This presentation provides insight on Giglio's profile as an artist and her music. It includes essential information like the target audience, Influences, her skills, and selling points.
Assignment 3: Marketing Plan
Tali Goya
Group Assignment
10/11/2018
Project and Portfolio IV: Entertainment Business
Table of Contents
Executive Summary 3
Situation Analysis 4
Artist Overview 4
SWOT Analysis 4
Strengths 4
Weaknesses 4
Opportunities 4
Treats 4
Competition Analysis 5
Competing Artist Overview 5
Competing Markets 5
Mainstream Trap 5
Hip-hop 5
Reggaeton 5
Social Media Analysis 6
Facebook 6
You Tube 6
Instagram 6
Objective/Strategy 7
Spotify Listenership 7
Radio Interviews 7
Media Release 7
Social Following 7
Artist Alignment 7,8
Global Reach 8
Authenticity 8
References 9
Executive Summary
Juan Miguel Villar aka Tali Goya was born September 28th, 1990 in the Dominican Republic, his family later migrated to New York for a better life. Combining his Latin roots with his influential upbringing Tali started his rap career utilizing Latin and Trap sounds. Tali has a sizeable following from international listeners, Tali’s team is aiming to bring Tali mainstream. It is also important for Tali to maintain his authenticity and connection with his international fan base and preserve his sound. In the marketing plan, it has been organized to present a situational, competitive, and social media analysis to assist in formulating a successful marketing tactic for Tali to marketing crossover to mainstream smoothly.
2.0 Situation Analysis
In this situation analysis, we’ll take a quick look at Tali Goya’s Target Market, and his current music scene. After examining the strengths, weaknesses, opportunities, and threats to Tali Goya, we will have identified what is affecting Tali to go mainstream.
2.1 Artist Overview
Tali Goya is currently a Dominican native. Tali is a music artist who has focused his career in making Latin Trap. He is popular in Latin America and in certain communities. At the moment Tali is not signed to a big record label and has had a hard time crossing to mainstream music. The Artist wants to be able to make the switch and not lose the loyal fan base that he already has.
Tali currently has 7 singles and 1 Album. He is currently working on a new album he plans to drop in the next 8-12 weeks. Tali is currently reaching Latin American fans. He is trying to keep them but also gains NYC and Miami fans. Tali currently perform in clubs and events in the States. He does have concerts in Latin America.
2.2 SWOT Analysis
2.2.1 Strengths:
· Tali has a unique sound and very well written music.
· Has featured in some very big Latin American Trap artist like Archangel.
· According to his manager he has built relationships with mainstream artist like Bad Bunny.
· Had constant new content coming out.
2.2.2 Weaknesses:
· Tali’s branding is not very clear and it has not come through his Social Media.
· Tali’s music content is very directed to a specific crowd of people.
· The SEO and Trans media storytelling for Tali is very messy.
2.2.3 Opportunities:
· By having a strategic multiplatform .
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3. Her story
Moved from New York to Florida in 2012,
Giglio started her music career
engineering for other artists. She then
played around with mixing her own
vocals and posted some of the songs on
Soundcloud.
The feedback she received from the
videos was great, so she started her
journey as a solo artist. In the last year
she has released numerous singles and
a high quality music video.
4. What is her
sound?
Giglio’s sound comes from her
influences of artists like DaniLeigh,
Ella Mai and Rihanna sync with her
creative songwriting abilities and
professional level recording and
mixing.
5. Highlights and past successes of artist
Rose Fest
One of her biggest festivals in 2019, Giglio
performed here with many other local
Orlando rappers.
A Soundbar Regular
Giglio performs at Soundbar in Downtown
Orlando often, and made a name for
herself. She's gaining local followers in
the Orlando area. She maintains
relationships directly with other local
Orlando artists.
Music Released
Giglio has released over 10 singles on all
platforms. Her music is written and produced by
her.
Fanbase
Giglio has a decent following of people
on platforms such as SoundCloud where
she has 84k streams.
6. Target Market
➔ Snapchat and
Instagram users
➔ Shopaholic
➔ Relationship
problems
➔ Urban and sporty
clothing
➔ Nightclubs
Psychographic /
Behavior
Demographic
➔ Urban Areas
➔ Orlando, Fl -
Chicago, Il -
Montreal, CA -
London, Gb
➔ English speakers
➔ Mostly female,
some male
➔ 18 to 24 years old
➔ 15k - 30k income
➔ Caucasian and
Afro-American
Geographic
7. Why you feel this
artist would be
a good fit for
3300+
1. Local and easy to contact
2. Already has personal brand
and unique sound
3. Would draw a larger
audience for 3300+ Climbing
due to the nature of her
amazing music and awesome
vibe
8. Autotune Creative
Giglio has a special and different sound that comes mainly from autotune.
Giglio creates an atmosphere that sets her apart from the sounds of all
other similar artists.
Songwriter and Producer
Giglio writes and produces all her songs. She turns ideas into
professional songs with her unique style. Giglio knows her sound
and the right way to put it together.
A broad network of the music industry
professionals.
Giglio has many contacts of the music scene like musicians, club
owners and producers. This makes it easier to find gigs, record songs,
and get support and advice from music industry professionals.
Artist's selling
points
9. Giglio gives us a fresh
perspective on what music
should sound like. Her sound is
similar to Ella Mai, Kehlani,
DaniLeigh with some Rihanna
influence.
11. This is an artist who creates her own music
from scratch. She delivers to her audience
real and very relatable music to the point
that people feel Giglio is somebody who
understands them and who they can trust.
I believe here at Full Sail, you could take her
to the next level and help her grow into the
huge artist she was destined to be.
Editor's Notes
Moved from New York to Florida in 2012, Giglio started her music career engineering for other artists. She then played around with mixing her own vocals and posted some of the songs on Soundcloud.
The feedback she received from the videos was great, so she started her journey as a solo artist. In the last year she has released numerous singles and a high quality music video.
Giglio’s sound comes from her influences of artists like DaniLeigh, Ella Mai and Rihanna sync together with her creative songwriting abilities and professional level recording and engineering.
______
Rose Fest
A Rose Fest in 2019, Giglio performed a large festival with many local Orlando rappers.
A Soundbar Regular
Giglio performs at Soundbar in Downtown Orlando often, making a name for herself and gaining local followers in the Orlando area. She knows and maintains relationships directly with other local Orlando artists.
Music Released
Giglio has released over 10 singles on all platforms. Her music is written and produced by her.
Fanbase
Giglio has interesting following of her music on flatforms as SoundCloud where counts +84k streams, and Instagram and Spotify as well.
Demographic:
gender: Female, secondly male
Age: 18-24 years Old
Income: 15k-20k USD
Race: White and Black African
Psychographic / Behavior
Relationship Problems
Female empowerment
Shopaholics
Social Platforms Usage: · Snapchat- Instagram - SoundCloud
Hobbies: Beauty Salon - Night clubs - Car Races
Clothing: Urban ans sporty
Geographic:
Area: Urban Areas
Language: English
Cities: Orlando, Fl - Chicago, Il - London, Gb - Montreal, CA . Cleveland, US
________
Local and easy to contact
Already has personal brand and unique sound
Would draw a larger audience for 3300+ Climbing due to the nature of her amazing music and awesome vibe
Selling Points
Autotune Creative: Giglio has a special and different sound that comes mainly from her creative usage of autotune which could be confuse with it corrective tendency. Giglio create atmospheres and sets apart from the sound of all the artist similar to her with this technique.
Songwriter and producer: Giglio writes her songs and give the shape with her production skill, she gets raw ideas into professional and good sounding pieces with her very particular style. Giglio really knows her sound and the right way to put it together.
A broad network of the music industry actors: Giglio has many contacts of the music scene like musicians, club owners, producers, among others. This gets the process of navigating in the process easier, finding gigs, record songs, and get support and advice.
_________
Giglio gives us a fresh perspective on what music should sound like. Her sound is similar to Ella Mai, Kehlani, DaniLeigh with some Rihanna influence
_________
+27k streams on Spotify
´84k streams on SoundCloud
+1.5k followers on Instagram
_______
