FoodZEN is a recipe publishing and social networking platform for chefs and food enthusiasts to share culinary experiments and recipes. It aims to build an ever-growing community for people to share their passion for food. The platform caters to different targets and demographics, including young workers, students, housewives aged 20-45, and older populations. It also provides in-depth social media and analytical features to track brand mentions, identify influencers and competitors, and engage users. The platform hopes to create a diverse community that covers every kind of recipe and teaches, inspires, and entertains through food.

2. WHAT IS FOODZEN ?
RECIPE PUBLISHING PLATFORM
SOCIAL NETWORK FOR CHEFS AND FOODIES
“ A platform to share your culinary experiments, recipes and
connect with other foodies! ”

3. Successful Food Bloggers, on average, make $20,000 - $70,000 a month!

4. WHAT MAKES FOODZEN
DIFFERENT?
SOCIAL COMPONENTS
NETWORKING
PLATFORM CATERING TO
DIFFERENT TARGETS AND
DEMOGRAPHICS
USER INTERFACE

5. USER LOGIN
PAGE

6. FEEDS,
TRENDING
RECIPES AND
INTERACTIVE
SEARCH BAR

7. “ To help build an ever growing community for people to share their love and passion for Food as an art,
and provide a platform to do so. “

8. CUSTOMERS

9. B2C
CUSTOMERS
POSITION
AGE GROUP
YOUNG WORKERS
STUDENTS
HOUSEWIVES
20 - 45
OLDER POPULATION

10. PERSONAS

11. B2B
CUSTOMERS
VENDORS

• INGREDIENTS
• COOKING WARE
• SUPPLIES
• ADVERTISEMENTS

13. SOCIAL COMPONENTS

15. SOCIAL
IN-DEPTH, REAL-TIME DATA
SOCIAL MEDIA PLATFORM VIEW
INSTANT NOTIFICATIONS
KEYWORD MONITORING
IDENTIFY INFLUENCERS
AUDIENCE LOCATOR

16. ANALYTICAL
TRACK BRAND MENTIONS
IDENTIFY POTENTIAL CRISIS
LEARN YOUR COMPETITION
CAMPAIGN GOALS
REPORTS

17. ENGAGEMENT
SCHEDULED POSTS
IN-PLATFORM RESPONSE

18. FoodZEN – KPI
KEY PERFORMANCE INDICATORS

19. PLATFORM TRAFFIC
NEW VISITORS
RETURNING VISITORS
FREQUENT VISITORS

20. TRAFFIC SOURCES

21. BOUNCE RATE - THE SILENT KILLER
IMPACTS

22. TRAFFIC GENERATED BY SPECIFIC KEYWORDS

23. TRAFFIC DISTRIBUTION BY COUNTRY & REGION

24. TOP VIEWED POSTS

25. AVERAGE LIKES,
COMMENTS
&
SHARES
PER POST

26. CONVERSION RATE
EMAIL SIGNUPS & SUBSCRIBERS

27. FINANCIALS

28. FINANCIAL GOALS

29. INCOME
PREMIUM MEMBERSHIP
• PREMIUM LEVEL RECIPES
• MONTHLY/WEEKLY RECIPES PLAN
ADVERTISEMENT INCOME
COMMISSION INCOME

30. SET UP AND MAINTAIN
PLATFORM/WEBSITE/APP
ADVERTISEMENT/PROMOTIONS
ON ALL PLATFORMS
PROFESSIONAL FEES

31. MARKET PLATFORM

32. CONCLUSION

33. DIVERSE COMMUNITY FOR
FOOD RECIPES
COOKING AND FOOD WIKIPEDIA THAT
COVERS EVERY KIND OF RECIPE
IMAGINABLE.
TEACHING, INSPIRING, EMPOWERING AND
ENTERTAINING THROUGH OUR FOOD RICH
COMMUNITY.

34. FOOD RISK
AWARENESS
COMMUNICATING FOOD RELATED RISKS
AND BENEFITS
CONSULT MANY DIFFERENT INFORMATION
CHANNELS ADVISING ON FOOD SAFETY

35. SOCIAL INTERACTIONS
MAKE FRIENDSHIPS WITH PEOPLE OF
SIMILAR TASTES IN FOOD AND LIFE.
BUILD YOUR REPUTATION AMONG YOUR
FRIENDS AND FAMILY AS YOU ARE WHAT
YOU TWEET.

36. By
Mahesh. M. Iyer
Shan Jin
Mengju Lu
Mohammed Sameer
Zhu Lei
Kushal Gaikwad