Professor Andy Miah discusses how media citizenship has become an integral part of the Olympic Games. He has six main goals for his talk: 1) to argue that the Olympics are about more than just sports competitions, 2) to demonstrate how the Olympic city restricts citizenship, 3) to explain how media citizenship shapes Olympic consumption and production, 4) to argue that the current Olympic model is at risk, 5) to show how media citizenship foreshadows future media, and 6) to discuss how #media2012 will function for the 2012 London Olympics and future Games. He provides examples from past Olympics to illustrate how media citizenship and its restrictions have evolved over time.

1. The Olympic lane, Athens 2004 (only Olympic family can use it) #MEDIA2012 Media Citizenship andthe Olympic Games Professor Andy Miah @andymiahUniversity of the West of Scotland

3. I have 6 goals for this talk

4. 1 To convince you that the Olympic Games is only incidentally about sports competitions.

5. 2 To demonstrate how the Olympic city has become a meta-stadium, which creates a set of restrictions that alter the conditions of citizenship

6. 3 To explain how media citizenship has become a constitutive part of Olympic consumption and production

7. 4 To convince you that the current foundation of the Olympic movement is in jeopardy

8. 5 To demonstrate why media citizenship provides a glimpse of future broadcast and journalism culture

9. 6 To explain how #media2012 will occupy this place for London 2012 and to elaborate on how this is happening at future Games and how it has happened at past Games

11. 1 The Olympic Games is only incidentally about sports competitions.

14. Reporters without Borders protest at Beijing 2008 lighting ceremony, Olympia

16. http://www.flickr.com/photos/darkness/3278949127/ The Olympic Resistance Network in Vancouver 2010

17. Photo by Kris Krug @kk The Olympic Resistance Network in Vancouver 2010

18. 2 The Olympic city has become a meta-stadium, which creates a set of restrictions that alter the conditions of citizenship

19. Athens 2004 billboards occupied by Olympic sponsor or left empty The Olympic city becomes a privately owned and hyper-regulated space

20. Torino 2006

21. A showcase for sponsors, here The Coca-Cola ‘Magic Kingdom’, in Beijing 2008

22. Olympic tent Village, Down Town East Side, Vancouver 2010 Altered housing policy around the Olympic city affects those who do not have homes

23. 3 Media citizenship has become a constitutive part of Olympic consumption and production

25. Independent citizen media track the Beijing 2008 torch while it is in San Francisco, while official broadcasters ‘lose’ the torch due to protests and a change in route

26. Why citizenship? User generated content occupies a place in society where it does more than just enrich leisure space media production has become part of the freedoms people expect to enjoy in public life It is a mechanism that allows people to take ownership of the means of production (kind of).

28. 4 The current foundation of the Olympic movement is in jeopardy

29. Digital boundaries are harder to police

31. 5 Media citizenship provides a glimpse of future broadcast and journalism culture

33. Multi-channel

35. 6 #media2012 will occupy this place for London 2012 and to elaborate on how this is happening at future Games and how it has happened at past Games

36. Festival of New Cinema And Digital Culture

37. Northern Ireland SCOTLAND North East Yorkshire & Humber North West Wales East of England West Midlands South East East Midlands South West LONDON

38. A network of media centres, with cultural experience and artistic inquiry at their heart

39. Simpler times? The athlete’s entry tunnel at the Ancient Olympic Stadium in Olympia #thankyou Professor Andy Miah @andymiah / email@andymiah.net University of the West of Scotland