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Firms with a social-media policy
Source: InvestmentNews Data
Social-media applications
used to attract new clients
2012201...
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Investment news infographic advisers and social media

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Investment News Social Media Report - August 2013; Advisors and Social Media; New survey results on adoption of social media by financial advisors, financial planners, investment advisors and investment brokers

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Investment news infographic advisers and social media

  1. 1. Firms with a social-media policy Source: InvestmentNews Data Social-media applications used to attract new clients 20122013 Wirehouses/ regional brokerages IBDsRIAs 20122013 Instagram Pinterest Google+ YouTube Blog Twitter Facebook LinkedIn 2013 2012 Networking with other professionals 57.0% 54.3% Marketing and promotion for my firm 38.3% 30.1% Sharing news and information relevant to my clients 37.0% 28.3% Consuming news and content relevant to my business 32.6% 23.4% Prospecting for new clients 32.6% 23.2% Directly communicating with individual clients 13.3% 8.0% Recruiting 8.5% 6.5% Do not use 29.1% 37.0% Reasons advisers use social media for business purposes Adviser use of social media 20122013 Do not usePersonal and professional use Professional use only Personal use only 19.1% 12.5% 17.0% 24.1% 10.7% 22.8% 42.5% 51.4% 20122013 Prohibited by management Lack of archiving or review technology Lack of trainingLimited by management Time constraints Uncertainty over compliance and regulatory rules Primary challenges for advisers when using social-media sites for business purposes 2012 61.9% 21.7% 18.7% 13.2% 7.9% 7.4% 1.1% 0.6% 17.0% 2013 67.5% 25.3% 23.1% 16.3% 11.3% 9.7% 0.9% 0.3% 13.1% blog Do not use Social-media tools used by advisers professionally 2013 2012 Improved communication with existing clients 59.1% 52.9% Established industry expertise 46.5% 55.0% Competitive advantage; quicker access to market-moving news 37.1% 34.0% Found new clients 31.4% 28.3% Increased revenue 13.2% 13.1% Other 15.1% 20.9% Benefits from professional use of social media Advisers and social media This month, InvestmentNews surveyed financial advisers about the challenges, benefits and uses of social media. More than 350 advisers participated. Overall, more advisers are using social media for professional purposes and they’re focusing more on compliance. 1.5% 0.0% 21.2% 28.8% 12.1% 4.5% 72.7% 45.5% 0.0% 0.0% 21.3% 27.9% 8.2% 3.3% 85.2% 36.1% 66.7% 86.8% 94.7% 60.9% 81.6% 83.0% 16.5% 20.2% 41.7% 58.3% 26.4% 15.8% 14.5% 22.4% 48.5% 59.4% 28.7% 16.2% Reasons advisers do not use social media professionally 26.1% 47.7% 36.9% 25.2% 21.6% 30.4% 51.8% 42.9% 21.4% 8.9% 20122013 Do not know how to use Firm does not allow Too time-consuming Don’t think social media will be beneficial to business Fear over compliance- and regulatory- related issues In some cases, advisers did not answer each question, and multiple responses were allowed. 50.7% of advisers use social- media compliance software, compared with 42.5% in 2012. 19.3% of advisers this year have gained new clients from using social media, com- pared with15.4% in 2012.

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