1. SWA “Show the Math” Results
Strictly Private and Confidential1/21/2014
2. SWA Show the Math Banner Test Summary
2
• Point in Time test before & during Southwest’s Fare and Non-Fare Sale
periods to show how results may vary
• Customer’s shown their total ticket price amount in reservation path
minus the Chase $100 statement credit
Test Background:
Test Results:
Next Steps:
• Show the Math drives significant account lift seen during non-fare and
fare sales vs. w/out Show the Math.
• Incremental accounts can range from 15K – 60K/yr pending partner
• Show the Math has been rolled out since the test period
• Southwest Q2 Testing $50/$200 statement
credit
• Recommend working with Partners to roll
banner within purchase path, such as Ritz,
Amtrak, IHG, Fairmont, and British Airways
Reservation Page
Shirl Evangelisto – Sr. Manager, Digital Marketing Strategy Manager
