Social Media has a very strong impact when it comes as marketing tool. Learn how social media was and still first choice to businesses for branding and marketing. Learn how different social media platforms help marketers to brand their product. Here are some amazing facts and statistics of social media websites.

2. • Wikipedia defines social media marketing as “the process of
gaining website traffic and attention through social media
platforms”.
• Social media in itself refers to all websites that present
radically distinguishable social actions. Lately, this has been
the tool for both small and large businesses to look deeper
into the market and interact and connect with more number
of customers.
• Now a days social media is the crucial platform for any
businesses to connect with their personas and to reach large
audiences.

3. http://www.digifloor.com/social-media-marketing-as-cogent-marketing-tool-21

4. • The casual and friendly Facebook environment can
equip businesses with intense social media marketing
strategies.
• A Fan Page that users subscribe to will be the source of
all the information that is read, commented upon,
reacted and spread over the 10 million strong site.
• Facebook is offering paid advertisement for business
owner provides great facilities to target audiences by
Geography, Demography, age group, interest and many
more things.

6. • It is getting more popularity in short time and
considered next Facebook in coming time.
• Though the platform hasn’t been quite able to
stand up to its competitor, Facebook, it does
provide tough competition by offering unique
atmosphere to upload and share videos, photos,
post updates and links and connect with friends,
family members and acquaintances.

8. • This is the platform that acts as a tool for
broadcasting every minor and major update
relating to your business and industry.
• With a steady stream of followers, this could be
the right platform to mix up news updates with
special discount offers, events and light-weighted
information sharing.
• All the work revolves around communication and
dialogue buildup that impresses and indulges.

10. • It has been the number one place for video
sharing and viewing. If you have a video content
that can impress, post it on YouTube to make
your brand viral.
• Sharing takes a microsecond if the content is well
made. It offers customized advertisement
opportunity for the business owner who can
promote their video or other ads by targeting
specific audiences.

12. • Taking a more professional approach, LinkedIn is
an opportunistic venue for professional dialogues
to take place.
• Encourage both customers and clients to have a
better knowledge of your company.
• It can help businesses in recruitment, business
development and can help professionals to
connect with like minded people around the
world.

14. • This is the latest in social media trends. Being
an image centered platform, it allows
maximum exposure to design and brand
image of products and offerings.
• Use the pin-boards rightly and you can win a
beneficial amount of traffic. An important
thing to take note of is that this information
sharing is not limited to a single platform.

16. • Customer conversions
• Lead generation opportunity
• Website traffic through user engagement
• Brand identity building and better brand association
• Brand awareness
• Improved search engine rankings (social signals are
considered by search engines)
• Better sales opportunities
• Interaction and communication with key audience
• Reduced marketing expenditure
• Customer conflict resolutions