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Aperture 3 Workflow
Processing in Apple’s Aperture
Publishing on Flickr & Wordpress
Promoting on Facebook & Twitter




                                                         Stuart Herbert
        stuart@stuartherbert.com - http://blog.stuartherbert.com/photography/
About Stuart
                       • Amateur Photographer

                       • Largely Self-Taught

                       • Landscape and Post-
                           Industrial South Wales

                       • Over 250,000 views on Flickr




Aperture 3 Workflow   Stuart Herbert - http://blog.stuartherbert.com/photography/
About Stuart
                       • Amateur Photographer

                       • Largely Self-Taught

                       • Landscape and Post-
                           Industrial South Wales

                       • Over 250,000 views on Flickr




Aperture 3 Workflow   Stuart Herbert - http://blog.stuartherbert.com/photography/
About Stuart
                       • Amateur Photographer

                       • Largely Self-Taught

                       • Landscape and Post-
                           Industrial South Wales

                       • Over 250,000 views on Flickr




Aperture 3 Workflow   Stuart Herbert - http://blog.stuartherbert.com/photography/
About Stuart
                       • Amateur Photographer

                       • Largely Self-Taught

                       • Landscape and Post-
                           Industrial South Wales

                       • Over 250,000 views on Flickr




Aperture 3 Workflow   Stuart Herbert - http://blog.stuartherbert.com/photography/
What I Will Cover


 • Processing in Apple’s Aperture
 • Publishing on Flickr & Wordpress
 • Promoting on Facebook & Twitter




Aperture 3 Workflow      Stuart Herbert - http://blog.stuartherbert.com/photography/
What I Will Cover


 • Processing in Apple’s Aperture
 • Publishing on Flickr & Wordpress
 • Promoting on Facebook & Twitter




Aperture 3 Workflow      Stuart Herbert - http://blog.stuartherbert.com/photography/
What I Will Cover


 • Processing in Apple’s Aperture
 • Publishing on Flickr & Wordpress
 • Promoting on Facebook & Twitter




Aperture 3 Workflow      Stuart Herbert - http://blog.stuartherbert.com/photography/
Why Aperture?



Aperture 3 Workflow   Stuart Herbert - http://blog.stuartherbert.com/photography/
But You Hate Aperture?

 • If you follow me on Twitter, you will have seen
   me complain about Aperture many times
 • However, there is one key reason why
   Aperture remains my digital photography tool
   of choice




Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
But You Hate Aperture?

 • If you follow me on Twitter, you will have seen
   me complain about Aperture many times
 • However, there is one key reason why
   Aperture remains my digital photography tool
   of choice




Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
The Best Reason!


 • Suits photographers who choose digital
   photography over digital image manipulation




Aperture 3 Workflow      Stuart Herbert - http://blog.stuartherbert.com/photography/
What Does That Mean?
 • Designed to store many thousands of images
   (like shoeboxes with negatives in them)
 • Pioneered non-destructive editing
   (like re-printing from a negative)
 • Editing tools adjust images, not manipulate
   (but you can use Photoshop if you need to)
 • I feel like a photographer
   (and not like a Photoshopper)

Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
What Does That Mean?
 • Designed to store many thousands of images
   (like shoeboxes with negatives in them)
 • Pioneered non-destructive editing
   (like re-printing from a negative)
 • Editing tools adjust images, not manipulate
   (but you can use Photoshop if you need to)
 • I feel like a photographer
   (and not like a Photoshopper)

Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
What Does That Mean?
 • Designed to store many thousands of images
   (like shoeboxes with negatives in them)
 • Pioneered non-destructive editing
   (like re-printing from a negative)
 • Editing tools adjust images, not manipulate
   (but you can use Photoshop if you need to)
 • I feel like a photographer
   (and not like a Photoshopper)

Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
What Does That Mean?
 • Designed to store many thousands of images
   (like shoeboxes with negatives in them)
 • Pioneered non-destructive editing
   (like re-printing from a negative)
 • Editing tools adjust images, not manipulate
   (but you can use Photoshop if you need to)
 • I feel like a photographer
   (and not like a Photoshopper)

Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Feeding Aperture
 • Aperture is like your cat - it exists to be
   worshipped
 • Like your cat, it will ignore you when it feels
   unloved
 • Spinning Beachball of Death (SBOD) is
   Aperture’s constant companion :(
 • Investing in the right hardware really helps
   Aperture feel worshipped

Aperture 3 Workflow         Stuart Herbert - http://blog.stuartherbert.com/photography/
Feeding Aperture
 • Aperture is like your cat - it exists to be
   worshipped
 • Like your cat, it will ignore you when it feels
   unloved
 • Spinning Beachball of Death (SBOD) is
   Aperture’s constant companion :(
 • Investing in the right hardware really helps
   Aperture feel worshipped

Aperture 3 Workflow         Stuart Herbert - http://blog.stuartherbert.com/photography/
Feeding Aperture
 • Aperture is like your cat - it exists to be
   worshipped
 • Like your cat, it will ignore you when it feels
   unloved
 • Spinning Beachball of Death (SBOD) is
   Aperture’s constant companion :(
 • Investing in the right hardware really helps
   Aperture feel worshipped

Aperture 3 Workflow         Stuart Herbert - http://blog.stuartherbert.com/photography/
Feeding Aperture
 • Aperture is like your cat - it exists to be
   worshipped
 • Like your cat, it will ignore you when it feels
   unloved
 • Spinning Beachball of Death (SBOD) is
   Aperture’s constant companion :(
 • Investing in the right hardware really helps
   Aperture feel worshipped

Aperture 3 Workflow         Stuart Herbert - http://blog.stuartherbert.com/photography/
Feeding Aperture

 • Aperture loves RAM
 • Even more than it loves CPU!
 • 4GB of RAM really helps
 • I find it painful with just 2GB of RAM



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Feeding Aperture

 • Aperture loves RAM
 • Even more than it loves CPU!
 • 4GB of RAM really helps
 • I find it painful with just 2GB of RAM



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Feeding Aperture

 • Aperture loves RAM
 • Even more than it loves CPU!
 • 4GB of RAM really helps
 • I find it painful with just 2GB of RAM



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Feeding Aperture

 • Aperture loves RAM
 • Even more than it loves CPU!
 • 4GB of RAM really helps
 • I find it painful with just 2GB of RAM



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Feeding Aperture

 • Aperture hits disks hard
 • Shooting JPEG instead of RAW helps a little
 • Fast disks help a lot, RAID 0 helps even more
 • Firewire 800 helps more than USB for external
   drive connections



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Feeding Aperture

 • Aperture hits disks hard
 • Shooting JPEG instead of RAW helps a little
 • Fast disks help a lot, RAID 0 helps even more
 • Firewire 800 helps more than USB for external
   drive connections



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Feeding Aperture

 • Aperture hits disks hard
 • Shooting JPEG instead of RAW helps a little
 • Fast disks help a lot, RAID 0 helps even more
 • Firewire 800 helps more than USB for external
   drive connections



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Feeding Aperture

 • Aperture hits disks hard
 • Shooting JPEG instead of RAW helps a little
 • Fast disks help a lot, RAID 0 helps even more
 • Firewire 800 helps more than USB for external
   drive connections



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Feed Aperture Well ...

 • ... and it will reward you with a great
   environment for your photography
 • ... and you will spend more time being creative
   and less time being a computer operator
 • ... and your workflow will help rather than
   hinder your enjoyment



Aperture 3 Workflow         Stuart Herbert - http://blog.stuartherbert.com/photography/
Feed Aperture Well ...

 • ... and it will reward you with a great
   environment for your photography
 • ... and you will spend more time being creative
   and less time being a computer operator
 • ... and your workflow will help rather than
   hinder your enjoyment



Aperture 3 Workflow         Stuart Herbert - http://blog.stuartherbert.com/photography/
Feed Aperture Well ...

 • ... and it will reward you with a great
   environment for your photography
 • ... and you will spend more time being creative
   and less time being a computer operator
 • ... and your workflow will help rather than
   hinder your enjoyment



Aperture 3 Workflow         Stuart Herbert - http://blog.stuartherbert.com/photography/
Why Do We Need A
        Workflow?


Aperture 3 Workflow   Stuart Herbert - http://blog.stuartherbert.com/photography/
Why A Workflow At All

 • A route map from camera to browser
 • Make sure nothing is missed along the way!
 • Repeatable results help with quality
 • Saves time with practice



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Why A Workflow At All

 • A route map from camera to browser
 • Make sure nothing is missed along the way!
 • Repeatable results help with quality
 • Saves time with practice



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Why A Workflow At All

 • A route map from camera to browser
 • Make sure nothing is missed along the way!
 • Repeatable results help with quality
 • Saves time with practice



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Why A Workflow At All

 • A route map from camera to browser
 • Make sure nothing is missed along the way!
 • Repeatable results help with quality
 • Saves time with practice



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
My Workflow



Aperture 3 Workflow   Stuart Herbert - http://blog.stuartherbert.com/photography/
My Workflow

 • Eight-stage process
 • Archive all, publish the best
 • Biased towards my tastes
 • Other workflows will rock too



Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
My Workflow

 • Eight-stage process
 • Archive all, publish the best
 • Biased towards my tastes
 • Other workflows will rock too



Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
My Workflow

 • Eight-stage process
 • Archive all, publish the best
 • Biased towards my tastes
 • Other workflows will rock too



Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
My Workflow

 • Eight-stage process
 • Archive all, publish the best
 • Biased towards my tastes
 • Other workflows will rock too



Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Eight-Stage Process

       1.Shoot              5.Filter Again

       2.Import             6.Keyword

       3.Filter Out         7.Publish

       4.Post-Process       8.Review



Aperture 3 Workflow      Stuart Herbert - http://blog.stuartherbert.com/photography/
Eight-Stage Process

       1.Shoot              5.Filter Again

       2.Import             6.Keyword

       3.Filter Out         7.Publish

       4.Post-Process       8.Review



Aperture 3 Workflow      Stuart Herbert - http://blog.stuartherbert.com/photography/
Eight-Stage Process

       1.Shoot              5.Filter Again

       2.Import             6.Keyword

       3.Filter Out         7.Publish

       4.Post-Process       8.Review



Aperture 3 Workflow      Stuart Herbert - http://blog.stuartherbert.com/photography/
Eight-Stage Process

       1.Shoot              5.Filter Again

       2.Import             6.Keyword

       3.Filter Out         7.Publish

       4.Post-Process       8.Review



Aperture 3 Workflow      Stuart Herbert - http://blog.stuartherbert.com/photography/
Eight-Stage Process

       1.Shoot              5.Filter Again

       2.Import             6.Keyword

       3.Filter Out         7.Publish

       4.Post-Process       8.Review



Aperture 3 Workflow      Stuart Herbert - http://blog.stuartherbert.com/photography/
Eight-Stage Process

       1.Shoot              5.Filter Again

       2.Import             6.Keyword

       3.Filter Out         7.Publish

       4.Post-Process       8.Review



Aperture 3 Workflow      Stuart Herbert - http://blog.stuartherbert.com/photography/
Eight-Stage Process

       1.Shoot              5.Filter Again

       2.Import             6.Keyword

       3.Filter Out         7.Publish

       4.Post-Process       8.Review



Aperture 3 Workflow      Stuart Herbert - http://blog.stuartherbert.com/photography/
Eight-Stage Process

       1.Shoot              5.Filter Again

       2.Import             6.Keyword

       3.Filter Out         7.Publish

       4.Post-Process       8.Review



Aperture 3 Workflow      Stuart Herbert - http://blog.stuartherbert.com/photography/
1. Shoot



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Get It Close In-Camera

 • Your original photo is your raw material
 • The higher quality the raw material, the better
   the final result
 • The very best photos need no post-
   processing at all



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Get It Close In-Camera

 • Your original photo is your raw material
 • The higher quality the raw material, the better
   the final result
 • The very best photos need no post-
   processing at all



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Get It Close In-Camera

 • Your original photo is your raw material
 • The higher quality the raw material, the better
   the final result
 • The very best photos need no post-
   processing at all



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Right First Time Shots

Aperture 3 Workflow      Stuart Herbert - http://blog.stuartherbert.com/photography/
Right First Time Shot

Aperture 3 Workflow      Stuart Herbert - http://blog.stuartherbert.com/photography/
Right First Time Shot

Aperture 3 Workflow      Stuart Herbert - http://blog.stuartherbert.com/photography/
Rescued In Post-Production

Aperture 3 Workflow    Stuart Herbert - http://blog.stuartherbert.com/photography/
Technical Basics

 • Keep your lenses clean
 • Keep your camera sensor clean
 • Check your histograms for highlights
 • Don’t let your shutter speed drop too low



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Technical Basics

 • Keep your lenses clean
 • Keep your camera sensor clean
 • Check your histograms for highlights
 • Don’t let your shutter speed drop too low



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Technical Basics

 • Keep your lenses clean
 • Keep your camera sensor clean
 • Check your histograms for highlights
 • Don’t let your shutter speed drop too low



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Technical Basics

 • Keep your lenses clean
 • Keep your camera sensor clean
 • Check your histograms for highlights
 • Don’t let your shutter speed drop too low



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Artistic Basics

 • Be clear on your intention before you shoot
 • Consider your choice of focal point
 • Consider your depth of field
 • Watch your backgrounds for clutter



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Artistic Basics

 • Be clear on your intention before you shoot
 • Consider your choice of focal point
 • Consider your depth of field
 • Watch your backgrounds for clutter



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Artistic Basics

 • Be clear on your intention before you shoot
 • Consider your choice of focal point
 • Consider your depth of field
 • Watch your backgrounds for clutter



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Artistic Basics

 • Be clear on your intention before you shoot
 • Consider your choice of focal point
 • Consider your depth of field
 • Watch your backgrounds for clutter



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
My Choices

 • Aperture priority (shutter priority for HDR)
 • Bracket 3 shots to deal with highlights
 • -1/3 ev exposure compensation on DSLRs
   (does interesting things to colours)
 • Fast glass to allow shallow depth of field



Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
My Choices

 • Aperture priority (shutter priority for HDR)
 • Bracket 3 shots to deal with highlights
 • -1/3 ev exposure compensation on DSLRs
   (does interesting things to colours)
 • Fast glass to allow shallow depth of field



Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
My Choices

 • Aperture priority (shutter priority for HDR)
 • Bracket 3 shots to deal with highlights
 • -1/3 ev exposure compensation on DSLRs
   (does interesting things to colours)
 • Fast glass to allow shallow depth of field



Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
My Choices

 • Aperture priority (shutter priority for HDR)
 • Bracket 3 shots to deal with highlights
 • -1/3 ev exposure compensation on DSLRs
   (does interesting things to colours)
 • Fast glass to allow shallow depth of field



Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Final Words On Shooting

 • Shooting on digital is cheap
 • So don’t be afraid to take many shots of the
   same subject in different ways
 • You can always delete them if they suck
 • But don’t delete them until you’re back at the
   computer if possible


Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Final Words On Shooting

 • Shooting on digital is cheap
 • So don’t be afraid to take many shots of the
   same subject in different ways
 • You can always delete them if they suck
 • But don’t delete them until you’re back at the
   computer if possible


Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Final Words On Shooting

 • Shooting on digital is cheap
 • So don’t be afraid to take many shots of the
   same subject in different ways
 • You can always delete them if they suck
 • But don’t delete them until you’re back at the
   computer if possible


Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Final Words On Shooting

 • Shooting on digital is cheap
 • So don’t be afraid to take many shots of the
   same subject in different ways
 • You can always delete them if they suck
 • But don’t delete them until you’re back at the
   computer if possible


Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
2. Import



Aperture 3 Workflow   Stuart Herbert - http://blog.stuartherbert.com/photography/
Import


 • Gets your photos into Aperture
 • Stores your photos into a structure that suits
   the way you work




Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Import


 • Gets your photos into Aperture
 • Stores your photos into a structure that suits
   the way you work




Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Organising Photos

                      • One Aperture project per
                        photography project, per year

                      • One album per photo-shoot,
                        named by date

                      • Albums stored in a folder called
                        Incoming

                      • Suits the way my memory works



Aperture 3 Workflow          Stuart Herbert - http://blog.stuartherbert.com/photography/
Organising Photos

                      • One Aperture project per
                        photography project, per year

                      • One album per photo-shoot,
                        named by date

                      • Albums stored in a folder called
                        Incoming

                      • Suits the way my memory works



Aperture 3 Workflow          Stuart Herbert - http://blog.stuartherbert.com/photography/
Organising Photos

                      • One Aperture project per
                        photography project, per year

                      • One album per photo-shoot,
                        named by date

                      • Albums stored in a folder called
                        Incoming

                      • Suits the way my memory works



Aperture 3 Workflow          Stuart Herbert - http://blog.stuartherbert.com/photography/
Organising Photos

                      • One Aperture project per
                        photography project, per year

                      • One album per photo-shoot,
                        named by date

                      • Albums stored in a folder called
                        Incoming

                      • Suits the way my memory works



Aperture 3 Workflow          Stuart Herbert - http://blog.stuartherbert.com/photography/
Stack Your Bracketed Shots

Aperture 3 Workflow    Stuart Herbert - http://blog.stuartherbert.com/photography/
Stacking

 • If you bracket, you should stack
 • If you shoot panoramas, you should stack
 • Keeps the filmstrip uncluttered later on
 • I don’t stack similar shots - I think of similar
   shots as separate images



Aperture 3 Workflow         Stuart Herbert - http://blog.stuartherbert.com/photography/
Stacking

 • If you bracket, you should stack
 • If you shoot panoramas, you should stack
 • Keeps the filmstrip uncluttered later on
 • I don’t stack similar shots - I think of similar
   shots as separate images



Aperture 3 Workflow         Stuart Herbert - http://blog.stuartherbert.com/photography/
Stacking

 • If you bracket, you should stack
 • If you shoot panoramas, you should stack
 • Keeps the filmstrip uncluttered later on
 • I don’t stack similar shots - I think of similar
   shots as separate images



Aperture 3 Workflow         Stuart Herbert - http://blog.stuartherbert.com/photography/
Stacking

 • If you bracket, you should stack
 • If you shoot panoramas, you should stack
 • Keeps the filmstrip uncluttered later on
 • I don’t stack similar shots - I think of similar
   shots as separate images



Aperture 3 Workflow         Stuart Herbert - http://blog.stuartherbert.com/photography/
3. Filter Out



Aperture 3 Workflow   Stuart Herbert - http://blog.stuartherbert.com/photography/
Filter Out

 • Purpose: pick images worth post-processing
 • Take the opt-in approach
 • It’s fine to pick similar shots at this stage
 • Not all shots chosen here have to be
   published



Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Filter Out

 • Purpose: pick images worth post-processing
 • Take the opt-in approach
 • It’s fine to pick similar shots at this stage
 • Not all shots chosen here have to be
   published



Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Filter Out

 • Purpose: pick images worth post-processing
 • Take the opt-in approach
 • It’s fine to pick similar shots at this stage
 • Not all shots chosen here have to be
   published



Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Filter Out

 • Purpose: pick images worth post-processing
 • Take the opt-in approach
 • It’s fine to pick similar shots at this stage
 • Not all shots chosen here have to be
   published



Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Review Each Image

Aperture 3 Workflow     Stuart Herbert - http://blog.stuartherbert.com/photography/
Review Each Image

 • Each image deserves your full attention
 • Quickly skip the images that are technically
   flawed
 • Ask yourself: does this image have potential?



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Review Each Image

 • Each image deserves your full attention
 • Quickly skip the images that are technically
   flawed
 • Ask yourself: does this image have potential?



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Review Each Image

 • Each image deserves your full attention
 • Quickly skip the images that are technically
   flawed
 • Ask yourself: does this image have potential?



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Mark Promising Images 3 Stars

Aperture 3 Workflow   Stuart Herbert - http://blog.stuartherbert.com/photography/
Rating Images

 • Rate images to remember your choices
 • cmd-1 to cmd-5 awards stars
 • cmd-0 removes stars
 • cmd-9 marks images as ‘rejected’



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Rating Images

 • Rate images to remember your choices
 • cmd-1 to cmd-5 awards stars
 • cmd-0 removes stars
 • cmd-9 marks images as ‘rejected’



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Rating Images

 • Rate images to remember your choices
 • cmd-1 to cmd-5 awards stars
 • cmd-0 removes stars
 • cmd-9 marks images as ‘rejected’



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Rating Images

 • Rate images to remember your choices
 • cmd-1 to cmd-5 awards stars
 • cmd-0 removes stars
 • cmd-9 marks images as ‘rejected’



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
My Rating System

 • 3 stars == worth post-processing
 • 4 stars == post-processed
 • 5 stars == published
 • 1 & 2 stars unused



Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
My Rating System

 • 3 stars == worth post-processing
 • 4 stars == post-processed
 • 5 stars == published
 • 1 & 2 stars unused



Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
My Rating System

 • 3 stars == worth post-processing
 • 4 stars == post-processed
 • 5 stars == published
 • 1 & 2 stars unused



Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
My Rating System

 • 3 stars == worth post-processing
 • 4 stars == post-processed
 • 5 stars == published
 • 1 & 2 stars unused



Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Use Loupe If In Doubt

Aperture 3 Workflow     Stuart Herbert - http://blog.stuartherbert.com/photography/
Using The Loupe

 • The loupe allows you to inspect up close
 • ~ key toggles loupe on and off
 • Judgement call on whether photo is sharp or
   not when viewed at 100%




Aperture 3 Workflow      Stuart Herbert - http://blog.stuartherbert.com/photography/
Using The Loupe

 • The loupe allows you to inspect up close
 • ~ key toggles loupe on and off
 • Judgement call on whether photo is sharp or
   not when viewed at 100%




Aperture 3 Workflow      Stuart Herbert - http://blog.stuartherbert.com/photography/
Using The Loupe

 • The loupe allows you to inspect up close
 • ~ key toggles loupe on and off
 • Judgement call on whether photo is sharp or
   not when viewed at 100%




Aperture 3 Workflow      Stuart Herbert - http://blog.stuartherbert.com/photography/
Filter On Three Stars or Better

Aperture 3 Workflow     Stuart Herbert - http://blog.stuartherbert.com/photography/
Filter On Stars Awarded

 • Filter on viewing only 3 stars or better
 • Hides the photos that didn’t make the cut
 • Filter control is normally beside the filmstrip
 • In ‘browser’ view, filter control is top-right of
   the screen



Aperture 3 Workflow         Stuart Herbert - http://blog.stuartherbert.com/photography/
Filter On Stars Awarded

 • Filter on viewing only 3 stars or better
 • Hides the photos that didn’t make the cut
 • Filter control is normally beside the filmstrip
 • In ‘browser’ view, filter control is top-right of
   the screen



Aperture 3 Workflow         Stuart Herbert - http://blog.stuartherbert.com/photography/
Filter On Stars Awarded

 • Filter on viewing only 3 stars or better
 • Hides the photos that didn’t make the cut
 • Filter control is normally beside the filmstrip
 • In ‘browser’ view, filter control is top-right of
   the screen



Aperture 3 Workflow         Stuart Herbert - http://blog.stuartherbert.com/photography/
Filter On Stars Awarded

 • Filter on viewing only 3 stars or better
 • Hides the photos that didn’t make the cut
 • Filter control is normally beside the filmstrip
 • In ‘browser’ view, filter control is top-right of
   the screen



Aperture 3 Workflow         Stuart Herbert - http://blog.stuartherbert.com/photography/
Filter Not Delete
 • Filtering is non-destructive; deleting is
   destructive
 • Your opinion on an image might change in
   future
 • Storage space for photos is cheap
 • You may never be able to re-create a photo
   that you deleted


Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Filter Not Delete
 • Filtering is non-destructive; deleting is
   destructive
 • Your opinion on an image might change in
   future
 • Storage space for photos is cheap
 • You may never be able to re-create a photo
   that you deleted


Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Filter Not Delete
 • Filtering is non-destructive; deleting is
   destructive
 • Your opinion on an image might change in
   future
 • Storage space for photos is cheap
 • You may never be able to re-create a photo
   that you deleted


Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Filter Not Delete
 • Filtering is non-destructive; deleting is
   destructive
 • Your opinion on an image might change in
   future
 • Storage space for photos is cheap
 • You may never be able to re-create a photo
   that you deleted


Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Review Images As A Group

Aperture 3 Workflow    Stuart Herbert - http://blog.stuartherbert.com/photography/
Similar Images; only 1 will make final cut




  Plenty Of Similar Images At This Stage

Aperture 3 Workflow           Stuart Herbert - http://blog.stuartherbert.com/photography/
Group Review

 • Review photos together that will be published
   together
 • Do they all fit into a similar style and quality?
 • ‘Browser’ viewer in Aperture 3 great for this
 • Light tables from Aperture 2 also still available



Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Group Review

 • Review photos together that will be published
   together
 • Do they all fit into a similar style and quality?
 • ‘Browser’ viewer in Aperture 3 great for this
 • Light tables from Aperture 2 also still available



Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Group Review

 • Review photos together that will be published
   together
 • Do they all fit into a similar style and quality?
 • ‘Browser’ viewer in Aperture 3 great for this
 • Light tables from Aperture 2 also still available



Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Group Review

 • Review photos together that will be published
   together
 • Do they all fit into a similar style and quality?
 • ‘Browser’ viewer in Aperture 3 great for this
 • Light tables from Aperture 2 also still available



Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Keep In Mind

 • The better you get at filtering out weak images
   at this stage, the less time you will waste later
   on
 • The photos that survive this review are worth
   the time to post-process




Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Keep In Mind

 • The better you get at filtering out weak images
   at this stage, the less time you will waste later
   on
 • The photos that survive this review are worth
   the time to post-process




Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
4. Post-Process



Aperture 3 Workflow   Stuart Herbert - http://blog.stuartherbert.com/photography/
Post-Processing

 • Purpose: bring out an image’s full potential
 • Sometimes a bit of salvaging goes on too
 • Each image’s needs are unique
 • But you can get close using Aperture’s presets



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Post-Processing

 • Purpose: bring out an image’s full potential
 • Sometimes a bit of salvaging goes on too
 • Each image’s needs are unique
 • But you can get close using Aperture’s presets



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Post-Processing

 • Purpose: bring out an image’s full potential
 • Sometimes a bit of salvaging goes on too
 • Each image’s needs are unique
 • But you can get close using Aperture’s presets



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Post-Processing

 • Purpose: bring out an image’s full potential
 • Sometimes a bit of salvaging goes on too
 • Each image’s needs are unique
 • But you can get close using Aperture’s presets



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
My Post-Process Steps
 1. View Full Screen             7. Adjust Levels

 2. Open Adjustments Panel       8. Adjust White Balance

 3. Crop Image                   9. Make Per-Image
                                    Adjustments
 4. Apply Presets
                                 10.Mark Image As 4 Stars
 5. Apply Mood
                                 11.Compare With Original
 6. Adjust Shadows
                                 12.Try Something Different


Aperture 3 Workflow           Stuart Herbert - http://blog.stuartherbert.com/photography/
My Post-Process Steps
 1. View Full Screen             7. Adjust Levels

 2. Open Adjustments Panel       8. Adjust White Balance

 3. Crop Image                   9. Make Per-Image
                                    Adjustments
 4. Apply Presets
                                 10.Mark Image As 4 Stars
 5. Apply Mood
                                 11.Compare With Original
 6. Adjust Shadows
                                 12.Try Something Different


Aperture 3 Workflow           Stuart Herbert - http://blog.stuartherbert.com/photography/
My Post-Process Steps
 1. View Full Screen             7. Adjust Levels

 2. Open Adjustments Panel       8. Adjust White Balance

 3. Crop Image                   9. Make Per-Image
                                    Adjustments
 4. Apply Presets
                                 10.Mark Image As 4 Stars
 5. Apply Mood
                                 11.Compare With Original
 6. Adjust Shadows
                                 12.Try Something Different


Aperture 3 Workflow           Stuart Herbert - http://blog.stuartherbert.com/photography/
My Post-Process Steps
 1. View Full Screen             7. Adjust Levels

 2. Open Adjustments Panel       8. Adjust White Balance

 3. Crop Image                   9. Make Per-Image
                                    Adjustments
 4. Apply Presets
                                 10.Mark Image As 4 Stars
 5. Apply Mood
                                 11.Compare With Original
 6. Adjust Shadows
                                 12.Try Something Different


Aperture 3 Workflow           Stuart Herbert - http://blog.stuartherbert.com/photography/
My Post-Process Steps
 1. View Full Screen             7. Adjust Levels

 2. Open Adjustments Panel       8. Adjust White Balance

 3. Crop Image                   9. Make Per-Image
                                    Adjustments
 4. Apply Presets
                                 10.Mark Image As 4 Stars
 5. Apply Mood
                                 11.Compare With Original
 6. Adjust Shadows
                                 12.Try Something Different


Aperture 3 Workflow           Stuart Herbert - http://blog.stuartherbert.com/photography/
My Post-Process Steps
 1. View Full Screen             7. Adjust Levels

 2. Open Adjustments Panel       8. Adjust White Balance

 3. Crop Image                   9. Make Per-Image
                                    Adjustments
 4. Apply Presets
                                 10.Mark Image As 4 Stars
 5. Apply Mood
                                 11.Compare With Original
 6. Adjust Shadows
                                 12.Try Something Different


Aperture 3 Workflow           Stuart Herbert - http://blog.stuartherbert.com/photography/
My Post-Process Steps
 1. View Full Screen             7. Adjust Levels

 2. Open Adjustments Panel       8. Adjust White Balance

 3. Crop Image                   9. Make Per-Image
                                    Adjustments
 4. Apply Presets
                                 10.Mark Image As 4 Stars
 5. Apply Mood
                                 11.Compare With Original
 6. Adjust Shadows
                                 12.Try Something Different


Aperture 3 Workflow           Stuart Herbert - http://blog.stuartherbert.com/photography/
My Post-Process Steps
 1. View Full Screen             7. Adjust Levels

 2. Open Adjustments Panel       8. Adjust White Balance

 3. Crop Image                   9. Make Per-Image
                                    Adjustments
 4. Apply Presets
                                 10.Mark Image As 4 Stars
 5. Apply Mood
                                 11.Compare With Original
 6. Adjust Shadows
                                 12.Try Something Different


Aperture 3 Workflow           Stuart Herbert - http://blog.stuartherbert.com/photography/
My Post-Process Steps
 1. View Full Screen             7. Adjust Levels

 2. Open Adjustments Panel       8. Adjust White Balance

 3. Crop Image                   9. Make Per-Image
                                    Adjustments
 4. Apply Presets
                                 10.Mark Image As 4 Stars
 5. Apply Mood
                                 11.Compare With Original
 6. Adjust Shadows
                                 12.Try Something Different


Aperture 3 Workflow           Stuart Herbert - http://blog.stuartherbert.com/photography/
My Post-Process Steps
 1. View Full Screen             7. Adjust Levels

 2. Open Adjustments Panel       8. Adjust White Balance

 3. Crop Image                   9. Make Per-Image
                                    Adjustments
 4. Apply Presets
                                 10.Mark Image As 4 Stars
 5. Apply Mood
                                 11.Compare With Original
 6. Adjust Shadows
                                 12.Try Something Different


Aperture 3 Workflow           Stuart Herbert - http://blog.stuartherbert.com/photography/
My Post-Process Steps
 1. View Full Screen             7. Adjust Levels

 2. Open Adjustments Panel       8. Adjust White Balance

 3. Crop Image                   9. Make Per-Image
                                    Adjustments
 4. Apply Presets
                                 10.Mark Image As 4 Stars
 5. Apply Mood
                                 11.Compare With Original
 6. Adjust Shadows
                                 12.Try Something Different


Aperture 3 Workflow           Stuart Herbert - http://blog.stuartherbert.com/photography/
My Post-Process Steps
 1. View Full Screen             7. Adjust Levels

 2. Open Adjustments Panel       8. Adjust White Balance

 3. Crop Image                   9. Make Per-Image
                                    Adjustments
 4. Apply Presets
                                 10.Mark Image As 4 Stars
 5. Apply Mood
                                 11.Compare With Original
 6. Adjust Shadows
                                 12.Try Something Different


Aperture 3 Workflow           Stuart Herbert - http://blog.stuartherbert.com/photography/
Switch To Full Screen Mode

Aperture 3 Workflow    Stuart Herbert - http://blog.stuartherbert.com/photography/
Full Screen Mode


 • Press ‘f’ to enter and leave full screen mode
 • Gives you more space to see your photo
 • Viewing on black makes adjustments easier




Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Full Screen Mode


 • Press ‘f’ to enter and leave full screen mode
 • Gives you more space to see your photo
 • Viewing on black makes adjustments easier




Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Full Screen Mode


 • Press ‘f’ to enter and leave full screen mode
 • Gives you more space to see your photo
 • Viewing on black makes adjustments easier




Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Open The Adjustments Panel

Aperture 3 Workflow    Stuart Herbert - http://blog.stuartherbert.com/photography/
Adjustments Panel

 • Press ‘h’ to toggle the panel on & off
 • It can float above your photo, or dock to either
   side
 • It contains all of the post-processing tools
 • Some tools are added to the panel by default,
   some will need adding as you go along


Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Adjustments Panel

 • Press ‘h’ to toggle the panel on & off
 • It can float above your photo, or dock to either
   side
 • It contains all of the post-processing tools
 • Some tools are added to the panel by default,
   some will need adding as you go along


Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Adjustments Panel

 • Press ‘h’ to toggle the panel on & off
 • It can float above your photo, or dock to either
   side
 • It contains all of the post-processing tools
 • Some tools are added to the panel by default,
   some will need adding as you go along


Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Adjustments Panel

 • Press ‘h’ to toggle the panel on & off
 • It can float above your photo, or dock to either
   side
 • It contains all of the post-processing tools
 • Some tools are added to the panel by default,
   some will need adding as you go along


Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Apply A 16:9 Widescreen Crop

Aperture 3 Workflow    Stuart Herbert - http://blog.stuartherbert.com/photography/
Crop Applied

Aperture 3 Workflow         Stuart Herbert - http://blog.stuartherbert.com/photography/
Cropping Images

 • Image crops are entirely personal taste
 • Some crops are necessary to salvage an
   image!
 • I prefer the widescreen look
 • You don’t have to crop if you don’t want to



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Cropping Images

 • Image crops are entirely personal taste
 • Some crops are necessary to salvage an
   image!
 • I prefer the widescreen look
 • You don’t have to crop if you don’t want to



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Cropping Images

 • Image crops are entirely personal taste
 • Some crops are necessary to salvage an
   image!
 • I prefer the widescreen look
 • You don’t have to crop if you don’t want to



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Cropping Images

 • Image crops are entirely personal taste
 • Some crops are necessary to salvage an
   image!
 • I prefer the widescreen look
 • You don’t have to crop if you don’t want to



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Pick & Apply A Preset

Aperture 3 Workflow     Stuart Herbert - http://blog.stuartherbert.com/photography/
Preset Applied

Aperture 3 Workflow          Stuart Herbert - http://blog.stuartherbert.com/photography/
What Are Presets?

 • Presets are pre-defined settings for
   adjustments
 • Aperture 3 ships with some basic ones
 • You can download more from the web
 • You can also create your own



Aperture 3 Workflow      Stuart Herbert - http://blog.stuartherbert.com/photography/
What Are Presets?

 • Presets are pre-defined settings for
   adjustments
 • Aperture 3 ships with some basic ones
 • You can download more from the web
 • You can also create your own



Aperture 3 Workflow      Stuart Herbert - http://blog.stuartherbert.com/photography/
What Are Presets?

 • Presets are pre-defined settings for
   adjustments
 • Aperture 3 ships with some basic ones
 • You can download more from the web
 • You can also create your own



Aperture 3 Workflow      Stuart Herbert - http://blog.stuartherbert.com/photography/
What Are Presets?

 • Presets are pre-defined settings for
   adjustments
 • Aperture 3 ships with some basic ones
 • You can download more from the web
 • You can also create your own



Aperture 3 Workflow      Stuart Herbert - http://blog.stuartherbert.com/photography/
My Approach To Adjustments

 • Broken into two types of preset
 • Per-camera body attempt to mimic same
   effect using settings appropriate for that body
 • ‘Moods’ apply same effect regardless of
   camera body
 • Speedy and effective, but YMMV


Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
My Approach To Adjustments

 • Broken into two types of preset
 • Per-camera body attempt to mimic same
   effect using settings appropriate for that body
 • ‘Moods’ apply same effect regardless of
   camera body
 • Speedy and effective, but YMMV


Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
My Approach To Adjustments

 • Broken into two types of preset
 • Per-camera body attempt to mimic same
   effect using settings appropriate for that body
 • ‘Moods’ apply same effect regardless of
   camera body
 • Speedy and effective, but YMMV


Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
My Approach To Adjustments

 • Broken into two types of preset
 • Per-camera body attempt to mimic same
   effect using settings appropriate for that body
 • ‘Moods’ apply same effect regardless of
   camera body
 • Speedy and effective, but YMMV


Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Creating Presets

 • Each preset started out as a set of
   adjustments in the panel
 • Lengthy tweaking period before happy
 • New to Aperture 3: ability to save several
   adjustment settings as a single preset
 • Make your own - use this powerful feature!


Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Creating Presets

 • Each preset started out as a set of
   adjustments in the panel
 • Lengthy tweaking period before happy
 • New to Aperture 3: ability to save several
   adjustment settings as a single preset
 • Make your own - use this powerful feature!


Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Creating Presets

 • Each preset started out as a set of
   adjustments in the panel
 • Lengthy tweaking period before happy
 • New to Aperture 3: ability to save several
   adjustment settings as a single preset
 • Make your own - use this powerful feature!


Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Creating Presets

 • Each preset started out as a set of
   adjustments in the panel
 • Lengthy tweaking period before happy
 • New to Aperture 3: ability to save several
   adjustment settings as a single preset
 • Make your own - use this powerful feature!


Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Pick & Apply A Mood

Aperture 3 Workflow     Stuart Herbert - http://blog.stuartherbert.com/photography/
Mood Applied

Aperture 3 Workflow         Stuart Herbert - http://blog.stuartherbert.com/photography/
Using Moods

 • Moods are just the way I use presets
 • I limit them to adjusting colour, mostly
 • Color monochrome at reduced strength is
   your friend here :)




Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Using Moods

 • Moods are just the way I use presets
 • I limit them to adjusting colour, mostly
 • Color monochrome at reduced strength is
   your friend here :)




Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Using Moods

 • Moods are just the way I use presets
 • I limit them to adjusting colour, mostly
 • Color monochrome at reduced strength is
   your friend here :)




Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Adjust Shadows To Taste

Aperture 3 Workflow    Stuart Herbert - http://blog.stuartherbert.com/photography/
Shadows Adjusted

Aperture 3 Workflow     Stuart Herbert - http://blog.stuartherbert.com/photography/
Adjusting Shadows


 • You don’t have to shoot RAW to be able to
   adjust shadows successfully
 • The larger the adjustment, the more problems
   you may introduce into your image




Aperture 3 Workflow      Stuart Herbert - http://blog.stuartherbert.com/photography/
Adjusting Shadows


 • You don’t have to shoot RAW to be able to
   adjust shadows successfully
 • The larger the adjustment, the more problems
   you may introduce into your image




Aperture 3 Workflow      Stuart Herbert - http://blog.stuartherbert.com/photography/
Use Levels To Brighten Image

Aperture 3 Workflow    Stuart Herbert - http://blog.stuartherbert.com/photography/
Levels Adjusted

Aperture 3 Workflow      Stuart Herbert - http://blog.stuartherbert.com/photography/
Adjusting Levels

 • Our earlier adjustments will darken your image
 • I find dragging the levels best way to brighten
   image
 • Main danger is not brightening the image
   enough!



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Adjusting Levels

 • Our earlier adjustments will darken your image
 • I find dragging the levels best way to brighten
   image
 • Main danger is not brightening the image
   enough!



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Adjusting Levels

 • Our earlier adjustments will darken your image
 • I find dragging the levels best way to brighten
   image
 • Main danger is not brightening the image
   enough!



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Check & Adjust White Balance

Aperture 3 Workflow    Stuart Herbert - http://blog.stuartherbert.com/photography/
White Balance Adjusted

Aperture 3 Workflow     Stuart Herbert - http://blog.stuartherbert.com/photography/
White Balance

 • You need something white, grey or black in
   your image
 • Some photographers carry grey card with
   them to use in a reference shot
 • Getting this right can take several attempts



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
White Balance

 • You need something white, grey or black in
   your image
 • Some photographers carry grey card with
   them to use in a reference shot
 • Getting this right can take several attempts



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
White Balance

 • You need something white, grey or black in
   your image
 • Some photographers carry grey card with
   them to use in a reference shot
 • Getting this right can take several attempts



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Additional Adjustments

 • Each image’s needs are unique
 • Presets don’t nail every image every time
   because I’m shooting outdoors where
   conditions vary from one minute to the next
 • Additional adjustments I make the most are
   color, sharpness and saturation



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Additional Adjustments

 • Each image’s needs are unique
 • Presets don’t nail every image every time
   because I’m shooting outdoors where
   conditions vary from one minute to the next
 • Additional adjustments I make the most are
   color, sharpness and saturation



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Additional Adjustments

 • Each image’s needs are unique
 • Presets don’t nail every image every time
   because I’m shooting outdoors where
   conditions vary from one minute to the next
 • Additional adjustments I make the most are
   color, sharpness and saturation



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Mark Image As Four Stars

Aperture 3 Workflow     Stuart Herbert - http://blog.stuartherbert.com/photography/
Mark Image As 4 Stars


 • Reminds me that I have post-processed this
   image
 • Gives me an easy way to filter out all
   unprocessed images later on




Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Mark Image As 4 Stars


 • Reminds me that I have post-processed this
   image
 • Gives me an easy way to filter out all
   unprocessed images later on




Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Original Image

Aperture 3 Workflow          Stuart Herbert - http://blog.stuartherbert.com/photography/
Post-Processed Image

Aperture 3 Workflow     Stuart Herbert - http://blog.stuartherbert.com/photography/
Compare With Original


 • Always compare with your pre-processed shot
 • Easy to lose sight of the image’s potential
   whilst making adjustments




Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Compare With Original


 • Always compare with your pre-processed shot
 • Easy to lose sight of the image’s potential
   whilst making adjustments




Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Not Happy? Make A Duplicate

Aperture 3 Workflow   Stuart Herbert - http://blog.stuartherbert.com/photography/
Try Different Looks

Aperture 3 Workflow      Stuart Herbert - http://blog.stuartherbert.com/photography/
Try Different Looks

Aperture 3 Workflow      Stuart Herbert - http://blog.stuartherbert.com/photography/
Post-Process Results

 • Many hours of pleasure spent tweaking tiny
   adjustments to get a photo ‘just right’
 • Creative fun developing alternative looks for
   the same image
 • A set of photos to consider publishing



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Post-Process Results

 • Many hours of pleasure spent tweaking tiny
   adjustments to get a photo ‘just right’
 • Creative fun developing alternative looks for
   the same image
 • A set of photos to consider publishing



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Post-Process Results

 • Many hours of pleasure spent tweaking tiny
   adjustments to get a photo ‘just right’
 • Creative fun developing alternative looks for
   the same image
 • A set of photos to consider publishing



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
5. Filter Again



Aperture 3 Workflow   Stuart Herbert - http://blog.stuartherbert.com/photography/
Filter Again
 • Do you want to publish every photo that you
   have processed?
 • The key to quality is to be utterly ruthless now
 • Less photos (but higher quality) always always
   always beats more photos (but lower quality)
 • In turn, this will drive up the quality of your
   original photos over time


Aperture 3 Workflow         Stuart Herbert - http://blog.stuartherbert.com/photography/
Filter Again
 • Do you want to publish every photo that you
   have processed?
 • The key to quality is to be utterly ruthless now
 • Less photos (but higher quality) always always
   always beats more photos (but lower quality)
 • In turn, this will drive up the quality of your
   original photos over time


Aperture 3 Workflow         Stuart Herbert - http://blog.stuartherbert.com/photography/
Filter Again
 • Do you want to publish every photo that you
   have processed?
 • The key to quality is to be utterly ruthless now
 • Less photos (but higher quality) always always
   always beats more photos (but lower quality)
 • In turn, this will drive up the quality of your
   original photos over time


Aperture 3 Workflow         Stuart Herbert - http://blog.stuartherbert.com/photography/
Filter Again
 • Do you want to publish every photo that you
   have processed?
 • The key to quality is to be utterly ruthless now
 • Less photos (but higher quality) always always
   always beats more photos (but lower quality)
 • In turn, this will drive up the quality of your
   original photos over time


Aperture 3 Workflow         Stuart Herbert - http://blog.stuartherbert.com/photography/
Post-Processed Shots

Aperture 3 Workflow     Stuart Herbert - http://blog.stuartherbert.com/photography/
How To Filter Again

 • Set the filmstrip / browser to filter for 4 stars
   or better
 • Pick the ones you really want to publish, and
   mark them as 5 stars
 • Rinse and repeat until you are happy
 • If in doubt, leave a photo at 4 stars


Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
How To Filter Again

 • Set the filmstrip / browser to filter for 4 stars
   or better
 • Pick the ones you really want to publish, and
   mark them as 5 stars
 • Rinse and repeat until you are happy
 • If in doubt, leave a photo at 4 stars


Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
How To Filter Again

 • Set the filmstrip / browser to filter for 4 stars
   or better
 • Pick the ones you really want to publish, and
   mark them as 5 stars
 • Rinse and repeat until you are happy
 • If in doubt, leave a photo at 4 stars


Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
How To Filter Again

 • Set the filmstrip / browser to filter for 4 stars
   or better
 • Pick the ones you really want to publish, and
   mark them as 5 stars
 • Rinse and repeat until you are happy
 • If in doubt, leave a photo at 4 stars


Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Don’t Forget ...

 • ... you can go back to each photo and try a
   different look
 • ... and you can go back to your unrated
   photos to see if any of those are worth
   reconsidering
 • ... keep tinkering and filtering until you are
   sure that you have your final set of shots


Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Don’t Forget ...

 • ... you can go back to each photo and try a
   different look
 • ... and you can go back to your unrated
   photos to see if any of those are worth
   reconsidering
 • ... keep tinkering and filtering until you are
   sure that you have your final set of shots


Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Don’t Forget ...

 • ... you can go back to each photo and try a
   different look
 • ... and you can go back to your unrated
   photos to see if any of those are worth
   reconsidering
 • ... keep tinkering and filtering until you are
   sure that you have your final set of shots


Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
6. Keyword



Aperture 3 Workflow   Stuart Herbert - http://blog.stuartherbert.com/photography/
Keywording

 • Exactly the same as tagging on Flickr
 • Helps people find your photos online
 • Helps you search a large archive of photos in
   future years :)




Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Keywording

 • Exactly the same as tagging on Flickr
 • Helps people find your photos online
 • Helps you search a large archive of photos in
   future years :)




Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Keywording

 • Exactly the same as tagging on Flickr
 • Helps people find your photos online
 • Helps you search a large archive of photos in
   future years :)




Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
My Keyword Hierarchy

 • Location
 • Project
 • Points of Interest
 • Other Keywords



Aperture 3 Workflow      Stuart Herbert - http://blog.stuartherbert.com/photography/
My Keyword Hierarchy

 • Location
 • Project
 • Points of Interest
 • Other Keywords



Aperture 3 Workflow      Stuart Herbert - http://blog.stuartherbert.com/photography/
My Keyword Hierarchy

 • Location
 • Project
 • Points of Interest
 • Other Keywords



Aperture 3 Workflow      Stuart Herbert - http://blog.stuartherbert.com/photography/
My Keyword Hierarchy

 • Location
 • Project
 • Points of Interest
 • Other Keywords



Aperture 3 Workflow      Stuart Herbert - http://blog.stuartherbert.com/photography/
Keywording In Aperture

Aperture 3 Workflow     Stuart Herbert - http://blog.stuartherbert.com/photography/
Keywording In Aperture

 • Tag all the photos with the common keywords
   first (location, shoot title, ...)
 • Tag each photo with keywords to capture its
   unique elements next
 • Keywording is slow and boring, but worth the
   effort on the right photos



Aperture 3 Workflow           Stuart Herbert - http://blog.stuartherbert.com/photography/
Keywording In Aperture

 • Tag all the photos with the common keywords
   first (location, shoot title, ...)
 • Tag each photo with keywords to capture its
   unique elements next
 • Keywording is slow and boring, but worth the
   effort on the right photos



Aperture 3 Workflow           Stuart Herbert - http://blog.stuartherbert.com/photography/
Keywording In Aperture

 • Tag all the photos with the common keywords
   first (location, shoot title, ...)
 • Tag each photo with keywords to capture its
   unique elements next
 • Keywording is slow and boring, but worth the
   effort on the right photos



Aperture 3 Workflow           Stuart Herbert - http://blog.stuartherbert.com/photography/
7. Publish



Aperture 3 Workflow   Stuart Herbert - http://blog.stuartherbert.com/photography/
Publishing The Photos

 • Publish to Flickr first
 • Write the descriptions up on Flickr
 • Copy the descriptions into a blog post
 • Schedule the blog post for next available slot



Aperture 3 Workflow          Stuart Herbert - http://blog.stuartherbert.com/photography/
Publishing The Photos

 • Publish to Flickr first
 • Write the descriptions up on Flickr
 • Copy the descriptions into a blog post
 • Schedule the blog post for next available slot



Aperture 3 Workflow          Stuart Herbert - http://blog.stuartherbert.com/photography/
Publishing The Photos

 • Publish to Flickr first
 • Write the descriptions up on Flickr
 • Copy the descriptions into a blog post
 • Schedule the blog post for next available slot



Aperture 3 Workflow          Stuart Herbert - http://blog.stuartherbert.com/photography/
Publishing The Photos

 • Publish to Flickr first
 • Write the descriptions up on Flickr
 • Copy the descriptions into a blog post
 • Schedule the blog post for next available slot



Aperture 3 Workflow          Stuart Herbert - http://blog.stuartherbert.com/photography/
Exporting From Aperture

Aperture 3 Workflow     Stuart Herbert - http://blog.stuartherbert.com/photography/
FlickrExport’s Window

Aperture 3 Workflow     Stuart Herbert - http://blog.stuartherbert.com/photography/
Exporting To Flickr

 • I use FlickrExport plugin ... well worth its cost
 • Export all photos as JPEG original size
 • The photos go into a new photoset
 • The photos are published as public



Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Exporting To Flickr

 • I use FlickrExport plugin ... well worth its cost
 • Export all photos as JPEG original size
 • The photos go into a new photoset
 • The photos are published as public



Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Exporting To Flickr

 • I use FlickrExport plugin ... well worth its cost
 • Export all photos as JPEG original size
 • The photos go into a new photoset
 • The photos are published as public



Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Exporting To Flickr

 • I use FlickrExport plugin ... well worth its cost
 • Export all photos as JPEG original size
 • The photos go into a new photoset
 • The photos are published as public



Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Editing The Photo On Flickr: Before ...

Aperture 3 Workflow    Stuart Herbert - http://blog.stuartherbert.com/photography/
... and After

Aperture 3 Workflow         Stuart Herbert - http://blog.stuartherbert.com/photography/
Editing On Flickr

 • Where I set titles + writeups for each photo
 • The writeups will become the text in the
   Wordpress blog post
 • Allows my Flickr followers to read the story
   sooner



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Editing On Flickr

 • Where I set titles + writeups for each photo
 • The writeups will become the text in the
   Wordpress blog post
 • Allows my Flickr followers to read the story
   sooner



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Editing On Flickr

 • Where I set titles + writeups for each photo
 • The writeups will become the text in the
   Wordpress blog post
 • Allows my Flickr followers to read the story
   sooner



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Blogging On Wordpress

Aperture 3 Workflow    Stuart Herbert - http://blog.stuartherbert.com/photography/
Blogging On Wordpress

 • Bulk of the article are the words already
   written for the photos on Flickr
 • I add a short introduction that’s unique to the
   blog
 • I used to write extra sections, but these
   detracted from the photography



Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Blogging On Wordpress

 • Bulk of the article are the words already
   written for the photos on Flickr
 • I add a short introduction that’s unique to the
   blog
 • I used to write extra sections, but these
   detracted from the photography



Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Blogging On Wordpress

 • Bulk of the article are the words already
   written for the photos on Flickr
 • I add a short introduction that’s unique to the
   blog
 • I used to write extra sections, but these
   detracted from the photography



Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Embedding Medium Images From Flickr

Aperture 3 Workflow   Stuart Herbert - http://blog.stuartherbert.com/photography/
Embedding Photos
 • By far the best way is to cut-and-paste the
   link from the ‘medium’ size photo on Flickr
 • Takes a bit of time, but once done never
   breaks
 • I used to use Wordpress plugins to do this,
   but they broke when I upgraded Wordpress
 • Am in the process of going through my old
   articles and fixing all the missing images :(

Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Embedding Photos
 • By far the best way is to cut-and-paste the
   link from the ‘medium’ size photo on Flickr
 • Takes a bit of time, but once done never
   breaks
 • I used to use Wordpress plugins to do this,
   but they broke when I upgraded Wordpress
 • Am in the process of going through my old
   articles and fixing all the missing images :(

Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Embedding Photos
 • By far the best way is to cut-and-paste the
   link from the ‘medium’ size photo on Flickr
 • Takes a bit of time, but once done never
   breaks
 • I used to use Wordpress plugins to do this,
   but they broke when I upgraded Wordpress
 • Am in the process of going through my old
   articles and fixing all the missing images :(

Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Embedding Photos
 • By far the best way is to cut-and-paste the
   link from the ‘medium’ size photo on Flickr
 • Takes a bit of time, but once done never
   breaks
 • I used to use Wordpress plugins to do this,
   but they broke when I upgraded Wordpress
 • Am in the process of going through my old
   articles and fixing all the missing images :(

Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Scheduling On Wordpress

Aperture 3 Workflow    Stuart Herbert - http://blog.stuartherbert.com/photography/
Scheduling

 • I aim to publish new article every week day
 • But I am not a professional blogger!
 • Solution: build up a queue of articles, and
   schedule in Wordpress for future publication




Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Scheduling

 • I aim to publish new article every week day
 • But I am not a professional blogger!
 • Solution: build up a queue of articles, and
   schedule in Wordpress for future publication




Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Scheduling

 • I aim to publish new article every week day
 • But I am not a professional blogger!
 • Solution: build up a queue of articles, and
   schedule in Wordpress for future publication




Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Previewing On Wordpress

Aperture 3 Workflow    Stuart Herbert - http://blog.stuartherbert.com/photography/
Previewing Checklist

 • Check that the blog post is scheduled for the
   right day
 • Check that all the photos appear correctly
 • Check that it makes sense when read as a
   single article!



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Previewing Checklist

 • Check that the blog post is scheduled for the
   right day
 • Check that all the photos appear correctly
 • Check that it makes sense when read as a
   single article!



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Previewing Checklist

 • Check that the blog post is scheduled for the
   right day
 • Check that all the photos appear correctly
 • Check that it makes sense when read as a
   single article!



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Announcements

 • My audience follows my work in different ways
 • RSS feed from my blog
 • Twitter messages from @stuphotos or
   @stuherbert
 • Facebook updates



Aperture 3 Workflow      Stuart Herbert - http://blog.stuartherbert.com/photography/
Announcements

 • My audience follows my work in different ways
 • RSS feed from my blog
 • Twitter messages from @stuphotos or
   @stuherbert
 • Facebook updates



Aperture 3 Workflow      Stuart Herbert - http://blog.stuartherbert.com/photography/
Announcements

 • My audience follows my work in different ways
 • RSS feed from my blog
 • Twitter messages from @stuphotos or
   @stuherbert
 • Facebook updates



Aperture 3 Workflow      Stuart Herbert - http://blog.stuartherbert.com/photography/
Announcements

 • My audience follows my work in different ways
 • RSS feed from my blog
 • Twitter messages from @stuphotos or
   @stuherbert
 • Facebook updates



Aperture 3 Workflow      Stuart Herbert - http://blog.stuartherbert.com/photography/
Schedule Tweets & Facebook

Aperture 3 Workflow   Stuart Herbert - http://blog.stuartherbert.com/photography/
Schedule via HootSuite

 • Announcements can be scheduled
 • Scheduled announcements much more
   reliable than doing it by hand
 • HootSuite supports Twitter & Facebook
 • Remember to time announcement for after the
   blog post has gone live :)


Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Schedule via HootSuite

 • Announcements can be scheduled
 • Scheduled announcements much more
   reliable than doing it by hand
 • HootSuite supports Twitter & Facebook
 • Remember to time announcement for after the
   blog post has gone live :)


Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Schedule via HootSuite

 • Announcements can be scheduled
 • Scheduled announcements much more
   reliable than doing it by hand
 • HootSuite supports Twitter & Facebook
 • Remember to time announcement for after the
   blog post has gone live :)


Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Schedule via HootSuite

 • Announcements can be scheduled
 • Scheduled announcements much more
   reliable than doing it by hand
 • HootSuite supports Twitter & Facebook
 • Remember to time announcement for after the
   blog post has gone live :)


Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
8. Review



Aperture 3 Workflow   Stuart Herbert - http://blog.stuartherbert.com/photography/
Why Review?

 • Photos look different on different computer
   screens
 • You might change your mind after seeing the
   photo published on Flickr or your blog
 • Also an opportunity to enjoy your final work :)



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Why Review?

 • Photos look different on different computer
   screens
 • You might change your mind after seeing the
   photo published on Flickr or your blog
 • Also an opportunity to enjoy your final work :)



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Why Review?

 • Photos look different on different computer
   screens
 • You might change your mind after seeing the
   photo published on Flickr or your blog
 • Also an opportunity to enjoy your final work :)



Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Where I Review

 • Desktop monitor at home (it has great colour)
 • Desktop monitor at work (it has crappy colour,
   like nearly all flat-panel monitors do)
 • iPhone & iPad screen (vibrancy and saturation
   look different on these)
 • Where would be appropriate for you?


Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Where I Review

 • Desktop monitor at home (it has great colour)
 • Desktop monitor at work (it has crappy colour,
   like nearly all flat-panel monitors do)
 • iPhone & iPad screen (vibrancy and saturation
   look different on these)
 • Where would be appropriate for you?


Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Where I Review

 • Desktop monitor at home (it has great colour)
 • Desktop monitor at work (it has crappy colour,
   like nearly all flat-panel monitors do)
 • iPhone & iPad screen (vibrancy and saturation
   look different on these)
 • Where would be appropriate for you?


Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Where I Review

 • Desktop monitor at home (it has great colour)
 • Desktop monitor at work (it has crappy colour,
   like nearly all flat-panel monitors do)
 • iPhone & iPad screen (vibrancy and saturation
   look different on these)
 • Where would be appropriate for you?


Aperture 3 Workflow        Stuart Herbert - http://blog.stuartherbert.com/photography/
Summing Up



Aperture 3 Workflow   Stuart Herbert - http://blog.stuartherbert.com/photography/
Summing Up

 • My workflow gets me from photo to published
   consistently time after time
 • My workflow starts wide, and homes in on the
   final images to publish
 • The quality of the original photo is always key
 • Aperture is non-destructive, so experiment!


Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Summing Up

 • My workflow gets me from photo to published
   consistently time after time
 • My workflow starts wide, and homes in on the
   final images to publish
 • The quality of the original photo is always key
 • Aperture is non-destructive, so experiment!


Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Summing Up

 • My workflow gets me from photo to published
   consistently time after time
 • My workflow starts wide, and homes in on the
   final images to publish
 • The quality of the original photo is always key
 • Aperture is non-destructive, so experiment!


Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Summing Up

 • My workflow gets me from photo to published
   consistently time after time
 • My workflow starts wide, and homes in on the
   final images to publish
 • The quality of the original photo is always key
 • Aperture is non-destructive, so experiment!


Aperture 3 Workflow       Stuart Herbert - http://blog.stuartherbert.com/photography/
Thanks For Reading
Feedback welcome!

I’d love to hear your success stories




                                                          Stuart Herbert
         stuart@stuartherbert.com - http://blog.stuartherbert.com/photography/
This photo: http://bit.ly/aRdU17




                                                 Stuart Herbert
stuart@stuartherbert.com - http://blog.stuartherbert.com/photography/

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Aperture 3 workflow

  • 1. Aperture 3 Workflow Processing in Apple’s Aperture Publishing on Flickr & Wordpress Promoting on Facebook & Twitter Stuart Herbert stuart@stuartherbert.com - http://blog.stuartherbert.com/photography/
  • 2. About Stuart • Amateur Photographer • Largely Self-Taught • Landscape and Post- Industrial South Wales • Over 250,000 views on Flickr Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 3. About Stuart • Amateur Photographer • Largely Self-Taught • Landscape and Post- Industrial South Wales • Over 250,000 views on Flickr Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 4. About Stuart • Amateur Photographer • Largely Self-Taught • Landscape and Post- Industrial South Wales • Over 250,000 views on Flickr Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 5. About Stuart • Amateur Photographer • Largely Self-Taught • Landscape and Post- Industrial South Wales • Over 250,000 views on Flickr Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 6. What I Will Cover • Processing in Apple’s Aperture • Publishing on Flickr & Wordpress • Promoting on Facebook & Twitter Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 7. What I Will Cover • Processing in Apple’s Aperture • Publishing on Flickr & Wordpress • Promoting on Facebook & Twitter Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 8. What I Will Cover • Processing in Apple’s Aperture • Publishing on Flickr & Wordpress • Promoting on Facebook & Twitter Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 9. Why Aperture? Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 10. But You Hate Aperture? • If you follow me on Twitter, you will have seen me complain about Aperture many times • However, there is one key reason why Aperture remains my digital photography tool of choice Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 11. But You Hate Aperture? • If you follow me on Twitter, you will have seen me complain about Aperture many times • However, there is one key reason why Aperture remains my digital photography tool of choice Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 12. The Best Reason! • Suits photographers who choose digital photography over digital image manipulation Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 13. What Does That Mean? • Designed to store many thousands of images (like shoeboxes with negatives in them) • Pioneered non-destructive editing (like re-printing from a negative) • Editing tools adjust images, not manipulate (but you can use Photoshop if you need to) • I feel like a photographer (and not like a Photoshopper) Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 14. What Does That Mean? • Designed to store many thousands of images (like shoeboxes with negatives in them) • Pioneered non-destructive editing (like re-printing from a negative) • Editing tools adjust images, not manipulate (but you can use Photoshop if you need to) • I feel like a photographer (and not like a Photoshopper) Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 15. What Does That Mean? • Designed to store many thousands of images (like shoeboxes with negatives in them) • Pioneered non-destructive editing (like re-printing from a negative) • Editing tools adjust images, not manipulate (but you can use Photoshop if you need to) • I feel like a photographer (and not like a Photoshopper) Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 16. What Does That Mean? • Designed to store many thousands of images (like shoeboxes with negatives in them) • Pioneered non-destructive editing (like re-printing from a negative) • Editing tools adjust images, not manipulate (but you can use Photoshop if you need to) • I feel like a photographer (and not like a Photoshopper) Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 17. Feeding Aperture • Aperture is like your cat - it exists to be worshipped • Like your cat, it will ignore you when it feels unloved • Spinning Beachball of Death (SBOD) is Aperture’s constant companion :( • Investing in the right hardware really helps Aperture feel worshipped Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 18. Feeding Aperture • Aperture is like your cat - it exists to be worshipped • Like your cat, it will ignore you when it feels unloved • Spinning Beachball of Death (SBOD) is Aperture’s constant companion :( • Investing in the right hardware really helps Aperture feel worshipped Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 19. Feeding Aperture • Aperture is like your cat - it exists to be worshipped • Like your cat, it will ignore you when it feels unloved • Spinning Beachball of Death (SBOD) is Aperture’s constant companion :( • Investing in the right hardware really helps Aperture feel worshipped Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 20. Feeding Aperture • Aperture is like your cat - it exists to be worshipped • Like your cat, it will ignore you when it feels unloved • Spinning Beachball of Death (SBOD) is Aperture’s constant companion :( • Investing in the right hardware really helps Aperture feel worshipped Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 21. Feeding Aperture • Aperture loves RAM • Even more than it loves CPU! • 4GB of RAM really helps • I find it painful with just 2GB of RAM Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 22. Feeding Aperture • Aperture loves RAM • Even more than it loves CPU! • 4GB of RAM really helps • I find it painful with just 2GB of RAM Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 23. Feeding Aperture • Aperture loves RAM • Even more than it loves CPU! • 4GB of RAM really helps • I find it painful with just 2GB of RAM Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 24. Feeding Aperture • Aperture loves RAM • Even more than it loves CPU! • 4GB of RAM really helps • I find it painful with just 2GB of RAM Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 25. Feeding Aperture • Aperture hits disks hard • Shooting JPEG instead of RAW helps a little • Fast disks help a lot, RAID 0 helps even more • Firewire 800 helps more than USB for external drive connections Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 26. Feeding Aperture • Aperture hits disks hard • Shooting JPEG instead of RAW helps a little • Fast disks help a lot, RAID 0 helps even more • Firewire 800 helps more than USB for external drive connections Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 27. Feeding Aperture • Aperture hits disks hard • Shooting JPEG instead of RAW helps a little • Fast disks help a lot, RAID 0 helps even more • Firewire 800 helps more than USB for external drive connections Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 28. Feeding Aperture • Aperture hits disks hard • Shooting JPEG instead of RAW helps a little • Fast disks help a lot, RAID 0 helps even more • Firewire 800 helps more than USB for external drive connections Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 29. Feed Aperture Well ... • ... and it will reward you with a great environment for your photography • ... and you will spend more time being creative and less time being a computer operator • ... and your workflow will help rather than hinder your enjoyment Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 30. Feed Aperture Well ... • ... and it will reward you with a great environment for your photography • ... and you will spend more time being creative and less time being a computer operator • ... and your workflow will help rather than hinder your enjoyment Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 31. Feed Aperture Well ... • ... and it will reward you with a great environment for your photography • ... and you will spend more time being creative and less time being a computer operator • ... and your workflow will help rather than hinder your enjoyment Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 32. Why Do We Need A Workflow? Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 33. Why A Workflow At All • A route map from camera to browser • Make sure nothing is missed along the way! • Repeatable results help with quality • Saves time with practice Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 34. Why A Workflow At All • A route map from camera to browser • Make sure nothing is missed along the way! • Repeatable results help with quality • Saves time with practice Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 35. Why A Workflow At All • A route map from camera to browser • Make sure nothing is missed along the way! • Repeatable results help with quality • Saves time with practice Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 36. Why A Workflow At All • A route map from camera to browser • Make sure nothing is missed along the way! • Repeatable results help with quality • Saves time with practice Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 37. My Workflow Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 38. My Workflow • Eight-stage process • Archive all, publish the best • Biased towards my tastes • Other workflows will rock too Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 39. My Workflow • Eight-stage process • Archive all, publish the best • Biased towards my tastes • Other workflows will rock too Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 40. My Workflow • Eight-stage process • Archive all, publish the best • Biased towards my tastes • Other workflows will rock too Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 41. My Workflow • Eight-stage process • Archive all, publish the best • Biased towards my tastes • Other workflows will rock too Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 42. Eight-Stage Process 1.Shoot 5.Filter Again 2.Import 6.Keyword 3.Filter Out 7.Publish 4.Post-Process 8.Review Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 43. Eight-Stage Process 1.Shoot 5.Filter Again 2.Import 6.Keyword 3.Filter Out 7.Publish 4.Post-Process 8.Review Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 44. Eight-Stage Process 1.Shoot 5.Filter Again 2.Import 6.Keyword 3.Filter Out 7.Publish 4.Post-Process 8.Review Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 45. Eight-Stage Process 1.Shoot 5.Filter Again 2.Import 6.Keyword 3.Filter Out 7.Publish 4.Post-Process 8.Review Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 46. Eight-Stage Process 1.Shoot 5.Filter Again 2.Import 6.Keyword 3.Filter Out 7.Publish 4.Post-Process 8.Review Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 47. Eight-Stage Process 1.Shoot 5.Filter Again 2.Import 6.Keyword 3.Filter Out 7.Publish 4.Post-Process 8.Review Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 48. Eight-Stage Process 1.Shoot 5.Filter Again 2.Import 6.Keyword 3.Filter Out 7.Publish 4.Post-Process 8.Review Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 49. Eight-Stage Process 1.Shoot 5.Filter Again 2.Import 6.Keyword 3.Filter Out 7.Publish 4.Post-Process 8.Review Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 50. 1. Shoot Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 51. Get It Close In-Camera • Your original photo is your raw material • The higher quality the raw material, the better the final result • The very best photos need no post- processing at all Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 52. Get It Close In-Camera • Your original photo is your raw material • The higher quality the raw material, the better the final result • The very best photos need no post- processing at all Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 53. Get It Close In-Camera • Your original photo is your raw material • The higher quality the raw material, the better the final result • The very best photos need no post- processing at all Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 54. Right First Time Shots Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 55. Right First Time Shot Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 56. Right First Time Shot Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 57. Rescued In Post-Production Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 58. Technical Basics • Keep your lenses clean • Keep your camera sensor clean • Check your histograms for highlights • Don’t let your shutter speed drop too low Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 59. Technical Basics • Keep your lenses clean • Keep your camera sensor clean • Check your histograms for highlights • Don’t let your shutter speed drop too low Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 60. Technical Basics • Keep your lenses clean • Keep your camera sensor clean • Check your histograms for highlights • Don’t let your shutter speed drop too low Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 61. Technical Basics • Keep your lenses clean • Keep your camera sensor clean • Check your histograms for highlights • Don’t let your shutter speed drop too low Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 62. Artistic Basics • Be clear on your intention before you shoot • Consider your choice of focal point • Consider your depth of field • Watch your backgrounds for clutter Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 63. Artistic Basics • Be clear on your intention before you shoot • Consider your choice of focal point • Consider your depth of field • Watch your backgrounds for clutter Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 64. Artistic Basics • Be clear on your intention before you shoot • Consider your choice of focal point • Consider your depth of field • Watch your backgrounds for clutter Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 65. Artistic Basics • Be clear on your intention before you shoot • Consider your choice of focal point • Consider your depth of field • Watch your backgrounds for clutter Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 66. My Choices • Aperture priority (shutter priority for HDR) • Bracket 3 shots to deal with highlights • -1/3 ev exposure compensation on DSLRs (does interesting things to colours) • Fast glass to allow shallow depth of field Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 67. My Choices • Aperture priority (shutter priority for HDR) • Bracket 3 shots to deal with highlights • -1/3 ev exposure compensation on DSLRs (does interesting things to colours) • Fast glass to allow shallow depth of field Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 68. My Choices • Aperture priority (shutter priority for HDR) • Bracket 3 shots to deal with highlights • -1/3 ev exposure compensation on DSLRs (does interesting things to colours) • Fast glass to allow shallow depth of field Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 69. My Choices • Aperture priority (shutter priority for HDR) • Bracket 3 shots to deal with highlights • -1/3 ev exposure compensation on DSLRs (does interesting things to colours) • Fast glass to allow shallow depth of field Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 70. Final Words On Shooting • Shooting on digital is cheap • So don’t be afraid to take many shots of the same subject in different ways • You can always delete them if they suck • But don’t delete them until you’re back at the computer if possible Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 71. Final Words On Shooting • Shooting on digital is cheap • So don’t be afraid to take many shots of the same subject in different ways • You can always delete them if they suck • But don’t delete them until you’re back at the computer if possible Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 72. Final Words On Shooting • Shooting on digital is cheap • So don’t be afraid to take many shots of the same subject in different ways • You can always delete them if they suck • But don’t delete them until you’re back at the computer if possible Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 73. Final Words On Shooting • Shooting on digital is cheap • So don’t be afraid to take many shots of the same subject in different ways • You can always delete them if they suck • But don’t delete them until you’re back at the computer if possible Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 74. 2. Import Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 75. Import • Gets your photos into Aperture • Stores your photos into a structure that suits the way you work Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 76. Import • Gets your photos into Aperture • Stores your photos into a structure that suits the way you work Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 77. Organising Photos • One Aperture project per photography project, per year • One album per photo-shoot, named by date • Albums stored in a folder called Incoming • Suits the way my memory works Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 78. Organising Photos • One Aperture project per photography project, per year • One album per photo-shoot, named by date • Albums stored in a folder called Incoming • Suits the way my memory works Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 79. Organising Photos • One Aperture project per photography project, per year • One album per photo-shoot, named by date • Albums stored in a folder called Incoming • Suits the way my memory works Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 80. Organising Photos • One Aperture project per photography project, per year • One album per photo-shoot, named by date • Albums stored in a folder called Incoming • Suits the way my memory works Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 81. Stack Your Bracketed Shots Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 82. Stacking • If you bracket, you should stack • If you shoot panoramas, you should stack • Keeps the filmstrip uncluttered later on • I don’t stack similar shots - I think of similar shots as separate images Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 83. Stacking • If you bracket, you should stack • If you shoot panoramas, you should stack • Keeps the filmstrip uncluttered later on • I don’t stack similar shots - I think of similar shots as separate images Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 84. Stacking • If you bracket, you should stack • If you shoot panoramas, you should stack • Keeps the filmstrip uncluttered later on • I don’t stack similar shots - I think of similar shots as separate images Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 85. Stacking • If you bracket, you should stack • If you shoot panoramas, you should stack • Keeps the filmstrip uncluttered later on • I don’t stack similar shots - I think of similar shots as separate images Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 86. 3. Filter Out Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 87. Filter Out • Purpose: pick images worth post-processing • Take the opt-in approach • It’s fine to pick similar shots at this stage • Not all shots chosen here have to be published Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 88. Filter Out • Purpose: pick images worth post-processing • Take the opt-in approach • It’s fine to pick similar shots at this stage • Not all shots chosen here have to be published Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 89. Filter Out • Purpose: pick images worth post-processing • Take the opt-in approach • It’s fine to pick similar shots at this stage • Not all shots chosen here have to be published Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 90. Filter Out • Purpose: pick images worth post-processing • Take the opt-in approach • It’s fine to pick similar shots at this stage • Not all shots chosen here have to be published Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 91. Review Each Image Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 92. Review Each Image • Each image deserves your full attention • Quickly skip the images that are technically flawed • Ask yourself: does this image have potential? Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 93. Review Each Image • Each image deserves your full attention • Quickly skip the images that are technically flawed • Ask yourself: does this image have potential? Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 94. Review Each Image • Each image deserves your full attention • Quickly skip the images that are technically flawed • Ask yourself: does this image have potential? Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 95. Mark Promising Images 3 Stars Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 96. Rating Images • Rate images to remember your choices • cmd-1 to cmd-5 awards stars • cmd-0 removes stars • cmd-9 marks images as ‘rejected’ Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 97. Rating Images • Rate images to remember your choices • cmd-1 to cmd-5 awards stars • cmd-0 removes stars • cmd-9 marks images as ‘rejected’ Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 98. Rating Images • Rate images to remember your choices • cmd-1 to cmd-5 awards stars • cmd-0 removes stars • cmd-9 marks images as ‘rejected’ Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 99. Rating Images • Rate images to remember your choices • cmd-1 to cmd-5 awards stars • cmd-0 removes stars • cmd-9 marks images as ‘rejected’ Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 100. My Rating System • 3 stars == worth post-processing • 4 stars == post-processed • 5 stars == published • 1 & 2 stars unused Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 101. My Rating System • 3 stars == worth post-processing • 4 stars == post-processed • 5 stars == published • 1 & 2 stars unused Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 102. My Rating System • 3 stars == worth post-processing • 4 stars == post-processed • 5 stars == published • 1 & 2 stars unused Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 103. My Rating System • 3 stars == worth post-processing • 4 stars == post-processed • 5 stars == published • 1 & 2 stars unused Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 104. Use Loupe If In Doubt Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 105. Using The Loupe • The loupe allows you to inspect up close • ~ key toggles loupe on and off • Judgement call on whether photo is sharp or not when viewed at 100% Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 106. Using The Loupe • The loupe allows you to inspect up close • ~ key toggles loupe on and off • Judgement call on whether photo is sharp or not when viewed at 100% Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 107. Using The Loupe • The loupe allows you to inspect up close • ~ key toggles loupe on and off • Judgement call on whether photo is sharp or not when viewed at 100% Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 108. Filter On Three Stars or Better Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 109. Filter On Stars Awarded • Filter on viewing only 3 stars or better • Hides the photos that didn’t make the cut • Filter control is normally beside the filmstrip • In ‘browser’ view, filter control is top-right of the screen Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 110. Filter On Stars Awarded • Filter on viewing only 3 stars or better • Hides the photos that didn’t make the cut • Filter control is normally beside the filmstrip • In ‘browser’ view, filter control is top-right of the screen Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 111. Filter On Stars Awarded • Filter on viewing only 3 stars or better • Hides the photos that didn’t make the cut • Filter control is normally beside the filmstrip • In ‘browser’ view, filter control is top-right of the screen Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 112. Filter On Stars Awarded • Filter on viewing only 3 stars or better • Hides the photos that didn’t make the cut • Filter control is normally beside the filmstrip • In ‘browser’ view, filter control is top-right of the screen Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 113. Filter Not Delete • Filtering is non-destructive; deleting is destructive • Your opinion on an image might change in future • Storage space for photos is cheap • You may never be able to re-create a photo that you deleted Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 114. Filter Not Delete • Filtering is non-destructive; deleting is destructive • Your opinion on an image might change in future • Storage space for photos is cheap • You may never be able to re-create a photo that you deleted Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 115. Filter Not Delete • Filtering is non-destructive; deleting is destructive • Your opinion on an image might change in future • Storage space for photos is cheap • You may never be able to re-create a photo that you deleted Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 116. Filter Not Delete • Filtering is non-destructive; deleting is destructive • Your opinion on an image might change in future • Storage space for photos is cheap • You may never be able to re-create a photo that you deleted Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 117. Review Images As A Group Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 118. Similar Images; only 1 will make final cut Plenty Of Similar Images At This Stage Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 119. Group Review • Review photos together that will be published together • Do they all fit into a similar style and quality? • ‘Browser’ viewer in Aperture 3 great for this • Light tables from Aperture 2 also still available Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 120. Group Review • Review photos together that will be published together • Do they all fit into a similar style and quality? • ‘Browser’ viewer in Aperture 3 great for this • Light tables from Aperture 2 also still available Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 121. Group Review • Review photos together that will be published together • Do they all fit into a similar style and quality? • ‘Browser’ viewer in Aperture 3 great for this • Light tables from Aperture 2 also still available Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 122. Group Review • Review photos together that will be published together • Do they all fit into a similar style and quality? • ‘Browser’ viewer in Aperture 3 great for this • Light tables from Aperture 2 also still available Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 123. Keep In Mind • The better you get at filtering out weak images at this stage, the less time you will waste later on • The photos that survive this review are worth the time to post-process Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 124. Keep In Mind • The better you get at filtering out weak images at this stage, the less time you will waste later on • The photos that survive this review are worth the time to post-process Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 125. 4. Post-Process Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 126. Post-Processing • Purpose: bring out an image’s full potential • Sometimes a bit of salvaging goes on too • Each image’s needs are unique • But you can get close using Aperture’s presets Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 127. Post-Processing • Purpose: bring out an image’s full potential • Sometimes a bit of salvaging goes on too • Each image’s needs are unique • But you can get close using Aperture’s presets Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 128. Post-Processing • Purpose: bring out an image’s full potential • Sometimes a bit of salvaging goes on too • Each image’s needs are unique • But you can get close using Aperture’s presets Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 129. Post-Processing • Purpose: bring out an image’s full potential • Sometimes a bit of salvaging goes on too • Each image’s needs are unique • But you can get close using Aperture’s presets Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 130. My Post-Process Steps 1. View Full Screen 7. Adjust Levels 2. Open Adjustments Panel 8. Adjust White Balance 3. Crop Image 9. Make Per-Image Adjustments 4. Apply Presets 10.Mark Image As 4 Stars 5. Apply Mood 11.Compare With Original 6. Adjust Shadows 12.Try Something Different Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 131. My Post-Process Steps 1. View Full Screen 7. Adjust Levels 2. Open Adjustments Panel 8. Adjust White Balance 3. Crop Image 9. Make Per-Image Adjustments 4. Apply Presets 10.Mark Image As 4 Stars 5. Apply Mood 11.Compare With Original 6. Adjust Shadows 12.Try Something Different Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 132. My Post-Process Steps 1. View Full Screen 7. Adjust Levels 2. Open Adjustments Panel 8. Adjust White Balance 3. Crop Image 9. Make Per-Image Adjustments 4. Apply Presets 10.Mark Image As 4 Stars 5. Apply Mood 11.Compare With Original 6. Adjust Shadows 12.Try Something Different Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 133. My Post-Process Steps 1. View Full Screen 7. Adjust Levels 2. Open Adjustments Panel 8. Adjust White Balance 3. Crop Image 9. Make Per-Image Adjustments 4. Apply Presets 10.Mark Image As 4 Stars 5. Apply Mood 11.Compare With Original 6. Adjust Shadows 12.Try Something Different Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 134. My Post-Process Steps 1. View Full Screen 7. Adjust Levels 2. Open Adjustments Panel 8. Adjust White Balance 3. Crop Image 9. Make Per-Image Adjustments 4. Apply Presets 10.Mark Image As 4 Stars 5. Apply Mood 11.Compare With Original 6. Adjust Shadows 12.Try Something Different Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 135. My Post-Process Steps 1. View Full Screen 7. Adjust Levels 2. Open Adjustments Panel 8. Adjust White Balance 3. Crop Image 9. Make Per-Image Adjustments 4. Apply Presets 10.Mark Image As 4 Stars 5. Apply Mood 11.Compare With Original 6. Adjust Shadows 12.Try Something Different Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 136. My Post-Process Steps 1. View Full Screen 7. Adjust Levels 2. Open Adjustments Panel 8. Adjust White Balance 3. Crop Image 9. Make Per-Image Adjustments 4. Apply Presets 10.Mark Image As 4 Stars 5. Apply Mood 11.Compare With Original 6. Adjust Shadows 12.Try Something Different Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 137. My Post-Process Steps 1. View Full Screen 7. Adjust Levels 2. Open Adjustments Panel 8. Adjust White Balance 3. Crop Image 9. Make Per-Image Adjustments 4. Apply Presets 10.Mark Image As 4 Stars 5. Apply Mood 11.Compare With Original 6. Adjust Shadows 12.Try Something Different Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 138. My Post-Process Steps 1. View Full Screen 7. Adjust Levels 2. Open Adjustments Panel 8. Adjust White Balance 3. Crop Image 9. Make Per-Image Adjustments 4. Apply Presets 10.Mark Image As 4 Stars 5. Apply Mood 11.Compare With Original 6. Adjust Shadows 12.Try Something Different Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 139. My Post-Process Steps 1. View Full Screen 7. Adjust Levels 2. Open Adjustments Panel 8. Adjust White Balance 3. Crop Image 9. Make Per-Image Adjustments 4. Apply Presets 10.Mark Image As 4 Stars 5. Apply Mood 11.Compare With Original 6. Adjust Shadows 12.Try Something Different Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 140. My Post-Process Steps 1. View Full Screen 7. Adjust Levels 2. Open Adjustments Panel 8. Adjust White Balance 3. Crop Image 9. Make Per-Image Adjustments 4. Apply Presets 10.Mark Image As 4 Stars 5. Apply Mood 11.Compare With Original 6. Adjust Shadows 12.Try Something Different Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 141. My Post-Process Steps 1. View Full Screen 7. Adjust Levels 2. Open Adjustments Panel 8. Adjust White Balance 3. Crop Image 9. Make Per-Image Adjustments 4. Apply Presets 10.Mark Image As 4 Stars 5. Apply Mood 11.Compare With Original 6. Adjust Shadows 12.Try Something Different Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 142. Switch To Full Screen Mode Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 143. Full Screen Mode • Press ‘f’ to enter and leave full screen mode • Gives you more space to see your photo • Viewing on black makes adjustments easier Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 144. Full Screen Mode • Press ‘f’ to enter and leave full screen mode • Gives you more space to see your photo • Viewing on black makes adjustments easier Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 145. Full Screen Mode • Press ‘f’ to enter and leave full screen mode • Gives you more space to see your photo • Viewing on black makes adjustments easier Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 146. Open The Adjustments Panel Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 147. Adjustments Panel • Press ‘h’ to toggle the panel on & off • It can float above your photo, or dock to either side • It contains all of the post-processing tools • Some tools are added to the panel by default, some will need adding as you go along Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 148. Adjustments Panel • Press ‘h’ to toggle the panel on & off • It can float above your photo, or dock to either side • It contains all of the post-processing tools • Some tools are added to the panel by default, some will need adding as you go along Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 149. Adjustments Panel • Press ‘h’ to toggle the panel on & off • It can float above your photo, or dock to either side • It contains all of the post-processing tools • Some tools are added to the panel by default, some will need adding as you go along Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 150. Adjustments Panel • Press ‘h’ to toggle the panel on & off • It can float above your photo, or dock to either side • It contains all of the post-processing tools • Some tools are added to the panel by default, some will need adding as you go along Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 151. Apply A 16:9 Widescreen Crop Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 152. Crop Applied Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 153. Cropping Images • Image crops are entirely personal taste • Some crops are necessary to salvage an image! • I prefer the widescreen look • You don’t have to crop if you don’t want to Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 154. Cropping Images • Image crops are entirely personal taste • Some crops are necessary to salvage an image! • I prefer the widescreen look • You don’t have to crop if you don’t want to Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 155. Cropping Images • Image crops are entirely personal taste • Some crops are necessary to salvage an image! • I prefer the widescreen look • You don’t have to crop if you don’t want to Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 156. Cropping Images • Image crops are entirely personal taste • Some crops are necessary to salvage an image! • I prefer the widescreen look • You don’t have to crop if you don’t want to Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 157. Pick & Apply A Preset Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 158. Preset Applied Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 159. What Are Presets? • Presets are pre-defined settings for adjustments • Aperture 3 ships with some basic ones • You can download more from the web • You can also create your own Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 160. What Are Presets? • Presets are pre-defined settings for adjustments • Aperture 3 ships with some basic ones • You can download more from the web • You can also create your own Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 161. What Are Presets? • Presets are pre-defined settings for adjustments • Aperture 3 ships with some basic ones • You can download more from the web • You can also create your own Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 162. What Are Presets? • Presets are pre-defined settings for adjustments • Aperture 3 ships with some basic ones • You can download more from the web • You can also create your own Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 163. My Approach To Adjustments • Broken into two types of preset • Per-camera body attempt to mimic same effect using settings appropriate for that body • ‘Moods’ apply same effect regardless of camera body • Speedy and effective, but YMMV Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 164. My Approach To Adjustments • Broken into two types of preset • Per-camera body attempt to mimic same effect using settings appropriate for that body • ‘Moods’ apply same effect regardless of camera body • Speedy and effective, but YMMV Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 165. My Approach To Adjustments • Broken into two types of preset • Per-camera body attempt to mimic same effect using settings appropriate for that body • ‘Moods’ apply same effect regardless of camera body • Speedy and effective, but YMMV Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 166. My Approach To Adjustments • Broken into two types of preset • Per-camera body attempt to mimic same effect using settings appropriate for that body • ‘Moods’ apply same effect regardless of camera body • Speedy and effective, but YMMV Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 167. Creating Presets • Each preset started out as a set of adjustments in the panel • Lengthy tweaking period before happy • New to Aperture 3: ability to save several adjustment settings as a single preset • Make your own - use this powerful feature! Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 168. Creating Presets • Each preset started out as a set of adjustments in the panel • Lengthy tweaking period before happy • New to Aperture 3: ability to save several adjustment settings as a single preset • Make your own - use this powerful feature! Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 169. Creating Presets • Each preset started out as a set of adjustments in the panel • Lengthy tweaking period before happy • New to Aperture 3: ability to save several adjustment settings as a single preset • Make your own - use this powerful feature! Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 170. Creating Presets • Each preset started out as a set of adjustments in the panel • Lengthy tweaking period before happy • New to Aperture 3: ability to save several adjustment settings as a single preset • Make your own - use this powerful feature! Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 171. Pick & Apply A Mood Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 172. Mood Applied Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 173. Using Moods • Moods are just the way I use presets • I limit them to adjusting colour, mostly • Color monochrome at reduced strength is your friend here :) Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 174. Using Moods • Moods are just the way I use presets • I limit them to adjusting colour, mostly • Color monochrome at reduced strength is your friend here :) Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 175. Using Moods • Moods are just the way I use presets • I limit them to adjusting colour, mostly • Color monochrome at reduced strength is your friend here :) Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 176. Adjust Shadows To Taste Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 177. Shadows Adjusted Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 178. Adjusting Shadows • You don’t have to shoot RAW to be able to adjust shadows successfully • The larger the adjustment, the more problems you may introduce into your image Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 179. Adjusting Shadows • You don’t have to shoot RAW to be able to adjust shadows successfully • The larger the adjustment, the more problems you may introduce into your image Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 180. Use Levels To Brighten Image Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 181. Levels Adjusted Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 182. Adjusting Levels • Our earlier adjustments will darken your image • I find dragging the levels best way to brighten image • Main danger is not brightening the image enough! Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 183. Adjusting Levels • Our earlier adjustments will darken your image • I find dragging the levels best way to brighten image • Main danger is not brightening the image enough! Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 184. Adjusting Levels • Our earlier adjustments will darken your image • I find dragging the levels best way to brighten image • Main danger is not brightening the image enough! Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 185. Check & Adjust White Balance Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 186. White Balance Adjusted Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 187. White Balance • You need something white, grey or black in your image • Some photographers carry grey card with them to use in a reference shot • Getting this right can take several attempts Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 188. White Balance • You need something white, grey or black in your image • Some photographers carry grey card with them to use in a reference shot • Getting this right can take several attempts Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 189. White Balance • You need something white, grey or black in your image • Some photographers carry grey card with them to use in a reference shot • Getting this right can take several attempts Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 190. Additional Adjustments • Each image’s needs are unique • Presets don’t nail every image every time because I’m shooting outdoors where conditions vary from one minute to the next • Additional adjustments I make the most are color, sharpness and saturation Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 191. Additional Adjustments • Each image’s needs are unique • Presets don’t nail every image every time because I’m shooting outdoors where conditions vary from one minute to the next • Additional adjustments I make the most are color, sharpness and saturation Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 192. Additional Adjustments • Each image’s needs are unique • Presets don’t nail every image every time because I’m shooting outdoors where conditions vary from one minute to the next • Additional adjustments I make the most are color, sharpness and saturation Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 193. Mark Image As Four Stars Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 194. Mark Image As 4 Stars • Reminds me that I have post-processed this image • Gives me an easy way to filter out all unprocessed images later on Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 195. Mark Image As 4 Stars • Reminds me that I have post-processed this image • Gives me an easy way to filter out all unprocessed images later on Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 196. Original Image Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 197. Post-Processed Image Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 198. Compare With Original • Always compare with your pre-processed shot • Easy to lose sight of the image’s potential whilst making adjustments Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 199. Compare With Original • Always compare with your pre-processed shot • Easy to lose sight of the image’s potential whilst making adjustments Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 200. Not Happy? Make A Duplicate Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 201. Try Different Looks Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 202. Try Different Looks Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 203. Post-Process Results • Many hours of pleasure spent tweaking tiny adjustments to get a photo ‘just right’ • Creative fun developing alternative looks for the same image • A set of photos to consider publishing Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 204. Post-Process Results • Many hours of pleasure spent tweaking tiny adjustments to get a photo ‘just right’ • Creative fun developing alternative looks for the same image • A set of photos to consider publishing Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 205. Post-Process Results • Many hours of pleasure spent tweaking tiny adjustments to get a photo ‘just right’ • Creative fun developing alternative looks for the same image • A set of photos to consider publishing Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 206. 5. Filter Again Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 207. Filter Again • Do you want to publish every photo that you have processed? • The key to quality is to be utterly ruthless now • Less photos (but higher quality) always always always beats more photos (but lower quality) • In turn, this will drive up the quality of your original photos over time Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 208. Filter Again • Do you want to publish every photo that you have processed? • The key to quality is to be utterly ruthless now • Less photos (but higher quality) always always always beats more photos (but lower quality) • In turn, this will drive up the quality of your original photos over time Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 209. Filter Again • Do you want to publish every photo that you have processed? • The key to quality is to be utterly ruthless now • Less photos (but higher quality) always always always beats more photos (but lower quality) • In turn, this will drive up the quality of your original photos over time Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 210. Filter Again • Do you want to publish every photo that you have processed? • The key to quality is to be utterly ruthless now • Less photos (but higher quality) always always always beats more photos (but lower quality) • In turn, this will drive up the quality of your original photos over time Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 211. Post-Processed Shots Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 212. How To Filter Again • Set the filmstrip / browser to filter for 4 stars or better • Pick the ones you really want to publish, and mark them as 5 stars • Rinse and repeat until you are happy • If in doubt, leave a photo at 4 stars Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 213. How To Filter Again • Set the filmstrip / browser to filter for 4 stars or better • Pick the ones you really want to publish, and mark them as 5 stars • Rinse and repeat until you are happy • If in doubt, leave a photo at 4 stars Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 214. How To Filter Again • Set the filmstrip / browser to filter for 4 stars or better • Pick the ones you really want to publish, and mark them as 5 stars • Rinse and repeat until you are happy • If in doubt, leave a photo at 4 stars Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 215. How To Filter Again • Set the filmstrip / browser to filter for 4 stars or better • Pick the ones you really want to publish, and mark them as 5 stars • Rinse and repeat until you are happy • If in doubt, leave a photo at 4 stars Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 216. Don’t Forget ... • ... you can go back to each photo and try a different look • ... and you can go back to your unrated photos to see if any of those are worth reconsidering • ... keep tinkering and filtering until you are sure that you have your final set of shots Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 217. Don’t Forget ... • ... you can go back to each photo and try a different look • ... and you can go back to your unrated photos to see if any of those are worth reconsidering • ... keep tinkering and filtering until you are sure that you have your final set of shots Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 218. Don’t Forget ... • ... you can go back to each photo and try a different look • ... and you can go back to your unrated photos to see if any of those are worth reconsidering • ... keep tinkering and filtering until you are sure that you have your final set of shots Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 219. 6. Keyword Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 220. Keywording • Exactly the same as tagging on Flickr • Helps people find your photos online • Helps you search a large archive of photos in future years :) Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 221. Keywording • Exactly the same as tagging on Flickr • Helps people find your photos online • Helps you search a large archive of photos in future years :) Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 222. Keywording • Exactly the same as tagging on Flickr • Helps people find your photos online • Helps you search a large archive of photos in future years :) Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 223. My Keyword Hierarchy • Location • Project • Points of Interest • Other Keywords Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 224. My Keyword Hierarchy • Location • Project • Points of Interest • Other Keywords Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 225. My Keyword Hierarchy • Location • Project • Points of Interest • Other Keywords Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 226. My Keyword Hierarchy • Location • Project • Points of Interest • Other Keywords Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 227. Keywording In Aperture Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 228. Keywording In Aperture • Tag all the photos with the common keywords first (location, shoot title, ...) • Tag each photo with keywords to capture its unique elements next • Keywording is slow and boring, but worth the effort on the right photos Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 229. Keywording In Aperture • Tag all the photos with the common keywords first (location, shoot title, ...) • Tag each photo with keywords to capture its unique elements next • Keywording is slow and boring, but worth the effort on the right photos Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 230. Keywording In Aperture • Tag all the photos with the common keywords first (location, shoot title, ...) • Tag each photo with keywords to capture its unique elements next • Keywording is slow and boring, but worth the effort on the right photos Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 231. 7. Publish Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 232. Publishing The Photos • Publish to Flickr first • Write the descriptions up on Flickr • Copy the descriptions into a blog post • Schedule the blog post for next available slot Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 233. Publishing The Photos • Publish to Flickr first • Write the descriptions up on Flickr • Copy the descriptions into a blog post • Schedule the blog post for next available slot Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 234. Publishing The Photos • Publish to Flickr first • Write the descriptions up on Flickr • Copy the descriptions into a blog post • Schedule the blog post for next available slot Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 235. Publishing The Photos • Publish to Flickr first • Write the descriptions up on Flickr • Copy the descriptions into a blog post • Schedule the blog post for next available slot Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 236. Exporting From Aperture Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 237. FlickrExport’s Window Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 238. Exporting To Flickr • I use FlickrExport plugin ... well worth its cost • Export all photos as JPEG original size • The photos go into a new photoset • The photos are published as public Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 239. Exporting To Flickr • I use FlickrExport plugin ... well worth its cost • Export all photos as JPEG original size • The photos go into a new photoset • The photos are published as public Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 240. Exporting To Flickr • I use FlickrExport plugin ... well worth its cost • Export all photos as JPEG original size • The photos go into a new photoset • The photos are published as public Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 241. Exporting To Flickr • I use FlickrExport plugin ... well worth its cost • Export all photos as JPEG original size • The photos go into a new photoset • The photos are published as public Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 242. Editing The Photo On Flickr: Before ... Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 243. ... and After Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 244. Editing On Flickr • Where I set titles + writeups for each photo • The writeups will become the text in the Wordpress blog post • Allows my Flickr followers to read the story sooner Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 245. Editing On Flickr • Where I set titles + writeups for each photo • The writeups will become the text in the Wordpress blog post • Allows my Flickr followers to read the story sooner Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 246. Editing On Flickr • Where I set titles + writeups for each photo • The writeups will become the text in the Wordpress blog post • Allows my Flickr followers to read the story sooner Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 247. Blogging On Wordpress Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 248. Blogging On Wordpress • Bulk of the article are the words already written for the photos on Flickr • I add a short introduction that’s unique to the blog • I used to write extra sections, but these detracted from the photography Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 249. Blogging On Wordpress • Bulk of the article are the words already written for the photos on Flickr • I add a short introduction that’s unique to the blog • I used to write extra sections, but these detracted from the photography Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 250. Blogging On Wordpress • Bulk of the article are the words already written for the photos on Flickr • I add a short introduction that’s unique to the blog • I used to write extra sections, but these detracted from the photography Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 251. Embedding Medium Images From Flickr Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 252. Embedding Photos • By far the best way is to cut-and-paste the link from the ‘medium’ size photo on Flickr • Takes a bit of time, but once done never breaks • I used to use Wordpress plugins to do this, but they broke when I upgraded Wordpress • Am in the process of going through my old articles and fixing all the missing images :( Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 253. Embedding Photos • By far the best way is to cut-and-paste the link from the ‘medium’ size photo on Flickr • Takes a bit of time, but once done never breaks • I used to use Wordpress plugins to do this, but they broke when I upgraded Wordpress • Am in the process of going through my old articles and fixing all the missing images :( Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 254. Embedding Photos • By far the best way is to cut-and-paste the link from the ‘medium’ size photo on Flickr • Takes a bit of time, but once done never breaks • I used to use Wordpress plugins to do this, but they broke when I upgraded Wordpress • Am in the process of going through my old articles and fixing all the missing images :( Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 255. Embedding Photos • By far the best way is to cut-and-paste the link from the ‘medium’ size photo on Flickr • Takes a bit of time, but once done never breaks • I used to use Wordpress plugins to do this, but they broke when I upgraded Wordpress • Am in the process of going through my old articles and fixing all the missing images :( Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 256. Scheduling On Wordpress Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 257. Scheduling • I aim to publish new article every week day • But I am not a professional blogger! • Solution: build up a queue of articles, and schedule in Wordpress for future publication Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 258. Scheduling • I aim to publish new article every week day • But I am not a professional blogger! • Solution: build up a queue of articles, and schedule in Wordpress for future publication Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 259. Scheduling • I aim to publish new article every week day • But I am not a professional blogger! • Solution: build up a queue of articles, and schedule in Wordpress for future publication Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 260. Previewing On Wordpress Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 261. Previewing Checklist • Check that the blog post is scheduled for the right day • Check that all the photos appear correctly • Check that it makes sense when read as a single article! Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 262. Previewing Checklist • Check that the blog post is scheduled for the right day • Check that all the photos appear correctly • Check that it makes sense when read as a single article! Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 263. Previewing Checklist • Check that the blog post is scheduled for the right day • Check that all the photos appear correctly • Check that it makes sense when read as a single article! Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 264. Announcements • My audience follows my work in different ways • RSS feed from my blog • Twitter messages from @stuphotos or @stuherbert • Facebook updates Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 265. Announcements • My audience follows my work in different ways • RSS feed from my blog • Twitter messages from @stuphotos or @stuherbert • Facebook updates Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 266. Announcements • My audience follows my work in different ways • RSS feed from my blog • Twitter messages from @stuphotos or @stuherbert • Facebook updates Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 267. Announcements • My audience follows my work in different ways • RSS feed from my blog • Twitter messages from @stuphotos or @stuherbert • Facebook updates Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 268. Schedule Tweets & Facebook Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 269. Schedule via HootSuite • Announcements can be scheduled • Scheduled announcements much more reliable than doing it by hand • HootSuite supports Twitter & Facebook • Remember to time announcement for after the blog post has gone live :) Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 270. Schedule via HootSuite • Announcements can be scheduled • Scheduled announcements much more reliable than doing it by hand • HootSuite supports Twitter & Facebook • Remember to time announcement for after the blog post has gone live :) Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 271. Schedule via HootSuite • Announcements can be scheduled • Scheduled announcements much more reliable than doing it by hand • HootSuite supports Twitter & Facebook • Remember to time announcement for after the blog post has gone live :) Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 272. Schedule via HootSuite • Announcements can be scheduled • Scheduled announcements much more reliable than doing it by hand • HootSuite supports Twitter & Facebook • Remember to time announcement for after the blog post has gone live :) Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 273. 8. Review Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 274. Why Review? • Photos look different on different computer screens • You might change your mind after seeing the photo published on Flickr or your blog • Also an opportunity to enjoy your final work :) Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 275. Why Review? • Photos look different on different computer screens • You might change your mind after seeing the photo published on Flickr or your blog • Also an opportunity to enjoy your final work :) Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 276. Why Review? • Photos look different on different computer screens • You might change your mind after seeing the photo published on Flickr or your blog • Also an opportunity to enjoy your final work :) Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 277. Where I Review • Desktop monitor at home (it has great colour) • Desktop monitor at work (it has crappy colour, like nearly all flat-panel monitors do) • iPhone & iPad screen (vibrancy and saturation look different on these) • Where would be appropriate for you? Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 278. Where I Review • Desktop monitor at home (it has great colour) • Desktop monitor at work (it has crappy colour, like nearly all flat-panel monitors do) • iPhone & iPad screen (vibrancy and saturation look different on these) • Where would be appropriate for you? Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 279. Where I Review • Desktop monitor at home (it has great colour) • Desktop monitor at work (it has crappy colour, like nearly all flat-panel monitors do) • iPhone & iPad screen (vibrancy and saturation look different on these) • Where would be appropriate for you? Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 280. Where I Review • Desktop monitor at home (it has great colour) • Desktop monitor at work (it has crappy colour, like nearly all flat-panel monitors do) • iPhone & iPad screen (vibrancy and saturation look different on these) • Where would be appropriate for you? Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 281. Summing Up Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 282. Summing Up • My workflow gets me from photo to published consistently time after time • My workflow starts wide, and homes in on the final images to publish • The quality of the original photo is always key • Aperture is non-destructive, so experiment! Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 283. Summing Up • My workflow gets me from photo to published consistently time after time • My workflow starts wide, and homes in on the final images to publish • The quality of the original photo is always key • Aperture is non-destructive, so experiment! Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 284. Summing Up • My workflow gets me from photo to published consistently time after time • My workflow starts wide, and homes in on the final images to publish • The quality of the original photo is always key • Aperture is non-destructive, so experiment! Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 285. Summing Up • My workflow gets me from photo to published consistently time after time • My workflow starts wide, and homes in on the final images to publish • The quality of the original photo is always key • Aperture is non-destructive, so experiment! Aperture 3 Workflow Stuart Herbert - http://blog.stuartherbert.com/photography/
  • 286. Thanks For Reading Feedback welcome! I’d love to hear your success stories Stuart Herbert stuart@stuartherbert.com - http://blog.stuartherbert.com/photography/
  • 287. This photo: http://bit.ly/aRdU17 Stuart Herbert stuart@stuartherbert.com - http://blog.stuartherbert.com/photography/