The document discusses the connections between social media and coaching. It notes that social media allows for connection, sharing, learning and collaboration, and coaches should leverage these tools. The world of work is changing with fewer geographic boundaries, rapid technology advancement and a need for organizations to be agile and innovative. High performing organizations are good at connecting, collaborating and engaging customers. While many fear social media reduces productivity, research shows it can boost productivity through improved communication. The role of coaches may change in the future with a focus on skills like sense making, design thinking and virtual collaboration. Coaches can use social media like Twitter and LinkedIn to build their brand, connect with others and generate insights.