This document outlines how state government agencies and libraries can leverage various social media tools like YouTube, Facebook, Twitter, and podcasting. It reviews statistics on using these tools in government and provides an outline on setting up accounts and pages on each platform, including examples from the South Carolina State Library who uses YouTube, Facebook, Twitter, and podcasting to engage with the public. Resources and tutorials are provided to help readers learn how to set up and use each tool.

1. Social Media?
Its time is
NOW!
This session will take a look at how state government agencies and libraries can take advantage of these
mostly free online tools such as YouTube, Facebook, Twitter, Meebo, and Podcasting.
Outline
1) Reviewing the Statistics and Resources
a) Leveraging Web 2.0 in Government –IBM Center for the Business of Government
http://www.businessofgovernment.org/pdfs/ChangReport2.pdf
b) Public Media 2.0: Dynamic, Engaged Publics – American University Center for Social Media
http://www.centerforsocialmedia.org/documents/whitepaper.pdf
c) New Media, New Influencers and Implications for Public Relations – Society for New
Communications Research
http://www.instituteforpr.org/files/uploads/New_Influencers_Study.pdf
2) In Plain English series (to learn more)
a) http://www.youtube.com/user/leelefever
3) YouTube
i) SCSL http://www.youtube.com/user/scstatelibrary
ii) SCDCA http://www.youtube.com/user/SCDCATV
iii) B&C Board http://www.youtube.com/user/BandCB
4) Facebook
i) Difference in Facebook Page and Fan Page and Group
ii) SCSL on Facebook http://www.facebook.com/profile.php?id=7093302003
iii) Look at Stats (insights)
5) Twitter
i) What is microblogging? http://en.wikipedia.org/wiki/Twitter
ii) Tweetdeck www.tweetdeck.com
6) Meebo
i) Instant Messaging www.meebo.com
ii) How SCSL is using this for reference. www.statelibrary.sc.gov
7) Podcasting
i) Feedburner and iTunes www.statelibrary.sc.gov
ii) Audacity http://audacity.sourceforge.net/