This document discusses strategies for optimizing social media posts and advertisements. It addresses factors like audience targeting, timing of posts, relevant content, calls to action, and testing different versions and formats of ads. Metrics like reach, impressions and click-through rates are also mentioned. Privacy policies and staying compliant with data protection laws are briefly covered. Building connections within one's social network and identifying opinion leaders are also suggested.

1. Klausz Melinda
közösségi média specialista
kozossegi-media.com
Melinda Klausz
social media specialist

4. Which one do you choose?

5. …to wich have you power, time, money,
…can produce regulary content,
…where is your target group
…

6. Where is
your audience?

8. Where they come from?

9. Why see a post 24.300 times,
while the other is only 3.400
times?

10. Are we good
friends?

11. Ue: affinity
We: weight
De: time

12. Timing

13. Woman vs. Man

14. Relevant content!

15. Call-to-action

16. Picture sizes

17. You have to advertise

19. Boost your post?

20. Advertise from your page?

24. Testing

25. Adverts
Versions: 143
Reach: 4.480.259
Impressions: 13.667.002
CT: 19.310

27. Carousel advert

28. Timing

34. Database
With application
Subscribe to newsletters
 Hungarian National Authority for Data Protection and
Freedom of Information -> data protection, registry

35. facebook.com
/policies

38. Use your social network!

39. Touchgraph
opinion leaders
mediators

41. Any question?
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