Social media allows brands and consumers to connect and build relationships through digital words, sounds, and pictures based on online conversations and interactions. Effective social media marketing requires investing time, energy, and creativity by contributing valuable, engaging content while avoiding constant self-promotion and keeping messages short, clear, and polite. Engagement and responding to emerging conversations are important aspects of social media strategy.

1. Introduction
to Social
Media
Lara Abdulhadi

2. “Marketing is no
longer about the stuff
that you make, but
about the stories you
tell.”
– Seth Godin

3. “New marketing is
about the
relationships, not the
medium.”
– Ben Grossman

4. “Privacy is dead, and
social media holds the
smoking gun.”
- Pete Cashmore

5. “A brand is no longer what
we tell the consumer it is
– it is what consumers tell
each other it is.”
– Scott Cook

6. NOW, Let’s spice it up a notch, shall we?

7. Social Media is based on
conversation and interaction
between people online, where
digital words, sounds, and
pictures, allow brands and
consumers to connect and
build relationships.

8. Making the
best out of
social media

9. No Short Cuts
Social Media Marketing
involves investing time,
energy and creativity.

10. Contribute Quality Content
If you don't contribute
something of value, no one
will listen and you will lose
fans and followers

11. No Spam
Constant self
promotion isn't nice.
How would you feel if
one of your friends just
went on and on
without giving you the
chance to speak?

12. Keep it Simple
Keep your content
short, polite, and your
ideas clear

13. Engagement is a
diamond trait. Always
engage sincerely

14. The minute news hits the wires, it becomes a
conversation. It’s just a question of how high
the volume of that conversation will become.”
– Doug Frisbie

15. About the Author
With a strong background as a Social Media
Strategist, Lara is a blogger, who brings together
her online experience and business background to
set the direction and strategy for clients. Her
diverse list of clientele in which social media
strategies was tailored for include both local and
regional clients.
Lara holds an MBA from the New York Institute of Technology,
and offers social media training for individuals and organizations,
along side consultancy and strategy.

16. Facebook
www.facebook.com/larahadiSM
Twitter
@larahadi
LinkedIn
jo.linkedin.com/in/larahadi
Pinterest
http://pinterest.com/larahadi/