Social Media Marketing 2016 - 1MET Business Boot Camp 4.0Leik Hong, Leow 廖翊翃
Social Media Marketing secret contents for all SMEs who are embarking your marketing journey via the social media.
It's never about which media (Facebook, Twitter, Intagram, Youtube, WeChat or others) you are using; it's about marketing message.
Remember to create an interesting contents that people want to share, create your niche market, your purple cow.
Good luck and all the best!!
This presentation was given at ASBBS 20th International Conference.
The use of celebrities like actors, actresses, singers, athletes, beauty contestants, and socialites for the advertisement of cosmetics and beauty products are used as a strategic marketing tool for a long time. There is strong public interest associated with renowned personalities (Worraporn Pudchong, 2013) and their visual appearances strike strong trust and credibility to the product (Belch and Belch, 2007). They act as thought leaders or opinion leaders to influence the general public (Passornnun Anekthammakul, 2010).
SMEs (Small and Medium Enterprise) or SMEs began using this marketing strategy to grow their business. Researchers in this study have selected a product named SnailWhite to analyze the marketing and communication strategy. At an initial stage, the company was started as ODM (original equipment manufacturer) to produce various skin creams; subsequently, the company has taken an initiative to develop its product by bringing Snail Slime ingredients to create a selling point for their product in less than five years from its launch. The company grew with sales of over 100 million baht in the first period and had generated revenue of 90 million baht from 40 million baht by applying its unique marketing strategy of bringing more than 60 celebrities to its people. The company has received numerous applauds and awards like an award from the Cosmopolitan magazine in the field of "Best facial sheet mask" in Cosmo Kiss Beauty Awards 2015, the award of best products for health and beauty products in 2016, an annual Health, Wellness and Beauty Award 2015 (HWB Award 2015) in the field of Best of The Best Award and The Best Selling Natural Ingredient Moisture Cream Award organized by Watson Health and Beauty store. Thus, there is a need to study the strategies used in the famous marketing communications of SnailWhite, to learn business marketing tools from SnailWhite, which can act as a guide for various beauty products in the future.
Concept, principles, components, meaning of tourism, threats of tourism study development, tourism system, supply of tourism service, growth factors of tourism supply,
Social Media Marketing 2016 - 1MET Business Boot Camp 4.0Leik Hong, Leow 廖翊翃
Social Media Marketing secret contents for all SMEs who are embarking your marketing journey via the social media.
It's never about which media (Facebook, Twitter, Intagram, Youtube, WeChat or others) you are using; it's about marketing message.
Remember to create an interesting contents that people want to share, create your niche market, your purple cow.
Good luck and all the best!!
This presentation was given at ASBBS 20th International Conference.
The use of celebrities like actors, actresses, singers, athletes, beauty contestants, and socialites for the advertisement of cosmetics and beauty products are used as a strategic marketing tool for a long time. There is strong public interest associated with renowned personalities (Worraporn Pudchong, 2013) and their visual appearances strike strong trust and credibility to the product (Belch and Belch, 2007). They act as thought leaders or opinion leaders to influence the general public (Passornnun Anekthammakul, 2010).
SMEs (Small and Medium Enterprise) or SMEs began using this marketing strategy to grow their business. Researchers in this study have selected a product named SnailWhite to analyze the marketing and communication strategy. At an initial stage, the company was started as ODM (original equipment manufacturer) to produce various skin creams; subsequently, the company has taken an initiative to develop its product by bringing Snail Slime ingredients to create a selling point for their product in less than five years from its launch. The company grew with sales of over 100 million baht in the first period and had generated revenue of 90 million baht from 40 million baht by applying its unique marketing strategy of bringing more than 60 celebrities to its people. The company has received numerous applauds and awards like an award from the Cosmopolitan magazine in the field of "Best facial sheet mask" in Cosmo Kiss Beauty Awards 2015, the award of best products for health and beauty products in 2016, an annual Health, Wellness and Beauty Award 2015 (HWB Award 2015) in the field of Best of The Best Award and The Best Selling Natural Ingredient Moisture Cream Award organized by Watson Health and Beauty store. Thus, there is a need to study the strategies used in the famous marketing communications of SnailWhite, to learn business marketing tools from SnailWhite, which can act as a guide for various beauty products in the future.
Concept, principles, components, meaning of tourism, threats of tourism study development, tourism system, supply of tourism service, growth factors of tourism supply,
Correlation between age and income and health media exposure, knowledge and b...Smith Boonchutima
National survey on health media exposure, knowledge and behavior among Thai people. The correlation between age and income and those factors are found.
Behavior Change Communication การสื่อสารเพื่อปรับเปลี่ยนพฤติกรรมSmith Boonchutima
Behavior Change Communication (BCC) คือ การสื่อสารเพื่อปรับเปลี่ยนพฤติกรรม สามารถใช้ได้ทั้งในด้านการทำงาน และการออกกำลังกาย มีขั้นตอนการออกแบบการสื่อสารที่เน้นการกำหนดลำดับขั้นแห่งการเปลี่ยนแปลง (Stage of Change or Transtheoretical Model : TTM) และการกระตุ้นแรงจูงใจ (Motivation)