This is the Facebook campaign plan for TSF

1. Hi, I'm
Ashutosh
This is facebook campaign for TSF

2. The Sparks
foundation
...inspiring,innovating, integrating
HTTPS://WWW.THESPARKSFOUNDATIONSINGAPORE.ORG/

3. ABOUT THE
COMPANY
We connect students of all financial
backgrounds with experts.
Knowledge sharing enables an equal
opportunity for all.
We believe children are gifts of god and
any service to them is service to god.
We are committed to providing
everyone an opportunity to learn, grow
and help others grow.
We aim to collaborate and help students
through our programs to inspire and
integrate them, using innovative ways.
https://www.thesparksfoundationsingapore.org/

4. OUR MISSION
AND VISION
A world of enabled and connected little minds, building future.
To inspire students, help them innovate, and let them integrate to build
the next generation of humankind.
We treat all with respect, dignity, and honesty. We show respect by
listening to and seeking to understand different points of view, being
sensitive to cultural and religious diversity, and by working
collaboratively with others to achieve common goals and harmonious
work culture.
We constantly seek opportunities and innovative ways to create value through the
work that we do to further our mission.
We actively seek to partner with organizations with similar goals, individuals, and
corporates to enhance the effectiveness of our programs and advance common
interests.
HTTPS://WWW.THESPARKSFOUNDATIONSINGAPORE.ORG/

6. Set S.M.A.R.T Goals ( specific, measurable, achievable,
relevant, time-bound).
Set KPIs (key performance indicators)
Audience segmentation.
Content ( Align goals with the objective of the
campaign)
Use Facebook insights & Ads manager for Data
analysis of campaign.
facebook campaign oveview

7. The goal of this campaign is
to maximize the reach of the
page, "The Sparks
Foundation".
To: ...inspire, innovate &
integrate.
S.M.A.R.T Goals Create inspiring & educational
content and post them regularly.
On the Facebook frequency of posts
should be one post per day.
The goal should be to reach 10,000
new members over the period of the
campaign which we should run for
six months.
At least 10% conversion rate;
students enrolling for our internship
programs.

8. 01
KPIs
02
03
BRAND AWARENESS: At least
2000 reach and more impressions
per month.
CONVERSIONS: 200 unique
members joining the page & min.
100 joining internship program
ADVOCATES: 50 - 100 shares per
post

9. OUR TARGET AUDIENCE
WHO WE WANT TO REACH
BY GENDER
All genders
BY LIFESTYLE
Students, freshers
looking for jobs.
BY AGE
15 - 28
By Demographics
Preferably rural and
remote areas, other than
residential areas.
s
By Interests
Career
development,learning,
innovating, & integrating

10. Establish goals for your posts, know your audience, & choose the right platform.
Align content with "The sparks Foundation": ...inspiring, innovating, &
integrating.
Tell a story -> confront problems -> Solve it. ( preferably touching )
Focus on "you". e.g; you want to succeed?
Engaging content: i) Ask questions.
Adding images to posts to get noticed, videos even better.
Videos should be platform friendly, try to catch attention in first 5 seconds,&
create for sound off.
Show alumnis interview.
ii) It should be either: Educational, Inspirational, Entertaining.
iii) Include CTA ( call to action )
iv) Use hashtags & mentions but don't overdo.
Tips for good posts

11. Boosting Our Social Media Presence
BE MORE ACTIVE ON
SOCIAL RESPONSES
Resolve queries.
Answer question asked in
comments
BE SEEN ON OTHER
PLATFORMS
pop-up ads
Display ads on associate
applications.
INVEST MORE ON
SOCIAL ADS
Inorganic posts
Boost posts
Setup ads manager on
brand awareness & reach
Facebook ads manager

12. We'd love to
collaborate with you.
Phone Number
Email Address
Website
+65-8402-8590
info@thesparksfoundation.sg
https://www.thesparksfoundationsingapore.org
All Internship / GRIP related queries are
answered only on our LinkedIn
NetworkJOIN TSF NETWORK HERE
(https://www.linkedin.com/groups/1037918
4/)
Get Social
With Us

13. The best marketing
doesn't feel like marketing.
Tom Fishburne