SlideShare a Scribd company logo
di a Me trics
So c ia l Me
                   ion R ate
         plif icat
      Am
One to Many
Every Channel has its inherent limitations but the
extensions that could be created are manifold!

You can build a network on each one of them but
the multiplier is huge with every node in your
network having its own network.
Relevant, Outstanding
and Adds Value
Anything that has relevance, stands out or adds
value will be the force; a force that breaks the
shackles - the limitations inherent to each network.
Amplification
Number of times your social media buttons are
clicked to spread the word.

Amplification = # of shares per post
Twitter > Retweets

Facebook & Google + > Shares

Blogs, Youtube… > Share Clicks
They Will Know
Your 2nd level network will know you and your brand
when your immediate 1st level network takes a
liking and evangelizes your content

2nd level converts to 1st and they will
know that you are awesome!
Contact Avinash Joshi
 Mail - ajax.joshi@gmail.com

 Twitter @ajaxjoshi

 LinkedIn – Avinash Joshi

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Social media metrics amplification rate

  • 1. di a Me trics So c ia l Me ion R ate plif icat Am
  • 2. One to Many Every Channel has its inherent limitations but the extensions that could be created are manifold! You can build a network on each one of them but the multiplier is huge with every node in your network having its own network.
  • 3. Relevant, Outstanding and Adds Value Anything that has relevance, stands out or adds value will be the force; a force that breaks the shackles - the limitations inherent to each network.
  • 4. Amplification Number of times your social media buttons are clicked to spread the word. Amplification = # of shares per post Twitter > Retweets Facebook & Google + > Shares Blogs, Youtube… > Share Clicks
  • 5. They Will Know Your 2nd level network will know you and your brand when your immediate 1st level network takes a liking and evangelizes your content 2nd level converts to 1st and they will know that you are awesome!
  • 6. Contact Avinash Joshi Mail - ajax.joshi@gmail.com Twitter @ajaxjoshi LinkedIn – Avinash Joshi