Achieving momentum for a social business strategy for many organizations is challenging
enough, but execution is often fraught with unanswered questions: Who owns social? How are key decisions made? How do we organize to execute social?
In this report, we define a social business governance system of 4 P’s: people, policies, processes, and practices. We use that framework to provide a maturity model to assess where you are, and we include best practices, policy templates, and a decision-making matrix that you can use to define Social Business Governance (SBG) that will help you both achieve the potential of your strategy and manage risk.
Download the full report at: http://goo.gl/y2uiKR
For brands today, the complexity of social business is steadily compounding. For every additional variable — each account, customer conversation, business unit, location, language, distributor, etc. — social media becomes a greater challenge. Meanwhile, brands struggle to prepare appropriately and adopt the right technology. This report includes four case studies that demonstrate how brands are addressing social media proliferation.
Digital channels are 'on' 24/7, a fact that's as true for brands as it is for traditional media. Organizations struggle to keep up, not to mention remain relevant. All marketing organizations must now consider to what degree they will function in real time. New research from Industry Analyst Rebecca Lieb and Senior Researcher Jessica Groopman defines real time marketing (RTM), identifies the six RTM business scenarios, addresses the benefits, executional challenges and best practices of RTM and outlines how companies can move into real time readiness.
Companies are not created equal when it comes to social media maturity. In its latest research, Altimeter Group’s Charlene Li and Brian Solis uncovered a distinct gap between organizations that execute social media strategies and those that are truly a “social business.” On one side, there are businesses (specifically departments) that are actively investing in social media without being tied to business goals. On the other side are organizations that are deeply integrating social media and social methodologies throughout the company to drive real business impact.
As companies mature in social, Altimeter Group found a natural progression through six distinct stages: Planning, Presence, Engagement, Formalized, Strategic, and Converged. In “The Evolution of Social Business,” readers will find common guiding success factors for organizations achieving success in each social business maturity stage, as well as prescriptive recommendations and checklists to grow to the next level of maturity.
Digital 2022 United Arab Emirates (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the United Arab Emirates in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United Arab Emirates, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
The terms earned, owned and paid media have become very popular in the digital marketing space. Together they can be applied as a simple way for digital marketers to categorize and ultimately prioritize all of the media options they have today.
Digital 2022 Local Country Headlines Report (January 2022) v02DataReportal
Essential data headlines for the use of the internet, social media, and mobile phones in every country in the world in January 2022. For more reports, including the latest global trends and local data for more than 240 individual countries and territories around the world, visit https://datareportal.com/
Digital 2022: Essential Facebook Stats for Q2 2022 v01DataReportal
This presentation contains DataReportal’s update on Facebook adoption and use around the world in April 2022, including the number of Facebook users by country, and insights into Facebook’s audience demographics (i.e. Facebook users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
For brands today, the complexity of social business is steadily compounding. For every additional variable — each account, customer conversation, business unit, location, language, distributor, etc. — social media becomes a greater challenge. Meanwhile, brands struggle to prepare appropriately and adopt the right technology. This report includes four case studies that demonstrate how brands are addressing social media proliferation.
Digital channels are 'on' 24/7, a fact that's as true for brands as it is for traditional media. Organizations struggle to keep up, not to mention remain relevant. All marketing organizations must now consider to what degree they will function in real time. New research from Industry Analyst Rebecca Lieb and Senior Researcher Jessica Groopman defines real time marketing (RTM), identifies the six RTM business scenarios, addresses the benefits, executional challenges and best practices of RTM and outlines how companies can move into real time readiness.
Companies are not created equal when it comes to social media maturity. In its latest research, Altimeter Group’s Charlene Li and Brian Solis uncovered a distinct gap between organizations that execute social media strategies and those that are truly a “social business.” On one side, there are businesses (specifically departments) that are actively investing in social media without being tied to business goals. On the other side are organizations that are deeply integrating social media and social methodologies throughout the company to drive real business impact.
As companies mature in social, Altimeter Group found a natural progression through six distinct stages: Planning, Presence, Engagement, Formalized, Strategic, and Converged. In “The Evolution of Social Business,” readers will find common guiding success factors for organizations achieving success in each social business maturity stage, as well as prescriptive recommendations and checklists to grow to the next level of maturity.
Digital 2022 United Arab Emirates (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the United Arab Emirates in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United Arab Emirates, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
The terms earned, owned and paid media have become very popular in the digital marketing space. Together they can be applied as a simple way for digital marketers to categorize and ultimately prioritize all of the media options they have today.
Digital 2022 Local Country Headlines Report (January 2022) v02DataReportal
Essential data headlines for the use of the internet, social media, and mobile phones in every country in the world in January 2022. For more reports, including the latest global trends and local data for more than 240 individual countries and territories around the world, visit https://datareportal.com/
Digital 2022: Essential Facebook Stats for Q2 2022 v01DataReportal
This presentation contains DataReportal’s update on Facebook adoption and use around the world in April 2022, including the number of Facebook users by country, and insights into Facebook’s audience demographics (i.e. Facebook users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2023 South Africa (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in South Africa in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in South Africa, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
All the data, statistics, and trends you need to make sense of digital in Iraq in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Iraq, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Mix Digital is a full service digital marketing agency expertising in digital marketing strategy, social media marketing, web design & development, search marketing. We helps brand interacting sustainably with target audiences via digital platforms
Digital 2022 Hong Kong (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Hong Kong in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Hong Kong, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
Here's what we are all about and how we help exciting brands grow passionate fan bases on social media. Learn more about the problems we solve, who we serve, our services and prices, and what makes us unique in this industry. Interested in partnering with us? Contact derric.haynie@gmail.com.
Our latest design brochure creds. Check out some of our client work here.
TEN Creative are an award winning design agency in Norwich, Norfolk UK. We work on design for print and digital media, ranging from websites and managed email campaigns to complete brand development via integrated marketing.
Digital 2021 Cambodia (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Cambodia in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Cambodia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential LinkedIn Stats for Q2 2022 v01DataReportal
This presentation contains DataReportal’s update on LinkedIn adoption and use around the world in April 2022, including the number of LinkedIn users by country, and insights into LinkedIn’s audience demographics (i.e. LinkedIn users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2021 Sri Lanka (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Sri Lanka in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Sri Lanka, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Social Media Marketing Agency Referral Program Deck - Vulpine InteractiveDerric Haynie
Do you know a lot of people that might benefit from social media marketing services?
Are you looking to help brands and companies further their digital presence, but can't do all the work yourself?
Then you might be a perfect fit for our referral program. We offer a 10% referral commission for each client closed for the first 1 year of service.
To apply to the referral program, please contact derric.haynie@gmail.com
Achieving momentum for a social business strategy is challenging enough, but execution is often fraught with unanswered questions: Who “owns” social? How are key decisions made? How do we organize to execute social?
In this 1-hour webinar, Ed Terpening and Charlene Li share research on how successful organizations scale social business strategy and manage social media risk through a formalized governance system.
Watch the webinar replay at: https://www.slideshare.net/Altimeter/webinar-social-business-governance-altimeter-group
Download the full report at: http://pages.altimetergroup.com/social-business-governance-report.html
Digital 2023 South Africa (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in South Africa in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in South Africa, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
All the data, statistics, and trends you need to make sense of digital in Iraq in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Iraq, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Mix Digital is a full service digital marketing agency expertising in digital marketing strategy, social media marketing, web design & development, search marketing. We helps brand interacting sustainably with target audiences via digital platforms
Digital 2022 Hong Kong (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Hong Kong in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Hong Kong, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
Here's what we are all about and how we help exciting brands grow passionate fan bases on social media. Learn more about the problems we solve, who we serve, our services and prices, and what makes us unique in this industry. Interested in partnering with us? Contact derric.haynie@gmail.com.
Our latest design brochure creds. Check out some of our client work here.
TEN Creative are an award winning design agency in Norwich, Norfolk UK. We work on design for print and digital media, ranging from websites and managed email campaigns to complete brand development via integrated marketing.
Digital 2021 Cambodia (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Cambodia in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Cambodia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential LinkedIn Stats for Q2 2022 v01DataReportal
This presentation contains DataReportal’s update on LinkedIn adoption and use around the world in April 2022, including the number of LinkedIn users by country, and insights into LinkedIn’s audience demographics (i.e. LinkedIn users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2021 Sri Lanka (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Sri Lanka in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Sri Lanka, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Social Media Marketing Agency Referral Program Deck - Vulpine InteractiveDerric Haynie
Do you know a lot of people that might benefit from social media marketing services?
Are you looking to help brands and companies further their digital presence, but can't do all the work yourself?
Then you might be a perfect fit for our referral program. We offer a 10% referral commission for each client closed for the first 1 year of service.
To apply to the referral program, please contact derric.haynie@gmail.com
Achieving momentum for a social business strategy is challenging enough, but execution is often fraught with unanswered questions: Who “owns” social? How are key decisions made? How do we organize to execute social?
In this 1-hour webinar, Ed Terpening and Charlene Li share research on how successful organizations scale social business strategy and manage social media risk through a formalized governance system.
Watch the webinar replay at: https://www.slideshare.net/Altimeter/webinar-social-business-governance-altimeter-group
Download the full report at: http://pages.altimetergroup.com/social-business-governance-report.html
The biggest disruption of the digital age is the need to extract insight from data in a way that engenders trust. To make the best use of data, executives need to educate themselves — and use this insight to plan their data strategy now.
This document proposes a framework to better understand and address: 1) How we extract insight from data, and 2) How we use data in such a way as to earn and protect trust: the trust of customers, constituents, patients, and partners
Download the full report at: http://pages.altimetergroup.com/what-do-we-do-with-all-this-big-data-report.html
10 steps to salvation: Creating digital governance that worksKate Thomas
For organisations to succeed in the digital age, they need to adopt new frameworks and ways of working. The key to doing this is to dust off and turn inside-out existing governance frameworks, reinvigorating them with more nimble ways of working. Governance is no longer a separate policy or individual decision maker. It is everyone working in digital. It is every digital touch point and policy. It is the digital strategy, the customer strategy, the media strategy, the KPI framework, analytics, and SEO.
Twenty-first century governance is the supportive mesh of digital success.
Presented 01 Oct 2014 at Confab Europe Barcelona
http://confabevents.com/events/europe/program/10-steps-to-salvation-creating-digital-governance-that-works
Queen’s University Belfast - Digital Governance Framework
Overview of the Digital Governance Framework and Change Management framework a - the basis of our distributed content & centralised support model
Framework developed on themes by Lisa Welchman @lwelchman Kristina Podnar @kpodnar presented at Digital Governance Masterclass: Digital Governance by Design presented by ActiveStandards, London - Tuesday, April 28, 2015 at GRAND CONNAUGHT ROOMS, London, UK
New Report by Jessica Groopman
The digitalization of our physical world—what many are now calling the ‘Internet of
Things’—is challenging our expectations of privacy.
Adding sensors to ourselves, and to the objects and places around us, renders our
physical world communicable, contextual, and trackable. The full implications of
ubiquitous connectivity remain blurry, but Altimeter Group’s survey of 2,062 American
consumers makes one point crystal clear: Consumers are decidedly anxious about
how companies use and share data from their connected devices. Our research finds
a massive gulf between consumer awareness and industry practices when it comes
to privacy. But this data reveals more than a concerned citizenry, it reveals tremendous
opportunities for companies to foster more trusted customer relationships.
DOWNLOAD THE COMPLETE REPORT:
http://pages.altimetergroup.com/1506-Consumer-Perceptions-of-Privacy-in-the-IOT-Report.html
Social Identity provides insight unavailable in any other channel. Rather than relying on transaction history or browsing habits, marketers have an opportunity to tap social media to truly understand who customers are and what they care about. Savvy marketers are beginning to extract these insights and use them to increase key metrics like Open-rates and Click-throughs by orders of magnitude throughout the customer lifecycle, from leads to loyalty.
This infographic is based on an Altimeter report titled: Leveraging Social Identity: Know and Engage Customers Better to Build More Valuable Relationships.
Download the full report at: http://www.altimetergroup.com/2014/06/new-research-leveraging-social-identity.
We get it. Our website is a process, not a project. Without a content plan redesign projects are just short-term fixes. We need content governance. But where does the process start? In this session, learn how to plan for content governance—managing content roles, responsibilities, processes, documentation, tools and training. Create a sustainable content plan stakeholders can buy into and a website that can survive day two of your website redesign launch.
[Report] The State of Social Business 2013: The Maturing of Social Media into...Brian Solis
Altimeter Group conducts regular social business surveys to learn how social media is evolving within enterprise organizations. Analysis of survey results between 2010-2013 reveal that social media is extending deeper into organizations and, at the same time, strategies are maturing. What was previously a series of initiatives driven by marketing and PR is now evolving into a social business movement that looks to scale and integrate social across the organization. The following report reveals how businesses are expanding social efforts and investments. As social approaches its first decade of enterprise integration, we still see experimentation in models and approach. There is no one way to become a social business. Instead, social businesses evolve through a series of stages that ultimately align social media strategies with business goals.
12 March 2015 Employee Benefit Plan Review■ Focus On … Pla.docxdrennanmicah
12 March 2015 Employee Benefit Plan Review
■ Focus On … Planning
T
imes are changing. Affordable Care
Act (ACA) compliance, an aging and
shrinking workforce, technology, and
medical and pharmaceutical advance-
ments are on a collision course that is chang-
ing the face of compensation and benefits. As
a result, senior leadership is relying on their
employee benefits professionals more than
ever to help them navigate and mitigate risk.
The secret weapon is deceptively simple: an
Employee Benefits Strategic Plan.
Employee Benefits
Strategic Plan
For some, “strategic planning” is a series
of formulaic meetings that result in a report
that ends up on a shelf, rarely referred to or
used until the next cycle. For a select few,
however, it is a crucial part of the organiza-
tion’s sustainability—a road map used to guide
decisions.
Organizational strategic planning sets pri-
orities and goals for the future. An Employee
Benefit Strategic Plan employs the same
approach but is specific to the total compensa-
tion approach of the organization. Simply put,
in an environment of consistently rising health-
care costs and shifting healthcare regulations,
it is essential for organizations to create long-
term strategies with short-term objectives and
have a quick-response review process in place.
The fiscal realities of increasing healthcare
costs mixed with ACA unknowns can impact
your organization’s financial performance in
several ways. It may drag down shareholder
value, become a drain on company perfor-
mance, or negatively impact the culture and
human capital within a business. Yet, with all
these negative impacts, most organizations still
do only a superficial short-term employee ben-
efits plan for themselves.
What constitutes a strategy and how do
we actually build a plan? A good definition of
strategy is “… choosing to perform different
activities that will provide a sustainable compet-
itive advantage.” It is a way of thinking about
the world and approaching business. Strategic
planning is a process to produce innovative and
creative ideas that serve as the core framework
for the organization and design its future.
By adopting a strategic employee benefit
planning process, organizations can make deci-
sions regarding their benefits with significantly
less stress for all involved.
How to Create a Strategic Plan
Most strategic planning models share a com-
mon discover/analyze/design/build/review struc-
ture. This process appears to be simple, but it
does have complex and powerful components
within each category.
First, confirm that the organization is ready.
Building a comprehensive plan requires com-
mitment from the top down.
Next, make sure all stakeholders are repre-
sented. In addition to the C-Suite and human
resources (HR), the committee should include
representatives of all major employee groups
and functions. It is not uncommon for a stra-
tegic planning committee to have 12 or.
How is COVID-19 Reshaping the role of Institutional strategy? By.Dr.Mahboob KhanHealthcare consultant
While workers around the globe are keeping essential services running, it is imperative for business leaders, particularly senior strategy executives, to reflect on the lasting implications of COVID-19 and what they can do to best position their people, their businesses, and society to recover and thrive in the long term. Five key shifts can help chief strategy officers (CSOs) successfully guide their organizations through the pandemic.
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Principal of Management Report : Pharmaplex CompanyShahzeb Pirzada
Shahzeb Pirzada and his group partners make a report on a survey of a company "Pharmaplex".....
Course: Principal of Management
Details:
The organization is truly product based organization, the task provided to us is to know hierarchy of the organization the way they deal along with their products the management levels of their organization, the shareholders, the profit loss of the organization, the distribution of their products in market, to know their policy of leading their business to the peaks of the sky.
So what makes up a world class communications, PR and marketing department?
In one simple word: Structure. Set aside experience, skills, budget, internal bureaucracy and all the other issues that exist within every organization…and it doesn’t matter whether you are two person team or part of a forty person team in place at most major universities. The bottom line is that without structure and a solid foundation of support, your organization’s communication’s department will never be able to function with the efficiency, creativity, effectiveness and level of organizational respect that is necessary to create effective marketing strategy that supports the organization’s strategic plan.
So where do you start?
What policies, procedures and plans create a solid communications foundation?
In this white paper written by Jarid Brown, we explore seven organizational policies, plans or tools that no growth-oriented nonprofit can afford to be without. These policies create the foundation and framework for successful organizational communications and marketing.
To learn more visit http://www.jaridslog.com or follow me on twitter at http://twitter.com/advancinghope
Our research found that most people define their ideal experience in terms of relevance — getting the information they need quickly and ensuring that they are remembered between and during engagements with a brand. Yet despite customer experience being a top priority for the C-suite, few organizations have a coherent strategy that aligns customer experience against business strategy and then across departments.
Our research found that the key is to use relationships as the foundation for a next-generation customer experience strategy, with touchpoints and journeys remaining practical necessities. The strategy must prioritize experiences that create relevance in the relationship that in the end drives business results. To develop the strategy itself, start by understanding the maturity of your experience strategy formulation and execution capabilities.
From there, the strategy process has four components:
• Understand the next generation customer on a continuous basis.
• Create a vision and guiding principles that connect experience to relationships.
• Prioritize experience initiatives for relevance.
• Align the organization for execution.
To download the full report at no cost, visit http://bit.ly/altimeter-exp-strategy
IDC forecasts that in 2017 spending on cognitive and artificial intelligence (AI) systems will reach $12.5 billion. Some of these systems will be delivered in the form of “conversational interfaces”; what we think of more generally as chatbots or virtual assistants. In fact, Gartner predicts that by 2019, virtual personal assistants “will have changed the way users interact with devices and become universally accepted as part of everyday life.” For this report, Altimeter interviewed 24 enterprise companies, technology innovators, and other experts to gauge the potential risks and opportunities of conversational interfaces. We interviewed industry leaders to identify use cases, design principles, and strategic implications for customer experience, business models, brand strategy, and innovation. Our goal, and a focus of this report, is to help business leaders better understand the implications of conversational interfaces so they can make informed decisions about how to leverage this technology. More important, however, is for businesses to look ahead at the real opportunity: to develop from transactional to conversational relationships, express their brand voice, and become a trusted, indispensable ally to customers.
DOWNLOAD THE COMPLETE REPORT AT NO COST HERE: http://bit.ly/altimeter-chatbots
The essential people, processes and tools you need to deliver a great customer experience through your brand's website
DOWNLOAD THE COMPLETE REPORT AT NO COST HERE: http://www2.prophet.com/creating-a-customer-first-web-experience
[Updated 2/27/17] Brian Solis, principal analyst of Altimeter, a Prophet Company, has tracked the autonomous industry for two years and has assembled the most comprehensive report on “The State of The Autonomous Driving.” The updated report features the latest developments among companies driving the future, including 76 automakers, startups and universities. The report also includes an infographic that organizes all of the companies by technology focus and its open to third party creative commons use. This report will be updated regularly, if you would like to contribute updates please contact Brian via email at brian@altimetergroup.com
How should employees be part of my marketing mix? Can I extend the reach of my brand’s messages through employees in social media? Can I drive increased engagement of employees at work? Does the shift of social media from organic messaging to paid advertising concern you? Will there be a time when my employees will carry my messages further than our brand's social pages? If so, this research report is for you.
Brian Solis takes a look at how disruption changed the face of the music industry, and the lessons all businesses can learn from this period of massive change. This paper examines the effects of "digital Darwinism" on how we create, distribute and consume music, as well as the effects of disruptive technology on our everyday lives.
Key findings from Altimeter's benchmark report on social business
DOWNLOAD THE COMPLETE REPORT:
http://www.altimetergroup.com/2015/07/new-research-the-2015-state-of-social-business-priorities-shift-from-scaling-to-integrating/
Watch the webinar replay at: http://www.slideshare.net/Altimeter/recording-four-steps-brands-can-take-to-design-internet-of-things-experiences
Download the report at: http://www.altimetergroup.com/2015/03/new-research-customer-experience-in-the-internet-of-things/
The challenge for many brands is making sense of IoT — what it is, what it isn't — and how, where, and when to apply IoT to consumer-facing programs. In this 1-hour webinar, Jessica Groopman and Charlene Li will share practical ways brands can evaluate the opportunity and how to get started.
What's the dollar value of a well-timed tweet? How do you turn a blog post into a revenue stream? Did a "like" really increase the value of my brand?
In this 1-hour webinar, industry analysts Susan Etlinger and Rebecca Lieb share their latest research on Content Marketing Performance: A Framework to Measure Real Business Impact. Using a pragmatic measurement framework, they’ll share how you can measure your content marketing and content strategy efforts, including six value propositions and sample metrics for each.
Download the full report at: http://pages.altimetergroup.com/content-marketing-performance-report.html
Watch the webinar at: http://www.slideshare.net/Altimeter/webinar-content-marketing-metrics-altimteter-group
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
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[Report] Social Business Governance: A Framework to Execute Social Business Strategy, by Altimeter Group
1. Preview Only
Social Business Governance:
A Framework to Execute Social Business Strategy
By Ed Terpening and Charlene Li
with Christine Tran and Brian Solis
Includes input from 20 ecosystem contributors
and a survey of 76 strategists and executives who
are responsible for or influence social business
governance at their organizations.
A Best Practices Report
November 13, 2014
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Executive Summary
Achieving momentum for a social business strategy for many organizations is challenging
enough, but execution is often fraught with unanswered questions: Who owns social? How are
key decisions made? How do we organize to execute social? Left unanswered, organizations face
significant risks, including threats to brand health as the result of inappropriate or disjoint social
practices. Hidden between great strategic ideas and business results lies the messy mechanics
of governance, which according to our research only 16% of organizations feel is well understood
and deployed. Strategy and governance are natural partners: Strategy lays the groundwork for new
opportunities while governance ensures safe execution, managing the risk of change. In this report,
we define a social business governance system of 4 P’s: people, policies, processes, and practices.
We use that framework to provide a maturity model to assess where you are, and we include
best practices, policy templates, and a decision-making matrix that you can use to define Social
Business Governance (SBG) that will help you both achieve the potential of your strategy
and manage risk.
Introduction .................................................................................................................................................................................................
The Social Business Governance System: The Four “P”s......................................................................
Best Practices for Developing Governance ...........................................................................................................
Social Business Governance Maturity Map ..........................................................................................................
Appendix .........................................................................................................................................................................................................
Social Business Community of Excellence................................................................................................................
The Decision Matrix: A Tool to Align Everyone..........................................................................................................
Bank of the West: Getting the Right People a Seat at the SBG Table...................................................................
USAA’s Governance Model Aligns Its People and Culture......................................................................................
Employee Social Media Policy.....................................................................................................................................
Social Business Practitioner Policy............................................................................................................................
Social Business Governance Checklist...............................-.....................................................................................
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Table of Contents
3. Social Business Governance: A Framework to
Execute Social Business Strategy
INTRODUCTION
In our research, we found that 53% of respondents agree that
social business strategy forms the basis for governance;
yet only 16% believe that governance is well understood and
deployed throughout the organization. Astonishingly, most
organizations we surveyed (57%) say they lack confidence that
the right governance is in place to succeed. This report seeks to
address the disconnect between strategy and governance and
to define a framework for developing an effective governance
system in support of strategy.
We see organizations struggling to mature from early “test and learn” stages
of social business, typified by silos of innovation focused on narrow business
objectives, to executing a social business strategy under a shared vision and
customer experience1. It’s a big step to take, and critical for organizations
to take if they’re to reach the potential of their investment in social. Most
organizations develop governance organically as their strategy or other
catalysts emerge, but this can result in a fragmented, uneven approach rife with
inefficiencies and the inability to scale in support of a broad vision. We believe
the relationship between strategy and governance is essential and that social
business success is at risk without equal consideration.
In a general sense, we think of strategy as defining what will be done and
when, and governance as how it will be done and by whom. Your organization’s
mission, risk tolerance, and objectives define the why and act as a common
compass that guides and links strategy and governance (see Figure 1). There is
a relationship between strategy and governance: You don’t know the full scope
of what to govern without strategy, and you need a strategy to design the right
supportive governance.
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FIGURE 1
The Strategy — Governance Relationship
STRATEGY GOVERNANCE
What
When
Who
Company Mission
& Objectives
Why How
Source: Altimeter Group
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Defining Social Business Governance
In the course of our research, governance was described as
everything from social media policies to organizational structure.
Moreover, governance can be a loaded word. “The word
governance comes across like police,” said Paul Michaud, SVP of
social media at Citi: “Rather, you have to approach it as helping:
here’s how to approach social and be successful.”
Other leaders, like Wendy Arnott, VP of digital marketing and
social media at TD Bank, position governance as a form
of empowerment. Said Arnott, “It is a license to operate.
Governance is the articulation of all the things we must do, as
well as the plan for how we do it, and finally who’s involved in
the many pieces of it.”
We found that organizations are not protecting themselves and
are not organized to make social media more effective. As social
spreads throughout organizations beyond traditional functions
like marketing and communications, governance is needed to
achieve consistent, safe, aligned, and efficient execution.
In the absence of a common definition, Altimeter studied the
key building blocks of social business governance to define it
this way:
Social Business Governance (SBG) is an integrated system
of people, policies, processes, and practices that defines
organizational structure and decision process to ensure
effective management of social business at scale.
FIGURE 2-1 Few Organizations Have Robust Social Business Governance in Place
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“Below are statements regarding social business governance. Please state how strongly you agree
or disagree with each statement (1 = strongly disagree to 5 = strongly agree).”
“Our social business strategy forms the foundation
and informs our social media governance.”
“I am confident that our social business governance prevents avoidable
incidents and prepares us to deal with any crisis or decision that arises.”
“I am confident that the right people, processes, policies, and
platforms are in place to govern social business.”
“Executive leadership at my company are educated and aligned
to effectively support social business governance.”
“Social business governance is
well understood and deployed
throughout all parts of the
organization.”
53%
agree or
strongly agree
46%
16%
43%
40%
Source/Base: Altimeter Group’s Survey of Social Business Strategists, December 2014 (n=76)
5. The State of SBG Today
Before we explore what good governance looks like, let’s step
back to understand what is driving the need for it. The reality is
that few organizations take a systematic approach to developing
governance; instead it grows organically in an ad hoc fashion.
We see this occurring as brands focus on strategy alone as the
imperative, without making the connection to governance as a
means to execute.
To better understand the state of SBG, we surveyed 76 people
familiar with how governance works in their organizations.
We found that only 53% use social business strategy as
the foundation for governance and that a startlingly 16% of
respondents agreed that SBG is “well understood and deployed
throughout the organization” (see Figure 2-1). With such low
confidence that governance is in place, it’s not surprising that
a minority of organizations (46%) are confident that they are
prepared to deal with a crisis or that leadership is educated and
aligned to support social (40%).
FIGURE 2-2 Scaling Social Business and Optimizing Customer Experience Drives the Need For Governance
“What is driving your attention to social business governance?”
Overall Rank
1 SCALING SOCIAL BUSINESS:
Need to scale use of social media across the company.
2 CUSTOMER EXPERIENCE:
Use of governance to ensure an optimal customer experience across digital/social/mobile.
3 EMPOWER EMPLOYEES:
Need employees to use social for sales, advocacy, recruiting or other official business.
4 MANAGE RISK:
Use of governance as a risk control,
5 SOCIAL PLATFORM COMPLEXITY:
Complexities of social platforms, such as managing user-generated content, community management and 24x7 dialog.
6 EMPLOYEE USE OF SOCIAL:
The need to define what employees can and cannot do on their personal social media accounts as it relates to company business.
7 COORDINATE:
Need to drive efficiencies between silos using social to reduce redundancies.
8 REGULATIONS:
Complying with government rules and regulations.
Source/Base: Altimeter Group’s Survey of Social Business Strategists, December 2014 (n=76)
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If organizations are not developing governance in sync with
strategy, what is driving it? We found that organizations were
focused primarily on four drivers: scaling social business,
optimizing customer experience, empowering employees, and
managing risk (see Figure 2-2).
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6. Preview Only
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To download the full report at no cost, please visit our website at:
http://pages.altimetergroup.com/social-business-governance-report.html
7. About Us
Ed Terpening, Senior Consultant
Ed Terpening (@EdTerpening) is a Senior Consultant at Altimeter
Group and leads advisory projects on social business education
and governance at Altimeter. To date, he has trained more than 300
professionals in social media for business, and while at Apple he
was awarded “Teacher of the Year” for his work at Apple University.
As VP of Social Media at Wells Fargo, Ed led the charge to develop
the first blog by any major US bank and led the first dedicated social
media team at a major financial institution. He led social media
strategy at Wells Fargo for seven years. While at CNET, Ed created
the company’s first community team in 1999 and launched user
ratings and reviews on CNET.com and “Talkback” on NEWS.com. He
is a founding member of SocialMedia.org.
Charlene Li, Founder and Principal Analyst
Charlene Li (@charleneli) is Founder of Altimeter Group and author
of the New York Times bestseller, Open Leadership. She is also the
co-author of the critically acclaimed bestselling book, Groundswell,
which was named one of the best business books in 2008. She
is one of the foremost experts on social media and technologies
and a consultant and independent thought leader on leadership,
strategies, social technology, interactive media, and marketing.
How to Work with Us
Altimeter Group research is put to use in our client engagements, which help organizations succeed through disruptions, such as
social business governance (SBG).
• SBG Audit. This research-based, quantitative assessment of your social business governance includes a scorecard
and best practice recommendations to move to the next level.
• SBG Roadmap. After a discovery/audit process, we help you create a high-level roadmap for building a SBG system
specific to your organization, aligned with strategy for the next three to five years.
• SBG Advisory. This hourly advisory service addresses your specific governance questions.
• Social Business Strategy. Because governance follows strategy, Altimeter also helps organizations develop a
cohesive social business strategy that evolves over time.
• Speeches. We will present internally or externally facing webinars or speeches on SBG for both brands and
governance industry vendors.
To learn more about Altimeter’s offerings, contact sales@altimetergroup.com.
7
Altimeter is a research and
consulting firm that helps
companies understand and
act on technology disruption.
We give business leaders the
insight and confidence to help
their companies thrive in the
face of disruption. In addition to
publishing research, Altimeter
Group analysts speak and
provide strategy consulting
on trends in leadership, digital
transformation, social business,
data disruption and content
marketing strategy.
Altimeter Group
1875 S Grant St #680
San Mateo, CA 94402
info@altimetergroup.com
www.altimetergroup.com
@altimetergroup
650.212.2272
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