Niche communities refer to social networks focused on a specific interest or topic that allow people with common interests to connect. They tend to be smaller than general social networks but have a narrow focus, leading to successful social marketing. Examples include cooking communities for mothers, health and fitness communities, communities for "boomers", and dog owner communities. The benefits of niche communities include targeted advertising, valid and relevant information, social connections among similar groups, targeted word-of-mouth potential, understanding discussion topics, and learning what consumers want.

1. Niche Communities
Cody Skrzypkowski
MCOM 42

2. What is a Community?
 “A group of interacting people that often
share some common interests or values”

3. What is a Niche
Community?
 Refers to social networks that are set up by an
organization that facilitate social networking for
people in a specific niche (A specific product,
brand, service, etc.)
 A community in which common interest is shared.
 Smaller sites with a narrow focus which leads to
successful social marketing.

4. The new wave of social media
is now based on identifying with
a community that is built
around a specific topic.

5. So what about…

10. They aren’t about anything…
 Sure, you can create profile pages, blogs and
upload and share photos or videos BUT with 800
million Facebook users, a few thousand Followers,
or several Linkedin connections what genuine
good does this do?
 Do all your friends, followers and connections
share the exact same interests as you?

11. Niche Communities from a
marketing standpoint…
 The more specific the better.
 There is a defined target market in Niche
Communities.
 Common interest.
 More targeted.
 Able to reach who you want.
 Better ROI for advertisers (advertising is not
random)

12. Taget Market
 It really depends…
 Those who fall under the target market is really
based on the brand/topic of the niche
community.
 Your community is made up of those who share
the same interest.
 That’s the beauty of Niche Communities.

13. Examples…

14.  A network of food lovers with more than 40,000
free recipes created, tested, reviewed and
approved by home cooks worldwide.
 Main target market= cooking moms with school
age children. Those who hold cooking influence.
 A place where a community of people with
similar cooking interest can connect.

15.  Health and Fitness Lifestyle Community
 Over 1 million members
 Mobile App (Daily Burn App, MealSnap App)
 Specific solutions for each individual
 Target Market = those who lead or are looking to
lead a healthy lifestyle.
 Constant expert advice

16.  An online community for “BOOMers,”
 Target Market = people born between 1946 and
1964 who want to learn and do more to make
the most of every stage of life.
 Stay in contact with your friends.
 Start interest topics.
 Interact via gaming.

17.  Online source for all things dog.
 Target Market= All dog owners.
 Connect to obtain advice, opinions and
information about all breeds of dogs.
 Cat Person?... Visit Catster.com

18. Beneficial?
 All relevant advertising
 All information is valid and targeted
 Create social connections amounts similar
demographics
 Targeted “word-of-mouth” potential
 Understand industry topics that consumers are
talking about
 Inform consumers of your product/service
 Learn about what people want

19. Questions?