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Twitter Contest Dr Dre White Monster Beats Stu

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Twitter Contest Dr Dre White Monster Beats Stu

  1. 1. Twitter Contest Dr. Dre White Monster Beats Studio Headphones Giveaway <ul><li>Goals </li></ul><ul><li>1. Bring attention to new product. </li></ul><ul><li>2. Strengthen J&R's blog and twitter community. </li></ul><ul><li>Means </li></ul><ul><li>1. Announce contest in detail on blog post. </li></ul><ul><li>2. Tweet contest asking for posted photos. </li></ul><ul><li>3. Respond to photos on Twitter.  </li></ul><ul><li>4. Post photos on blog. </li></ul><ul><li>5. Announce winner and ship product. </li></ul>
  2. 2. Blog Contest Announcement
  3. 3. Twitter Contest Tweet
  4. 4. Sample Entry
  5. 5. Sample ReTweet
  6. 6. Last day blog post w/ sample photos.
  7. 7. Blog post - Winner selected in random drawing
  8. 8. Winner confirmed by DM tweet
  9. 9. Results <ul><li>1. 68 photos entries </li></ul><ul><li>2. average 50 photo page views per photo </li></ul><ul><li>2. 100+ tweeted comments on photo </li></ul><ul><li>3. 30+ RTs </li></ul><ul><li>4. 20 contest announcement tweets </li></ul><ul><li>5. 50+ additional @ replies  </li></ul><ul><li>___________________________ </li></ul><ul><li>Totals: </li></ul><ul><li>268+ mentions on Twitter </li></ul><ul><li>700+ page views on blog contest related pages </li></ul><ul><li>3 product purchases on JR.com tracked from blog </li></ul><ul><li>120% increase in JR.com page views for product line. </li></ul><ul><li>20% increase in product line sales during 10 day period around contest. </li></ul>

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