Espelho was bang on and they only had one strategy in mind and that is to engage with fans.

1. How Espelho with only 200 odd followers trended on Twitter!
(Secret revealed)
Espelho (Twitter handle: @EspelhoFashions) pulled out something that some of the big brands fail to do
i.e. trend on Twitter with the brand name in the hashtag itself i.e. #EspelhoReflectsMe
Objective: To trend in Mumbai
Difficulty: Only 200 followers, Hashtag needs to have brand name in it i.e. Espelho
Strategy: Espelho was bang on and they only had one strategy in mind and that is to engage with fans.

2. Here’s how they ran the successful contest:
Introduction tweet:
Note: The contest started at 2:17pm (IST)
Replying & encouraging more tweets:

3. Tweeting with creative:
Continuously tweeting creatively:

4. Trends on Twitter:

5. In less than 3 hours Espelho generated 803 tweets
Now this is what you call a contest, also hats off to the owner of the brand Bhavik Dattani who
understands fashion & social media both!