Banks need to adopt social media to remain competitive and relevant to customers. A measured yet active approach allows banks to identify dependencies and plan changes needed to support their social media strategy. Benefits include enhancing brands, low-cost marketing and promotions, reducing costs, and tracking market trends. While branches will still exist, transactions will increasingly occur via social media applications. Social media should be seen as a new communication channel to strengthen customer relationships.
Web 2.0 and Social Media are revolutionizing the way companies interact with consumer and customers. Banks and financial institutions cannot avoid to innovate in those areas and this presentation shows some examples and ideas to start a discussion.
Demystifying Social Business Trends for the Insurance IndustryCognizant
We explore how the insurance industry can embrace social media and networking. Far beyond a mere marketing channel, social business in insurance can be used to recruit employees, design products, collaborate, analyze, and much more.
Report produced for GFT by IESE Business School. November 2012. This paper analyze how the financial services sector can use technologies to improve their client engagement and business processes.
Realizing the Potential of Social Media: A Strategy and Approach for InsurersCognizant
Social media strategy for insurers is crucial for insurance success in our age. We look at social media behavior by insurers and by consumers, identifying shortfalls, paths to implementation and opportunities, based on our research of 15 U.S. auto insurers.
Web 2.0 and Social Media are revolutionizing the way companies interact with consumer and customers. Banks and financial institutions cannot avoid to innovate in those areas and this presentation shows some examples and ideas to start a discussion.
Demystifying Social Business Trends for the Insurance IndustryCognizant
We explore how the insurance industry can embrace social media and networking. Far beyond a mere marketing channel, social business in insurance can be used to recruit employees, design products, collaborate, analyze, and much more.
Report produced for GFT by IESE Business School. November 2012. This paper analyze how the financial services sector can use technologies to improve their client engagement and business processes.
Realizing the Potential of Social Media: A Strategy and Approach for InsurersCognizant
Social media strategy for insurers is crucial for insurance success in our age. We look at social media behavior by insurers and by consumers, identifying shortfalls, paths to implementation and opportunities, based on our research of 15 U.S. auto insurers.
Social ROI is revealed with SocialEye. SocialEye enables social media marketing to be tracked like everything else marketers do online - with the same level of accuracy and accountability. Get the details and schedule a demo today: www.SocialEye.com
This POV is here to provide guidance on how financial and investment management institutions can use social media to drive business relationships in compliance with strict government regulations.
Best Practices from the World's Most Social Big BrandsSprinklr
Sprinklr has assembled over 20 of the leading enterprise social practitioners (we call them the “All-Star Team”) from some of the world’s most social brands and put their advice in one eBook.
What you will learn:
- How the biggest, most social brands align teams and functions for impact
- Strategies for successfully being social at scale
- Guidelines for policies, security, and governance
- Insights into metrics and ROI across geographies and divisions
According to the Pew Internet & American Life Project half of all adults in the US use social networking sites. Despite its obvious appeal as a marketing channel, social media is far from achieving "equal citizenship" status among the marketing mix, particularly for Business-to-Business marketers. This benchmark report will examine the pressures and challenges social media presents for B2B marketing, and the path taken by top performing companies to achieve success. Aberdeen's research shows that top performing companies have integrated social media marketing with existing, core marketing channels and processes.
Facebook Advertising: A Champagne Campaign on a Beer BudgetJoseph LaMountain
Facebook ads are hard to miss. They’re on your newsfeed, in the sidebar, on your mobile device, and on your logout screen. Yet few companies, nonprofits, or government agencies use Facebook advertising as part of their social media strategy. The good news is that you don’t need a six-figure budget to run an effective Facebook ad campaign.
Facebook’s “social ads” take advantage of social context by highlighting friends’ interactions with content. Social context paired with advanced targeting capabilities allow savvy marketers the opportunity to push content directly to the Facebook users they want to reach. This increases ad effectiveness and engagement while it dramatically reduces the cost of your ad buy.
In this session, we’ll discuss and show how to identify and reach your target audiences, test message effectiveness, analyze performance, and optimize your results. Speakers include Reingold Partner Jack Benson, Senior Social Media Associate Erin Fenn, and Senior Digital Marketing Associate Brooks Lape.
Retail banks need to extend their customer service to every important channel, including social media. This paper describes a model through which banks can plan their social care strategy from concept to launch and elevate their customer engagement to new levels.
2009
Marketing
Equation’s annual Marketing Industry Trends survey was created to monitor how
the world of Marketing is evolving with the changing consumer/media landscape.
The 2009 study is unique in that we opened up survey development to the
Marketing Community—and did so by leveraging a Web 2.0 strategy of
“crowdsourcing” the survey questions directly from marketers. Christina Kerley
(“CK”) engaged the marketing community to create questions and submit topics on
what they wanted to know through posts on the leading industry marketing blog
MarketingProfs Daily Fix and her own Marketing Blog.
To the best of our knowledge, it’s the first time a trends survey of this size
has been constructed by and for the community it’s targeting.
Navigating Regulatory Issues of Social Media in HealthcareRacepoint Global
Larry Weber of W2 Group, Marc Reisler and Michael Manthei of Holland & Knight and Joe Shields of Pfizer discuss the ways marketers in the health care industry can successfully navigate regulatory issues and maximize their online presence.
This webinar discussed topics that are top-of-mind for health care marketers, such as:
1 - What is the FDA's position on using social media to market FDA-regulated products?
2 - What privacy issues should marketers be aware of when using social media?
3 - Who has liability for social media content?
4 - Should pharmaceutical and medical device companies have a social networking policy?
Social media activation is a creative approach to how we bring experiences to our target audiences and bring our target audiences into our experiences. In today's digital age, marketers must move beyond the traditional approach and create a valuable, customized social media experience that will engage a brand's key constituents and build lasting relationships.
Larry Weber of W2 Group, Dennis Haugan of T-Mobile and Brian Babineau of Digital Influence Group discuss how effective social media activation can help marketers:
1 - Build a rich brand experience for target audiences
2 - Develop a fluid model for content distribution and sharing
3 - Create new opportunities for engagement through partnerships
4 - Sustain and enhance engagement over time
Social Media Transformers in THE NEW FINANCIAL WORLD!!!Ahmed Buhazza
This presentation shows the financial sector trends and the importance of social media in regaining the customer confidence and trust, increasing the market share, streamlining the operation, reducing cost and generating profit. It also provides exposures over the innovative ideas utilizing social media and concludes with a high level technical and operational framework for the way forward. The financial sector can be considered as a model for other sectors, you will discover many useful ideas and practical practices when drilling and digging deeper into each sector.
Attached is comprehensive presentation deck that is the product of a year’s worth of research and completed training on Social Media Marketing, Strategies and Integration. The purpose is to educate, train and empower employees to use Social Media as a free marketing tool to build relationships and connect to consumers before and after the sale. It also answers questions like, “What is Social Media and why is it valuable? , “What is the new way of selling?” and “How will marketing activities change in the future?” In the presentation, I give a basic overview of what is known as the Big Five (Facebook, LinkedIn, Twitter, Blogging and Video Marketing) and how it can be leveraged for business activities. For management, I have included potential liabilities and a sample of a social media policy and other resources to get started on developing a business strategy.
[En] engaging consumers with social media (banking sector)Orange
This is the presentation I gave last week at the future of cards and payments Marketforce conference. It is showing how and why banks should use social media.
Social ROI is revealed with SocialEye. SocialEye enables social media marketing to be tracked like everything else marketers do online - with the same level of accuracy and accountability. Get the details and schedule a demo today: www.SocialEye.com
This POV is here to provide guidance on how financial and investment management institutions can use social media to drive business relationships in compliance with strict government regulations.
Best Practices from the World's Most Social Big BrandsSprinklr
Sprinklr has assembled over 20 of the leading enterprise social practitioners (we call them the “All-Star Team”) from some of the world’s most social brands and put their advice in one eBook.
What you will learn:
- How the biggest, most social brands align teams and functions for impact
- Strategies for successfully being social at scale
- Guidelines for policies, security, and governance
- Insights into metrics and ROI across geographies and divisions
According to the Pew Internet & American Life Project half of all adults in the US use social networking sites. Despite its obvious appeal as a marketing channel, social media is far from achieving "equal citizenship" status among the marketing mix, particularly for Business-to-Business marketers. This benchmark report will examine the pressures and challenges social media presents for B2B marketing, and the path taken by top performing companies to achieve success. Aberdeen's research shows that top performing companies have integrated social media marketing with existing, core marketing channels and processes.
Facebook Advertising: A Champagne Campaign on a Beer BudgetJoseph LaMountain
Facebook ads are hard to miss. They’re on your newsfeed, in the sidebar, on your mobile device, and on your logout screen. Yet few companies, nonprofits, or government agencies use Facebook advertising as part of their social media strategy. The good news is that you don’t need a six-figure budget to run an effective Facebook ad campaign.
Facebook’s “social ads” take advantage of social context by highlighting friends’ interactions with content. Social context paired with advanced targeting capabilities allow savvy marketers the opportunity to push content directly to the Facebook users they want to reach. This increases ad effectiveness and engagement while it dramatically reduces the cost of your ad buy.
In this session, we’ll discuss and show how to identify and reach your target audiences, test message effectiveness, analyze performance, and optimize your results. Speakers include Reingold Partner Jack Benson, Senior Social Media Associate Erin Fenn, and Senior Digital Marketing Associate Brooks Lape.
Retail banks need to extend their customer service to every important channel, including social media. This paper describes a model through which banks can plan their social care strategy from concept to launch and elevate their customer engagement to new levels.
2009
Marketing
Equation’s annual Marketing Industry Trends survey was created to monitor how
the world of Marketing is evolving with the changing consumer/media landscape.
The 2009 study is unique in that we opened up survey development to the
Marketing Community—and did so by leveraging a Web 2.0 strategy of
“crowdsourcing” the survey questions directly from marketers. Christina Kerley
(“CK”) engaged the marketing community to create questions and submit topics on
what they wanted to know through posts on the leading industry marketing blog
MarketingProfs Daily Fix and her own Marketing Blog.
To the best of our knowledge, it’s the first time a trends survey of this size
has been constructed by and for the community it’s targeting.
Navigating Regulatory Issues of Social Media in HealthcareRacepoint Global
Larry Weber of W2 Group, Marc Reisler and Michael Manthei of Holland & Knight and Joe Shields of Pfizer discuss the ways marketers in the health care industry can successfully navigate regulatory issues and maximize their online presence.
This webinar discussed topics that are top-of-mind for health care marketers, such as:
1 - What is the FDA's position on using social media to market FDA-regulated products?
2 - What privacy issues should marketers be aware of when using social media?
3 - Who has liability for social media content?
4 - Should pharmaceutical and medical device companies have a social networking policy?
Social media activation is a creative approach to how we bring experiences to our target audiences and bring our target audiences into our experiences. In today's digital age, marketers must move beyond the traditional approach and create a valuable, customized social media experience that will engage a brand's key constituents and build lasting relationships.
Larry Weber of W2 Group, Dennis Haugan of T-Mobile and Brian Babineau of Digital Influence Group discuss how effective social media activation can help marketers:
1 - Build a rich brand experience for target audiences
2 - Develop a fluid model for content distribution and sharing
3 - Create new opportunities for engagement through partnerships
4 - Sustain and enhance engagement over time
Social Media Transformers in THE NEW FINANCIAL WORLD!!!Ahmed Buhazza
This presentation shows the financial sector trends and the importance of social media in regaining the customer confidence and trust, increasing the market share, streamlining the operation, reducing cost and generating profit. It also provides exposures over the innovative ideas utilizing social media and concludes with a high level technical and operational framework for the way forward. The financial sector can be considered as a model for other sectors, you will discover many useful ideas and practical practices when drilling and digging deeper into each sector.
Attached is comprehensive presentation deck that is the product of a year’s worth of research and completed training on Social Media Marketing, Strategies and Integration. The purpose is to educate, train and empower employees to use Social Media as a free marketing tool to build relationships and connect to consumers before and after the sale. It also answers questions like, “What is Social Media and why is it valuable? , “What is the new way of selling?” and “How will marketing activities change in the future?” In the presentation, I give a basic overview of what is known as the Big Five (Facebook, LinkedIn, Twitter, Blogging and Video Marketing) and how it can be leveraged for business activities. For management, I have included potential liabilities and a sample of a social media policy and other resources to get started on developing a business strategy.
[En] engaging consumers with social media (banking sector)Orange
This is the presentation I gave last week at the future of cards and payments Marketforce conference. It is showing how and why banks should use social media.
The report by MindShift Metrics evaluates the top players in the BFSI sector, gaining insights on their digital presence and the strategies adopted by each of them.
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Are you a CA (Chartered Accountant), CFO or someone related to Finance? Interested in leveraging Social Media for Thought Leadership, Customer Engagement, Brand Building or Lead Generation? You will find this deck presented at ICAI Dubai chapter useful. If interested in building mastery in Digital Marketing, check out http://www.digitalvidya.com
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Care about leveraging Social Media for Lead Generation & Sales for Banking Sector? You will this case study based deck relevant and useful. Presented live at The Bank Branch of the Future Conference in Malaysia on Oct 14, 2014 by Pradeep Chopra, CEO of Digital Vidya. Find more about Digital Vidya at http://www.digitalvidya.com
How Banks Can Use Social Media Analytics To Drive Business AdvantageCognizant
Strategic use of social media can dramatically impact not only how banks market their products and services, but also how they conduct risk management, product and service design, business forecasting, competitive analysis and customer education.
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Social media has completely changed the way we connect, communicate, and consume information in our daily lives. As technology continues to advance at a rapid pace, it's essential to gain insights from social media creative agency experts to understand the future of social media and how it will shape our digital landscape.
Maximize Your Digital Impact Elevate Your Brand with Expert Social Media Stra...Sarah Boyer
A social media strategy agency is a firm that specializes in creating and implementing strategies for businesses on social media platforms. These agencies are experts in understanding the nuances of different social media platforms, the behavior of online communities, and the latest trends in digital marketing. Their primary goal is to help businesses establish a strong online presence, create engaging content, and interact effectively with their target audience.
Social Media Imperatives for Retail BanksCognizant
Social networking tools can help banks boost their retail operations and rebuild customer trust, but only if the strategy addresses risks, is aligned with business objectives and is backed by top leadership.
Leveraging Social Media to Optimize Sourcing-to-Shelf ProcessesCognizant
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Social and Cloud Marketing Impact on BusinessesSaumya Verma
This project report gives a brief analysis of social media management and cloud marketing, what are the strategies to use them, benefits derived out of them, how to measure them. This report also covers both B2B and B2C strategies for using social media marketing.
Social Media a platform to increase sales & visibility - WhitepaperNIIT Technologies
Insurers are considering it extremely critical to monitor all social media activity relating to business, products and brands. Though return on investment for social media initiatives can be difficult to measure, the benefits of communicating with clients regularly creates a consistent message. This whitepaper examines the areas where social media has a significant impact.
This is my final year project on Social media Marketing for BBA examination under MAKAUT
Disclaimer-
This all facts are collected data from various new sportal and social sites
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In Leicester, where social media plays a pivotal role in business success, Metric Connect shines as the top-tier service provider. As a leading social media agency, they possess the expertise to elevate your brand's online presence, maximize engagement, and cultivate a loyal following. Metric Connect's data-driven approach enables them to tailor strategies that align perfectly with your brand's objectives, ensuring every effort is targeted and effective. Their dedicated team is well-versed in the ever-evolving social media landscape, staying ahead of trends to deliver exceptional results. When it comes to taking your business to new heights on social media, Metric Connect is the trusted partner you need.
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2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
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4. Sustainability Implementation & Best Practices
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Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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2. Banks Need To Act Now and • Create a profile page so I can become a fan
Get on the Social Media Banks need to adopt social media in some
form or other in order to stay competitive in
Bandwagon the marketplace and remain relevant to their
Retail banks and businesses around the world customers.
are working on ways and means to leverage
However, banks need to take a measured yet
the power of social media to reach out and
active approach to social media. Right from
connect with their customers.
the start, banks should cut away the hype of
Today’s financial services customers demand social media and look at the real
an ever widening array of service and opportunities, risks and resources that would
communications choices from their banks. be required to not just participate in social
Indeed, the days of visiting a local branch to networking, but to get it right.
conduct most transactions are long gone. And
Taking a measured approach also allows
with the growing amount of time consumers
banks to identify all of the key
spend online, and with social networks and
interdependencies and then carefully plan
social site features, banks are regaining an
and prepare for the changes that will be
opportunity to make up for the lost personal
needed to enable their strategy.
interactions traditionally conducted in the
branch. Culture, processes, controls, technology and
governance of banks will all be affected by
Outside of financial services, consumers
social networking and each takes careful
already are connecting with many of their
planning to convert.
preferred brands via social media, and recent
Forrester research shows that a sizable
portion (42 percent of online adults on social
networking sites) are interested in engaging
with their financial providers as well.
In fact, when asked the top three ways
consumers would like to interact with their
financial services firms via social media, they
listed the following
• Alert me about upcoming promotions
and specials
• Offer customer service
• Let me read reviews from other
customers
• Offer financial advice
• Present relevant financial offers to me
• Reward me for recommending the
brand
• Post educational information about
personal finance
• Let me post reviews, complaints, and
questions
• Access applications to improve my
financial situation
3. Benefits of Social Media in the media channels, and it would be a way to
create value for customers that requires only
Retail Banking Sector a small marketing investment. Banks can
share ideas and information through blogs
Social Budget Planning: Social gaming has
and short videos distributed on video sharing
proved to be remarkably addictive among
sites like YouTube.
gamers. Mobile or social apps that let people
compete over their personal budgeting
targets could drive more careful budget
planning & financial prudence.
If a group of friends decide to collectively
budget towards a savings target, they could
agree to share how well they were performing
against self-imposed goals. Personal financial
data would always remain private, but
benchmarking against targets for weekend
spending, for example, could earn gamers
reward points & bonuses.
Social gaming is a great example of how
innovative, social financial products can be
used to engage retail banking customers.
Enhancing the Brand: Social media can play
an important role in differentiating brands Reducing Costs: Social media can be a major
and making them more relevant to contributor to banks’ ongoing cost reduction
consumers. process in areas like marketing, sales and
Banks can use open forums on social customer service. Banks can use social media
networking sites like LinkedIn to create new as a low-cost communication channel to
touch points that will drive brand attraction distribute messages, host conversations,
and give the bank a chance be involved in provide customer service and discover
important conversations among its unhappy customers.
customers. Track Market Trends: Traditional, product
Marketing & Promotion: Banks that are using design and positioning is often developed and
social media to brand themselves or to implemented from the bank’s perspective of
market a specific product or service have what customers want. Social media, however,
found success by integrating social tools into enables the bank to capture customer
their existing campaigns or creating new ones demands and suggestions which the bank can
that capitalize on the spirit of the community. then analyze to develop customer-centric
products and services. Social media also
There are so many cost effective ways of using allows customers to be involved in the
social media to market a bank, for example, product development process through
bright ideas that are mentioned in meetings suggestions and feedback.
could be shared with customers using social
4. Conclusion The implementation of a social media strategy
requires involvement from all lines of business
If I could predict the future, I will say, there and departments within a bank. Social media
will be a full transformation of the retail strategy cannot be effectively implemented in
banking sector into a more socially integrated isolation by the social media department
system. without the active participation from all the
other departments in a bank.
To be successful in social media strategy
implementation, banks should regard all
channels as integrated, relationship-focused
entities; working together to improve the
client experience.
Although the bank branch network will
probably not be erased, there is every signal
that the rise of social media will dramatically
alter their value. Everyday transactions will be
conducted through social media applications
that will enable the bank to validate
identification and serve up balance
information and payment functionality using
the social network’s authentication system.
Complex bank transactions such as mortgages
and loans will move onto social networks as
bank representatives engage with clients over
video or chat applications like Skype rather
than the traditional face-to-face service.
To conclude, social media should be seen as a
new channel to communicate with clients and
strengthen relationships. While it may not be
possible to address all banking needs of retail
customers through social media, it is
definitely not impossible.
5. About The Author About SpreadBox
SpreadBox is a social media marketing
consultancy which specializes in producing
high definition online videos and custom built
social network profile pages to enable
businesses to effectively promote their
services and identity across social media
networks. We use high quality video recording
equipment to capture the best shots possible
for your web video.
We assist organizations in developing a
strategy on how to reach out to new
customers and to communicate with their
existing customer base through social media.
Michael Chinwuba is a consultant at We also design and implement simple,
SpreadBox Ltd. Michael has extensive engaging and social media friendly websites.
experience in mainstream television
broadcast production and communications Website: www.spreadbox.co.uk
technology having worked for prestigious
broadcast media giants BSKYB and Virgin
Media.
Michael has also worked as a consultant for
technology consulting firm BAE Systems
Detica where he managed major projects
involving strategic marketing and creative
social media implementation and delivery for
leading commercial companies.
Michael has a passion for providing clients
with strategic advice on how best to utilize
video and social media marketing applications
to boost their online presence and increase
revenue.
Michael has attained a Bsc in Computer
Communications from the University of
Westminster and an Msc in Business
Management from Imperial College London.