Cisco launched its ASR 1000 router using a 100% digital strategy, promoting it through multiple online channels like YouTube, Facebook, and blogs. Cisco also used colorful characters and games to demonstrate the power of the ASR1000 router. The document asks if these promotional approaches for the ASR 1000 launch were good ideas and if using characters and games to demonstrate the router's power was effective.

1. Cisco Questions
 In what way was the 100% digital strategy
appropriate for the ASR 1000 launch?
 Cisco used a multi-channel approach
(YouTube, Facebook, blog, Second Life, etc.), do
you think this was a good idea? Why/why not?
 Cisco used colorful characters and games to
demonstrate the power of its ASR1000. Did that
work?