The document discusses various statistics about Twitter usage such as the average time spent on Twitter per month (170 minutes), the percentage of monthly active users that actually tweet (56%), and the percentage using mobile devices to tweet (80%). It also discusses Twitter advertising costs and effectiveness compared to Facebook. The document notes that the 140 character limit was based on messaging protocols and that 20 extra characters were reserved for handles. It provides several lessons for brands on Twitter including the importance of attention to detail, not mixing business and personal accounts, personalizing your content, and being able to make a great comeback.

1. By: Lara Abdulhadi @larahadi

3. After extensive
research they found
out that people who
send post cards can
usually express
themselves or
thoughts in 140
characters, hence the
limit of 140
characters was
imposed. Also, SMS is
160 characters, so
they reserved the
other 20 characters
to twitter handles.

4. “The qualities that
make Twitter seem
inane and half-baked
are what makes it so
powerful”
- Jonathan Zittrain, Harvard law
Professor & Internet expert

5. Twitter would be
the 12th largest
worldwide if it is a
country.
Source: Rocket Post

6. The average time
per month spent
by users on
Twitter is 170
minutes.
Source: Rocket Post

7. About 56% of
monthly active
users in Twitter
are actually
tweeting and the
rest are just
lurkers.
Source: Rocket Post

8. There are more
than 284 million
active Twitter
users monthly, 80
percent of which
are using mobile
devices to tweet.
Source: Twitter

9. About 63 percent
of Twitter users
regard their
smartphones as
their primary
tweeting device.
Source: Rocket Post

10. About 42 percent
of the
international
brands post 10
tweets per day on
average.
Source: Social Times

11. Retailers and
restaurants are
the most engaging
industries on
Twitter while
apparel
businesses are the
least engaging
industries.
Source: Social Times

12. Twitter advertising
is 6x more
expensive
compared to
Facebook
advertising, but
the click-through
rate (CTR) of
Twitter ads is to 8
to 24x higher.
Source: Smart Insights

13. Tweets containing
image links have
5x higher
engagement rate.
Source: Jeff Bullas

14. A 24-hour
promoted trend
costs about
$200,000.
Source: Jeff Bullas

15. Over 300 billion tweets have been shared since the
network launched. 0.01% of these (32 million) were
shared during the 2014 World Cup final.
Source: Social Caffeine

16. Learn a few
valuable Lessons
from Brands on
Twitter

17. Attention to detail
is a Must!
Tweeting on
behalf of
Blackberry from
an iPhone! Well…
that tweet has
been long deleted.

18. Running multiple
accounts from
your smart phone
or browser is
bound to get you
in trouble.
Photo Courtesy Of: Screenshots JO ‫األردن‬ ‫سكرينشوتس‬

19. Yet, don’t be
afraid to be
confident and get
back on track!
A play on words
will always take
you somewhere.
Photo Courtesy Of: Screenshots JO ‫األردن‬ ‫سكرينشوتس‬

20. A great come
back is bound
to go viral!

21. Business &
Personal
should never
mix on Social
Media.
Photo Courtesy Of: Screenshots JO ‫األردن‬ ‫سكرينشوتس‬

22. Don’t be afraid
to personalize.
Make your
audience feel
like you're one
of them.

23. If you were to hijack a hashtag, do it in
style!

24. Oreo's Tweet won
the Super bowl
power outrage
black out that
lasted a full 30
minutes.

25. About the Author
With a strong background as a Social Media
Strategist, Lara is a blogger, who brings together
her online experience and business background to
set the direction and strategy for clients. Her
diverse list of clientele in which social media
strategies was tailored for include both local and
regional clients.
Lara holds an MBA from the New York Institute of Technology,
and offers social media training for individuals and organizations,
along side consultancy and strategy.