Social Media and 2010 Olympic Winter Games
•
1 like•523 views
The document summarizes the Province of British Columbia's social media strategy for the 2010 Winter Olympics. The goals were to create engaging content to promote pride in BC and the Games, provide real-time information across multiple platforms, and build an online community for people to share their stories. The approach involved around-the-clock posting efforts during the Olympics. The strategy was successful in attracting over 100,000 website visits and thousands of social media followers who engaged with content like photos and videos from across the province. Lessons learned included sharing timely information, letting the community tell their own stories, being genuine, and using an editorial calendar.
![Why Social Media? ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
More Related Content
Viewers also liked
Viewers also liked (20)
Similar to Social Media and 2010 Olympic Winter Games
Similar to Social Media and 2010 Olympic Winter Games (20)
Recently uploaded
Recently uploaded (20)
Social Media and 2010 Olympic Winter Games
- 1. SOCIAL MEDIA: The 2010 Winter Games – You Gotta Be Here Christine WoodDirector, Social Media and Online Communications Province of British Columbia
- 3. Puts a human face on government
- 5. Use multiple social media channels to provide real-time info
- 8. 2 shifts a day
- 10. Features Olympic Torch Community Map http://yougottabehere.com/torch_relay/ Olympic and Paralympic Athlete Cards http://yougottabehere.com/Olympics/
- 11. A word about our blog http://yougottabehere.com/blog/archive/
- 12. Building a community through personality...
- 13. Local content, international exposure
- 14. Ice skating, Sumi, free attractions – Oh My!
- 15. Building the brand, one @reply at a time
- 16. Capturing our SPIRIT and sense of community...
- 17. 3,500 photos from across British Columbia
- 18. 120 visual stories in your own words...
- 19. You Gotta Be Here in 2010 http://www.youtube.com/watch?v=mT01Gi-bI9o
- 20. You Gotta Be in Salmo B.C. http://www.youtube.com/watch?v=nrDBFo1Ir48 Olympic Flame Comes to Bella Bella http://www.youtube.com/watch?v=GT-fVk0b2LA
- 22. Let the community share their story, their way
- 23. Be genuine, really listen and share
- 25. 120 YouTube videos, viewed 563,000 times
- 26. 61 blog posts
- 27. 7,200 fans on Facebook, 1,441 interactions per week
- 28. 1,928 Twitter followers, close to 1,500 tweets
- 29. 14,722 total click-thrus from January 21 – end of Olympics
- 30. 3,500 photos on Flickr
- 32. Jobs & Economy
- 35. Questions?...
- 36. Christine Wood E-mail: christine.wood@gov.bc.ca LinkedIn: http://ca.linkedin.com/pub/christine-wood/20/511/943 Twitter: @chicken_scratch
Editor's Notes
- Attracts new audiences for government information and service•Puts a human face on government•Opens up a conversationGovernment – conversations are already taking place online.