Siren is an online dating platform that aims to solve common pain points by integrating quality social events. It allows users to have more natural profiles through daily questions and offers privacy controls. Siren has seen early traction with 10,000 users in Seattle connecting 5 times better than other apps. It seeks $500,000 in funding to expand features and launch in new cities to tap the $8 billion online dating market still untapped by traditional models.

1. SIREN
A more natural online dating
experience integrated with quality
social events
Susie Lee
CEO & co-founder
susie@siren.mobi

2. Pain Points in Online Dating:
• 81% lie with static profiles.
• 95% of profiles are ”dead”.
SIREN 2Source
in
Appendix
1. Women are uncomfortable and disengage.
Men are frustrated by lack of responses.
• 33% using dating apps never met anyone in real life.
2. Most profiles are fake and inactive.
3. Online interactions that never convert to
real life meetings.
• 42% of women report online harassment.
• 96% of men never get a response in-app.

3. Our Solution:
SIREN 3Source
in
Appendix
1. A comfortable space for women to
make the first move.
Men receive clear signals of interest.
2. Daily Questions that create updated
and more authentic profiles naturally.
3. Online activity partnered with local
social events.

4. Product:
SIREN 4
1. Photo Visibility control offers
discretion and clear signals.
2. Daily Questions create updated
profiles naturally.
3. Online connects to social events.
#SocialChannels
#MusicFestivals
#Film&Arts
#Food&Wine

5. 120M
$8.4B
21M
$2.5B
15M
$850M
Market
SIREN 5
2/3 of Singles actively looking have NEVER tried online dating.
The $8.4B market is still untapped.
Singles in the US Single and Actively Looking
20%, College Educated, Culturally
Engaged, ages 25-50+

6. Business Model
SIREN
3. Native Advertisement
2. Market Research
• Free to join
• Members subscribe to favrious
#SocialChannels
• $10/mo for one group; $25/mo for
multiple groups
• Celebrity influencers that create
Daily Questions are featured in-
app.
• We aggregate daily user
responses to get a pulse on
consumer interests
Native Advertisement
15%
Market Research
25%
Subscription
60%
1. Freemium
6
Multiple revenue streams

7.
Growth Strategy
SIREN 7
Marketing and Sales
Acquiring Customers
Customer Engagement
Keeping Customers
Product Development
Staying competitive
• Cross-promotion by
QOTD hosts
• Inbound content
• Targeted social
media ads
• Brand Ambassadors
• Social events
partnerships
• Expanded roles for
couples, friendships
• Social events partnerships
• Brand Ambassadors
• Quality customer service
• Local millennial Brand
Managers
• Functionality monitoring
social media trends
• In-app local event
discounts and benefits

8. $125K Prizes, grants $175K Contract $500K Needed Profitable
Traction (in Seattle) 2015
SIREN 8
Women and men love daily interactions and connect with each
other 5X better than other platforms.
10K users by word-of-mouth

9. Competition:
Siren offers more natural online introductions
partnered with real life ways to meet.
TEDIOUS
SIREN
Online introductions
with real-life connections
ENGAGING
REAL CONNECTIONS
NO CONNECTIONS
SIREN 9
Source
in
Appendix

10.
Financials
SIREN 10
2015 2016 2017 2018
Users 10K 175K 600K 3M
Revenue Pre-Revenue $5.8M $21M $111M
Expenses $450K $2.9M $10M $46M
Profit -- $2.9M $11M $65M
Raise $500K $1.5M -- --
LT Customer Value: $17.50 Customer Acquisition Cost: $3 per user

11. Consumer market research, data polling companies
Successful growth paths of companies acquired
.
$575M, $6.40/user
Exit: Comparable Acquisitions
SIREN 11
$25M, $12.50/user $90M, $8.87/ user $6M, $17.60/user

12. J Galen Buckwalter
Lead Scientist, eHarmony
Data Research, USC
Lisa Stone
CEO & Co-Founder
BlogHer
Danielle Strachman
Founding member, Thiel
Fellowship, Founder 1517
Sarah Novotny,
Technical Evangelist
NginX
Gayle Karen Young
CTCO, Wikimedia
Isabella Huffington
Artist / Creative Advisor
Team: Diverse Expertise Key Advisors
Susie Lee | CEO, Co-founder
Vision, community-builder, public
relations and business partnerships
Katrina Hess | COO, Co-founder
Design, product development,
strategic team management and
organization
David Golightly | CTO
Full-stack coding, architected Zillow’s
first iOS app
SIREN 12

13. The Offer
Raise:
• Convertible, 25% discount,
preferred
• $500K ($150K closed)
• $3.5M Cap
For:
• Development: New roles
(LGBTQ), Revenue
(subscription)
• Key hires: Data, Brand
Ambassadors, City Managers
• Biz Dev expansion to 3 cities
SIREN 13
SIREN

14. Summary
ü Unique model of online dating that solves industry pain
points.
ü Untapped $8 B Market Opportunity: ⅔ market not
using current models because of pain points.
ü Compelling Business Model: Low cost marketing
strategy and multiple revenue streams
ü Strong early traction: In Seattle, 10k users by word of
mouth with 5x better connections than other platforms.
ü Lean, Highly Capable Team with deep bench of Advisors:
Galen Buckwalter, lead scientist of eHarmony and Lisa
Stone, CEO/Founder of BlogHer.
ü Seeking $500k Series to achieve $6M run-rate in ’16.
SIREN 14

15. Thank you! Let’s change lives
together SIREN
Susie Lee
CEO & Co-founder
susie@siren.mobi
Thank you!
Let’s change lives together.