Is The future of direct social?Tracy Tuten, Ph.D.<br />
Social Commerce Has Arrived<br />‘Social commerce is a subset  of electronic commerce that involves using social media to ...
Social Commerce<br />Brings sharing and collaborating to the online shopping experience<br />Ratings & Reviews<br />Recomm...
Crowdsourced Consumer Decisions using Ratings and Reviews<br />
Recommendations and Referrals (aka “Like-minded shopping”)<br />
Social Shopping Power<br />
Sites & Applications<br />Social bookmarks for shopping<br />Snipi<br />Social recommendations <br />Kaboodle<br />Communi...
Or …   Is the Future of Direct facebook?<br />Over 500 million Facebook members<br />Over 100 million access fb with mobil...
f-commerce<br />Adding e-commerce functionality to Facebook pages<br />Integrating Facebook functionality and connectivity...
Permission Marketing Facebook Style<br />
Direct offer to Facebook fans<br />
Direct response functionality<br />
ShopFans, Payvment, Allurent and other Apps seamlessly integrate <br />
Recommendation agents, friend referrals, and shop and pay --- all in fb<br />
The Future is Now<br />Reaching people where they are (home, work, on Facebook)<br />With permission <br />Shopping with o...
Questions<br />
Dr. Tracy Tuten<br />tutent@ecu.edu<br />brandacity.blogspot.com<br />www.twitter.com/brandacity<br />www.linkedin.com/in/...
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Is the Future of Direct Social?

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Is the Future of Direct Social?

  1. 1. Is The future of direct social?Tracy Tuten, Ph.D.<br />
  2. 2. Social Commerce Has Arrived<br />‘Social commerce is a subset of electronic commerce that involves using social media to assist in the online buying and selling of products and services’<br />
  3. 3. Social Commerce<br />Brings sharing and collaborating to the online shopping experience<br />Ratings & Reviews<br />Recommendations & Referrals<br />Social Shopping<br />Social Shopping Applications<br />
  4. 4. Crowdsourced Consumer Decisions using Ratings and Reviews<br />
  5. 5. Recommendations and Referrals (aka “Like-minded shopping”)<br />
  6. 6. Social Shopping Power<br />
  7. 7. Sites & Applications<br />Social bookmarks for shopping<br />Snipi<br />Social recommendations <br />Kaboodle<br />Communities<br />MyItThings<br />Social malls<br />ShopStyle<br />
  8. 8. Or … Is the Future of Direct facebook?<br />Over 500 million Facebook members<br />Over 100 million access fb with mobile phones<br />60 million status updates are made daily<br />50% of users log in daily; 75% log in once a week<br />More than 25 billion pieces of content shared monthly<br />More than 1 million integrated external websites<br />
  9. 9. f-commerce<br />Adding e-commerce functionality to Facebook pages<br />Integrating Facebook functionality and connectivity to ecommerce sites<br />
  10. 10. Permission Marketing Facebook Style<br />
  11. 11. Direct offer to Facebook fans<br />
  12. 12. Direct response functionality<br />
  13. 13. ShopFans, Payvment, Allurent and other Apps seamlessly integrate <br />
  14. 14. Recommendation agents, friend referrals, and shop and pay --- all in fb<br />
  15. 15. The Future is Now<br />Reaching people where they are (home, work, on Facebook)<br />With permission <br />Shopping with our purchase pals<br />Simplified process<br />Liking<br />“Registration”<br />POS integrated into the social experience<br />
  16. 16. Questions<br />
  17. 17. Dr. Tracy Tuten<br />tutent@ecu.edu<br />brandacity.blogspot.com<br />www.twitter.com/brandacity<br />www.linkedin.com/in/tracytuten<br />skype: tracy.tuten<br />facebook: tracy.tuten<br />

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