Social Media and Today's Physician: Partnering to improve care delivery

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Ted Eytan, MD, MS, MPH

Presentation with Laura Dunn, MA (@CUGirl481) at National Conference on Health Communication, CDC, Atlanta, Georgia.

Health & Medicine Business

Social Media and Today’s Physician:
Partnering to improve care delivery
National Conference on Health Communication • Atlanta, GA
August 11, 2011
Ted Eytan, MD, MS, MPH • @tedeytan
Laura Dunn, MA • @CUGirl 481
Photo Credit: Ted Eytan, MD, “Dupont Circle Lindy Hop,” April, 2011, http://flic.kr/p/9zpis2
© 2011 The Permanente Federation, LLC

Sidney Garfield, MD

“Health education should not only be available, it
should be unavoidable” (1970)

kaiserpermanentehistory.org
Source: Garfield, Sr. “Special Feature The Delivery of Medical
Care Garfield Centennial.” The Permanente Journal 10, no. 2
(2006): 46-55.

Over 3.5 million members are “connected”
Registered members

3,500,000
2011 Q1
3,109,390 e-mails
sent by members
• 20 % increase over 2010
2,625,000
7,372,489 test results
reviewed by
members
1,750,000 • 19 % increase over 2010
In Georgia:

14,256 apts booked online
875,000 • 40 % increase over 2010
47,756 e-mails sent to MDs
Q3 ‘03
• 26 % increase over 2010
Q1 ‘05
Q1 ‘07 Q1 ‘08
Q1 ‘09 0
Q1 ‘11
Source: Kaiser Permanente Internet Services Group Web Analytics
Updated 7/29/11

Kaiser Permanente’s New Video Blog

KP.org/carestories

Followers
&
@ = “Reply” Following

“Direct
Message”

Monitoring

7

Ted Eytan, MD, MPH, Kaiser Permanente | Danny Sands, MD, MPH, Cisco Moderated by “e-Patient Dave” deBronkart When patients are empowered and participatory, it changes everyone’s role – and needs. e-Patient Dave will lead a discussion with two true thought-leaders, Dr. Danny Sands of Cisco Systems and Beth Israel Deaconess Medical Center, and Dr. Ted Eytan of Kaiser-Permanente and Clinovations

Patient Access Online In The Safety Net

Ted Eytan, MD, MS, MPH

Climate change-mediated effects on the environment in may worsen the burden allergies in the Washington, DC, area, with significant health and economic impact, and amplifying feedbacks in the form of pharmaceutical use. Temperature change in our nation’s capital are changing the plant behavior in such a way to lengthen and increase pollen exposure for residents. Work is under way to understand the true impact of these changes in our cities, however, there is indirect evidence that changes in allergic disease are likely, and good evidence that increased allergic disease severity results in significant economic loss for communities.

Presentation at the Walking Summit: Then and Now, Washington, DC - Our Cities...

Ted Eytan, MD, MS, MPH

This one was given to the 350+ participants at the 2013 Walking Summit in Washington, DC. I was asked to start the walking meeting of said participants, who were in a hotel basement where the meeting was held. I used images that I've taken with my camera as well as images taken by photographer Michael Horsley in the 1980's and 1990's that show a devastated Washington, DC, without walkability, livability, without hope. Michael's images are copyrighted; he very kindly allowed me to use some of them in my presentation, to be respectful though, in the slides below, I've replaced the photographs with a link to the photos on Flickr. They are worth a look - up to you. The three and a half things I wanted the audience to experience with me were Walking meetings (in my experience) exhibit a contagion phenomenon - easy to spread via social media, easy for people to grasp them once they do them Walking meetings usually create learning beyond the topic of the meeting. Who knew, when I diverted people from the gas guzzling shuttle bus in 2011 (and did again during the summit) that we would learn about the impact, one year later, of the largest oil spill in history? Our cities are changing (see the photos) - as much as we bemoan our state of physical activity, there are lot of people outside of the medical profession making a difference Finally, we have to change our mental models. From: A meeting happens when you go to a room and sit down To: A meeting happens the second you start moving - there's nowhere to "go" just have to "be" From: Designing meeting places in the basements or top floors of buildings To: Designing meeting places at ground level with quick access to movement ( just like the Center for Total Health - @kptotalhealth )

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Presentation given with AmericaWalks on November 17, 2016 "Walking is a great way to incorporate more physical activity into your daily routine. One way to make sure you are getting the recommended amount of steps is to turn meetings at work into walking meetings. This webinar explores the what, why and how of walking meetings and learn from examples of businesses and organization that have put them into practice. - See more at: http://americawalks.org/walking-at-work-the-what-why-how-of-walking-meetings-november-17-2016-webinar/#sthash.V97AwZMP.dpuf"

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Presentation to Kaiser Permanente Government Relations Workshop November 6, 2015, Pasadena California, covering the Kaiser Permanente Center for Total Health, Social Innovation, and the KPLantern Project. "Resilient people and companies face reality with staunchness, make meaning of hardship instead of crying out in despair, and improvise solutions from thin air. Others do not. This is the nature of resilience, and we will never completely understand it" - Harvard Business Review 2002

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Social Media and Today's Physician: Partnering to improve care delivery

1. Social Media and Today’s Physician: Partnering to improve care delivery National Conference on Health Communication • Atlanta, GA August 11, 2011 Ted Eytan, MD, MS, MPH • @tedeytan Laura Dunn, MA • @CUGirl 481 Photo Credit: Ted Eytan, MD, “Dupont Circle Lindy Hop,” April, 2011, http://flic.kr/p/9zpis2 © 2011 The Permanente Federation, LLC

2. Sidney Garfield, MD “Health education should not only be available, it should be unavoidable” (1970) kaiserpermanentehistory.org Source: Garfield, Sr. “Special Feature The Delivery of Medical Care Garfield Centennial.” The Permanente Journal 10, no. 2 (2006): 46-55.

3. “You have to lead”

4. Over 3.5 million members are “connected” Registered members 3,500,000 2011 Q1 3,109,390 e-mails sent by members • 20 % increase over 2010 2,625,000 7,372,489 test results reviewed by members 1,750,000 • 19 % increase over 2010 In Georgia: 14,256 apts booked online 875,000 • 40 % increase over 2010 47,756 e-mails sent to MDs Q3 ‘03 • 26 % increase over 2010 Q1 ‘05 Q1 ‘07 Q1 ‘08 Q1 ‘09 0 Q1 ‘11 Source: Kaiser Permanente Internet Services Group Web Analytics Updated 7/29/11

5. What we can do today 5

6. Kaiser Permanente’s New Video Blog KP.org/carestories

7. Followers & @ = “Reply” Following “Direct Message” Monitoring 7

Social Media and Today's Physician: Partnering to improve care delivery

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