Social Media in B2B in 2012

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Created in 2012, this presentation discusses the role of social media for B2B marketers, including statistics and most influential social channels.

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Social Media in B2B in 2012

  1. 1. SOCIAL MEDIA IN B2B MARKETING presented by: Kira Portnaya
  2. 2. INTRODUCTION: RISE OF SOCIAL Social Media has been growing in prominence over the last decade 70% of Marketers believe Social Media is important to their companies (“7 in 10 Cos.”, 2012). B2B Marketers must have a different Social strategy than their B2C counterparts Graph Source: “7 in 10 Cos”, Marketing Charts.com, 2012.
  3. 3. LINKEDIN- STATISTICS 161 million users (Leaning, 2012) 2 million company pages (Leaning, 2012) 2 members/second sign up rate (Leaning, 2012)
  4. 4. WHY DO B2B MARKETERS USE LINKEDIN? Professional Users Networking New Enhanced Company Pages Lead generating Power Good segment targeting capabilities
  5. 5. FACEBOOK- STATISTICS 1 billion monthly users in October 2012 (facebook.com, 2012) 93% of adults in the US (Sibley, 2012) 71% B2B Marketers use Facebook (Sibley, 2012)
  6. 6. WHY DO B2B MARKETERS USE FACEBOOK? Lot’s of users- wide reach Impressive Targeting capabilities Rich advertising platform Good for Content Marketing
  7. 7. BLOGS/ TWITTER Twitter= Microblog Content/ Information supplier Ability to establish thought leadership
  8. 8. ...IN CONCLUSION... LinkedIn, Facebook, Twitter and Blogs are most used platforms by B2B social marketers
  9. 9. REFERENCES 7 in 10 Cos. See Social Media as Integral to Marketing, Biz Strategies. (September 6, 2012). Retrieved November 26, 2012, from http://www.marketingcharts.com/wp/ direct/7-in-10-cos-see-social-media-as-integral-to-marketing-biz-strategies-23191/ Brennan, R., & Croft, R. (2012). The use of social media in B2B marketing and branding: An exploratory study. Journal Of Customer Behaviour, 11(2), 101-115. Hosford, C. (2011). Social marketing paining prominence in companies' plans. (cover story). B To B, 96(4), 1-29. Leaning, B. (2012). A Step-By-Step Guide to LinkedIn’s New Company Pages. (pp. 7-15). Retrieved from: http://offers.hubspot.com/step-by-step-guide-to-linkedins-newcompany-pages Sibley, A. (2012). How to Attract Customers with Facebook. (pp. 6-13). Retrieved from http://www.hubspot.com/free-ebook-how-to-attract-customers-with-facebook/.

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