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How to participate in social media without being  THAT  guy By Shannon Paul
Are you that guy?
New media engagement requires more than just a costume change
Emphasis on reputation is  so  1990s Hat tip: Katie Delahaye Paine
The real value is in relationships
Relationships are built through conversations
Listening leads to meaningful conversations  Illustration by Brian Solis
Links and comments illustrate conversation on the social web
A closer  look  at links
Great content is great…
… but, COMMENTS illustrate discussion
You will never get high numbers of comments if you broadcast … even if you have the best content/product/service EVER in t...
Relationship Building through Participation in the Social Web
 
AND DON’T BE THAT GUY!
Questions??? Thank you for listening
Shannon Paul http://veryofficialblog.com/ http://twitter.com/shannonpaul/ http://friendfeed.com/shannonpaul/ http://linked...
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How to participate in social media without being THAT guy

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How to participate in social media without being THAT guy

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How to participate in social media without being THAT guy

  1. 1. How to participate in social media without being THAT guy By Shannon Paul
  2. 2. Are you that guy?
  3. 3. New media engagement requires more than just a costume change
  4. 4. Emphasis on reputation is so 1990s Hat tip: Katie Delahaye Paine
  5. 5. The real value is in relationships
  6. 6. Relationships are built through conversations
  7. 7. Listening leads to meaningful conversations Illustration by Brian Solis
  8. 8. Links and comments illustrate conversation on the social web
  9. 9. A closer look at links
  10. 10. Great content is great…
  11. 11. … but, COMMENTS illustrate discussion
  12. 12. You will never get high numbers of comments if you broadcast … even if you have the best content/product/service EVER in the history of contents/products/services You will only make a mess especially if you broadcast on other peoples’ content
  13. 13. Relationship Building through Participation in the Social Web
  14. 15. AND DON’T BE THAT GUY!
  15. 16. Questions??? Thank you for listening
  16. 17. Shannon Paul http://veryofficialblog.com/ http://twitter.com/shannonpaul/ http://friendfeed.com/shannonpaul/ http://linkedin.com/in/shannonpaul/ *Statistics cited are from a JupiterResearch study titled, detailed on Marketing Charts, titled, “Harnessing the Power of Blogs”: http://www.marketingcharts.com/online/blogs-influence-consumer-purchases-more-than-social-networks-6616/?camp=newsletter&src=mc&type=textlink Other mentions: Katie Delahaye Paine: http://www.kdpaine.com/ Brian Solis: http://briansolis.com/ Screen shots: Chris Brogan: http://chrisbrogan.com/

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