”” Chamath PaliHapitiya Venture Capitalist Formerly Facebook Coder
  23. 23. “We’re using a social validation feedback loop 
 to exploit a vulnerability in human psychology” Sean 
 Parker Former Facebook President
  24. 24. “You’re part of a controlled set of experiments that are happening in real time across you and millions of other people.” Ramsey Brown Co-Founder of Dopamine Labs Background in Neuroscience and Coding
  25. 25. ENGINEERED FOR OUR Attention Intermittent variable rewards
  26. 26. Scrolling is Not a random act ENGINEERED FOR OUR Attention
  27. 27. Scrolling is Not a random act Reciprocity is encouraged ENGINEERED FOR OUR Attention
  28. 28. Scrolling is Not a random act Interruption is good for business Reciprocity is encouraged ENGINEERED FOR OUR Attention
  29. 29. Scrolling is Not a random act Interruption is good for business Inconvenient options (i.e., to opt out) Reciprocity is encouraged ENGINEERED FOR OUR Attention
  30. 30. Scrolling is Not a random act Interruption is good for business Inconvenient options (i.e., to opt out) Clicks confirm our Biases Reciprocity is encouraged ENGINEERED FOR OUR Attention
  31. 31. Do the addictive behaviours of our students make more sense ?
  32. 32. Do We ENGINEER our classrooms ?
  33. 33. Allia Griffin Lecturer, Ethnic Studies Santa Clara University “My experience has been that no matter how invested a student may be in a class discussion or lecture, if something on their desk or in their pocket dings, rings or vibrates - they will lose focus.”
  34. 34. How should we Share This info with students? What Language should we use?
  35. 35. “ Take Care of yourself
  36. 36. “ Take Care of yourself “Did I just get an alert!”
  37. 37. “ Take Care of yourself “Did I just get an alert!” “Who liked my stuff?”
  38. 38. “ Take Care of yourself “Did I just get an alert!” “What’s under the red notifications?” “Who liked my stuff?”
  39. 39. “ Take Care of yourself “Did I just get an alert!” “What’s under the red notifications?” “Who liked my stuff?” “Do people approve/agree with me?”
  40. 40. “ Take Care of yourself “Did I just get an alert!” “What’s under the red notifications?” “Let me refresh…” “Who liked my stuff?” “Do people approve/agree with me?”
  41. 41. Do you Know what Facebook knows?
  42. 42. #OTFwellness
  43. 43. The Quest for Attention Part 1 April 9, 2018
  44. 44. Connected but ALONE Part 2 April 30, 2018
  45. 45. “Fake brittle popularity leaves you more vacant and empty.” Chamath PaliHapitiya Venture Capitalist Formerly Facebook Coder
  46. 46. Finding Balance Part 3 May 14, 2018
  47. 47. Learn More Your Brain on Digital Technology (CBC Radio, Ideas Episode March 5, 2019) 
 www.cbc.ca/radio/ideas/your-brain-on-digital-technology-1.4562541 Attention Hacking is the Epidemic of our Generation 
 https://hackernoon.com/attention-hacking-is-the-epidemic-of-our-generation-e212e111c675 How Technology is Hacking Your Mind 
 https://journal.thriveglobal.com/how-technology-hijacks-peoples-minds-from-a-magician-and-google- s-design-ethicist-56d62ef5edf3 Brain Hacking (60 Minutes) 
 https://www.cbs.com/shows/60_minutes/video/EaRkkCynzUfbrPtsSO3M0EmNUPsvWDlh/brain- hacking/
 How your Brain is Getting Hacked (This will change everything you know) 
 https://www.youtube.com/watch?v=GufhzLSmqMs Laptops and Phones in the Classroom: Yea, Nay or a Third Way? 
 https://www.npr.org/sections/ed/2018/01/24/578437957/laptops-and-phones-in-the-classroom-yea- nay-or-a-third-way
  48. 48. … and Still More Our minds can be hijacked: the tech insiders who fear a smartphone dystopia
 www.theguardian.com/technology/2017/oct/05/smartphone-addiction-silicon-valley-dystopia Your smart phone is making you stupid, antisocial and unhealthy. Why can’t you put it down? https://www.theglobeandmail.com/technology/your-smartphone-is-making-you-stupid/article37511900/ France is Banning Mobile Phones in Schools 
 https://qz.com/1153379/france-will-ban-mobile-phones-in-schools-and-parents-seem-annoyed/ Reinforcement 
 https://en.wikipedia.org/wiki/Reinforcement 6 Reasons to Put Your Phone Away 
 https://blog.innerdrive.co.uk/6-reasons-to-put-your-phone-away Epic 2015 
 https://www.youtube.com/watch?v=DVfBuw1hCsw The Privacy Paradox 
 privacyparadox.org
  49. 49. Creative Commons What every 
 CREATOR 
 needs to know. Dayna Mason Sara Simmons Claire Armstrong Fortune Brainstorm Health Austin Fausto AJ Batac Rymtok JD Lasica Brainstorm Health Images

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