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SOCIAL MEDIA FOR RESTAURANTS
USING SOCIAL MEDIA COUPONS

www.BadRhinoInc.com
www.BadRhinoRumblings.com
PHILADELPHIA SOCIAL MEDIA FIRM

www.BadRhinoInc.com

www.BadRhinoRumblings.com
www.Facebook.com/BadRhinoInc
www.Twitter.com/BadRhinoInc
WHY USE SOCIAL MEDIA
COUPONS?
•
•
•
•

Trackable: Make coupons JUST for social channels and you can
easily track who is coming in from social media.
Collect Information: Facebook Apps can be set up that collect
emails, names, and more from those claiming their coupon voucher.
Highlight New or Popular Menu Items: Gain quick traction for a
new menu item by allowing your online community to try it first and
at a small discount.
Jump Start Business During Slow Times: Every restaurant
manager knows the day, time, season, etc of when business is slow.
Use an attractive social coupon to get your online audience back in.
HOW TO DELIVER SOCIAL MEDIA COUPONS
Third Party Apps: Utilize a Third Party app to set up on Facebook
•

Pros
•
•
•

•

Clean and easiest to track
Ensures online friends of those claiming the coupon see it – most likely to
go viral
Request Information from those claiming – emails, name, phone, etc

Cons
•
•

Monthly/annual cost associated
Graphics and Coding may be required
Say “This Phrase” to Claim: Just post content and ask audience to
say a phrase or word to your staff.
•

Pros
•

•

Easy and Cost Effective

Cons
•
•
•

Can be hard to track who is coming from social and who overheard
the conversation at the next table
Some customers may feel weird saying a phrase without something
in hand.
Must rely on staff to write down and track information

Check In Coupon: Using FourSquare or Facebook, give customers
something special when using their mobile device to let friends know
they are at your restaurant
•

Pros
•

•

Awesome for quick exposure

Con
•
•

Can be a bit difficult to set up
May have the same eaves dropping problem with customers hearing
from others.
QUESTIONS?

Marty@BadRhinoInc.com
Rich@BadRhinoInc.com

http://badrhinoinc.com
http://badrhinorumblings.com

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Social Media Marketing for Restaurants | Using Social Media Coupons Part 1

  • 1. SOCIAL MEDIA FOR RESTAURANTS USING SOCIAL MEDIA COUPONS www.BadRhinoInc.com www.BadRhinoRumblings.com
  • 2. PHILADELPHIA SOCIAL MEDIA FIRM www.BadRhinoInc.com www.BadRhinoRumblings.com www.Facebook.com/BadRhinoInc www.Twitter.com/BadRhinoInc
  • 3. WHY USE SOCIAL MEDIA COUPONS? • • • • Trackable: Make coupons JUST for social channels and you can easily track who is coming in from social media. Collect Information: Facebook Apps can be set up that collect emails, names, and more from those claiming their coupon voucher. Highlight New or Popular Menu Items: Gain quick traction for a new menu item by allowing your online community to try it first and at a small discount. Jump Start Business During Slow Times: Every restaurant manager knows the day, time, season, etc of when business is slow. Use an attractive social coupon to get your online audience back in.
  • 4. HOW TO DELIVER SOCIAL MEDIA COUPONS Third Party Apps: Utilize a Third Party app to set up on Facebook • Pros • • • • Clean and easiest to track Ensures online friends of those claiming the coupon see it – most likely to go viral Request Information from those claiming – emails, name, phone, etc Cons • • Monthly/annual cost associated Graphics and Coding may be required
  • 5. Say “This Phrase” to Claim: Just post content and ask audience to say a phrase or word to your staff. • Pros • • Easy and Cost Effective Cons • • • Can be hard to track who is coming from social and who overheard the conversation at the next table Some customers may feel weird saying a phrase without something in hand. Must rely on staff to write down and track information Check In Coupon: Using FourSquare or Facebook, give customers something special when using their mobile device to let friends know they are at your restaurant • Pros • • Awesome for quick exposure Con • • Can be a bit difficult to set up May have the same eaves dropping problem with customers hearing from others.