Social media allows for interactive communication and sharing of information using accessible online tools. It facilitates participatory discussions through sites like social networks, blogs, and video platforms. In contrast to traditional media, social media is dynamic and driven by user participation. For businesses, social media offers a low-cost way to promote products and services to large online audiences. Effective social media strategies involve actively engaging target users on platforms like Facebook and generating content on blogs and tweets to gain attention. Companies must also build genuine authority and become thought leaders to benefit from social media marketing over the long run.