In this report, we present an analysis of user engagement with social media via Digg.com. Viewer engagement was measured with OTOinsight’s Quantemo™ neuromarketing research system. Quantemo™ utilizes a multi-modal approach that combines self-report, physiological and neurological data to holistically and reliably measure user engagement with digital media. Analyzing the results from the Quantemo™ sources, we present a set of four insights concerning how users engage with social media and how the cues in social media systems positively inform user behavior.
Government use of Social Media and how it can be used in messaging with violent extremism on the social web during "Counter Violent Extremism Media Training" in Kuwait for the Ministry of Information and U.S. Embassy staff organized by the U.S. Department of State
Template Twitter Strategy for Government DepartmentsBreaking news
Strategy for corporate use of Twitter by Government Departments and other public sector organisations (potentially adaptable to private sctor Twitterers too). By Neil Williams, Department for Business, Universities and Skills. Includes information on how to use Twitter, objectives for a corporate Twitter channel, how to measure and evaluate return on your investment, Twitter risks and mitigation, how to promote your Twitter account, and best practice for producing effective Twitter content.
Social Media: Strategic Shift or Tactical Tool?craig lefebvre
Overview of social and mobile media with an emphasis on how the communication paradigm we use has to change to use them most effectively. This version was presented in the course "Pass It On – Health Communication and Marketing in a New Age" and Institute 2010 on 4 October 2010 in Atlanta GA. It is based on an earlier version presented at the International Nonprofit and Social Marketing Conference in Brisbane, Australia in July 2010.
The document discusses a training on managing government use of social media in Moldova. It provides an agenda that covers an introduction to social media and its benefits, barriers and challenges for government adoption. It also discusses managing social media at both the initiative and organizational levels. Examples of social media tools used by governments are presented, including Facebook, Twitter and YouTube. The benefits of social media for governments are said to include reaching new audiences, enhancing engagement, communication and feedback from citizens. Challenges include traditional service models and low public trust and interest in engaging with government online.
OTOinsights "An Analysis of Digg.com Engagement and User Behavior"One to One
This study presents an analysis of user engagement with social media via Digg.com. Understanding the behavior of Digg.com users will help marketers to better represent and promote their material on Digg.com as well as provide insights into the practices of social media users in general.
Social media is becoming increasingly important for libraries and their users. The document discusses why libraries should engage with social media, how to effectively do so, and how to collect and curate user-generated social media content as part of the library's permanent collection. It provides tips on developing a social media strategy and engaging different audiences. The document also highlights the growing role of participatory media and ensuring equal access to opportunities it provides.
Social media in government - presentation to NSW HealthCraig Thomler
This presentation provides an overview of how governments in Australia are using social media, risks they may face and how to address these with structured processes and guidelines. It finishes with some quick case studies of excellent use of social media by the public sector.
Deck of slides that underpinned a talk I gave on Open Government and Social Media to COMNET (Commonwealth Network of Information Technology for Development)
Government use of Social Media and how it can be used in messaging with violent extremism on the social web during "Counter Violent Extremism Media Training" in Kuwait for the Ministry of Information and U.S. Embassy staff organized by the U.S. Department of State
Template Twitter Strategy for Government DepartmentsBreaking news
Strategy for corporate use of Twitter by Government Departments and other public sector organisations (potentially adaptable to private sctor Twitterers too). By Neil Williams, Department for Business, Universities and Skills. Includes information on how to use Twitter, objectives for a corporate Twitter channel, how to measure and evaluate return on your investment, Twitter risks and mitigation, how to promote your Twitter account, and best practice for producing effective Twitter content.
Social Media: Strategic Shift or Tactical Tool?craig lefebvre
Overview of social and mobile media with an emphasis on how the communication paradigm we use has to change to use them most effectively. This version was presented in the course "Pass It On – Health Communication and Marketing in a New Age" and Institute 2010 on 4 October 2010 in Atlanta GA. It is based on an earlier version presented at the International Nonprofit and Social Marketing Conference in Brisbane, Australia in July 2010.
The document discusses a training on managing government use of social media in Moldova. It provides an agenda that covers an introduction to social media and its benefits, barriers and challenges for government adoption. It also discusses managing social media at both the initiative and organizational levels. Examples of social media tools used by governments are presented, including Facebook, Twitter and YouTube. The benefits of social media for governments are said to include reaching new audiences, enhancing engagement, communication and feedback from citizens. Challenges include traditional service models and low public trust and interest in engaging with government online.
OTOinsights "An Analysis of Digg.com Engagement and User Behavior"One to One
This study presents an analysis of user engagement with social media via Digg.com. Understanding the behavior of Digg.com users will help marketers to better represent and promote their material on Digg.com as well as provide insights into the practices of social media users in general.
Social media is becoming increasingly important for libraries and their users. The document discusses why libraries should engage with social media, how to effectively do so, and how to collect and curate user-generated social media content as part of the library's permanent collection. It provides tips on developing a social media strategy and engaging different audiences. The document also highlights the growing role of participatory media and ensuring equal access to opportunities it provides.
Social media in government - presentation to NSW HealthCraig Thomler
This presentation provides an overview of how governments in Australia are using social media, risks they may face and how to address these with structured processes and guidelines. It finishes with some quick case studies of excellent use of social media by the public sector.
Deck of slides that underpinned a talk I gave on Open Government and Social Media to COMNET (Commonwealth Network of Information Technology for Development)
How social media is bridging the gap between local government and citizens in...Cyber Mum
In each of the last three years, BDO’s Local Government Social Media Survey has explored social media within local government to understand how councils are using social media as a tool to improve services.
See the PDF of the report here http://www.bdo.co.uk/__data/assets/pdf_file/0010/978949/BDO-Social-Media-Report-2014.pdf
It is being posted here for easy access to the data
Ogilvy Public Relations Worldwide and Georgetown University’s Center for Social Impact Communication developed this study with the objectives of showcasing trends in cause involvement and evaluating the role of a variety of activities in fostering engagement. An online survey was conducted by TNS Global among a nationally representative sample of 2,000 Americans ages 18 and over. The survey was fielded November 30 to December 22, 2010, and has a margin of error of +/-2.2% at the 95% confidence level.
Z kanelis profit nature of platforms-gzZachKanelis
This document advocates for teaching digital literacy in schools to help students understand and navigate profit-driven online platforms. It argues that platforms prioritize profits over user interests by collecting personal data, using algorithms and moderation to encourage interactions for advertising revenue. While platforms provide useful services, students need skills to critically evaluate information affected by these business practices. The document proposes including digital literacy in curriculums to help students find reliable sources and identify paid advertising amid vast online information. Challenges to implementation include evolving technology and time constraints, but resources exist to help educators prioritize teaching critical digital skills.
The document discusses a study on the usage of social media amongst Malaysian youth. Some key findings include:
1. Social networking, particularly Facebook, is the most popular social media platform used daily by 47% of respondents. Video sharing is the second most used.
2. While the internet, mobile phones, and social media are highly used, newspapers still have high usage rates over 50%.
3. The internet has the most influence on respondents at 60%, followed by mobile phones at 55%. Television and social media both influence 34%.
4. Television and newspapers are considered always trustworthy sources of information for 31% and 30% respectively, while radio, social media, mobile phones, magazines, and
OTOlabs - From Email to Universal Messaging - Webinar, May 27 2010One to One
This webinar will help brands understand the strategic and operational aspects of Universal Messaging:
- The Shifting Digital Messaging Landscape
- Customer Identity Fragmentation
- Publishing and Measurement Complexity
- Consumer Expectations around Permission Management
- Solutions to these Disruptions in Email-centric Marketing
- Case Studies
This technical guide provides information on understanding, implementing, and managing social media tools for government. It covers key topics such as using social media for information dissemination through platforms like Twitter, Facebook, YouTube and blogs. It also discusses using social media for mass collaboration through tools like wikis, Google Moderator and cloud-based services. Finally, it addresses measuring engagement on social media through analytics of platforms like Twitter, Facebook and blogs using tools like Google Analytics and Hootsuite. The overall purpose is to help governments leverage social media to establish a more transparent, open and collaborative governance model.
Literature Review of Information Behaviour on Social MediaDavid Thompson
Using your knowledge about information resource and skills in searching and evaluating information achieved in the first half of the semester, now you are required to choose a specific topic in the area of information research, explore the exisiting literature within this domain and write a literature review.
A study on Gen y consumer attitude toward social media marketing in TrichyAnup Mohan
This document summarizes a study on Generation Y consumers' attitudes toward social media marketing in Trichy, India. The study surveyed 150 students ages 18-33 on their internet, YouTube, and Facebook usage and attitudes toward social media marketing. It was found that more frequent use of these platforms correlated with more positive attitudes toward social media marketing. The study concluded that familiarity with social media influences consumer attitudes, and marketers should engage consumers on these platforms through entertaining, informative content to promote their brands.
How has social media changed the relationship between brand and consumer?guest4ffd81
This document is a dissertation that explores how social media has changed the relationship between brands and consumers. It discusses the rise of social media and its impact on brands' ability to control their messaging. The author analyzes case studies of both successful and unsuccessful brand uses of social media. The dissertation aims to develop guidelines for how brands can best utilize social media.
Impact of social branding on purchase intention: An empirical study of social...Sparkles Soft
Impact of social branding on purchase intention: An empirical study of social media websites.
Writer
Jahanzeb Khan
SPARKLES SOFT
www.sparklessoft.com
MobileWhatsApp/Viber: 00923004604250
00923124604250
Skype sparkles.soft
Vonage/Viber 00923004604250
thesis help, uk dissertation help, custom thesis writing in uk, uk mba thesis,
The document summarizes findings from a Pew Research Center survey about search engine use in 2012. Some key findings include:
- While most users are satisfied with search engine results quality, many are concerned about personal information collection during searches and feel targeted ads and personalized results invade their privacy.
- Google remains the dominant search engine, used by 83% of respondents compared to 6% for Yahoo.
- Overall views of search engine performance are positive, though many users are unaware of how to limit personal data collection from websites.
This document discusses the increasing use of social media and mobile technologies and their potential role for extension outreach. It provides statistics on popular social media platforms and examples of extension programs engaging audiences on YouTube, blogs, Facebook and mobile apps. The document also addresses best practices, challenges and strategies for using these tools, including measuring impact, getting faculty involved, and connecting with younger audiences.
The document discusses the rise of social media and how it has revolutionized how people use and share information online. It notes that social media usage has grown tremendously, with more people blogging, watching videos, and sharing content online. This has changed how consumers engage with brands and content, requiring companies to listen more to consumer opinions expressed on social media. The rise of social media also creates new opportunities for market research companies to build online communities and better understand shifting consumer trends.
This document provides an abstract for a master's thesis titled "Facebook and the Cinema" which assesses the impact of Facebook fan pages on user attitudes and behaviors toward movies. The research aims to understand how fan pages influence consumption and how companies can drive legal consumption. A survey was administered to 200 students and findings showed fan page value and risk predict behavioral intentions, while solutions were proposed to increase value and reduce risk perceptions. The research models user attitudes based on the technology acceptance model and theory of planned behavior.
Design Lessons from User Generated Content: An Analysis of User Generated Int...Tyler Pace
This document analyzes user-generated internet videos and flash animations to identify design lessons that can help digital media professionals. It finds that traditional evaluation methods like ratings are insufficient for fully understanding emotional responses. An analysis of physiological and emotional response data revealed that setting accurate expectations prior to content helps encourage positive engagement. Viewers responded positively to emotionally rich content that provided satisfying conclusions. Appealing to viewers' empathy and interests also promoted engagement. The study demonstrates the value of holistic measurement systems for providing feedback to improve digital media design.
How to Use Online Intelligence As Part of a Total Media StrategySocial Strategy1
"How To Use Online Intelligence As Part of a Total Media Strategy ”
The webinar explores the importance and growing influence of not only social media, but total media –including traditional publications, virtual communities, multimedia, blogs, message boards, and opinion sites–and how organizations can leverage total media intelligence to inform and track marketing programs including product development, advertising, and competitive analysis.
Sponsored by Social Strategy1 and Write2Market
Using social media for messaging about healthy eating and active livingBen Harris-Roxas
This document provides an overview of using social media for messaging about healthy eating and active living. It discusses what social media is, trends in social media use in Australia and internationally, and examples of effective social media strategies. Key points include:
- Social media allows for user-generated content and sharing on platforms like Facebook, YouTube, and Twitter. Usage in Australia is high, especially among younger age groups.
- Effective social media strategies for health promotion include collaborative projects, organizational websites, Twitter, blogs, YouTube videos, and Facebook pages. Case studies show benefits of integration with other campaigns.
- Challenges include evaluating impact, as well as reaching priority groups like rural communities, older adults, people with disabilities, and
A Study On The Changing Trends In Social Media And Its Impact GloballyAlicia Edwards
This document discusses a study on changing trends in social media and its global impact. It defines social media and explores how corporations and individuals use different social media platforms. The document examines how social media has changed communication and marketing strategies compared to traditional media. It also analyzes the positive and negative effects of increased social media usage globally and predicts future trends in social media.
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISINGSuyash Jain
This document is a literature review and research methodology for a study on customer perception of social media advertising. The objectives are to study the time spent on social networks, the influence of demographics on ad selection, and the effect of social media ads on purchase decisions. The research will use a questionnaire for primary data collection through convenience sampling of consumers in Dehradun. Chi-square tests will be used to analyze relationships between variables. The literature review covers past studies on attitudes toward mobile, email and social media advertising.
How social media is bridging the gap between local government and citizens in...Cyber Mum
In each of the last three years, BDO’s Local Government Social Media Survey has explored social media within local government to understand how councils are using social media as a tool to improve services.
See the PDF of the report here http://www.bdo.co.uk/__data/assets/pdf_file/0010/978949/BDO-Social-Media-Report-2014.pdf
It is being posted here for easy access to the data
Ogilvy Public Relations Worldwide and Georgetown University’s Center for Social Impact Communication developed this study with the objectives of showcasing trends in cause involvement and evaluating the role of a variety of activities in fostering engagement. An online survey was conducted by TNS Global among a nationally representative sample of 2,000 Americans ages 18 and over. The survey was fielded November 30 to December 22, 2010, and has a margin of error of +/-2.2% at the 95% confidence level.
Z kanelis profit nature of platforms-gzZachKanelis
This document advocates for teaching digital literacy in schools to help students understand and navigate profit-driven online platforms. It argues that platforms prioritize profits over user interests by collecting personal data, using algorithms and moderation to encourage interactions for advertising revenue. While platforms provide useful services, students need skills to critically evaluate information affected by these business practices. The document proposes including digital literacy in curriculums to help students find reliable sources and identify paid advertising amid vast online information. Challenges to implementation include evolving technology and time constraints, but resources exist to help educators prioritize teaching critical digital skills.
The document discusses a study on the usage of social media amongst Malaysian youth. Some key findings include:
1. Social networking, particularly Facebook, is the most popular social media platform used daily by 47% of respondents. Video sharing is the second most used.
2. While the internet, mobile phones, and social media are highly used, newspapers still have high usage rates over 50%.
3. The internet has the most influence on respondents at 60%, followed by mobile phones at 55%. Television and social media both influence 34%.
4. Television and newspapers are considered always trustworthy sources of information for 31% and 30% respectively, while radio, social media, mobile phones, magazines, and
OTOlabs - From Email to Universal Messaging - Webinar, May 27 2010One to One
This webinar will help brands understand the strategic and operational aspects of Universal Messaging:
- The Shifting Digital Messaging Landscape
- Customer Identity Fragmentation
- Publishing and Measurement Complexity
- Consumer Expectations around Permission Management
- Solutions to these Disruptions in Email-centric Marketing
- Case Studies
This technical guide provides information on understanding, implementing, and managing social media tools for government. It covers key topics such as using social media for information dissemination through platforms like Twitter, Facebook, YouTube and blogs. It also discusses using social media for mass collaboration through tools like wikis, Google Moderator and cloud-based services. Finally, it addresses measuring engagement on social media through analytics of platforms like Twitter, Facebook and blogs using tools like Google Analytics and Hootsuite. The overall purpose is to help governments leverage social media to establish a more transparent, open and collaborative governance model.
Literature Review of Information Behaviour on Social MediaDavid Thompson
Using your knowledge about information resource and skills in searching and evaluating information achieved in the first half of the semester, now you are required to choose a specific topic in the area of information research, explore the exisiting literature within this domain and write a literature review.
A study on Gen y consumer attitude toward social media marketing in TrichyAnup Mohan
This document summarizes a study on Generation Y consumers' attitudes toward social media marketing in Trichy, India. The study surveyed 150 students ages 18-33 on their internet, YouTube, and Facebook usage and attitudes toward social media marketing. It was found that more frequent use of these platforms correlated with more positive attitudes toward social media marketing. The study concluded that familiarity with social media influences consumer attitudes, and marketers should engage consumers on these platforms through entertaining, informative content to promote their brands.
How has social media changed the relationship between brand and consumer?guest4ffd81
This document is a dissertation that explores how social media has changed the relationship between brands and consumers. It discusses the rise of social media and its impact on brands' ability to control their messaging. The author analyzes case studies of both successful and unsuccessful brand uses of social media. The dissertation aims to develop guidelines for how brands can best utilize social media.
Impact of social branding on purchase intention: An empirical study of social...Sparkles Soft
Impact of social branding on purchase intention: An empirical study of social media websites.
Writer
Jahanzeb Khan
SPARKLES SOFT
www.sparklessoft.com
MobileWhatsApp/Viber: 00923004604250
00923124604250
Skype sparkles.soft
Vonage/Viber 00923004604250
thesis help, uk dissertation help, custom thesis writing in uk, uk mba thesis,
The document summarizes findings from a Pew Research Center survey about search engine use in 2012. Some key findings include:
- While most users are satisfied with search engine results quality, many are concerned about personal information collection during searches and feel targeted ads and personalized results invade their privacy.
- Google remains the dominant search engine, used by 83% of respondents compared to 6% for Yahoo.
- Overall views of search engine performance are positive, though many users are unaware of how to limit personal data collection from websites.
This document discusses the increasing use of social media and mobile technologies and their potential role for extension outreach. It provides statistics on popular social media platforms and examples of extension programs engaging audiences on YouTube, blogs, Facebook and mobile apps. The document also addresses best practices, challenges and strategies for using these tools, including measuring impact, getting faculty involved, and connecting with younger audiences.
The document discusses the rise of social media and how it has revolutionized how people use and share information online. It notes that social media usage has grown tremendously, with more people blogging, watching videos, and sharing content online. This has changed how consumers engage with brands and content, requiring companies to listen more to consumer opinions expressed on social media. The rise of social media also creates new opportunities for market research companies to build online communities and better understand shifting consumer trends.
This document provides an abstract for a master's thesis titled "Facebook and the Cinema" which assesses the impact of Facebook fan pages on user attitudes and behaviors toward movies. The research aims to understand how fan pages influence consumption and how companies can drive legal consumption. A survey was administered to 200 students and findings showed fan page value and risk predict behavioral intentions, while solutions were proposed to increase value and reduce risk perceptions. The research models user attitudes based on the technology acceptance model and theory of planned behavior.
Design Lessons from User Generated Content: An Analysis of User Generated Int...Tyler Pace
This document analyzes user-generated internet videos and flash animations to identify design lessons that can help digital media professionals. It finds that traditional evaluation methods like ratings are insufficient for fully understanding emotional responses. An analysis of physiological and emotional response data revealed that setting accurate expectations prior to content helps encourage positive engagement. Viewers responded positively to emotionally rich content that provided satisfying conclusions. Appealing to viewers' empathy and interests also promoted engagement. The study demonstrates the value of holistic measurement systems for providing feedback to improve digital media design.
How to Use Online Intelligence As Part of a Total Media StrategySocial Strategy1
"How To Use Online Intelligence As Part of a Total Media Strategy ”
The webinar explores the importance and growing influence of not only social media, but total media –including traditional publications, virtual communities, multimedia, blogs, message boards, and opinion sites–and how organizations can leverage total media intelligence to inform and track marketing programs including product development, advertising, and competitive analysis.
Sponsored by Social Strategy1 and Write2Market
Using social media for messaging about healthy eating and active livingBen Harris-Roxas
This document provides an overview of using social media for messaging about healthy eating and active living. It discusses what social media is, trends in social media use in Australia and internationally, and examples of effective social media strategies. Key points include:
- Social media allows for user-generated content and sharing on platforms like Facebook, YouTube, and Twitter. Usage in Australia is high, especially among younger age groups.
- Effective social media strategies for health promotion include collaborative projects, organizational websites, Twitter, blogs, YouTube videos, and Facebook pages. Case studies show benefits of integration with other campaigns.
- Challenges include evaluating impact, as well as reaching priority groups like rural communities, older adults, people with disabilities, and
A Study On The Changing Trends In Social Media And Its Impact GloballyAlicia Edwards
This document discusses a study on changing trends in social media and its global impact. It defines social media and explores how corporations and individuals use different social media platforms. The document examines how social media has changed communication and marketing strategies compared to traditional media. It also analyzes the positive and negative effects of increased social media usage globally and predicts future trends in social media.
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISINGSuyash Jain
This document is a literature review and research methodology for a study on customer perception of social media advertising. The objectives are to study the time spent on social networks, the influence of demographics on ad selection, and the effect of social media ads on purchase decisions. The research will use a questionnaire for primary data collection through convenience sampling of consumers in Dehradun. Chi-square tests will be used to analyze relationships between variables. The literature review covers past studies on attitudes toward mobile, email and social media advertising.
A century from now historians may look back on the beginning of the era of ubiquitous computing and note how human behavior fundamentally changed, when access to information and communication became instantaneous for nearly every person across the world.
Predicting the future with social media (Twitter y Box Office)Gonzalo Martín
This document examines using social media content from Twitter to predict real-world outcomes, specifically box office revenues for movies. It finds that the rate at which tweets are created about movies can be used to build a predictive model that outperforms market-based predictors. Sentiment analysis of tweets is also found to improve predictive power, with positive tweets encouraging viewership after a movie's release. The study analyzes attention and popularity trends on Twitter for movies as well as how sentiments influence people and box office performance.
The document discusses utilizing weight allocation in a term frequency-inverse document frequency (TF-IDF) environment to identify and remove noisy data from social media for improved customer segmentation and targeted advertising. Specifically, it aims to recognize keywords that can help cluster social media users based on demographics and behaviors while eliminating uninfluential data. The approach assigns higher weight to words that frequently appear in a document but rarely in the entire collection compared to common words.
The increasing role of social media has been recognized as an increasingly effective marketing tool for a broad section of enterprises. This paper highlights the first stage of the engagement strategy using social media for an academic laboratory, and provides an insight for others wishing to take advantage of the various social networking tools that are available. The lab engages with different constituencies such as students, faculty, and alumni, industrial and governmental agencies. As these constituents online presence is fragmented over a number of different social websites (Twitter™, LinkedIn™ for example), there is no longer an effective single point of contact to engage them. With that in mind, researchers in the lab created accounts on, and started using Twitter™, LinkedIn™ and SlideShare™. Data about site referrals to the BSPA Laboratory’s homepage was gathered using Google Analytics™, in order to analyze the effects (if any) that social networks might have in promotional activities and increased interaction with the BSPA Laboratory home page (http://www.bspalabs.org/). Although this paper is a preliminary report on a short term progress, the data shows the differences in unique visitors before and after becoming active in social networks and will show data linking specific social network with an effect.
Social media Marketing Presentation by vaibhavjainVaibhav Jain
This is a Social media Presentation made by me a few months ago with a few Basics inside the PPT. Hope it Helps you to Grow your business. the Images used here are From Search Engine's and i hereby do not Claim to be the owner of the same. This PPT is in the interest of People and the content is wholly Written by me(@followvaibhav).
Social Media is geen nieuw manier/methode van communicatie. Echter is de combinatie der delen wel nieuw. Ooit kon je alles offline lezen -- t/m Google Maps toe in de vorm van 100 kg wegen atlas van Shell :-x (no offence). Anonymous Netherlands Operations
The findings of this research study (purchase on Amazon.com) examines the impact social media has on consumers and decision-makers around the world and characterizes the impact of social influence models. The Social Mind research explores the best practices of using social business as a platform to strengthen sustainable methods for working and living in new, interactive and collaborative business world. It identifies key characteristics and insights into the engagement behaviors of influencers and individuals, and how organizations can maximize reach and influence to execute on what we call the new Principals of Engagement in the Millennium.
Social business is dynamically changing the face of human interaction and communications globally. The emergence of new social behaviors and interrelationships between individuals, organizations, thought leaders and influencers are evolving in new and previously unforeseen ways primarily because of social media networks and peer groups.
A disruption is in the making, but this time, human behavior is the driver, not technology. People want and need to get the information they need at the time they desire it, especially from those they consider to be experts. We are returning to the “apple cart” of yesteryear. However, this time around we are armed with digital devices to extend our global ability to talk with the companies and people who inform our decisions.
This paradigm shift is a major communications innovation in all markets, which is radically changing the way people and organizations engage and behave online. There is also a strong link between social networking and what might be called “a new global anthropology” that is developing because of these new behaviors, interactions and interrelationships between cultures enabled through social business.
Over the past three years Vanessa DiMauro, Peter Auditore and myself, all Society for New Communications Research fellows, have embarked on a series of research studies to understand this new and evolving business platform and its impact on social communications and influence.
Social Media Activity Index 2011 reveals many new approach on how social media on business activities. Including CEO adaptability and how corporate anticipate the rapid changes on the growth.
The document discusses how social media content from Twitter can be used to predict real-world outcomes. Specifically, it examines using tweets about movies to forecast box office revenues. The study shows that a simple model based on the rate tweets are created about movies can outperform market-based predictors for forecasting revenues. Sentiment analysis of tweets is also explored as a way to further improve predictions, especially after movies are released.
Use of social media to attract and engage new customer baseIAEME Publication
This document summarizes a research article from the International Journal of Management (IJM) that examines the use of social media to attract and engage new customers. The article discusses how social media has become an important tool for marketers to promote their brands, learn about customer opinions, and build relationships. It analyzes common social media platforms used by marketers like Facebook, Twitter, and YouTube. The document also explores factors that influence online consumer behavior and purchasing decisions, like word-of-mouth recommendations. Finally, the article reviews strategies used by marketers on social media to attract new customers, such as hosting online competitions and providing customized content and offers.
Ryan Boehme Thesis Paper Final 8-11-2016Ryan Boehme
This document discusses metrics for measuring success on social media for businesses versus personal use. It finds that while platforms like Facebook, Twitter, and Instagram are widely used and offer engagement metrics, traditional metrics like "likes" and "favorites" do not necessarily translate to business goals like ROI. The document examines different metrics that businesses consider more valuable like viewers, interactions, and audience growth. It also provides examples where basic hashtags failed or succeeded for businesses to demonstrate how careful planning is needed for social media strategies.
Design Lessons from User Generated Content: An Analysis of User Generated Int...Tyler Pace
In this report, we present an analysis of successful user generated content from popular Internet video and Flash animation portals. Viewer engagement was measured with OTOinsight’s Quantemo™ neuromarketing research system. Quantemo™ utilizes a multi-modal approach that combines self-report, physiological and neurological data to holistically and reliably measure user engagement with digital media. Analyzing the results from the Quantemo™ sources, we present a set of four insights concerning how successful user generated content appeals to viewers and what professional marketers can learn from the efforts of user generated content creators.
Paper 2by Bryan DomenighiniSubmission dat e 19- Dec- 2emelyvalg9
Paper 2
by Bryan Domenighini
Submission dat e : 19- Dec- 2018 05:20PM (UT C- 07 00)
Submission ID: 10594 164 19
File name : HR_Ethics_Scenario s_wo rksheet_week2.edited_1.do cx (18.61K)
Word count : 17 29
Charact e r count : 8981
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Paper 2
ORIGINALITY REPORT
PRIMARY SOURCES
www.hrm300mart.com
Int ernet Source
www.coursehero.com
Int ernet Source
Submitted to American Intercontinental
University Online
St udent Paper
uopexams.com
Int ernet Source
www.harrisbeach.com
Int ernet Source
scholarsarchive.byu.edu
Int ernet Source
Angela Browne Miller. "Working Dazed",
Springer Nature America, Inc, 1991
Publicat ion
Exclude quo tes On
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Paper 2by Bryan DomenighiniPaper 2ORIGINALITY REPORTPRIMARY SOURCES
Running head: DIGITAL MARKETING IMPLEMENTATION TACTIC 1
DIGITAL MARKETING IMPLEMENTATION TACTIC 6
Digital Marketing Implementation Tactic: Hoosier Media Inc., Case Study
Student’s Name
Institution
Digital Marketing Implementation Tactic: Hoosier Media Inc., Case Study
Digital marketing communication is equivalent to the traditional marketing communication mix. Currently, Hoosier Media Incorporation employs a traditional marketing communication mix which comprise of print advertising, regional television as well as radio tactics to reach its clients. The organization’s management has expressed interest in expanding the company’s market reach through mobile application and social media technology but remains unsure on how to move forward in these areas. Hoosier Media Incorporation must develop a digital marketing strategy in order to realize its financial objectives, customer objectives, internal business process objectives as well as learning and growth objectives. The digital communication marketing strategy should identify the information to be communicated, define the target audience as well as identify the channels of communication.
The Information
Hoosier Media Incorporation operates in a highly competitive business environment that is characterized with other unknown risks. As such, the company’s product lines may register low seasons during certain seasons (Hoosier Media Inc., 2018). To overcome this problem, Hoosier Media Incorporation should position itself as a company that focuses on delivering exemplary customer service and experience by relieving customers from the overbearing tasks of paperwork. To do so, it has introduced cloud computing to help clients eliminate paper pushing and share as well as distribute documents in an easy as well as secure means.
Target Audience
The information must be targeted at a specific audience. The more an organizatio ...
Gaining and Maintaining a Competitive Advantage with SOCIAL MEDIA (WSI - Cyprus)WSI (Cyprus)
You keep hearing about social media and how it's spreading like wildfire. But as a business
person with a crazy schedule - saddled with the added stress of rocky economic times and a
shrinking marketing budget - you need to know: Is there any real business value to social media,
or is it mostly buzz? And if there's value, how on earth will I have time to learn it and use it
effectively?
Leveraging Your Social Media Skills (in government)Lauren Modeen
The document discusses leveraging social media skills in government, including the value of digital communications, top uses of social media in government like communicating with citizens and internal collaboration, and tips for implementing social media successfully including aiming for an integrated approach and leveraging existing resources. It also covers trends in social media like transparency, citizen engagement, and real-time response.
This document discusses the changing role of journalism in the age of social media. It covers several key points:
1. Journalism is shifting from one-way mass communication to participatory work that includes user-generated content from social media platforms. This has weakened the traditional agenda-setting power of media.
2. Social media allows news to spread more horizontally between citizens but also threatens the credibility of journalism. Professional journalists struggle with relying on user content while maintaining gatekeeping skills.
3. Both successes and failures of social media for journalism are explored through case studies like Wikileaks, the role of bloggers/influencers, and how mainstream media is struggling to capture new digital revenues.
4.
Social media is no longer a fad or what you do for fun at night. Instead social media plays a big role in how to connect with citizens and improve collaboration in public service agencies. This session will teach you how to use social media effectively in government from tactical tips to insight on navigating the legal and security hurdles.
Similar to Social Media for Marketing: An Analysis of Digg.com Engagement and User Behavior (20)
Come Meet Me at Ulduar: Progression Raiding in World of WarcraftTyler Pace
In spite of decades of research on virtual worlds, our understanding of one popular form of virtual world behavior-raiding—remains limited. Raiding is important because it entails intense, high-risk, and complex collaborative behaviors in computer-mediated environments. This paper contributes to CSCW literature by offering a longitudinal analysis of raiding behavior using system data manually collected from the game world itself, comparing two raiding teams as they worked through the same content. Supplemented with interviews and chat transcripts, this research sheds light on what actually happens during raids across four different temporal scales: seconds, hours, days, and months. It also distinguishes between behaviors that are imposed by the system design and those chosen by players. Finally, it derives two viable raiding styles from the data.
The Rogue in the Lovely Black Dress: Intimacy in World of WarcraftTyler Pace
In this paper we present a critical analysis of player accounts of intimacy and intimate experiences in the massively multiplayer online role-playing game World of Warcraft (WoW). Our analysis explores four characteristics that players articulated about their virtual intimate experiences: the permeability of intimacy across virtual and real worlds, the mundane as the origin of intimacy, the significance of reciprocity and exchange, and the formative role of temporality in shaping understandings and recollections of intimate experiences. We also consider the manifest ways that WoW’s software features support and encourage these characteristics.
From Organizational to Community Creativity: Paragon Leadership & Creativity ...Tyler Pace
With the rise of massive scale, globally distributed creative communities, such as Deviant Art, Etsy, and Minecraft, the role of creative leadership in sociotechnical systems is worth investigating. This paper presents a case study of one strategy Etsy, one such online creative community, uses to articulate the creative dispositions of the community’s ex-emplar members: Featured Seller interviews. For this study, we report on a combined content analysis and close reading of Featured Seller interviews on Etsy.com, followed up with member check interviews. Our analysis highlights the demographics of featured sellers, the ways in they express their identities and creative processes, and how they posi-tion themselves within the broader Etsy community. Our findings demonstrate that Etsy’s administrators provide both a platform and scaffolding for community leaders to co-articulate with them the creative ideals they believe will strengthen the bonds of the Etsy community.
Practice-Centered e-Science: A Practice Turn Perspective on Cyberinfrastructu...Tyler Pace
Cyberinfrastructure is a rapidly growing area of global research and funding with a history of emphasizing the role technology will play in changing scientific work practices. This paper proposes a practice-theoretic perspective that is informative to cyberinfrastructure research and design. To illustrate the relevancy of a practice-theoretic perspective to cyberinfrastructure, this paper presents a critical review of 160 cyberinfrastructure research papers and reports published in the last decade through a perspective of embodied practice. After relating common cyberinfrastructure research themes through a focus on embodied practice, we propose a series of early implications for design aimed at incorporating the lessons of embodied practice into the design and development of future cyberinfrastructure applications.
Understanding Affective Interaction: Emotion, Engagement, and Internet VideosTyler Pace
As interest in experience and affect in HCI continues to grow, particularly with regard to social media and Web 2.0 technologies, research on techniques for evaluating user engagement is needed. This paper presents a study of popular Internet videos involving a mixed method approach to user engagement. Instruments included physiological measures, emotional self-report measures, and personally expressive techniques, such as open-ended prose reviews. Using triangulation to interpret the results, we describe relationships among perceived emotion, experienced emotion, video preference, and contextual factors.
Serious Games for Marketing: Learnings from Corporate and Amateur Efforts in ...Tyler Pace
Second Life is a 3D immersive virtual world built primarily with user-generated content and a thriving in-world economy where this content, from virtual houses to exotic virtual fashions, is bought and sold. In recent years, corporate developers have created branded locations within Second Life. In this study, we compared the content of 20 of Second Life’s top builds—10 corporate and 10 user-created—to discover how the next generation
of builds can be improved.
Player Engagement and In-Game AdvertisingTyler Pace
In this paper, we present an analysis of physiological engagement with advertising-rich video games. Physiological engagement was measured with OTOinsight’s Quantemo™ neuromarketing measurement platform. Analyzing the results from three separate physical traces in combination with eye tracking and interview data, we present a series of five insights for the design and dissemination of future in-game advertising.
Over 7 years of experience in mixed-methods research across all stages of the research lifecycle from project design to data analysis and reporting. Special emphasis on exploratory research, developing novel metrics for user engagement, and visualizing results for stakeholders. Experienced developer of custom software for supporting original user research and data analysis.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Social Media for Marketing: An Analysis of Digg.com Engagement and User Behavior
1. Social Media for Marketing:
An Analysis of Digg.com Engagement
and User Behavior
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