The Logo

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Introducing the main concepts of the logo design

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The Logo

  1. 1. THE LOGOLesson #2 at LABA in NINGBO, CHINA - 2012
  2. 2. 2 In the fall of 2012 I held a 12 days introductive course on graphic design to 60 novice students of the LABA Fine Art Accademy based in the Ningbo Polytechnic, few hours far from Shanghai, China. Here you can see some of the content I collected for my lessons. Please send me some feedback @giorgiomininno
  3. 3. 3 How the logo was born
  4. 4. 4 THE DIFFUSION OF PAPER (IN EUROPE STARTING FROM 1100 A.D.)
  5. 5. 5 BLOCK BOOKS IN EUROPE 1400 A.D.
  6. 6. 6 MOVABLE TYPE PRINT
  7. 7. 7 GUTEMBERG BIBLE FIRST MOVABLE TYPE PRINT BOOK 1450s A.C.
  8. 8. 8 ALBRECHT DURER (1471 - 1528) A PAINTER, A PRINTMAKER, AN ARTIST
  9. 9. 9 REPRODUCIBILITY The Four Horsemen of the Apocalypse A.Durer 1498
  10. 10. 10 THIS IS ONE THE FIRST LOGOS Albrecht Durer Monogram
  11. 11. 11 What does this logo mean? Authorship: every print marked with this logo is produced by the same artist.
  12. 12. 12 lets look at some logos?
  13. 13. 13 GENERAL ELECTRICS
  14. 14. 14 Franco Grignani
  15. 15. 15
  16. 16. 16
  17. 17. 17 BROOKLYN BREWERY Milton Glaser
  18. 18. 18 I LOVE NEW YORK Milton Glaser
  19. 19. 19
  20. 20. 20
  21. 21. 21
  22. 22. 22
  23. 23. 23 www.itsnicethat.com
  24. 24. 24 Experimental Jetset
  25. 25. 25
  26. 26. 26
  27. 27. 27 BRNO BIENNAL
  28. 28. 28
  29. 29. 29
  30. 30. 30
  31. 31. 31
  32. 32. 32
  33. 33. 33 TATE MODERN

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