1. เทคนิ คการสือสารและประชาสัมพันธ์
่
เพือถ่ายทอดองค์ความรู ้
่
ด้านสิงแวดล้อมสูชมชน
่ ุ่
บรรยายโดย อ.สมิทธิ์ บุญชุติมา
คณะนิ เทศศาสตร์ จุฬาลงกรณ์มหาวิทยาลัย
วันที่ 29 มีนาคม เวลา 9-10.30 น ณ ห้อง 221 อาคารสถาบัน 2

2. The Ottawa Model of Research Use (OMRU)
Logan and Graham (1998) Cited in
Sudsawad, P. (2007). Knowledge translation: Introduction to models, strategies, and measures. Austin, TX: Southwest Educational
Development Laboratory, National Center for the Dissemination of Disability Research.

3. Modes of Knowledge Transfer
Source:
Dorothy Leonard and Walter Swap, Deep Smarts: How to Cultivate and Transfer Enduring Business Wisdom
(Harvard Business School Press, 2005)

4. AMOUNT OF KNOWLEDGE GAINED
Sources: Bales, 1996 cited in Blom (2000). Cited in
Verena Peer, Gernot Stoeglehner, Universities as change agents for sustainability e framing the role of
knowledge transfer and generation in regional development processes, Journal of Cleaner Production, 44 (2013) 85-95

5. “I've learned that people will forget what you said,
people will forget what you did, but
people will never forget
Maya
Angelou
(American
how you made them feel.”
Poet,
b.1928)

6. WHAT COMMUNICATION TECHNIQUES
FIT FOR A SHORT-TIME CAMPAIGNE?

7. If the people will lead,
Gandhi
the leaders will follow.”
(Indian ,
b.1869)

9. BRANDING AND AWARENESS RAISING

10. COMMUNICATION PLAN & TEAMWORK

12. CONFIDENT BUT NOT OVERCONFIDENT

13. CALL FOR SUPPORT

14. BE POSITIVE, ENEGETIC

15. ALWAYS PUT YOUR AUDIENCE IN THE CENTER

16. WELL DESIGNED BRAND IDENTITY

17. STUNNING, AWESOME HANDOUTS AND FLYERS
17

18. STUNNING, AWESOME HANDOUTS AND FLYERS
18

19. STUNNING, AWESOME HANDOUTS AND FLYERS

20. YOU Needs “Attention & Support”

21. THEY Selects what
to give “Attention & Support” to.

24. POST-CAMPAIGN ACTIVITIES

25. RECORD EVERY KEY MOMENTS AND PERSON

38. 1 2 3 4 5 6
News Release
Press Conference BE CREATIVE IN TIME AND
RESOURCE MANAGEMENT
Radio Spot
TVC
Poster and Flyer
Special Interview
Contest
Reality Show
Media Tour: Winner

39. BE COMPOSED AND ORGANIZED