Social Media - tips and tools to create a global community, new age branding, micro blogging, creating a dynamic web presence, and forums to interact with your customers.

1. Social Media:First & Lasting Impressions Haredi Women’s Professional Network September 7, 2009 Esther Ohayon

2. Agenda Legacy vs. new-age brand drivers Brand building for you & your company Dynamic web presence What is it, and who should care? Social Media Join and encourage the discussion Uncover and promote your product's perceived value

3. Legacy Brand Drivers Product Driven by features and benefits Generic Leveraging established markets with price-driven branding Market Following & adopting market trends to a brand ex: go green Many Times It Is A One Way Conversation

4. New-Age Brand Drivers Personality & Identity Personality gives life to and endears one to a brand People like to do business with real people not companies Your brand: Benefit, promise of service, offering, specific commitment and a guarantee. Ex: Domino Pizza – “fresh, hot pizza, delivered to your door in 30 minutes or less or it’s free. “

5. New-Age Brand Drivers – cont. Community Involvement Make your brand more reachable, knowable , likable & trustworthy FAQs on your website are not enough No personality = No warmth Consumer : zero loyalty, highly price sensitive Two Way Conversation Is The Only Way

6. Some Brands Turn into Personalities – M&Ms

7. Some Personalities Turn Into Brands

8. Agenda Legacy vs. new-age brand drivers Brand building for you & your company Dynamic web presence What is it, and who should care? Social Media Join and encourage the discussion Uncover and promote your product's perceived value

9. Static Website Like a centralized business card or brochure Straightforward & informational Many corporate sites are static Unless there is a new product launch No reason to return or check weekly Nowhere to interact with the site

10. Dynamic Web Presence Dynamic websites: Interactive & exciting – capture emails New information is often updated - sticky Forum to interact with customers ex: survey It’s Social because you’ve created a community: Blogging Commenting on forums, Twitter, Face book, etc Posting articles & sharing information

11. You Create aDynamic Web Presence Everyone has something to add Plumber – fix the leaks, etc Plumber 2.0 – fixes the leaks by day & by night Blogs about water conservation tips An advocate in the community about conservation Lectures on water conservation - tips & products Writes for the local paper Does a video about saving money & water and posts it to blog

12. Agenda Legacy vs. new-age brand drivers Brand building for you & your company Dynamic web presence What is it, and who should care? Social Media Join and encourage the discussion Uncover and promote your product's perceived value

13. What is Social Media It’s all about a conversation It’s one big cocktail party –everyone is finding out what you do in order to connect in some way Interaction, information & feedback in all forms: Written, video, audio, pictures, live presentations

14. Be Helpful & Real You BECOME A FACE - A PERSON Include your profile Offer valuable content Give and share information Help customers and target customers understand how they benefit from you Reputation Management: Find out what customers like and don’t like.

15. Where Is Social Media -EVERYWHERE Blogs Online Chats RSS Feeds Video Sharing –You Tube Social Networks –Face Book, Twitter, Linked In Message Boards/Forums/Photo Sharing Podcasts Wikipedia

16. Content Things to talk about: Your market & new trends Your business & new developments Recommend other businesses & people Announce new product launches Events – local or industry

17. Quick Stats Wikipedia -2.7 million articles – Wiki Answers You Tube -100 million video - AC content Blogs – 113 million –Technorati, 2008 Social Networks – 57% of internet have a profile Face book hosted 61.2 million visitors in March and is now the #5 site - Social Net Daily Linked In -20 million profiles - Social Net Daily

18. Why use Social Media The time Americans spend on social networking sites has increased by 73% 81% of execs say social media can improve customer relations and build brands 64% of execs believe that Social media will be useful as a customer service tool Source:

19. Create Community Create vehicles to solicit feedback Create a relationship through social media and talk to your community of fans or followers. They will wait for your next post and more importantly – will be an avid advocate of your brand.

20. Blogging It’s the personal touch that so many customers prefer Invite feedback They get to know your thoughts & opinions Informal way to share and get information Populate with keywords, tags, categories to help your site be found on search engines

21. Sample Blog Chassan’s Place They even have a category for Hazorfim products

22. Case Study: Coca-Cola

23. The World's #1* Brand No longer just a soft drink company It’s running a global community Climate Protection They promote hybrid cars usage Enriching Lives Involved in local communities, worldwide Water Conservation Reduce, Reuse, Recycle plus Replenish * The 100 Top Brands

24. Welcome to the Interactive Coke Community Education Leave a lasting legacy for generations Balanced Living Sweeteners to Supporting Yellowstone National Park Product Innovation New choices Recycling Less energy/less water

25. Personal Branding Guru

26. At Gavoah we are committed toBringing Your Site To Great Heights One Step at a time Our Website: www.gavoah.com Or call 02-995-1767