This document discusses analyzing social media strategies of automotive brands in India. It analyzes the Facebook pages of top brands like Hyundai, Renault, Honda, Ford, and Maruti Suzuki. Hyundai has the largest Facebook community while Renault's community skews more heavily male. Honda saw gains despite lower social media publications than competitors. Analyzing mentions and influencers can provide insights into what customers think about brands and where attention is focused. Understanding the dominant social media forums and drivers of engagement can help companies improve their strategies.