This document provides an overview of an internship with ABS-CBN International working on their social media and community outreach. The internship focused on managing social media accounts, conducting community outreach, and creating digital content for ABS-CBN's Filipino Channel University program which targets millennial and Gen Z audiences in the Filipino diaspora. Key projects included redesigning the YouTube channel, creating a video series, and collaborating on videos addressing issues like mental health, student organizations, toxic masculinity, and colorism. Through the internship, skills were developed in social media analytics, email marketing, campaign planning, influencer relations, and Canva design. Accomplishments included follower growth across social media platforms

1. ABS-CBN International
Social Media
& Community
Outreach Specialist
IMPACT AND GROWTH

2. Portfolio
Overview
KEY PRESENTATION POINTS
Company Overview
Program Overview
Position Description
Projects Worked On
Skills Learned & Developed
Accomplishments

3. ABS-CBN
International?
INDUSTRY:
MEDIA & ENTERTAINMENT
It is an international multi-media
broadcasting company based in the
Phillipines, with other offices around
United States. They cater to Filipino
communities around the world.

4. The Filipino Channel
University
A MILLENIAL PROGRAM
TFCU is a program under the ABS-CBN
company that focuses on inspiring,
empowering & connecting Filipino-
American/Filipino-
Canadian communities through on
ground events called 'TFCU Talks'
which is modeled after TED TALKS. We
create digital content that focus on the
Filipino experience through the lens of
millennials/Gen Z audiences.

5. Target Market Overview
MILLENIALS/
GEN Z
Our primary audiences
are students at the
university level, with
about small percentage
of people being young
professionals in their
early 30's.
NON-TAGALOG
SPEAKING
Majority of the Fil-
Am/Cans have been
identified to not be able
to speak or understand
their native tongue, our
pgroam addresses this
diaspora.
NON-PROFITS
ORGANIZATIONS
We recognize and uplift
various community
organizations by
providing a platform to
promote their message,
campaign and
programs.

6. Position
Description
MANAGE SOCIAL MEDIA
Promote our program and events through the
different platforms. Understand individual
analytics to implement new and creative
tactics to increase following and engagement.
COMMUNITY OUTREACH
Works with various organizations and
influencers to collaborate on events or videos.
Helps with talent acquisition and provide
customer service during events.
CONTENT CREATION
Works alongside with production team to
create fun and engaging content for the
Youtube channel. Creates original graphics on
photoshop and Canva to be used on
Twitter/Instagram.

7. YOUTUBE REFRESH
Redesigned entire channel; from
thumbnails to tagging to overall
increase SEO.
INSTAGRAM
Developed multiple social
campaigns to increase follows
and engagement.
YOUTUBE SERIES
Created a video series that
targeted issues within
the community.
Projects
Completed

8. SEACH ENGINE OPTIMIZATION
Retagged over 150+ videos and
edited their titles for better SEO.
AESTHETIC
Created custom thumbnail templates
so that all videos had a cohesive style
that fit our brand image.
INCREASED VIEWS
This refresh has increased average
views on videos by 15% and increased
subscriber count by 61%.

9. INSTAGRAM FEED
Created a 'Summer
Vibes' template that is
stylized to give our
feed a brighter and
more welcoming look.
Made our most viewed
and shared IG Story
post since the platform
was created. Had
nearly 1000 views.

10. WHAT?
Our Rice Bowl series tackles varioues issues
and topics that Filipino-American's face.
Inspired by Red Table by the Smith family.
WHO?
We invite professionals, community leaders,
and students to particpate and share their
narrative/experience.
IMPACT
Through our videos we hope to encourage
our viewers to participate in open
conversations about the issues we face as
Asian-Americans & Millennials.
Rice Bowl
Conversations

11. Videos I've Collaborated On
STUDENT
MENTAL HEALTH
Hosted &
participated. I
shared my
experiences with
anxiety and
seeking help.
IMPORTANCE OF
STUDENT
ORGANIZATIONS
Hosted and help
faciliate the
discussion of
why student
involvement is
important for
student success.
TOXIC
MASCULINITY
Collaborated.
Created the set
list of questions
in regards to
participants'
understanding of
the topic.
COLORISM
Collaborated.
Talent and
participant
acquisition.
Working with
organizations to
find participants.

13. SOCIAL MEDIA
ANALYTICS
Understand how to read
and interpret social
media KPIs and insights.
EMAIL
MARKETING
Able to develop, write,
and build email
marketing campaigns.
CAMPAIGN
PLANNING
Ability to schedule, plan
and implement multiple
social media postings.
INFLUENCER
RELATIONS
Provides amazing
customer experience to
all our guests and clients.
ADS BOOSTING
Able to budget and
properly use Facebook
Ads to boost events or
posts.
CANVA
Utilizes creativity and
design skills to create
different types of
graphic assets needed.
Skills Learned

14. Personal Accomplisments
INSTAGRAM
31% increase in
followers.
Start: 1760
End: 2305+
YOUTUBE
SUBSCRIBERS
61% increase in
followers.
Start: 251
End: 405
TWITTER
38% increase in
followers.
Start: 228
End: 315
YOUTUBE
CHANNEL
Able to create
an entirely new
aethetics for the
program's
channel. Over
150 videos
edited.

15. Contact
Information
SOCIAL MEDIA
Instagram: @SpicyJerizo_
Youtube: Jericho Lazo
EMAIL ADDRESS
JerichoLazo@Gmail.com
PHONE NUMBER
(808) 203 4283