Social media and advocacy
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The document discusses strategies for using social media platforms like Facebook, Twitter, YouTube, and blogging to advocate for libraries and provide important resources. It recommends creating pages and accounts on these platforms, engaging with other users, sharing updates and videos regularly, and using hashtags. Resources are provided for using each platform effectively and for email marketing. The overall goal is to leverage social media to promote libraries and increase civic engagement.
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Social media and advocacy
- 1. Advocacy. Social media. Why bother? Dr. Curtis R. Rogers Communications Director SC State Library
- 2. 5 Important resources Public Media 2.0: Dynamic, Engaged Publics – February 2009 http://www.centerforsocialmedia.org/resources/publications/public_media_2_0_dynamic_engaged_publics/ Leveraging Web 2.0 in Government - 2008 http://www.businessofgovernment.org/publications/grant_reports/details/index.asp?GID=315 A Guide to Using Web 2.0 in Libraries http://www.slainte.org.uk/files/pdf/web2/Web2GuidelinesFinal.pdf
- 3. 5 important resources - continued New Media, New Influencers and Implications for Public Relations - 2008 http://www.instituteforpr.org/research_single/final_report_new_media_new_influencers_and_implications_for_the_public_rela/ The Global Online Media Landscape – April 2009 http://www.slideshare.net/nielsenwire/the-global-online-media-landscape
- 4. Newsletter (email marketing) Facebook Twitter YouTube Blogging 5 things to do
- 5. Newsletter & email marketing Constant Contact Editorial calendar Monthly (minimum) Hit the high points! Get to the point!
- 6. Email Marketing Resources http://www.verticalresponse.com/non-profits/ http://www.mailchimp.com/articles/email_marketing_guide/ http://www.emailmarketingprofessional.com/ http://www.constantcontact.com/index.jsp
- 7. Facebook Create a FB page Send updates Integrate other tools YouTube Twitter
- 8. Facebook resources Facebook Pages: Facebook Pages Insider's Guide http://www.facebook.com/note.php?note_id=12261944821
- 11. Twitter Make your background specific – use logo/branding 50/50 rule @Retweet #hashtags Hootsuite.com Tweetdeck.com iPhone: twitpic; twitteriffic
- 12. Twitter resources http://blog.ogilvypr.com/2008/11/twitter-strategy-blog-series-6-non-profit-and-issues-advocacy/ http://www.advocacyassociates.com/2007/09/twitter-for-advocacy.html http://themwordblog.blogspot.com/2009/06/great-point-twitter-for-advocacy.html
- 13. YouTube Set up a channel Cross promote Interviews Why I love my library Flip video camera Use a Mac/ iMovie
- 16. YouTube/Video resources http://www.youtubevideoguide.com/How_to_YouTube.pdf www.Blip.tv www.Vimeo.com Why I Love My Library (at SC Book Festival) http://www.youtube.com/watch?v=vZvFwJR5aTc
- 17. Blogging Blogger Wordpress Tumblr Blog Weekly Solicit comments Action alerts Advertise on web site
- 18. Blogging resources http://www.blogtrepreneur.com/2007/05/23/101-essential-blogging-resources/ http://www.pronetadvertising.com/articles/my-50-favorite-blogging-resources.html http://casl.wordpress.com/
- 19. Thank you Advocate for libraries any way you can! Dr. Curtis R. RogersCommunications DirectorSC State Library803-734-8928crogers@statelibrary.sc.govhttp://curtisrogers.blogspot.com