No need to wonder how the best on SlideShare do it. The Masters of SlideShare provides storytelling, design, customization and promotion tips from 13 experts of the form. Learn what it takes to master this type of content marketing yourself.
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
Digital 2023 Morocco (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Morocco in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Morocco, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Win in Search with Effective (+ unpaid) Influencer Marketing CampaignsMatthew Raven
Influencer marketing campaigns are most frequently executed to improve immediate visibility of a brand, product or service through a trusted voice, but are rarely executed (in the right way) in an effort to build equity in the brand’s website and ultimately, improving visibility of the brand through organic search. We’ll highlight a variety of influencer marketing programs that succeeded in simultaneously connecting brands with relevant, niche audiences online and improving search engine visibility. Walk away with actionable steps to help take your influencer marketing program to the next level. You’ll learn how to identify the right audience, create a resonant organic outreach campaign that doesn’t require giving away free product or paying to play, and how to write an effective pitch.
Dispatches From The New Economy: The Five Faces Of The On-Demand EconomyIntuit Inc.
From people determined to be their own boss, to those embracing the flexibility to do something they love, to workers finding a replacement for a traditional job – people working in the on-demand economy are just about as diverse as the labor market itself. A new report from Intuit Inc. and Emergent Research shows that there are a broad range of motivations – and differing levels of satisfaction – among five distinct groups of on-demand workers:
The Business Builders – primarily driven by the desire to be their own boss. They represent 22 percent of on-demand workers.
The Career Freelancers – happily building a career through independent work. They represent 20 percent of on-demand workers.
The Side Giggers – looking to find financial stability by supplementing existing income. They represent 26 percent of on-demand workers.
The Passionistas – looking for the flexibility to do something they love. They represent 18 percent of on-demand workers.
The Substituters – replacing a traditional job that is no longer available. They represent 14 percent of on-demand workers.
Methodology
A total of 4,622 workers who find work opportunities via the platforms provided by the participating partner companies completed an online survey between September 11 and October 1, 2015. The results were weighted to reflect the proportion of workers in each of the following segments: Drivers/Delivery, Online Talent Marketplaces and Field Service/Onsite Talent. The weights were developed using earlier survey work that sized the on-demand economy. The largest weighted share of on-demand worker respondents from any single company is 16%, with most partner companies providing less than 10% of the respondents.
This is a presentation from the online course 'Crash Course to Digital Strategy' that you can sign up to on Skillshare for $20 http://skl.sh/VOj2ol
Writing a Digital Creative Brief and a Communications Framework is a key role of a great Digital Strategist. In this presentation I cover the most important parts of writing a brief and communications framework. Using examples of stand out work from the past five years.
No need to wonder how the best on SlideShare do it. The Masters of SlideShare provides storytelling, design, customization and promotion tips from 13 experts of the form. Learn what it takes to master this type of content marketing yourself.
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
Digital 2023 Morocco (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Morocco in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Morocco, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Win in Search with Effective (+ unpaid) Influencer Marketing CampaignsMatthew Raven
Influencer marketing campaigns are most frequently executed to improve immediate visibility of a brand, product or service through a trusted voice, but are rarely executed (in the right way) in an effort to build equity in the brand’s website and ultimately, improving visibility of the brand through organic search. We’ll highlight a variety of influencer marketing programs that succeeded in simultaneously connecting brands with relevant, niche audiences online and improving search engine visibility. Walk away with actionable steps to help take your influencer marketing program to the next level. You’ll learn how to identify the right audience, create a resonant organic outreach campaign that doesn’t require giving away free product or paying to play, and how to write an effective pitch.
Dispatches From The New Economy: The Five Faces Of The On-Demand EconomyIntuit Inc.
From people determined to be their own boss, to those embracing the flexibility to do something they love, to workers finding a replacement for a traditional job – people working in the on-demand economy are just about as diverse as the labor market itself. A new report from Intuit Inc. and Emergent Research shows that there are a broad range of motivations – and differing levels of satisfaction – among five distinct groups of on-demand workers:
The Business Builders – primarily driven by the desire to be their own boss. They represent 22 percent of on-demand workers.
The Career Freelancers – happily building a career through independent work. They represent 20 percent of on-demand workers.
The Side Giggers – looking to find financial stability by supplementing existing income. They represent 26 percent of on-demand workers.
The Passionistas – looking for the flexibility to do something they love. They represent 18 percent of on-demand workers.
The Substituters – replacing a traditional job that is no longer available. They represent 14 percent of on-demand workers.
Methodology
A total of 4,622 workers who find work opportunities via the platforms provided by the participating partner companies completed an online survey between September 11 and October 1, 2015. The results were weighted to reflect the proportion of workers in each of the following segments: Drivers/Delivery, Online Talent Marketplaces and Field Service/Onsite Talent. The weights were developed using earlier survey work that sized the on-demand economy. The largest weighted share of on-demand worker respondents from any single company is 16%, with most partner companies providing less than 10% of the respondents.
This is a presentation from the online course 'Crash Course to Digital Strategy' that you can sign up to on Skillshare for $20 http://skl.sh/VOj2ol
Writing a Digital Creative Brief and a Communications Framework is a key role of a great Digital Strategist. In this presentation I cover the most important parts of writing a brief and communications framework. Using examples of stand out work from the past five years.
Articles published as sponsored content in the Risk & Compliance Journal from The Wall Street Journal from August 2017 to August 2018. https://deloi.tt/2CMG6lI
The U.S. State, Local, and Education market (SLED) has its own rules, contracts, and sales cycles. While SLED is a largely fragmented market, SLED IT is forecast to be nearly $100B. Understand how you can effectively tap this lucrative market.
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...Buffer
Our COO Leo Widrich spoke at the SaaStr Annual conference on February 9, 2016 and shared some lessons that have helped Buffer grow. The tips range across product, marketing, and general work culture!
ClickZ/Fospha: The State of Marketing Measurement, Attribution, and Data Mana...Clark Boyd
This report covers:
The data challenges marketers are confronting today
The business impact of a complex (and oft-misunderstood) data culture
The role of marketing intelligence software in a modern organization
How to define and use metrics like customer lifetime value
The features marketers wish their current technologies had
How to assess your own company’s data maturity
A new approach to agile, accessible marketing measurement
Thanks to a partnership with Jumpshot, Moz is presenting data about Google's search growth, click distribution, and more via a panel of millions of US web users.
One in three goods crosses national borders, and more than one-third of financial investments are international transactions. And in the next decade, global flows could triple, powered by rising prosperity and participation in the emerging world. In a new McKinsey Global Institute (MGI) report, "Global flows in a digital age: How trade, finance, people, and data connect the world economy," scenarios show that global flows could reach $54 trillion to $85 trillion by 2025.
Digital 2023 Turkey (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Turkey in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Turkey, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Retail Media Networks: How the physical store will power their next phase of ...National Retail Federation
Presentation from NRF 2023: Retail's Big Show
Kristi Argyilan, Albertsons Media Collective
Aaron Dunford, Nordstrom
Andrew Lipsman, Insider Intelligence
Retail media is disrupting the digital advertising industry and creating new high-margin revenue streams for retailers. The opportunity behind this fast-growing $40 billion US market is significant, with brands eager to capitalize on retailer first-party data to reach shoppers with relevant advertising experiences. In this session with retail media leaders, we examine how retail media networks are evolving to meet consumers shopping behaviors wherever they are, whether that be in-store or online.
The attention of the consumer has changed, so why hasn't the attention of the marketers? Learn to communicate with your consumers like the year that it actually is...
Digital 2021 Turkey (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Turkey in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Turkey, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
How to Build an Authentic, Winning CultureO.C. Tanner
Ann Rhoades, workplace culture guru and founder of People Ink, shares her insights into building a strong, authentic culture to attract and retain top talent.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
Articles published as sponsored content in the Risk & Compliance Journal from The Wall Street Journal from August 2017 to August 2018. https://deloi.tt/2CMG6lI
The U.S. State, Local, and Education market (SLED) has its own rules, contracts, and sales cycles. While SLED is a largely fragmented market, SLED IT is forecast to be nearly $100B. Understand how you can effectively tap this lucrative market.
Top 10 Learnings Growing to (Almost) $10 Million ARR: Leo's presentation at S...Buffer
Our COO Leo Widrich spoke at the SaaStr Annual conference on February 9, 2016 and shared some lessons that have helped Buffer grow. The tips range across product, marketing, and general work culture!
ClickZ/Fospha: The State of Marketing Measurement, Attribution, and Data Mana...Clark Boyd
This report covers:
The data challenges marketers are confronting today
The business impact of a complex (and oft-misunderstood) data culture
The role of marketing intelligence software in a modern organization
How to define and use metrics like customer lifetime value
The features marketers wish their current technologies had
How to assess your own company’s data maturity
A new approach to agile, accessible marketing measurement
Thanks to a partnership with Jumpshot, Moz is presenting data about Google's search growth, click distribution, and more via a panel of millions of US web users.
One in three goods crosses national borders, and more than one-third of financial investments are international transactions. And in the next decade, global flows could triple, powered by rising prosperity and participation in the emerging world. In a new McKinsey Global Institute (MGI) report, "Global flows in a digital age: How trade, finance, people, and data connect the world economy," scenarios show that global flows could reach $54 trillion to $85 trillion by 2025.
Digital 2023 Turkey (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Turkey in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Turkey, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Retail Media Networks: How the physical store will power their next phase of ...National Retail Federation
Presentation from NRF 2023: Retail's Big Show
Kristi Argyilan, Albertsons Media Collective
Aaron Dunford, Nordstrom
Andrew Lipsman, Insider Intelligence
Retail media is disrupting the digital advertising industry and creating new high-margin revenue streams for retailers. The opportunity behind this fast-growing $40 billion US market is significant, with brands eager to capitalize on retailer first-party data to reach shoppers with relevant advertising experiences. In this session with retail media leaders, we examine how retail media networks are evolving to meet consumers shopping behaviors wherever they are, whether that be in-store or online.
The attention of the consumer has changed, so why hasn't the attention of the marketers? Learn to communicate with your consumers like the year that it actually is...
Digital 2021 Turkey (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Turkey in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Turkey, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
How to Build an Authentic, Winning CultureO.C. Tanner
Ann Rhoades, workplace culture guru and founder of People Ink, shares her insights into building a strong, authentic culture to attract and retain top talent.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
Non esistono prodotti noiosi, solo strategie di comunicazione noioseGummy Industries
Sui social ci sembra scontato che alcuni brand abbiano la possibilità di generare contenuti virali e altri no.
D’altronde, è impossibile comunicare in modo originale prodotti generalmente considerati noiosi e di nicchia, vero?
Non proprio.
Noi crediamo che la storia sia un’altra: non esistono prodotti noiosi, ma solo strategie noiose e ogni prodotto ha dei trend da sfruttare per essere comunicato in modo memorabile.
Every body talks about Big Data, but why? Do it create value? Do it enable some paradigmatic shifts in the way we work with data? This talk I did at ComoNext research and technological park cast some light on those questions.
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
Nul op de meter door Brink Climate Systems | Duurzaam Doen Lezingduurzame verhalen
‘Wat is jouw droom?’ Met deze vraag opende Roeland Westra, projectleider Centrum Duurzaam van ROC Friese Poort, de Duurzaam Doen Lezing van dinsdag 28 maart 2017. ‘Onze gezamenlijke droom is om onze woningen te verduurzamen. We zijn met elkaar onderweg om deze duurzame droom te realiseren. Onderweg leren we. En vandaag willen we onze ervaringen met elkaar delen op het gebied van nul op de meter en innovatief bouwen’. Brink Climate Systems en De Mar deelden hun duurzame ervaringen met ongeveer 125 bedrijven, studenten, docenten en geïnteresseerde particulieren.
Klik door voor het volledige bericht:
http://www.centrumduurzaamfriesland.nl/nieuws/duurzaam-wonen-nul-op-meter-en-innovatief-bouwen/
I Social Media Trend da conoscere per il 2016Ninja Academy
Luca La Mesa e Simone Tornabene, docenti Ninja Academy, presentano il Corso Online in Social Media Marketing. Prossimi Corsi: http://www.ninjacademy.it/corsi/marketing/
Come organizzare un Piano Strategico di Social Media Marketing. Il Social Planning, il modello P.O.S.T. di Forrester, le metodologie di ascolto in rete, le metriche fondamentali, alcuni strumenti gratuiti (o quasi) per ascoltare la rete.
Alberto Nasciuti - Ogni giorno milioni di persone frequentano i social media impegnandosi in svariate tipologie di comunicazione, dalle quali scaturisce una grande e variata quantità di informazioni. L'importanza di scavare nelle informazioni per estrarne un vantaggio competitivo a favore delle proprie attività è ben nota. In questo talk spiegherò varie tecniche per fare social media mining, ovvero l'estrazione dai social media di informazione valida e utilizzabile.
Pietro Sansone, partner e strategy director di LiveXtention, parla di strategia media: come pianificare azioni di comunicazione di successo in un quadro di riferimento che muta di continuo. Shake the media mix, le biciclette, Milano, Social Media Week, 23 settembre 2010.
Social Media Marketing nel 2013.
Cos'è, perchè farlo e chi deve farlo?!
Breve raccolta dati di cos'è cambiato quest'anno nel mondo del social media marketing.
Analisi e link consultati il 12 novembre 2013.
Retail 4.0: tra e-commerce e in-store experience (Camera di Commercio di Siena)Marketing Toys Consulenza
Questa è una versione aggiornata presentata al seminario della Camera di Commercio di Siena.
E’ ormai sotto gli occhi di tutti che il digitale ha ormai totalmente rivoluzionato il mondo della distribuzione commerciale: da un lato rende più efficienti le operazioni di back end (come la gestione del magazzino, degli inventari, degli ordini e riordini, della sicurezza), dall’altro migliora i servizi di front end (dall’esposizione della merce al riassortimento, dai servizi di pagamento alle iniziative legate all’ingaggio e alla fidelizzazione per arrivare all’ottimizzazione dei servizi di pre e post vendita). Il Retail è oggi radicalmente mutato grazie all’avvento della cosiddetta distribuzione multicanale o omnicanalità perché il commercio deve allinearsi all’evoluzione dei consumatori che vivono sempre più una doppia vita (analogica e digitale), usano tanta tecnologia fissa e mobile, sono influenzati non solo dai media tradizionali ma anche dai social media. Si sceglie in-store e se la merce non c’è si ordina on-line, si compra on-line e si ritira in-store, si acquista in rete ma se l’oggetto non piace si va in negozio a restituirlo. I negozi, sempre più connessi e comunicanti, offrono ai clienti tablet, pareti e specchi digitali e app per consultare informazioni e presentare i propri prodotti.
Da Big a Smart Data - Iab Forum 2015 Workshop Weborama Elisabetta Parodi
Non è sufficiente avere “tanti” dati, se non si sa come farli fruttare ed innescare quel circolo virtuoso che parte dalla raccolta per passare ad apprendimento, elaborazione di modelli, costruzione di profili, utilizzo e quindi nuova raccolta e così via, rendendo i dati un vero e proprio asset vitale e insostituibile.
Workshop su:
Quali sono i mercati più attrattivi per i miei prodotti ?
Chi sono i potenziali cienti su questi mercati ?
Qual'è il modo migliore per presentarsi e soprattutto vendere ?
Comunica al meglio te stesso e il tuo business sul web.
Panoramica sulle dinamiche del web: come si comportano gli esseri umani con un mouse in mano. Dati e abitudini nel mondo e in Italia.
I temutissimi social network: se li conosci non fanno paura, anzi sono utilissimi, per te e per il tuo business.
Come il Social Media Marketing può essere utilizzato per migliorare le web PR delle strutture turistiche, agenzie e operatori del settore in generale, modificando l'approccio della comunicazione con i propri clienti. Le slide sono state presentate al Rimini Web Marketing Event 2009.
Quattro passi tra social media e nuovo webMatteo Ranzi
Riflessioni e dati (aggiornati ad Aprile 2010, mese in cui è stata preparata la presentazione) su social media, nuovo web e sul ruolo delle persone nei confronti delle aziende negli scenari del web 2.0.
This paper describes how communities can contribute to the sustainability cause
1. Communities, communication and sustainability: what’s the purpose of this paper?
2. Online communities, why are they relevant?
3. How to communicate to achieve political goals?
4. What can politics learn from commercial communication?
5. What’s the proposed solution?
Digital diplomacy - The building of a national identity through social netwo...Gummy Industries
The building of a national identity through social networks and digital systems
A lesson by Alessandro Mininno held at Università Cattolica, for the Master in Cultural Diplomacy
Laba, Martedì 11 Novembre 2014
"Non c'è bisogno d'avere i soldi di Dr. Dre per fare musica in digitale: ecco come costruirsi un home recording nella propria cantina"
Pane web e salame 5 - Talk di apertura: quale futuro per il retail? - #Pwes5Gummy Industries
Il talk con cui abbiamo aperto Pane Web e Salame 5.
Perchè fare soldi con internet? Quanto vale il mercato e-commerce in Italia? I retail scompariranno? Quali prospettive per il futuro?
6. 8’’
È L’ATTENZIONE MEDIA
DI UN UTENTE
6
La soglia di attenzione di un pesce rosso è di 9 secondi
https://www.nytimes.com/2016/01/22/opinion/the-eight-second-attention-span.html
16. Quasi tutte le aziende italiane
utilizzano i social network
16
È il dato sulle medie aziende.
Nel caso delle piccole, si scende al 62%.67%
http://www.osservatoriosocialmedia.com/ricerca-social-media/
17. Tranne che nel B2B,
in cui è solo un’azienda su 5
17
È il numero di aziende B2B
che sono presenti su almeno un social19%
http://www.osservatoriosocialmedia.com/ricerca-social-media/
22. 22
Coca Cola, senza il
valore del brand,
vale solo 101
miliardi di dollari
http://www.bloomberg.com/news/articles/2013-09-30/apple-overtakes-coca-cola-as-most-valuable-brand-study-finds
24. 24
8 milioni di persone in streaming
+250kYouTube subscriber
50 milioni di persone raggiunte
dal top post su Facebook
+7% sales (1.6$B)
+17% nei mercati obiettivo
BrandingSales
29. Matteo Flora ha analizzato le reazioni
a tutti i propri post su Facebook
29
https://www.linkedin.com/pulse/video-il-segreto-per-vincere-lattenzione-sui-social-network-flora
31. delle persone che vede la pubblicità su Facebook,
ci clicca (CTR)
31
2%
http://www.wolfgangdigital.com/blog/facebook-ad-ctr-study-newsfeed-v-display-from-the-wolfgang-lab/
33 times more than display
32. degli utenti cliccano sui banner
32
0,06%
*Average CTR across all media and all formats, source: DoubleClick