SlideShare a Scribd company logo
Social Media & the US Elections




                           Xander Coolen
               Kwartiermaker Social Media

             @xandercoolen of @demeesters
          xander@dehollandschemeesters.nl
                            06-54260827
Social Media & the US Elections




      Will Social Media make a difference?
What will decide this election?
Short history of US Elections (1)

Martin Van Buren         Franklin Roosevelt        Harry Truman




8th US president        New Deal                   Media maakt fout
Moedertaal Nederlands   Relief, Reform, Recovery   Truman Doctrine
Short history of US Elections (2)

John F. Kenedy            Georg Bush jr.         Barack Obama




First TV president         Loses Popular Vote   First Social Media
Kennedy wins TV debate     Wins presidency      president
Nixon wins Radio debate    War on Terror 9/11   Wins on engagement
US Elections
•  STORY	

    •  Yes we can	

    •  New deal	

    •  War on terror	

                       •  CONTENT	

                          •  Buttons	

                          •  Scripts	

                          •  Ads	

                                        •  TECHNOLOGY	

                                           •  Newspaper	

                                           •  TV	

                                           •  Social Media
Social Media: Road to Success
Power to the crowd
Speed of light
And it goes on: Stevie on Xbox & iPad
Social Media en de feiten
Social Media Battleground
2008: The right story, the right technology
2012: The battle is not won, yet




One tweet can make a difference
2012: The battle is not won, yet

More Related Content

What's hot

Understanding Trump & the Alt-Right Movement
Understanding Trump & the Alt-Right MovementUnderstanding Trump & the Alt-Right Movement
Understanding Trump & the Alt-Right Movement
Jessie Daniels
 
Final review 2011
Final review 2011Final review 2011
Final review 2011
Theresa Lemieux
 
Wise Words on Reputation Management
Wise Words on Reputation ManagementWise Words on Reputation Management
Wise Words on Reputation Management
Michael Clarke
 
Narrative Warfare, Marketing and A plan to go forward
Narrative Warfare, Marketing and A plan to go forwardNarrative Warfare, Marketing and A plan to go forward
Narrative Warfare, Marketing and A plan to go forward
dllavoy
 
IS TELEVISION AN IDIOT BOX
IS TELEVISION AN IDIOT BOXIS TELEVISION AN IDIOT BOX
IS TELEVISION AN IDIOT BOX
nupur sarkar
 
Antivirus for the Mind
Antivirus for the MindAntivirus for the Mind
Antivirus for the Mind
Benjamin Joffe
 
"Women in Diplomacy"
"Women in Diplomacy""Women in Diplomacy"
Audience Theories
Audience TheoriesAudience Theories
Audience TheoriesSara Dean
 
Reporting on War
Reporting on War Reporting on War
Reporting on War mbdonaldson
 

What's hot (10)

Understanding Trump & the Alt-Right Movement
Understanding Trump & the Alt-Right MovementUnderstanding Trump & the Alt-Right Movement
Understanding Trump & the Alt-Right Movement
 
Final review 2011
Final review 2011Final review 2011
Final review 2011
 
Coldwar
ColdwarColdwar
Coldwar
 
Wise Words on Reputation Management
Wise Words on Reputation ManagementWise Words on Reputation Management
Wise Words on Reputation Management
 
Narrative Warfare, Marketing and A plan to go forward
Narrative Warfare, Marketing and A plan to go forwardNarrative Warfare, Marketing and A plan to go forward
Narrative Warfare, Marketing and A plan to go forward
 
IS TELEVISION AN IDIOT BOX
IS TELEVISION AN IDIOT BOXIS TELEVISION AN IDIOT BOX
IS TELEVISION AN IDIOT BOX
 
Antivirus for the Mind
Antivirus for the MindAntivirus for the Mind
Antivirus for the Mind
 
"Women in Diplomacy"
"Women in Diplomacy""Women in Diplomacy"
"Women in Diplomacy"
 
Audience Theories
Audience TheoriesAudience Theories
Audience Theories
 
Reporting on War
Reporting on War Reporting on War
Reporting on War
 

Viewers also liked

2011 boys soccer schedule
2011 boys soccer schedule2011 boys soccer schedule
2011 boys soccer schedule
Josh White
 
The United States elections by Holly Walker
The United States elections by Holly WalkerThe United States elections by Holly Walker
The United States elections by Holly Walkermjsierras
 
Quiz for US Presidential Elections
Quiz for US Presidential ElectionsQuiz for US Presidential Elections
Quiz for US Presidential Electionsguest8d6534
 
US Election insight 2012
US Election insight 2012US Election insight 2012
US Election insight 2012
Prayukth K V
 
Obama Powerpoint
Obama PowerpointObama Powerpoint
Obama Powerpointgueste8f5fb
 

Viewers also liked (6)

2011 boys soccer schedule
2011 boys soccer schedule2011 boys soccer schedule
2011 boys soccer schedule
 
The United States elections by Holly Walker
The United States elections by Holly WalkerThe United States elections by Holly Walker
The United States elections by Holly Walker
 
Quiz for US Presidential Elections
Quiz for US Presidential ElectionsQuiz for US Presidential Elections
Quiz for US Presidential Elections
 
Design winners cl2012
Design winners   cl2012Design winners   cl2012
Design winners cl2012
 
US Election insight 2012
US Election insight 2012US Election insight 2012
US Election insight 2012
 
Obama Powerpoint
Obama PowerpointObama Powerpoint
Obama Powerpoint
 

Similar to Social media and the us elections

Power of Social Media in Politics
Power of Social Media in PoliticsPower of Social Media in Politics
Power of Social Media in Politics
Ebru Waters
 
Critical media
Critical mediaCritical media
Critical media
Clarkan2
 
The Truth about Fake News: Lecture 1
The Truth about Fake News: Lecture 1The Truth about Fake News: Lecture 1
The Truth about Fake News: Lecture 1
David Lynn Painter
 
The Truth about Fake News: Lecture 2
The Truth about Fake News: Lecture 2The Truth about Fake News: Lecture 2
The Truth about Fake News: Lecture 2
David Lynn Painter
 
Cps 2
Cps 2Cps 2
The Media and Democracy PowerPoint
The Media and Democracy PowerPointThe Media and Democracy PowerPoint
The Media and Democracy PowerPoint
Maral Cavner
 
Debate Presentation
Debate PresentationDebate Presentation
Debate Presentation
jk1lee
 
Social Media SuperStorm - Presidential Election 2012
Social Media SuperStorm - Presidential Election 2012Social Media SuperStorm - Presidential Election 2012
Social Media SuperStorm - Presidential Election 2012
Dr. William J. Ward
 
Final Paper.word
Final Paper.wordFinal Paper.word
Final Paper.wordRyan Henry
 
Mediatisation of politics
Mediatisation of politicsMediatisation of politics
Mediatisation of politics
POLIS LSE
 
Discovering, Detecting and Attacking Liberal Media Bias
Discovering, Detecting and Attacking Liberal Media BiasDiscovering, Detecting and Attacking Liberal Media Bias
Discovering, Detecting and Attacking Liberal Media Bias
Accuracy in Media
 
Jason Cohen - Presidential Debates Report - Political Communication
Jason Cohen - Presidential Debates Report - Political CommunicationJason Cohen - Presidential Debates Report - Political Communication
Jason Cohen - Presidential Debates Report - Political CommunicationJason A. Cohen
 
Social Media And Politics, May 20, 2009
Social Media And Politics, May 20, 2009Social Media And Politics, May 20, 2009
Social Media And Politics, May 20, 2009
FredSolop
 
Ausvotes 2
Ausvotes 2Ausvotes 2
Ausvotes 2alexanc2
 
Digital Electioneering: Transition From Print Culture
Digital Electioneering: Transition From Print CultureDigital Electioneering: Transition From Print Culture
Digital Electioneering: Transition From Print CultureKathy Gill
 
Social Media and the U.S. Election: Producing the Campaign
Social Media and the U.S. Election: Producing the CampaignSocial Media and the U.S. Election: Producing the Campaign
Social Media and the U.S. Election: Producing the Campaign
Janelle Ward
 
Convergence presentation final1
Convergence presentation final1Convergence presentation final1
Convergence presentation final1Saratawfik1991
 
Communications and new media 2014
Communications and new media 2014Communications and new media 2014
Communications and new media 2014fatima d
 
Social Media and the U.S. Election: Aftermath
Social Media and the U.S. Election: AftermathSocial Media and the U.S. Election: Aftermath
Social Media and the U.S. Election: Aftermath
Janelle Ward
 
New world of untruth
New world of untruthNew world of untruth
New world of untruth
Rosalind Warner
 

Similar to Social media and the us elections (20)

Power of Social Media in Politics
Power of Social Media in PoliticsPower of Social Media in Politics
Power of Social Media in Politics
 
Critical media
Critical mediaCritical media
Critical media
 
The Truth about Fake News: Lecture 1
The Truth about Fake News: Lecture 1The Truth about Fake News: Lecture 1
The Truth about Fake News: Lecture 1
 
The Truth about Fake News: Lecture 2
The Truth about Fake News: Lecture 2The Truth about Fake News: Lecture 2
The Truth about Fake News: Lecture 2
 
Cps 2
Cps 2Cps 2
Cps 2
 
The Media and Democracy PowerPoint
The Media and Democracy PowerPointThe Media and Democracy PowerPoint
The Media and Democracy PowerPoint
 
Debate Presentation
Debate PresentationDebate Presentation
Debate Presentation
 
Social Media SuperStorm - Presidential Election 2012
Social Media SuperStorm - Presidential Election 2012Social Media SuperStorm - Presidential Election 2012
Social Media SuperStorm - Presidential Election 2012
 
Final Paper.word
Final Paper.wordFinal Paper.word
Final Paper.word
 
Mediatisation of politics
Mediatisation of politicsMediatisation of politics
Mediatisation of politics
 
Discovering, Detecting and Attacking Liberal Media Bias
Discovering, Detecting and Attacking Liberal Media BiasDiscovering, Detecting and Attacking Liberal Media Bias
Discovering, Detecting and Attacking Liberal Media Bias
 
Jason Cohen - Presidential Debates Report - Political Communication
Jason Cohen - Presidential Debates Report - Political CommunicationJason Cohen - Presidential Debates Report - Political Communication
Jason Cohen - Presidential Debates Report - Political Communication
 
Social Media And Politics, May 20, 2009
Social Media And Politics, May 20, 2009Social Media And Politics, May 20, 2009
Social Media And Politics, May 20, 2009
 
Ausvotes 2
Ausvotes 2Ausvotes 2
Ausvotes 2
 
Digital Electioneering: Transition From Print Culture
Digital Electioneering: Transition From Print CultureDigital Electioneering: Transition From Print Culture
Digital Electioneering: Transition From Print Culture
 
Social Media and the U.S. Election: Producing the Campaign
Social Media and the U.S. Election: Producing the CampaignSocial Media and the U.S. Election: Producing the Campaign
Social Media and the U.S. Election: Producing the Campaign
 
Convergence presentation final1
Convergence presentation final1Convergence presentation final1
Convergence presentation final1
 
Communications and new media 2014
Communications and new media 2014Communications and new media 2014
Communications and new media 2014
 
Social Media and the U.S. Election: Aftermath
Social Media and the U.S. Election: AftermathSocial Media and the U.S. Election: Aftermath
Social Media and the U.S. Election: Aftermath
 
New world of untruth
New world of untruthNew world of untruth
New world of untruth
 

More from De Hollandsche Meesters

Klanten winnen met Google
Klanten winnen met GoogleKlanten winnen met Google
Klanten winnen met Google
De Hollandsche Meesters
 
Marketing Anno Nu
Marketing Anno NuMarketing Anno Nu
Marketing Anno Nu
De Hollandsche Meesters
 
Social Media Strategie deel 1
Social Media Strategie deel 1Social Media Strategie deel 1
Social Media Strategie deel 1
De Hollandsche Meesters
 
NRVT hercertificeringscursus
NRVT hercertificeringscursusNRVT hercertificeringscursus
NRVT hercertificeringscursus
De Hollandsche Meesters
 
Academie voor Vastgoed Social Media in 1 dag
Academie voor Vastgoed Social Media in 1 dagAcademie voor Vastgoed Social Media in 1 dag
Academie voor Vastgoed Social Media in 1 dag
De Hollandsche Meesters
 
Social Media Plan op 1A4
Social Media Plan op 1A4Social Media Plan op 1A4
Social Media Plan op 1A4
De Hollandsche Meesters
 
Social Media Plan Componenten
Social Media Plan ComponentenSocial Media Plan Componenten
Social Media Plan Componenten
De Hollandsche Meesters
 
Social Media Plan Sleutelwoorden
Social Media Plan SleutelwoordenSocial Media Plan Sleutelwoorden
Social Media Plan Sleutelwoorden
De Hollandsche Meesters
 
Social Media Tools Facebook voor NVM SOM
Social Media Tools Facebook voor NVM SOMSocial Media Tools Facebook voor NVM SOM
Social Media Tools Facebook voor NVM SOM
De Hollandsche Meesters
 
Social Media Plan on one page example
Social Media Plan on one page exampleSocial Media Plan on one page example
Social Media Plan on one page example
De Hollandsche Meesters
 
Ebook, social buildings, building brands
Ebook,  social buildings, building brandsEbook,  social buildings, building brands
Ebook, social buildings, building brands
De Hollandsche Meesters
 
Allianz Webcare training
Allianz Webcare trainingAllianz Webcare training
Allianz Webcare training
De Hollandsche Meesters
 
Social Media Tools Linkedin voor NVM SOM
Social Media Tools Linkedin voor NVM SOMSocial Media Tools Linkedin voor NVM SOM
Social Media Tools Linkedin voor NVM SOM
De Hollandsche Meesters
 
Social Media Tools Twitter voor NVM SOM
Social Media Tools Twitter voor NVM SOMSocial Media Tools Twitter voor NVM SOM
Social Media Tools Twitter voor NVM SOM
De Hollandsche Meesters
 
Social Media Perspectief Verkeer
Social Media Perspectief VerkeerSocial Media Perspectief Verkeer
Social Media Perspectief Verkeer
De Hollandsche Meesters
 
Column Aan mijn tax Marcel van den Berg
Column Aan mijn tax Marcel van den BergColumn Aan mijn tax Marcel van den Berg
Column Aan mijn tax Marcel van den Berg
De Hollandsche Meesters
 
Social Media Plan Wijkraden Utrecht
Social Media Plan Wijkraden UtrechtSocial Media Plan Wijkraden Utrecht
Social Media Plan Wijkraden Utrecht
De Hollandsche Meesters
 
Succesvol met Social Media
Succesvol met Social Media Succesvol met Social Media
Succesvol met Social Media
De Hollandsche Meesters
 
Twittercursus Wijkraden Utrecht
Twittercursus Wijkraden UtrechtTwittercursus Wijkraden Utrecht
Twittercursus Wijkraden Utrecht
De Hollandsche Meesters
 

More from De Hollandsche Meesters (20)

Klanten winnen met Google
Klanten winnen met GoogleKlanten winnen met Google
Klanten winnen met Google
 
Marketing Anno Nu
Marketing Anno NuMarketing Anno Nu
Marketing Anno Nu
 
Social Media Strategie deel 1
Social Media Strategie deel 1Social Media Strategie deel 1
Social Media Strategie deel 1
 
NRVT hercertificeringscursus
NRVT hercertificeringscursusNRVT hercertificeringscursus
NRVT hercertificeringscursus
 
Academie voor Vastgoed Social Media in 1 dag
Academie voor Vastgoed Social Media in 1 dagAcademie voor Vastgoed Social Media in 1 dag
Academie voor Vastgoed Social Media in 1 dag
 
Social Media Plan op 1A4
Social Media Plan op 1A4Social Media Plan op 1A4
Social Media Plan op 1A4
 
Social Media Plan Componenten
Social Media Plan ComponentenSocial Media Plan Componenten
Social Media Plan Componenten
 
Social Media Plan Sleutelwoorden
Social Media Plan SleutelwoordenSocial Media Plan Sleutelwoorden
Social Media Plan Sleutelwoorden
 
Social Media Tools Facebook voor NVM SOM
Social Media Tools Facebook voor NVM SOMSocial Media Tools Facebook voor NVM SOM
Social Media Tools Facebook voor NVM SOM
 
Social Media Plan on one page example
Social Media Plan on one page exampleSocial Media Plan on one page example
Social Media Plan on one page example
 
Ebook, social buildings, building brands
Ebook,  social buildings, building brandsEbook,  social buildings, building brands
Ebook, social buildings, building brands
 
Allianz Webcare training
Allianz Webcare trainingAllianz Webcare training
Allianz Webcare training
 
Social Media Tools Linkedin voor NVM SOM
Social Media Tools Linkedin voor NVM SOMSocial Media Tools Linkedin voor NVM SOM
Social Media Tools Linkedin voor NVM SOM
 
Social Media Tools Twitter voor NVM SOM
Social Media Tools Twitter voor NVM SOMSocial Media Tools Twitter voor NVM SOM
Social Media Tools Twitter voor NVM SOM
 
Social Media Perspectief Verkeer
Social Media Perspectief VerkeerSocial Media Perspectief Verkeer
Social Media Perspectief Verkeer
 
Column Aan mijn tax Marcel van den Berg
Column Aan mijn tax Marcel van den BergColumn Aan mijn tax Marcel van den Berg
Column Aan mijn tax Marcel van den Berg
 
Social Media Plan Wijkraden Utrecht
Social Media Plan Wijkraden UtrechtSocial Media Plan Wijkraden Utrecht
Social Media Plan Wijkraden Utrecht
 
Ebook Social Media Plan voor Wijkraden
Ebook Social Media Plan voor WijkradenEbook Social Media Plan voor Wijkraden
Ebook Social Media Plan voor Wijkraden
 
Succesvol met Social Media
Succesvol met Social Media Succesvol met Social Media
Succesvol met Social Media
 
Twittercursus Wijkraden Utrecht
Twittercursus Wijkraden UtrechtTwittercursus Wijkraden Utrecht
Twittercursus Wijkraden Utrecht
 

Recently uploaded

Draft-1-Resolutions-Key-Interventions-.pdf
Draft-1-Resolutions-Key-Interventions-.pdfDraft-1-Resolutions-Key-Interventions-.pdf
Draft-1-Resolutions-Key-Interventions-.pdf
bhavenpr
 
Sharjeel-Imam-Judgement-CRLA-215-2024_29-05-2024.pdf
Sharjeel-Imam-Judgement-CRLA-215-2024_29-05-2024.pdfSharjeel-Imam-Judgement-CRLA-215-2024_29-05-2024.pdf
Sharjeel-Imam-Judgement-CRLA-215-2024_29-05-2024.pdf
bhavenpr
 
2024 is the point of certainty. Forecast of UIF experts
2024 is the point of certainty. Forecast of UIF experts2024 is the point of certainty. Forecast of UIF experts
2024 is the point of certainty. Forecast of UIF experts
olaola5673
 
31052024_First India Newspaper Jaipur.pdf
31052024_First India Newspaper Jaipur.pdf31052024_First India Newspaper Jaipur.pdf
31052024_First India Newspaper Jaipur.pdf
FIRST INDIA
 
Do Linguistics Still Matter in the Age of Large Language Models.pptx
Do Linguistics Still Matter in the Age of Large Language Models.pptxDo Linguistics Still Matter in the Age of Large Language Models.pptx
Do Linguistics Still Matter in the Age of Large Language Models.pptx
Slator- Language Industry Intelligence
 
03062024_First India Newspaper Jaipur.pdf
03062024_First India Newspaper Jaipur.pdf03062024_First India Newspaper Jaipur.pdf
03062024_First India Newspaper Jaipur.pdf
FIRST INDIA
 
01062024_First India Newspaper Jaipur.pdf
01062024_First India Newspaper Jaipur.pdf01062024_First India Newspaper Jaipur.pdf
01062024_First India Newspaper Jaipur.pdf
FIRST INDIA
 
Hogan Comes Home: an MIA WWII crewman is returned
Hogan Comes Home: an MIA WWII crewman is returnedHogan Comes Home: an MIA WWII crewman is returned
Hogan Comes Home: an MIA WWII crewman is returned
rbakerj2
 
Preview of Court Document for Iseyin community
Preview of Court Document for Iseyin communityPreview of Court Document for Iseyin community
Preview of Court Document for Iseyin community
contact193699
 
Codes n Conventionss copy (1).paaaaaaptx
Codes n Conventionss copy (1).paaaaaaptxCodes n Conventionss copy (1).paaaaaaptx
Codes n Conventionss copy (1).paaaaaaptx
ZackSpencer3
 
role of women and girls in various terror groups
role of women and girls in various terror groupsrole of women and girls in various terror groups
role of women and girls in various terror groups
sadiakorobi2
 
Resolutions-Key-Interventions-28-May-2024.pdf
Resolutions-Key-Interventions-28-May-2024.pdfResolutions-Key-Interventions-28-May-2024.pdf
Resolutions-Key-Interventions-28-May-2024.pdf
bhavenpr
 
AI and Covert Influence Operations: Latest Trends
AI and Covert Influence Operations: Latest TrendsAI and Covert Influence Operations: Latest Trends
AI and Covert Influence Operations: Latest Trends
CI kumparan
 

Recently uploaded (13)

Draft-1-Resolutions-Key-Interventions-.pdf
Draft-1-Resolutions-Key-Interventions-.pdfDraft-1-Resolutions-Key-Interventions-.pdf
Draft-1-Resolutions-Key-Interventions-.pdf
 
Sharjeel-Imam-Judgement-CRLA-215-2024_29-05-2024.pdf
Sharjeel-Imam-Judgement-CRLA-215-2024_29-05-2024.pdfSharjeel-Imam-Judgement-CRLA-215-2024_29-05-2024.pdf
Sharjeel-Imam-Judgement-CRLA-215-2024_29-05-2024.pdf
 
2024 is the point of certainty. Forecast of UIF experts
2024 is the point of certainty. Forecast of UIF experts2024 is the point of certainty. Forecast of UIF experts
2024 is the point of certainty. Forecast of UIF experts
 
31052024_First India Newspaper Jaipur.pdf
31052024_First India Newspaper Jaipur.pdf31052024_First India Newspaper Jaipur.pdf
31052024_First India Newspaper Jaipur.pdf
 
Do Linguistics Still Matter in the Age of Large Language Models.pptx
Do Linguistics Still Matter in the Age of Large Language Models.pptxDo Linguistics Still Matter in the Age of Large Language Models.pptx
Do Linguistics Still Matter in the Age of Large Language Models.pptx
 
03062024_First India Newspaper Jaipur.pdf
03062024_First India Newspaper Jaipur.pdf03062024_First India Newspaper Jaipur.pdf
03062024_First India Newspaper Jaipur.pdf
 
01062024_First India Newspaper Jaipur.pdf
01062024_First India Newspaper Jaipur.pdf01062024_First India Newspaper Jaipur.pdf
01062024_First India Newspaper Jaipur.pdf
 
Hogan Comes Home: an MIA WWII crewman is returned
Hogan Comes Home: an MIA WWII crewman is returnedHogan Comes Home: an MIA WWII crewman is returned
Hogan Comes Home: an MIA WWII crewman is returned
 
Preview of Court Document for Iseyin community
Preview of Court Document for Iseyin communityPreview of Court Document for Iseyin community
Preview of Court Document for Iseyin community
 
Codes n Conventionss copy (1).paaaaaaptx
Codes n Conventionss copy (1).paaaaaaptxCodes n Conventionss copy (1).paaaaaaptx
Codes n Conventionss copy (1).paaaaaaptx
 
role of women and girls in various terror groups
role of women and girls in various terror groupsrole of women and girls in various terror groups
role of women and girls in various terror groups
 
Resolutions-Key-Interventions-28-May-2024.pdf
Resolutions-Key-Interventions-28-May-2024.pdfResolutions-Key-Interventions-28-May-2024.pdf
Resolutions-Key-Interventions-28-May-2024.pdf
 
AI and Covert Influence Operations: Latest Trends
AI and Covert Influence Operations: Latest TrendsAI and Covert Influence Operations: Latest Trends
AI and Covert Influence Operations: Latest Trends
 

Social media and the us elections