Why are Canadian businesses taking so long to adopt social media practices, while Canadians themselves are the most engaged online than anyone else on Earth? While our neighbours to the south may have us beat in adoption rates, who is leading the next wave of social innovation in Canada—and are we competing on a global scale? The next evolution of social media is around the corner and Canadians need to be aware of the opportunities to maximize their business profits through social commerce.
Here is what we cover:
Canadian consumers have arrived. Social media is mainstream in this country.
Why do Canadian businesses take longer to adopt social media compared to our American neighbours?
Which Canadian companies are leading the way in social?
Can Canada can compete on a global scale?
What is the potential for small businesses in the next wave of social commerce?
Alan Weinkrantz's presentation on the opportunity for people who in the Rio Grande Valley of Texas to disrupt the geo-location boundaries of the physical world.
Digital Business Britain Manifesto - Penny PowerPenny Power
On 10th March 2011 I launched our Manifesto for change. This Digital Business Britain Manifesto seeks to build the knowledge of Social Media within Small Business and calls for business owners and business advisors to learn the power of social media and realize their responsibility to connect globally and build their social capital, while also enabling their staff to do the same.
Social CRM - #Datamarketing @DM2013Toronto ArCompany
CRM is not a new concept, but with the emergence of Big Data, it has the ability to transform organizations more than ever.
The rise of the social customer has also given rise to communities, friends, and recommendation sites having profound influence in their purchase decision. Companies have gotten too big to think about the individual customer. Companies have ignored the statistically insignificant.
These days, that same customer has the ability to bring down Goliath. I always come back to United Breaks Guitars incident. The truth is that we've now come full circle and these days in order to get a customer and keep them you have to go beyond just meeting their expectations.
A recent article: "The Reason So Many Brands Fail On Social Media Is That They Don't Actually Talk To Their Customers" indicated the following:
The wealth of data on customer desires being generated is helping organizations work more effectively, and achieve better results.
Social customer management doubles the percentage of sales leads that result in actual sales, relative to traditional CRM approaches.
Corporations are starting to recognize that paying attention to customer comments, interests and preferences–once deemed "irrelevant" by brands– becomes the competitive differentiator.
Back in June 2014 when ARCOMPANY launched our Millennial Think Tank we had two goals:
1)To start a conversation with GenY (the Millennial Generation)
2) To dispel the gross generalizations that occur when we lump Millennials into a specific category and qualify their behavior as homogenous.
Along the way we’ve made quite a few Millennial friends, and we’ve created a core group on our Think Tank that has a unique chemistry. This chemistry has made it possible for us to have civil and very honest conversations despite the fact that often our panelists do not see things the same way.
This presentation presents some awesome insights about a sample of those conversations. Enjoy
Social media and health care november 14, 2013ArCompany
Health Care: Impacts of Social Media and the demands of the Industry
The world of healthcare is about to experience an upheaval. Here is what is happening:
an aging population
multiple chronic conditions including hypertension, arthritis, heart disease, cancer, and diabetes
a growing strain on existing healthcare infrastructure
These days the value of information provided by peers and communities supersedes information available by companies and organizations.
In the coming years, the demands on this industry will require its stakeholders to, not only, understand where these resources reside, and what they’re providing, but also how to become part of the community to provide value and solutions. How is this going to affect government programs? How will this impact Health Care brands and pharmaceuticals? Who’s doing it right today? or How are companies like GE Health Care and their Get Fit Program making social media work for them?
This session will provide an overview of online activity and discussion within the Health Care industry, what it means for organizations, services and brands and what they need to do to adapt to the increasing demands if its population. The session will also provide case examples of organizations doing it right and how your organization can take steps to building community and credibility in this new landscape.
You should attend this session if you work in the Health care Sector: Government, NPO, Pharmaceuticals: Sales, Marketing, Operations, and Policy.
Social CRM - presented to the INCORPORATED GUILD FOR INTELLIGENCE-BASED COMMERCEArCompany
Social media has enabled behaviour that has resulted in an overwhelming volume of data -- so abundant in its velocity bringing with it insights that were never thought possible until now. Businesses need to see its power and determine how to harness it to forge stronger connections with the customer, and ultimately to drive to business results.
Alan Weinkrantz's presentation on the opportunity for people who in the Rio Grande Valley of Texas to disrupt the geo-location boundaries of the physical world.
Digital Business Britain Manifesto - Penny PowerPenny Power
On 10th March 2011 I launched our Manifesto for change. This Digital Business Britain Manifesto seeks to build the knowledge of Social Media within Small Business and calls for business owners and business advisors to learn the power of social media and realize their responsibility to connect globally and build their social capital, while also enabling their staff to do the same.
Social CRM - #Datamarketing @DM2013Toronto ArCompany
CRM is not a new concept, but with the emergence of Big Data, it has the ability to transform organizations more than ever.
The rise of the social customer has also given rise to communities, friends, and recommendation sites having profound influence in their purchase decision. Companies have gotten too big to think about the individual customer. Companies have ignored the statistically insignificant.
These days, that same customer has the ability to bring down Goliath. I always come back to United Breaks Guitars incident. The truth is that we've now come full circle and these days in order to get a customer and keep them you have to go beyond just meeting their expectations.
A recent article: "The Reason So Many Brands Fail On Social Media Is That They Don't Actually Talk To Their Customers" indicated the following:
The wealth of data on customer desires being generated is helping organizations work more effectively, and achieve better results.
Social customer management doubles the percentage of sales leads that result in actual sales, relative to traditional CRM approaches.
Corporations are starting to recognize that paying attention to customer comments, interests and preferences–once deemed "irrelevant" by brands– becomes the competitive differentiator.
Back in June 2014 when ARCOMPANY launched our Millennial Think Tank we had two goals:
1)To start a conversation with GenY (the Millennial Generation)
2) To dispel the gross generalizations that occur when we lump Millennials into a specific category and qualify their behavior as homogenous.
Along the way we’ve made quite a few Millennial friends, and we’ve created a core group on our Think Tank that has a unique chemistry. This chemistry has made it possible for us to have civil and very honest conversations despite the fact that often our panelists do not see things the same way.
This presentation presents some awesome insights about a sample of those conversations. Enjoy
Social media and health care november 14, 2013ArCompany
Health Care: Impacts of Social Media and the demands of the Industry
The world of healthcare is about to experience an upheaval. Here is what is happening:
an aging population
multiple chronic conditions including hypertension, arthritis, heart disease, cancer, and diabetes
a growing strain on existing healthcare infrastructure
These days the value of information provided by peers and communities supersedes information available by companies and organizations.
In the coming years, the demands on this industry will require its stakeholders to, not only, understand where these resources reside, and what they’re providing, but also how to become part of the community to provide value and solutions. How is this going to affect government programs? How will this impact Health Care brands and pharmaceuticals? Who’s doing it right today? or How are companies like GE Health Care and their Get Fit Program making social media work for them?
This session will provide an overview of online activity and discussion within the Health Care industry, what it means for organizations, services and brands and what they need to do to adapt to the increasing demands if its population. The session will also provide case examples of organizations doing it right and how your organization can take steps to building community and credibility in this new landscape.
You should attend this session if you work in the Health care Sector: Government, NPO, Pharmaceuticals: Sales, Marketing, Operations, and Policy.
Social CRM - presented to the INCORPORATED GUILD FOR INTELLIGENCE-BASED COMMERCEArCompany
Social media has enabled behaviour that has resulted in an overwhelming volume of data -- so abundant in its velocity bringing with it insights that were never thought possible until now. Businesses need to see its power and determine how to harness it to forge stronger connections with the customer, and ultimately to drive to business results.
This is the new order of CRM. The value of a customer goes beyond the transaction. Social layered into transactional information gives brands a holistic view of the customer and greater context in their propensities as customers and potential advocates.
The Millennial Think Tank for Participants ArCompany
The Millennial Think Tank is a weekly on-air broadcast dedicated to busting myths about Millennials in areas like brand ethics, transparency, debt, education, relationships, globalization, and entrepreneurship.
MTT is hosted by ArCompany - we're a Toronto based group that focuses on helping brands / companies build communities, content, and technology for their customers and not the other way around.
The Millennial Think Tank is a weekly on-air broadcast dedicated to busting myths about Millennials in areas like brand ethics, transparency, debt, education, relationships, globalization, and entrepreneurship. We also develop and host private think tanks for brands that are interested in learning from and aligning with Millennials.
MTT is hosted by ArCompany - we're a Toronto based group that focuses on helping brands / companies build communities, content, and technology for their customers and not the other way around.
Biodegradable plastic available at BioSphere Plastic LLC! They provide affordable non-starch, non-oxodegradable environmental solutions with biodegradable plastic additives world wide.
The Great Canadian Latency: Why Canadian Businesses lag in adopting social mediahessiej.com
Riddle us this: Why are Canadian businesses taking so long to adopt social media practices, while Canadians themselves spend more time online than anyone else on Earth?
The Great Canadian Latency Updated Feb 26hessiej.com
Why are Canadian businesses taking so long to adopt social media practices, while Canadians themselves spend more time online than anyone else on Earth?
While our neighbours to the south may have us beat in adoption rates, who’s leading the next wave of social innovation in Canada—and what we need to do to compete on a global scale. Participants will also enjoy a short learning session that demonstrates how they can maximize their business profits through the next wave of social commerce.
Recently on my visit to meet the remainder of my team in San Fransisco, I presented an update on the digital landscape in Australia. It was a brilliant exercise and a great opportunity for everyone to share their thoughts, qualms and questions on the subject.
Creative director LBI Digital
As Chief Creative Officer at DigitasLBi International, Chris Clarke is responsible for the creative output of the network and its creative staff. Chris loves to stay close to the work, developing creative ideas with teams across the network for clients including Coca Cola, Sony Xperia and Etihad. Believability is his creative religion: he is permanently on a mission to bridge the gap between promise and proof for DigitasLBi’s clients, helping them to be true to the principles they espouse.
Like most people who’ve been doing this for a while, Chris stumbled into the digital industry in the late 90s. As a copywriter, he made it his mission to bring the craft of ideas to digital marketing, an ambition realised at pioneering Swedish digital advertising agency Abel & Baker and later at Wheel where he became Executive Creative Director. He was subsequently European Executive Creative Director at Modem Media, President and Executive Creative Director of Digitas UK and Chief Creative Officer of LBi.
Over the years, Chris has become a regular on the speaking circuit and has picked up awards at Cannes, D&AD, LIA, Campaign Digital, Campaign Direct, Revolution, BIMA and the Webbys.
Talk:
For years the internet has been touted as an almost universal force for good. We hear of the “democratising” nature of a platform dedicated to openness and transparency. We have come to see the web as a place where ‘The Consumer is in Control”, and where information wants to be free. In this session, Chris will explore the darker side of the digital revolution, looking at the “winner takes all” business models, and downward pressure on quality caused by ad funded content. By understanding the dark side of the digital revolution, you will be better prepared to help your organisation stay relevant and fit for the digital future.
Digital Business Britain Manifesto - Penny PowerPenny Power
On 10th March 2011 I launched our Manifesto for change. This Digital Business Britain Manifesto seeks to build the knowledge of Social Media within Small Business and calls for business owners and business advisors to learn the power of social media and realize their responsibility to connect globally and build their social capital, while also enabling their staff to do the same.
This is the new order of CRM. The value of a customer goes beyond the transaction. Social layered into transactional information gives brands a holistic view of the customer and greater context in their propensities as customers and potential advocates.
The Millennial Think Tank for Participants ArCompany
The Millennial Think Tank is a weekly on-air broadcast dedicated to busting myths about Millennials in areas like brand ethics, transparency, debt, education, relationships, globalization, and entrepreneurship.
MTT is hosted by ArCompany - we're a Toronto based group that focuses on helping brands / companies build communities, content, and technology for their customers and not the other way around.
The Millennial Think Tank is a weekly on-air broadcast dedicated to busting myths about Millennials in areas like brand ethics, transparency, debt, education, relationships, globalization, and entrepreneurship. We also develop and host private think tanks for brands that are interested in learning from and aligning with Millennials.
MTT is hosted by ArCompany - we're a Toronto based group that focuses on helping brands / companies build communities, content, and technology for their customers and not the other way around.
Biodegradable plastic available at BioSphere Plastic LLC! They provide affordable non-starch, non-oxodegradable environmental solutions with biodegradable plastic additives world wide.
The Great Canadian Latency: Why Canadian Businesses lag in adopting social mediahessiej.com
Riddle us this: Why are Canadian businesses taking so long to adopt social media practices, while Canadians themselves spend more time online than anyone else on Earth?
The Great Canadian Latency Updated Feb 26hessiej.com
Why are Canadian businesses taking so long to adopt social media practices, while Canadians themselves spend more time online than anyone else on Earth?
While our neighbours to the south may have us beat in adoption rates, who’s leading the next wave of social innovation in Canada—and what we need to do to compete on a global scale. Participants will also enjoy a short learning session that demonstrates how they can maximize their business profits through the next wave of social commerce.
Recently on my visit to meet the remainder of my team in San Fransisco, I presented an update on the digital landscape in Australia. It was a brilliant exercise and a great opportunity for everyone to share their thoughts, qualms and questions on the subject.
Creative director LBI Digital
As Chief Creative Officer at DigitasLBi International, Chris Clarke is responsible for the creative output of the network and its creative staff. Chris loves to stay close to the work, developing creative ideas with teams across the network for clients including Coca Cola, Sony Xperia and Etihad. Believability is his creative religion: he is permanently on a mission to bridge the gap between promise and proof for DigitasLBi’s clients, helping them to be true to the principles they espouse.
Like most people who’ve been doing this for a while, Chris stumbled into the digital industry in the late 90s. As a copywriter, he made it his mission to bring the craft of ideas to digital marketing, an ambition realised at pioneering Swedish digital advertising agency Abel & Baker and later at Wheel where he became Executive Creative Director. He was subsequently European Executive Creative Director at Modem Media, President and Executive Creative Director of Digitas UK and Chief Creative Officer of LBi.
Over the years, Chris has become a regular on the speaking circuit and has picked up awards at Cannes, D&AD, LIA, Campaign Digital, Campaign Direct, Revolution, BIMA and the Webbys.
Talk:
For years the internet has been touted as an almost universal force for good. We hear of the “democratising” nature of a platform dedicated to openness and transparency. We have come to see the web as a place where ‘The Consumer is in Control”, and where information wants to be free. In this session, Chris will explore the darker side of the digital revolution, looking at the “winner takes all” business models, and downward pressure on quality caused by ad funded content. By understanding the dark side of the digital revolution, you will be better prepared to help your organisation stay relevant and fit for the digital future.
Digital Business Britain Manifesto - Penny PowerPenny Power
On 10th March 2011 I launched our Manifesto for change. This Digital Business Britain Manifesto seeks to build the knowledge of Social Media within Small Business and calls for business owners and business advisors to learn the power of social media and realize their responsibility to connect globally and build their social capital, while also enabling their staff to do the same.
THIS EDITION IS THE FIRST IN A SERIES THAT LOOKS TO UNDERSTAND DIGITAL CONSUMERS IN
LATIN AMERICA. THIS BOOK FOCUSES ON LATIN AMERICAN DIGITAL CONSUMERS OVERALL,
WHEREAS SUBSEQUENT REPORTS ON WWW.DIGILATSJWT.COM WILL FOCUS ON EACH OF
THE 9 MARKETS WE SURVEYED. THROUGH OUR ANALYSIS OF THEIR DIGITAL BEHAVIORS AND
ATTITUDES WE LOOK TO PRESENT A CLEAR PICTURE OF WHO LATIN AMERICAN INTERNET
USERS ARE, WHAT MOTIVATES THEM, AND HOW BRANDS CAN BETTER MEET THEIR
CHANGING NEEDS.
Telling the story and the purpose of LifestyleFrisco.com, our website delivers hyper-local information and content about Frisco, Texas. Life, entertainment, fashion, arts, dining, nightlife, sports, travel, and real estate close to home and even closer to our hearts. On a cutting-edge web and mobile publishing platform, LifestyleFrisco.com writers and editors are citizens and denizens of Frisco contributing stories, photos, videos, and events.
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
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➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
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➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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2. •Why are Canadian businesses taking so long
to adopt social media while Canadian
consumers are some of the most engaged
online users on the planet?
3. •60% of Canadians are on social networks = 17MM
•35% visited at least one social network per day
•women rule!
4. •86% of all Canadians using social media are
on Facebook
•20% are on Twitter
•Canadians spend more time online than
anyone else @43.5 hrs every month
5. • 95% of Canadians live in communities served by broadband access.
• Canada first to establish nationwide 3G network at 90% penetration
• 22 MM cellphone
subscribers in 2009
• 50% of phone
connections are wireless
• 75% of Canadian
households have mobile
phone
6. • Web use increasing
with older
population but
declining among
teens.
• Email is declining.
• IM is back on the
rise - Skype, FB,
Mobile, Google
Chat
7. But Canadian Business Continues to Lag.... Why?
Canadians are polite and respectful.
Canadians are passive and boring.
Canadians are law-abiding and have an
orderly society. Canadians are naive and too trusting and not
critical of their laws and authority figures.
Canadians are afraid to express controversial
opinions. Why take risks?
Canadians are conservative.
Canadians don’t engage in hero/celebrity
worship. Canadians are resentful of successful people.
10. Canadian Business still assumes it has control.
A radical change has occurred in
the World of advertising and
marketing
Consumers are listening less and
less…Interruptive Marketing has
seen its day.
The Audience is Creating…The Audience is Selecting…. The
Audience is Changing…and as a result the audience is telling
brands……
“You want us to pay? We want you to pay attention. ”
“ The Internet has become a place where people could talk to
other people without constraint. Without filters or censorship or
official sanction — and perhaps most significantly, without
advertising ”
“Don't talk to us as if you've forgotten how to speak.
Don't make us feel small. Remind us to be larger. Get a
little of that human touch. ”
17. CANADIAN SMALL BUSINESS AND SOCIAL
MEDIA..... WHAT IS THE POTENTIAL?
• Focus on local
• Identify optimal buying opportunities
• Allow sellers and buyers to find each other easily
• Relationship is the new norm
• Group-buying
• Social business as an eventuality