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Willow Valley Creative Strategy & Campaign Concepts AUGUST 6, 2008
CONSUMER Quality of Life Insights TODAY’S AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AGENDA
Step 3 The Aaah-HA Proposal Otherwise known as your Communication Strategy PRODUCT Unique Selling Proposition CONSUMER Quality of Life Insights COMMUNICATION STRATEGY
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],COMMUNICATION STRATEGY: Willow Valley lets me shift my focus from the uncertainties and challenges accompanied with aging to making the most of my life in an unparalleled and inspiring environment. CONSUMER INSIGHTS PRODUCT (USPs) WILLOW VALLEY’S COMMUNICATION STRATEGY
WILLOW VALLEY LOGO  CURRENT USAGE
WILLOW VALLEY LOGO  WELCOME CENTER
PURCHASE FUNNEL Awareness Consideration Purchase
PURCHASE FUNNEL Awareness Consideration Purchase Market Research Advertising Direct Mail Online Marketing Public Relations Website Online Marketing Brochure Welcome Center Sales
CREATIVE Is it Breakthrough? Is it Relevant? Is it Credible?
©  Creating Results
©  Creating Results
©  Creating Results
©  Creating Results
©  Creating Results
©  Creating Results
©  Creating Results
©  Creating Results
CREATIVE:  Sticky Notes ©  Creating Results
CREATIVE:  De-Retire ©  Creating Results
©  Creating Results
©  Creating Results
TAGLINES
ALTERNATE  TAGLINES

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