This is ADV 420 FINAL PRESENTATION by Yanning Liu

1. LENOVO DIGITALADVERTISEMENT
NAME: YANNING LIU

2. Digital advertisement
It refers to promotion of brands and products through the electronic media.

3. Lenovo products
Lenovo is a Chinese multinational computer technology
It makes and sells personal computers, smartphones, servers, tablet computers
and many other products.

4. Target audience
My target audience with this marketing strategy are mainly consumers from
external markets.
These include internet users that use computers, mobile phones and internet
television.
This will advertisements will be all internet users in the world.
These include the audience that other forms of advertisements are unable to
reach.

5. Internet sites
The internet sites will include social media sites, email platforms, Google ads
and search engine advertising.
Much effort and resources will be directed to social media advertisement.

6. The advertisement
The advertisements will be creative and captivating.
There will be links to Lenovo sales webpage.

7. Plan
The social sites to be used will be identified.
Information from the sites will be collected to make sure that appropriate
advertisements are created.
The advertisements will be created and then be placed on the social media.
Evaluation of the success of the digital marketing strategy will be done.

8. Budget
ACTIVITY PROJECTED AMOUNT
Planning $ 10 million
Operational costs $ 300 million
Maintenance $ 50 million
Total cost $ 360 million

9. Evaluation
Increased number of sales.
Increased awareness of Lenovo products.
Increased demand of Lenovo products from regions where the sales were low.
Increased traffic on the Lenovo website and sales through the website.