The document outlines a campaign for Transparency International Czech Republic to fight corruption. The primary objective is to persuade 500 individual donors to donate 1000 CZK each. The secondary objective is to obtain volunteers. The campaign communication concept uses emotion awakening, people involvement, guerilla marketing and direct connection tactics. Such as placing price tags showing corruption and linking to their Facebook page. The results were increased awareness of TI, gaining over 500,000 CZK and recruiting volunteers.