Key was building awareness to brand and value OCM brings new college students. Utilized key locations to run content driven articles for SEO and site traffic.
TD Bank is piloting an affiliate marketing program in the US using the Rakuten Affiliate Network. Affiliate marketing involves publishers being paid commissions for referring sales or leads to an advertiser like TD Bank. Rakuten is the largest affiliate marketing network worldwide with over $4.5 billion in annual sales through its network. TD Bank launched its affiliate marketing program in 2015 with credit cards and checking accounts and has since expanded the program. The pilot focuses on publishers like CreditCards.com, DealNews.com and CreditRatings.com to drive customers to TD product pages for applications.
Social Media Business Plan built to leverage new Erin Andrew's partnership and bedding line available on OCM. Plan was in how OCM could leverage her 825,000 followers to increase customer sales and drive added brand awareness.
Build new social media channel. Deck created to showcase overall channel strategy and business plan set up to object business objectives, budget, key strategic partners, and in-market timing,
Key was building awareness to brand and value OCM brings new college students. Utilized key locations to run content driven articles for SEO and site traffic.
TD Bank is piloting an affiliate marketing program in the US using the Rakuten Affiliate Network. Affiliate marketing involves publishers being paid commissions for referring sales or leads to an advertiser like TD Bank. Rakuten is the largest affiliate marketing network worldwide with over $4.5 billion in annual sales through its network. TD Bank launched its affiliate marketing program in 2015 with credit cards and checking accounts and has since expanded the program. The pilot focuses on publishers like CreditCards.com, DealNews.com and CreditRatings.com to drive customers to TD product pages for applications.
Social Media Business Plan built to leverage new Erin Andrew's partnership and bedding line available on OCM. Plan was in how OCM could leverage her 825,000 followers to increase customer sales and drive added brand awareness.
Build new social media channel. Deck created to showcase overall channel strategy and business plan set up to object business objectives, budget, key strategic partners, and in-market timing,
Digital Media 1,0,1 to help educate and define the channel, explore spend, define SEM/SEO, display advertising, as well as programmatic, campaign tracking/tagging KPIs, and attribution. Education of cross functional teams and leadership leads to greater understanding of the digital plan and request for funding needed.
This document outlines a three-phase digital marketing plan for PetSmart and Pet360 Pharmacy. Phase 1 involves a soft launch with a focus on volume control and site functionality. Phase 2 gradually increases traffic while continuing to test site performance. Phase 3 fully launches the digital channel to drive awareness and traffic once the site is optimized. Key elements include a phased TAB rollout on PetSmart.com, launching a dedicated pharmacy landing page, and coordinating SEM strategies between the brands. The plan aims to position PetSmart and Pet360 as the leader in the pet RX space through a seamless customer experience.
Customer Migration Marketing Plan --> Pet360 Customers to PetSmartshirlevangelisto
Mapped successful migration strategy of over 100M customers to PetSmart. The plan provided strategy, data, customer journey touch points, calendar,, and best overall experience to retain customers during PA eCommerce office closure.
Yellowbook New Product Competitive Analysis / Sales Toolshirlevangelisto
Took the initiative to research new product's competitive landscape to provide Sales a strong angle and support selling. Provided the top categories, locations, and pricing for lead targeting and strongest likelihood to purchase. Data lifted sales 80% within 5-months of product launch.
Took initiative to research new product's competitive landscape to provide Sales with top categories, locations, and pricing for lead targeting. Data lifted sales 80% within 5-months of product launch.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
Digital Media 1,0,1 to help educate and define the channel, explore spend, define SEM/SEO, display advertising, as well as programmatic, campaign tracking/tagging KPIs, and attribution. Education of cross functional teams and leadership leads to greater understanding of the digital plan and request for funding needed.
This document outlines a three-phase digital marketing plan for PetSmart and Pet360 Pharmacy. Phase 1 involves a soft launch with a focus on volume control and site functionality. Phase 2 gradually increases traffic while continuing to test site performance. Phase 3 fully launches the digital channel to drive awareness and traffic once the site is optimized. Key elements include a phased TAB rollout on PetSmart.com, launching a dedicated pharmacy landing page, and coordinating SEM strategies between the brands. The plan aims to position PetSmart and Pet360 as the leader in the pet RX space through a seamless customer experience.
Customer Migration Marketing Plan --> Pet360 Customers to PetSmartshirlevangelisto
Mapped successful migration strategy of over 100M customers to PetSmart. The plan provided strategy, data, customer journey touch points, calendar,, and best overall experience to retain customers during PA eCommerce office closure.
Yellowbook New Product Competitive Analysis / Sales Toolshirlevangelisto
Took the initiative to research new product's competitive landscape to provide Sales a strong angle and support selling. Provided the top categories, locations, and pricing for lead targeting and strongest likelihood to purchase. Data lifted sales 80% within 5-months of product launch.
Took initiative to research new product's competitive landscape to provide Sales with top categories, locations, and pricing for lead targeting. Data lifted sales 80% within 5-months of product launch.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.