Social Media Center of Excellence: Social Journeys with Aetna, Accenture & Masco

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The role of the social practitioner and departments has evolved beyond someone's part time duty in a siloed department. Social often touches multiple parts of the enterprise and social data is used by PR, marketing, sales, service, and for C-level reporting. This session will focus on how three brands, Aetna, Masco, and Accenture, initiated their social journey, lessons learned, best practices, and how they scale within their respective organizations.

Social Media Center of Excellence: Social
Journeys with Aetna & Masco
Lauren Vargas, Aetna
Kim Bozich, Masco
Ryan Strynatka, Salesforce

Ryan Strynatka
Salesforce Marketing Cloud
Chief Adoption Officer
@strynatka

Goals – Presentation Overview
Hear from Aetna and
Masco on the benefits of
having a Center of
Excellence
Discover how Aetna and
Masco defined success
at their organizations
Learn tips from Aetna
and Masco on how to
run a successful Center
of Excellence
1 2 3

Lauren Vargas
Aetna
Sr. Director of Digital Marketing
@vargasl
@aetna

Kim Bozich
Masco
eBusiness Process Manager
@kimbozich
@mascocorp

What does a Social Media
Center of Excellence mean for
your business?

What was the single the
largest obstacle you
overcame in your pursuit of a
Social Center of Excellence?

For current and aspiring social
marketers, what are the
benefits of having a COE?

What are some of the success
metrics for your respective
organizations? Do you use C-
SAT or NPS as an external
KPI?

Give us your top two or three
"rules of the road" tips for
operationally running a
successful COE.

Join Us For Dreamforce 2015
September 15-18, 2015 | San Francisco, CA

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